Post on 14-Apr-2017
transcript
Boaz Sassonbzsasson@gmail.com
Surviving Google's Love/Hate Relationship with Backlinks
Me: Managing SEO at SimilarWeb since the beginning (2009), currently an SEO/PPC/Social
consultant.
What has not changed in our relationship with Google?
We are marketers, think like marketers, not just SEOs
No links, no love
Quality is much more important than quality
Money – Buy me some love
Internal links – Old, but always sexy
What haschanged in our relationship with Google?
Qualifying sites the old way
PR/PA/DA/etc - A tail and crown doesn't make her a mermaid
User experience is more important than ever
Bye bye, anchor text and keywords. Hello context
The only metric you need in 2016 to evaluate links?
Traffic, baby, traffic is all you need
Change your paradigm
Mary rich – Get links that pay for themselves
Getting those links
SERP attack
iFrames for links, yes, they can pass juice
https://www.seroundtable.com/google-iframe-link-14558.html
http://www.rimmkaufman.com/blog/do-search-engines-follow-links-in-iframes/31012012/
Referring sites & traffic hubs
Use CMS platforms, but build plugins, not just widgets
Social – Twerking Twitter
Adding value – Wikipedia, Quora, etc…
Banners, not only for Performance Marketing
Don’t hire writers, rent their audience
Some tools
• What?• Where?• When?• Why?• How?
SimilarWeb PRO – Keywords, or solving problems with the 5 W’s