SOCIAL MEDIABalázs TőrösHead of Concept Team, Fastbridge

SOCIAL MEDIABalázs TőrösHead of Concept Team, Fastbridge

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WHAT ISSOCIALMEDIA?

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Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better. - Avinash Kaushik, Google

Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better. - Avinash Kaushik, Google

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WHAT IS SOCIAL MEDIA?

a group of web- and mobile-based technologies and

applications that build on the ideological and

technological foundations of Web 2.0, and allow the

creation and exchange of user-generated content

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Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control. - Rupert Murdoch

Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control. - Rupert Murdoch

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CLASSIFICATION SCHEME

collaborative projects | Wikipedia

blogs and microblogs | Twitter

content communities | YouTube

social networking sites | Facebook

virtual game and social worlds | World of Warcraft, Second Life

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MOBILE SOCIAL MEDIA

space-timers location and time sensitive

space-locators only location sensitive

quick-timers only time sensitive

slow-timers neither location, nor time sensitive

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IS MOBILE THAT IMPORTANT?

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IS MOBILE THAT IMPORTANT?

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FUN FACTSFUN FACTS

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GOT A MINUTE?

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FACEBOOK IN HUNGARY

4 257 980 users

#40 country in the world

42% of population

69% of online population

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INSTRUCTIONSINSTRUCTIONS

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DISCLAIMER

this is a no-bullshit presentation,

but you won’t be experts listening to it

social media is not for everyone

social media is not a magic weapon

social media is not free

there are no bullet-proof practices

social media is mostly trial & error

common sense is the best advisor

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THE BIG PICTURETHE BIG PICTURE

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No man is an island,Entire of itself.Each is a piece of the continent,A part of the main. – John Donne

No man is an island,Entire of itself.Each is a piece of the continent,A part of the main. – John Donne

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(THE NOT SO SECRET) INGRIDIENTS

IDEAINTERACTIONINTELLIGENCE

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THE IDEAL IDEA

EXCHANGE VALUESENTERTAINEDUCATEENGAGE

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ENTER THE DRAGONENTER THE DRAGON

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PRINCIPLES OF SOCIAL MEDIA

listening

content

engagement

ads

measurement

workflow and automation

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LISTENINGLISTENING

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BUZZ MONITORING

posts, tweets, blog entries, comments everything that is publicly available

insight development

identification of customer experiences

location of opinion-leaders

scouting of brand evangelists

crisis management

tool: Google Alerts, Replise, etc.

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CONTENT & ENGAGEMENTCONTENT & ENGAGEMENT

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WHAT PEOPLE EXPECT?

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WHAT PEOPLE EXPECT?

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WHAT PEOPLE EXPECT?

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CUSTOMER EXPERIENCECONVERSATIONCONTENTCOLLABORATION

CONVERSATION COMPANY

CONTENT STRATEGIES

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COMMONSENSE

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CHOOSE YOUR CHANNELS!CHOOSE YOUR CHANNELS!

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CHOOSE YOUR CHANNELS!

Facebook is like quicksand don’t go „All in” on Facebook

try to harvest data

make your fans YOUR fans

think of exit strategies

find alternatives there are not many

Twitter, Instagram, Pinterest, Foursquare

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(SOCIAL) ADS(SOCIAL) ADS

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MEASUREMENTMEASUREMENT

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MEASUREMENT

define social media specific

key performance indicators # of Likes

# of YouTube subscriber

% of positive mentions

or introduce real ROI every resource has a value

return means real money

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AUTOMATION AND WORKFLOWAUTOMATION AND WORKFLOW

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CONTACT

balazs.toros@fastbridge.hu

facebook.com/bazska

twitter.com/bazska