SOCIAL MEDIA AND THE LAW

Prevention is better

than cure

It’s a fine [and wobbly]

line between connecting

with customers and

staying within the law

We are well aware of the risks to

business

The business impact:

• Financial risk

• Reputational damage

• A drain on resource

For over half of

companies the

risk of social

media litigation

is not an issue or

a priority

YET…

Knowledge gaps identify the vulnerabilities

AND…

Your first step is a

social media policy

Social media

policies need

to flex and

adapt quickly

Develop policies as part of a cross functional team

Bring policies to life with a clear process

Give employees the

passkey Give responsibility to act

autonomously

BUT

train first

Create

scenarios and

run real life

simulations

Let employees push

the boundaries by

keeping your policies

open

Pick social tools and technology

that supports cross functional

workflow

You can’t hide behind

statements, company policy or

legal speak…

…when your online

customers want to

engage with you

Plan for crisis in detail and keep it conversational

http://bit.ly/IFSocMedLaw