Post on 06-Dec-2014
description
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Social Media for Personal Branding & Professional Networking
Tyler Durbin | Founder
GenYJourney.com
41% Say candidate
posted information
about them drinking or
using drugs
40% Say candidate
posted provocative or
inappropriate photographs
or information
29% say candidate had
poor communication
skills
28% say candidate bad-mouthed previous company or fellow employee
Personal brands allowindividuals to differentiatethemselves byconsistently articulatingand leveraging theirunique value proposition.
• You have a “personal brand” - like it or not
• Opportunity to market what makes you valuable
• Platform to differentiate yourself
• Build reputation, credibility, publicity
• Increase your influence and value
Personal Brand Power
Where Do I Start?Blog/Personal Website: Publish your unique value to companies, recruiters, industry leaders. GenYJourney.com
Facebook: Platform to show the “real” you. Engage with friends & brands.
LinkedIn: Your own personal advertising space. Join groups, contribute to discussions, post news, ask and answer questions.
Twitter: Share information. Link to topics and people. @TylerDurbin
Profile Examples
Principles of
Social Network
ing
Listen | Observe • Build a base of knowledge
• Follow leaders in your industry as well as other areas
• Observe community sentiment
• Constantly look to build your base
Engagement| Participation
Promot
e
OthersGuest Blog
Interact
Acknowle
dge
Consistency
Create an Identity
Integrate your networks
Be Familiar
Visibility | Exposure
• Post your bio on all other social networking sites
• Use a consistent photo
• Create a blog about your areas of interest and expertise.
• Share articles, research and all other info
Balance
• Avoid blatant self-promotion and arrogance
• Check your ego at the door
• Be honest and candid
• Be conscious
• Protect yourself
How Does This All Relate?
Blog
Get out there!
@TylerDurbin
GenYJourney.comTyler Durbin
Linkedin.com/in/tylerdurbin
Tyler DurbinTylerJ.Durbin@gmail.com