Social Media Training for PSU Employees

Overview

› Case study

› PSU social media

› Guidelines

› Guiding principles

› Analytics & tips

› Q&A

6,800

71,000

73,000 2,4002,700

30,000

Atziri Kenny Richelle

PSUChronicles.com

Oregon is Our Classroom> Fall marketing campaign> TV commercials on major news programs> Oregonlive.com, pdx.edu, social media> Banners and stickers

Own your content

Be accurate

Be human. Be real.

Know your audience

Think twice

Be active

Help build a community

Respect copyrights

Monitor

Bring value

Guiding principles

› Own your content

› Be accurate

› Be human. Be real.

› Know your audience

› Think twice

› Be active

Guiding principals

› Help build a community

› Respect copyrights

› Monitor

› Bring value

Facebook tips

› Be professional

› Stay current

› Monitor

› Optimize FB via customized landing pages

› Generate exclusivity

› “House Rules”

› Chart growth of your page

Twitter tips› Don’t tweet just to tweet

› Be professional

› Know your audience

› Build solid relationships

› Balance out your posts

› Use hashtags

› Use “RT’s” to share content

Flickr tips

› Use PSU’s official site

› Do not create site for your unit

› Fill out photo permission forms

› Title, description, metatags

› Connect with Tracy for advice & training

YouTube tips

› Make intros & outros clean

› Use the export settings

› Use royalty free music

› Use basic PSU tags

Conclusions

› Embrace conversation

› Have a strategy

› Follow guidelines

› Visit pdx.edu/ucomm/social-media

Hallie Janssen:

hallie@anvilmediainc.com

Chris Broderick: cgb2@pdx.edu

Christian Aniciete: caniciet@pdx.edu

Tracy Weber: webert@pdx.edu

Tyler Brain: tjbrain@pdx.edu

Julie Smith: smithju@pdx.edu