Social Networking

for NPO’sMike Shaffer

How it works

You

How it works

You

How it works

You

How it works

You

Link with people you know: High School Classmates Work College

Community ActivitiesBusiness / Networking Your friends

And many other places

Top Five Social Networks

845 million users250 million photos uploaded daily

425 million mobile usersAverage user spends 20 minutes /

visit

Profile Personal

Group Personal CommunityStudy Group

PagesPublic Presence for

businesses or organizations

Creating a Facebook Page

www.facebook.com/pages

Facebook Pro Tipwww.facebook.com/username

What the heck is

Twitter is a message based micro-blog that is based off of the idea “What are you doing?”

Originated for mobile phone users

Each message is limited to 140 characters

Follow individuals and their tweets syndicate like a news feed

Twitter Pro TipAdvanced Search

About

• LinkedIn is a Professional Social Networking tool

• It is somewhat similar to Facebook in some ways, but its focus is on Professionals.

• There are nearly 161,000,000 LinkedIn members worldwide.

My

My

Groups

Image Based Social NetworkMuch like a social scrapbook

Image Based Social NetworkMuch like a social scrapbook

Follow people with similar interests

Non-Profit UsesTo share things that are happening

within your organization.

Create “Pinboards” to allow people in the community to see what you are

doing

Non Profits on Pinterest

AARP: http://pinterest.com/aarp_official/NWF: http://pinterest.com/nwfpins/

Features:Local Searches

GamesCircles

Google HangoutsPages

Close integration with Android Phones

Okay…so how do I manage all of

this stuff?

www.hootsuite.com

www.hootsuite.com

www.hootsuite.com

MonitoringEngagement

Remember before you join

1. Develop a strategy

2. Pick the right social networks

3. Communicate / Engage your audience on a regular basis

4. Connect with your volunteers, clients or customers

Questions

Mike ShafferWeb: www.mikeshaffer.meTwitter: @michael_shafferLinkedIn: www.linkedin.com/in/shaffer2385Facebook: www.facebook.com/shaffer2385Email: mike.shaffer@mediarock.me