Post on 09-May-2015
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Intro to Web 2.0 Storytelling & Social Media
May 2009National VOAD 17th Annual Conference
Salt Lake City, Utah
As of December 2008,
74% of American adults
use the internet
Pew Internet & American Life Project (December 2008)
• http://www.nyccah.org/ • Nonprofit Website Design – Examples and Best Practices:
http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/
Website
Website
•Purpose?
•Donor-friendly•Media-friendly•Volunteer-friendly
•Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible
http://www.aspca.org/
Volunteer Engagement Online
• Discuss varied volunteer roles and options
• Include download-able application or online application form
• Include FAQs, a phone number and an e-mail link for questions
http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx
Volunteer Engagement Online
http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/
Audience Engagement Online
• Growing marketing trend – allow people to select the type of information they would like to receive from your agency
•Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel:
http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf
In 2005, 8% of online adults had a profile on an social network site.
Today, 35% do.
Pew Internet & American Life Project (January 2009)
Social Media Goals
• Engage in conversation clients, funders, colleagues
• Share information– Educate others about your agency and/or issue– Learn from others
• Increase transparency and responsiveness• Build community• Network• Advocate• Mobilize your base to action
Social Media Challenges
• Giving up control of the conversation
• Achieving a comfort level using social media
• Balancing organization’s identity with personal identity
• Time/personnel resources for maintaining social media presence
• Adjusting to ever-changing landscape of social media – being flexible
• Understanding technology and terminology
• Measuring ROI (return on investment)
Social Media Getting Started
Identify• Which types of web 2.0 does your organization want to use? What is your goal?• http://www.chrisbrogan.com/if-i-started-today/
Identity• Establish an identity and keep it consistent across platforms• Balance organizational goals with personality
Invest• You get out of Social Media what you put into it
Interact• Don’t make the mistake of thinking that social media is all about YOU and
YOUR organization – it’s about interactions
Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media/
LinkedIn Median age is 40
6% of adult social network users
Pew Internet & American Life Project (January 2009)
The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook
State of the Twittersphere Q4 2008 report
Facebook Median age is 26
22% of adult social network users 168% global audience growth in 2008
Twitter Median age is 31
11% of adult social network users5-10 thousand new accounts
opened daily (growing quickly)
MySpace Median age is 27
50% of adult social network users
3% global audience decline in 2008
Social Media Getting StartedSocial Media Facebook Cause
• Profile (personal)
• Page (organization)
• Causes (organization)
http://www.facebook.com/ http://apps.facebook.com/causes/193813?m=5e8b17e0
Social Media Getting StartedSocial Media Facebook Page
http://www.facebook.com/s.php?init=q&q=american%20red%20cross&ref=ts&sid=fce3263d1b9d7debeb3658ab09a1bf93#/redcross?v=wall&viewas=1456743449
Social Media Getting StartedSocial Media Facebook Page
Social Media Getting StartedSocial Media Facebook Page
• Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/
• Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php
• The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/
Social Media Twitter
http://search.twitter.com/
http://monitter.com/
http://twitter.com/
Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/
• 26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/
Social Media You Tube
Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel
Social Media You Tube
Miriam’s Kitchen Awareness Video: http://www.youtube.com/miriamskitchen
http://www.linkedin.com
Social Media Getting StartedSocial Media LinkedIn
Social Media Getting StartedSocial Media LinkedIn
• Ten Cool Examples of Nonprofits Using Flickr! http://www.blogher.com/node/17111
Social Media Getting StartedSocial Media Flickr
Social Media Getting StartedSocial Media Return on Investment
http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-and-notes.html
http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi
Resources – Online
Go online!
• Research what others are doing related to both volunteer management and web 2.0
• Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts
• http://www.commonknow.com/html/index.php
Resources – Slide Share
http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438
Common Craft’s Online Photo Sharing in Plain English: http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel
(also, check the “More” section for other Common Craft videos)
Resources – You Tube
Resources – Podcasts
501c3 Cast http://www.501c3cast.com/
Energize Inc. http://www.energizeinc.com/hot.html
Volunteer San Diego Podcasts
http://vsdpodcast.org/
Resources – Social Media
• NTEN (Nonprofit Technology Network): http://www.nten.org/
• Tech Soup: http://www.techsoup.org/
• We Are Media: http://www.wearemedia.org/Tool+Box
• Change.org: http://nonprofits.change.org/
• Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission
• 10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/
• Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx
• Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about
Resources – Social Media
12for12k: http://www.12for12k.org
Nonprofit Blogs• Beth’s Blog: How nonprofits can use social media
– Subscribe.– How to Use Social Media Effectively:
http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html
• John Haydon: Social Media Marketing for Small Nonprofits: http://www.corporatedollar.org/
• The NTEN Blog: http://nten.org/blog
• Blog for Change: http://www.blogforchange.org/
• Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/
Social Media Blogs• Danny Brown: http://dannybrown.me/
• Suze Muse: http://suzemuse.netfirms.com/
• How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/
Resources – Blogs
• Continuing research: return on investment
• Websites versus Blogs
• Debate: Growing Your Own Social Network
• ?
What’s Next?
Questions & Thank You
Mickey GomezVolunteer Center Serving
Howard Countywww.volunteerhoward.org
mickey@volunteerhoward.orgTwitter: @volunteerhoward
Camille Hinojosa LancasterNational Voluntary
Organizations Active in Disaster
www.nvoad.orgcamille@nvoad.org