Social Media On A Shoestring Budget - Blogging

transcript

Part 2 - Blogging “Social Media On A Shoestring Budget” and the above logo are the sole

Introductions

1. Your Name2. Business or Nonprofit3. Where It Is Located

Marketing Firm• Launched 2nd Small Business |October 2007-Current | Cross

Creative Marketing• Hired First Employee in 2010• Hired First Intern in 2010• Hired Second Employee in 2011• Looking to hire Second Intern in Fall of 2011

Over the Next Two Hours

“I Don’t

Get It”

“I Get It”

“I Don’t Get It”

“I Get It & I love

Over the Next Two Hours

“If you don’t love social media, you’ll suck at social media.”

Jay BaerConvince & Convert

What is Social Media?

Social media is the use of technology combined

with social interaction to create or co-create value.

• It’s a conversation, not a lecture

• It’s an extension of everyday interaction

• It’s group driven, not top-down

• It’s messy, disorganized & hard to control – downright chaotic at times

• It’s a tool, not an end-point

• It’s where your customers and prospects spend their time

• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools

• It’s people doing what we’ve always done:

• Talking

• Arguing

• Sharing

• Connecting

“Ignoring social media makes you mute, not invisible.”

Lisa Barone, Co-Founder and Chief Branding Officer of Outspoken Media, Inc.

Heart of Social Media?

Blogging

Blogging: What is it?

A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”

Blogging: Why use it?

• Great medium for connecting with your customers on a more personal level

• Search Engines love it! A blog can be a source of regularly updated content. Search engines love regularly updated content.

• Drive Traffic To Your Website & Make More Connections & Sales

• Writing about your business can give you a better understanding of your business.

• Establish yourself as a real voice & authority

What Do I Blog About?

• Complain• Pick a newsworthy story• Create a List• Teach• Guide• Tell a Story• Write a Tip• Play the What If Game• Review Something• Publish Other People’s Content

Brainstorming

Social Media Trifecta

TRAFFIC

Overcoming Writers Block

• Change Your Scenery• Change Your Methods• Surf the Web• Start in the Middle• Read• Start a New Document• Play a Game• Find an Inspiring Image• Pretend You’re Writing a Letter• Research

Setting Up Your Blog

Can I make money by blogging?

www.crosscreativemarketing.com

$360.00

www.crosscreativemarketing.com

• 1.5 hours to write the blog – FREE (kind of)

• 1 hour to set-up the blog – FREE (kind of)

• New Client – Priceless ($360.00)

$360.00 X 5 days a week = $1,800.00

$1,800.00 X 1 month = $7,200.00

$7,200.00 X 1 year = $86,400.00

Spending 2.5 hours a day

$360.00 X 2 days a week = $720.00

$720.00 X 1 month = $2,880.00

$2,880.00 X 1 year = $34,560.00

Spending 2.5 hours a day two times a week

How US Companies Are Using Social Media

Source: Remarkablogger.com

Awareness vs. Usage

BLOGGING

MARKETING

What will you do with this

new marketingpower?

What is the biggest take away from this workshop

that you could start implementing tomorrow?

Action Steps

• Decide if …• You should be the person who should blog

• Someone in your organization should blog

• Hiring a ‘ghost blogger’ is the way to go

• Choose a blogging platform

• Decide how often to write your blog

• Get Blogging!!

Did you move any closer?

“I Don’t Get It”

“I Get It”

Questions?

Please take a few moments and fill out our

survey

Thank You For Coming!“Social Media On A Shoestring Budget” and the above logo are the sole

Social Media On A Shoestring Budget - Blogging

Technology