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Social Networking for NPO’s Mike Shaffer
| Date post: | 30-Oct-2014 |
| Category: |
Technology |
| Upload: | mike-shaffer |
| View: | 373 times |
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Social Networking
for NPO’sMike Shaffer
How it works
You
How it works
You
How it works
You
How it works
You
Link with people you know: High School Classmates Work College
Community ActivitiesBusiness / Networking Your friends
And many other places
Top Five Social Networks
845 million users250 million photos uploaded daily
425 million mobile usersAverage user spends 20 minutes /
visit
Profile Personal
Group Personal CommunityStudy Group
PagesPublic Presence for
businesses or organizations
Creating a Facebook Page
www.facebook.com/pages
Facebook Pro Tipwww.facebook.com/username
What the heck is
Twitter is a message based micro-blog that is based off of the idea “What are you doing?”
Originated for mobile phone users
Each message is limited to 140 characters
Follow individuals and their tweets syndicate like a news feed
Twitter Pro TipAdvanced Search
About
• LinkedIn is a Professional Social Networking tool
• It is somewhat similar to Facebook in some ways, but its focus is on Professionals.
• There are nearly 161,000,000 LinkedIn members worldwide.
My
My
Groups
Image Based Social NetworkMuch like a social scrapbook
Image Based Social NetworkMuch like a social scrapbook
Follow people with similar interests
Non-Profit UsesTo share things that are happening
within your organization.
Create “Pinboards” to allow people in the community to see what you are
doing
Non Profits on Pinterest
AARP: http://pinterest.com/aarp_official/NWF: http://pinterest.com/nwfpins/
Features:Local Searches
GamesCircles
Google HangoutsPages
Close integration with Android Phones
Okay…so how do I manage all of
this stuff?
www.hootsuite.com
www.hootsuite.com
www.hootsuite.com
MonitoringEngagement
Remember before you join
1. Develop a strategy
2. Pick the right social networks
3. Communicate / Engage your audience on a regular basis
4. Connect with your volunteers, clients or customers
Questions
Mike ShafferWeb: www.mikeshaffer.meTwitter: @michael_shafferLinkedIn: www.linkedin.com/in/shaffer2385Facebook: www.facebook.com/shaffer2385Email: [email protected]
