Post on 01-Jun-2020
transcript
1
DECEMBER 2018
Global product development solutions for mobile OEMs
www.oemoffhighway.com
Will Robots Take Over the Farm?Continued investment in more efficient and environmentally friendly farming practices is producing a new wave of in-the-field solutions, including robots.
A SPECIAL THANKS TO
OUR SPONSOR Eberspaecher
PROFILE OF MARKET SERVEDOEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators.
10/27/14 3:07 PMIndustry News
Page 1 of 1http://www.oemoffhighway.com/mailing/industry-news/10/23/2014?utm_source=OOH+Industry+News+eNL&utm_medium=email&utm_campaign=HCL141017004
New Flyer displays 60-foot Xcelsior buspowered by BAE Series-E HybriDrive atAPTAThe New Flyer 60-foot Xcelsior bus features a BAE
Series-E HybriDrive propulsion system which
enables the use of a smaller engine and reduces
engine run time up to 50%.
Hillhead 2016 dates announcedThe 2016 edition of Hillhead will take place June 28 to 30.
Command PRO 824 EFIKohler introduces the 824cc Command PRO EFI engine featuring a highly-tuned air
intake system for enhanced airflow.
Titan International CEO provides outlook for future of industryTitan International CEO Maurice Taylor has released an outlook for the future of the tire industry.
Sponsored Content
Vanguard Introduces 810cc EFI EnginesThe new Vanguard 810cc EFI engines combine the
increased fuel efficiency of a closed-loop electronic fuel
injection system with the increased capability of an
810cc engine. That combination gives landscape
contractors an optimum level of power without
sacrificing fuel economy for commercial mowers.More Information
Cummins establishes new Technical Education for Communities program in TurkeyCummins' new Technical Education for Communities program will support technical job training for men and
women in Izmir, Turkey.
Hakkapeliitta Truck D Truck and Bus TireThe Nokian Hakkapeliitta Truck D truck and bus tire features a patented twin-block
tread pattern to ensure optimal grip and driving response during...
CK Commercial Vehicle Research releases 2014 Annual Fleet StudyCK commercial Vehicle Research has completed its 2014 Annual Fleet Study which
indicates a decline in equipment purchases for fleets in 2015.
Caterpillar Foundation investing in ONE campaign for Ebola advocacyThe Caterpillar Foundation is investing $1 million in The ONE Campaign to help increase the organization's
efforts to fight Ebola in West Africa.
Contact Us
EditorMichelle EauClaire-Kopier920-563-6388 ext. 1660
Associate EditorSara Jensen920-563-1663
Global Integrated Media ConsultantStacy Roberts920-563-1661
PublisherSean Dunphy800-547-7377 ext. 1504
OEMOffHighway.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media
OEMOffhighway.com | October 23, 2014 | View this email online.
Audience Profile for Quarterly Period October - December 2018 Frequency
Qualified Distribution
OEM Off-Highway Print Version (BPA audited) - November/December 2018 Issue 8 17,005
Digital Version (BPA audited) - November/December 2018 Issue 8 2,593
Digital Version (Non-Audited) - November/December 2018 Issue 8 20,663
Bonus International Distribution - September 2018 Issue 2 5,041
E-Newsletters Industry News Weekly 32,297
Equipment Market Outlook Monthly 19,146
Breaking News On Demand 19,117
Technology News Tracker Twice Monthly 19,086
Engine Revolutions Quarterly 14,688
Drivetrain Technology Update Quarterly 15,876
Fluid Power Progress Quarterly 16,338
The Electric Age Quarterly 15,996
In the Cab Quarterly 14,916
Efficient Design & Manufacturing Quarterly 15,895
Special Digital Issues The Year In Review Annually 15,895
Email Marketing Email Marketing 17,973
Social Media Facebook Likes 4,519
LinkedIn Members 1,951
Twitter Followers 3,815
TOTAL AUDIENCE PROFILETOTAL AUDIENCE PROFILE REPORT CALL US
TEL: 800.538.5544 WEBSITEConstructionNetworkMediaKit.com
For Quarterly Period of October-December 2018
Unless otherwise noted, all data reported is publisher’s own data.
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 2
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
WEBSITE METRICSOEMoffhighway.com
Sessions Users PageviewsAvg Session
Duration
October 2018 64,433 46,788 178,920 0:02:35
November 2018 61,193 44,940 170,519 0:02:32
December 2018 53,846 39,618 147,213 0:02:28
Average 59,824 43,782 165,551 0:02:32
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.
ADDITIONAL DATA: Manufacture Military Equipment Total % of Total
Manufacture Military Equipment in Addition to Primary Business 5,032 25.7%
Total Qualified Circulation 19,598
Source: December 2018 BPA Brand Report
PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2018 Classification By Title
Business and Industry Total % of Total Print DigitalEngineering
(Note 1)
Sales/ Marketing
(Note 2)
Corporate and Operating
Management (Note 3)
Manufacturing and Purchasing
(Note 4)
Agricultural Equipment Manufacturer 2,731 13.9% 2,450 281 1,349 275 900 207
Industrial/Utility/Construction Equipment Manufacturer 10,081 51.4% 8,777 1,304 3,830 723 4,583 945
Lawn and Garden Equipment Manufacturer 406 2.1% 363 43 147 53 162 44
Off-Highway/Recreational Equipment Manufacturer 871 4.4% 755 116 367 136 265 103
Forestry Equipment Manufacturer 158 0.8% 139 19 51 26 61 20
Mining Equipment Manufacturer 662 3.4% 544 118 357 88 152 65
Engine/Drivetrain/Transmission Manufacturer 1,965 10.0% 1,619 346 943 423 435 164
Distributor/System Integrator 1,674 8.5% 1,408 266 560 408 587 119
Truck, Bus or Municipal Vehicle Manufacturer (Note 5) 1,050 5.4% 950 100 478 109 328 135
Total Qualified Circulation 19,598 100.0% 17,005 2,593 8,082 2,241 7,473 1,802
Percent 100.0% 86.8% 13.2% 41.2% 11.4% 38.1% 9.2%
Note 1: Engineering titles include: VP/Manager of Engineering, Engineer, Designer, R & D Manager/Supervisor, Technician and related personnel.Note 2: Sales and Marketing titles include: VP Sales and/or Marketing, Sales and/or Marketing Director/Manager, Product Manager and related personnel.Note 3: Corporate and Operating Management titles include: President, Owner, Partner, General Manager, Business Manager and related personnel.Note 4: Manufacturing and Purchasing titles include: Manufacturing Manager, Production Manager, Purchasing Director/Manager/Agent, Supervisor and related personnel.Note 5: Includes Truck Trailers, Truck and Bus Bodies, Truck EquipmentSource: December 2018 BPA Brand Report (Claimed - Audit Pending)
DECEMBER 2018
Global product development solutions for mobile OEMs
www.oemoffhighway.com
Will Robots Take Over the Farm?Continued investment in more efficient and environmentally friendly farming practices is producing a new wave of in-the-field solutions, including robots.
A SPECIAL THANKS TO
OUR SPONSOR Eberspaecher
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 3
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2018 Classification By Title
Business and Industry Total % of Total Engineering Sales/
Marketing
Corporate and
Operating Management
Manufacturing and Purchasing
Other Titled &
Non-Titled Personnel
Agricultural Equipment Manufacturer 2,136 10.3% 624 253 941 200 118
Industrial/Utility/Construction Equipment Manufacturer 8,349 40.4% 2,104 741 4,527 707 270
Lawn and Garden Equipment Manufacturer 457 2.2% 123 61 219 34 20
Off-Highway/Recreational Equipment Manufacturer 947 4.6% 338 159 241 140 69
Forestry Equipment Manufacturer 169 0.8% 43 20 58 33 15
Mining Equipment Manufacturer 564 2.7% 227 87 154 67 29
Engine/Drivetrain/Transmission Manufacturer 2,354 11.4% 858 472 774 178 72
Distributor/System Integrator 1,375 6.7% 353 405 477 112 28
Truck, Bus or Municipal Vehicle Manufacturer 1,290 6.2% 354 135 529 158 114
Subtotal 17,641 85.4% 5,024 2,333 7,920 1,629 735
Others Allied to the Field 3,022 14.6% 495 489 435 111 1,492
Total Circulation 20,663 100.0% 5,519 2,822 8,355 1,740 2,227
Percent 100.0% 26.7% 13.7% 40.4% 8.4% 10.8%
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 4
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
BONUS INTERNATIONAL PRINT AUDIENCE BY BUSINESS AND TITLESeptember 2018 Classification By Title
Business and Industry Total % of Total Engineering Sales/
Marketing
Corporate and
Operating Management
Manufacturing and Purchasing
Agricultural Equipment Manufacturer 1,372 27.2% 33 1,339
Industrial/Utility/Construction Equipment Manufacturer 3,247 64.4% 96 3,151
Lawn and Garden Equipment Manufacturer 107 2.1% 6 101
Off-Highway/Recreational Equipment Manufacturer 62 1.2% 62
Forestry Equipment Manufacturer - 0
Mining Equipment Manufacturer 228 4.5% 34 194
Engine/Drivetrain/Transmission Manufacturer - 0.0%
Distributor/System Integrator - 0.0%
Truck, Bus or Municipal Vehicle Manufacturer 25 0.5% 8 17
Total Qualified Circulation 5,041 100.0% 177 - 4,864 -
Percent 100.0% 3.5% 0.0% 96.5% 0.0%
CLASSIFICATION BY COUNTRY Total
GERMANY 1,671
ITALY 1,355
UNITED KINGDOM 865
POLAND 238
FRANCE 331
SPAIN 107
AUSTRIA 127
BELGIUM 85
GREECE 36
NETHERLANDS 88
IRELAND 56
SWEDEN 42
DENMARK 29
FINLAND 5
OTHER 6
EUROPE TOTAL 5,041
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 5
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
E-NEWSLETTER DISTRIBUTIONOEM Off-Highway Industry News E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 3,398 10.5% 879 397 1,704 278 140
Industrial/Utility/Construction Equipment Manufacturer 15,018 46.5% 3,366 1,186 9,014 1,154 298
Lawn and Garden Equipment Manufacturer 752 2.3% 162 92 399 75 24
Off-Highway/Recreational Equipment Manufacturer 1,404 4.3% 506 248 362 214 74
Forestry Equipment Manufacturer 268 0.8% 71 29 107 43 18
Mining Equipment Manufacturer 929 2.9% 361 166 260 104 38
Engine/Drivetrain/Transmission Manufacturer 3,844 11.9% 1,266 713 1,455 305 105
Distributor/System Integrator 1,991 6.2% 518 587 649 203 34
Truck, Bus or Municipal Vehicle Manufacturer 1,986 6.1% 486 224 890 270 116
Subtotal 29,590 91.6% 7,615 3,642 14,840 2,646 847
Others Allied to the Field 2,707 8.4% 60 56 83 13 2,495
Total Circulation 32,297 100.0% 7,675 3,698 14,923 2,659 3,342
Percent 100.0% 23.8% 11.4% 46.2% 8.2% 10.3%
OEM Off-Highway Equipment Market Outlook E-Newsletter Classification By Title
Business and Industry Total % of Total EngineeringSales/
Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled &
Non-Titled Personnel
Agricultural Equipment Manufacturer 2,165 11.3% 648 317 843 219 138
Industrial/Utility/Construction Equipment Manufacturer 7,381 38.6% 2,050 819 3,464 745 303
Lawn and Garden Equipment Manufacturer 454 2.4% 124 70 176 58 26
Off-Highway/Recreational Equipment Manufacturer 1,124 5.9% 380 215 273 185 71
Forestry Equipment Manufacturer 214 1.1% 60 25 67 44 18
Mining Equipment Manufacturer 692 3.6% 258 159 168 73 34
Engine/Drivetrain/Transmission Manufacturer 2,487 13.0% 940 645 585 217 100
Distributor/System Integrator 1,575 8.2% 374 519 512 139 31
Truck, Bus or Municipal Vehicle Manufacturer 1,265 6.6% 372 162 403 211 117
Subtotal 17,357 90.7% 5,206 2,931 6,491 1,891 838
Others Allied to the Field 1,789 9.3% 381 554 314 76 464
Total Circulation 19,146 100.0% 5,587 3,485 6,805 1,967 1,302
Percent 100.0% 29.2% 18.2% 35.5% 10.3% 6.8%
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 6
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway Breaking News E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
ManagementManufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 2,079 10.9% 611 278 908 205 77
Industrial/Utility/Construction Equipment Manufacturer 7,903 41.3% 1,979 776 4,308 692 148
Lawn and Garden Equipment Manufacturer 492 2.6% 114 70 235 58 15
Off-Highway/Recreational Equipment Manufacturer 988 5.2% 354 175 259 165 35
Forestry Equipment Manufacturer 190 1.0% 49 23 69 41 8
Mining Equipment Manufacturer 583 3.0% 226 116 159 66 16
Engine/Drivetrain/Transmission Manufacturer 2,398 12.5% 885 527 729 213 44
Distributor/System Integrator 1,478 7.7% 362 452 491 154 19
Truck, Bus or Municipal Vehicle Manufacturer 1,247 6.5% 336 146 485 194 86
Subtotal 17,358 90.8% 4,916 2,563 7,643 1,788 448
Others Allied to the Field 1,759 9.2% 349 417 292 73 628
Total Circulation 19,117 100.0% 5,265 2,980 7,935 1,861 1,076
Percent 100.0% 27.5% 15.6% 41.5% 9.7% 5.6%
OEM Off-Highway Technology News Tracker E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering
Sales/ Marketing
Corporate and Operating
ManagementManufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 2,052 10.8% 642 275 873 186 76
Industrial/Utility/Construction Equipment Manufacturer 7,819 41.0% 2,057 744 4,243 628 147
Lawn and Garden Equipment Manufacturer 424 2.2% 122 58 200 31 13
Off-Highway/Recreational Equipment Manufacturer 864 4.5% 317 158 230 124 35
Forestry Equipment Manufacturer 147 0.8% 39 17 56 27 8
Mining Equipment Manufacturer 560 2.9% 228 99 155 62 16
Engine/Drivetrain/Transmission Manufacturer 2,237 11.7% 820 493 719 156 49
Distributor/System Integrator 1,404 7.4% 373 437 472 105 17
Truck, Bus or Municipal Vehicle Manufacturer 1,127 5.9% 322 133 455 133 84
Subtotal 16,634 87.2% 4,920 2,414 7,403 1,452 445
Others Allied to the Field 2,452 12.8% 348 386 279 69 1,370
Total Circulation 19,086 100.0% 5,268 2,800 7,682 1,521 1,815
Percent 100.0% 27.6% 14.7% 40.2% 8.0% 9.5%
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 7
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway Engine Revolutions E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,644 11.2% 497 210 723 149 65
Industrial/Utility/Construction Equipment Manufacturer 6,245 42.5% 1,553 580 3,486 496 130
Lawn and Garden Equipment Manufacturer 326 2.2% 80 39 177 20 10
Off-Highway/Recreational Equipment Manufacturer 641 4.4% 234 121 163 93 30
Forestry Equipment Manufacturer 113 0.8% 29 13 42 20 9
Mining Equipment Manufacturer 441 3.0% 175 85 113 54 14
Engine/Drivetrain/Transmission Manufacturer 1,801 12.3% 635 410 584 129 43
Distributor/System Integrator 1,104 7.5% 283 348 371 89 13
Truck, Bus or Municipal Vehicle Manufacturer 907 6.2% 250 112 368 103 74
Subtotal 13,222 90.0% 3,736 1,918 6,027 1,153 388
Others Allied to the Field 1,466 10.0% 281 323 230 56 576
Total Circulation 14,688 100.0% 4,017 2,241 6,257 1,209 964
Percent 100.0% 27.3% 15.3% 42.6% 8.2% 6.6%
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 8
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway Fluid Power Progress E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,761 10.8% 535 235 763 161 67
Industrial/Utility/Construction Equipment Manufacturer 6,667 40.8% 1,738 626 3,629 535 139
Lawn and Garden Equipment Manufacturer 351 2.1% 88 46 182 23 12
Off-Highway/Recreational Equipment Manufacturer 732 4.5% 264 136 190 109 33
Forestry Equipment Manufacturer 135 0.8% 39 17 49 22 8
Mining Equipment Manufacturer 494 3.0% 200 97 128 55 14
Engine/Drivetrain/Transmission Manufacturer 1,936 11.8% 695 426 629 137 49
Distributor/System Integrator 1,189 7.3% 317 379 387 92 14
Truck, Bus or Municipal Vehicle Manufacturer 1,074 6.6% 271 321 190 51 241
Subtotal 14,339 87.8% 4,147 2,283 6,147 1,185 577
Others Allied to the Field 1,999 12.2% 294 352 240 57 1,056
Total Circulation 16,338 100.0% 4,441 2,635 6,387 1,242 1,633
Percent 100.0% 27.2% 16.1% 39.1% 7.6% 10.0%
OEM Off-Highway Drivetrain Technology Update E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,776 11.2% 547 229 764 167 69
Industrial/Utility/Construction Equipment Manufacturer 6,629 41.8% 1,696 620 3,648 528 137
Lawn and Garden Equipment Manufacturer 358 2.3% 94 46 183 23 12
Off-Highway/Recreational Equipment Manufacturer 738 4.6% 267 134 193 110 34
Forestry Equipment Manufacturer 130 0.8% 33 17 50 21 9
Mining Equipment Manufacturer 494 3.1% 199 98 125 56 16
Engine/Drivetrain/Transmission Manufacturer 1,999 12.6% 738 444 621 146 50
Distributor/System Integrator 1,186 7.5% 312 372 394 94 14
Truck, Bus or Municipal Vehicle Manufacturer 1,006 6.3% 285 120 401 122 78
Subtotal 14,316 90.2% 4,171 2,080 6,379 1,267 419
Others Allied to the Field 1,560 9.8% 296 342 241 60 621
Total Circulation 15,876 100.0% 4,467 2,422 6,620 1,327 1,040
Percent 100.0% 28.1% 15.3% 41.7% 8.4% 6.6%
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 9
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway In the Cab E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,720 11.5% 535 232 721 162 70
Industrial/Utility/Construction Equipment Manufacturer 6,214 41.7% 1,654 611 3,279 530 140
Lawn and Garden Equipment Manufacturer 336 2.3% 94 44 163 23 12
Off-Highway/Recreational Equipment Manufacturer 732 4.9% 261 141 191 106 33
Forestry Equipment Manufacturer 134 0.9% 38 16 50 21 9
Mining Equipment Manufacturer 477 3.2% 192 98 116 54 17
Engine/Drivetrain/Transmission Manufacturer 1,715 11.5% 650 393 491 133 48
Distributor/System Integrator 1,155 7.7% 308 367 382 83 15
Truck, Bus or Municipal Vehicle Manufacturer 938 6.3% 269 116 356 120 77
Subtotal 13,421 90.0% 4,001 2,018 5,749 1,232 421
Others Allied to the Field 1,495 10.0% 271 342 220 56 606
Total Circulation 14,916 100.0% 4,272 2,360 5,969 1,288 1,027
Percent 100.0% 28.6% 15.8% 40.0% 8.6% 6.9%
OEM Off-Highway The Electric Age E-Newsletter Classification By Title
Business and Industry Total % of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and
Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,780 11.1% 559 238 754 160 69
Industrial/Utility/Construction Equipment Manufacturer 6,689 41.8% 1,727 635 3,643 544 140
Lawn and Garden Equipment Manufacturer 358 2.2% 97 43 185 22 11
Off-Highway/Recreational Equipment Manufacturer 747 4.7% 273 143 189 109 33
Forestry Equipment Manufacturer 135 0.8% 42 16 48 21 8
Mining Equipment Manufacturer 504 3.2% 213 99 120 56 16
Engine/Drivetrain/Transmission Manufacturer 1,971 12.3% 718 439 625 139 50
Distributor/System Integrator 1,224 7.7% 325 392 399 93 15
Truck, Bus or Municipal Vehicle Manufacturer 957 6.0% 281 118 393 122 43
Subtotal 14,365 89.8% 4,235 2,123 6,356 1,266 385
Others Allied to the Field 1,631 10.2% 311 365 245 61 649
Total Circulation 15,996 100.0% 4,546 2,488 6,601 1,327 1,034
Percent 100.0% 28.4% 15.6% 41.3% 8.3% 6.5%
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 10
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway The Year In Review - Special Digital Issue Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 2,010 11.2% 619 265 864 185 77
Industrial/Utility/Construction Equipment Manufacturer 7,423 41.3% 2,001 739 3,897 637 149
Lawn and Garden Equipment Manufacturer 394 2.2% 105 58 184 32 15
Off-Highway/Recreational Equipment Manufacturer 881 4.9% 334 162 229 120 36
Forestry Equipment Manufacturer 155 0.9% 41 19 59 28 8
Mining Equipment Manufacturer 570 3.2% 238 103 146 66 17
Engine/Drivetrain/Transmission Manufacturer 2,176 12.1% 840 534 590 161 51
Distributor/System Integrator 1,414 7.9% 372 461 464 97 20
Truck, Bus or Municipal Vehicle Manufacturer 1,033 5.8% 315 133 220 67 298
Subtotal 16,056 89.4% 4,865 2,474 6,653 1,393 671
Others Allied to the Field 1,902 10.6% 353 442 278 75 754
Total Circulation 17,958 100.0% 5,218 2,916 6,931 1,468 1,425
Percent 100.0% 29.1% 16.2% 38.6% 8.2% 7.9%
OEM Off-Highway Efficient Design & Manufacturing E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,775 11.2% 547 243 752 163 70
Industrial/Utility/Construction Equipment Manufacturer 6,668 42.0% 1,717 641 3,632 537 141
Lawn and Garden Equipment Manufacturer 360 2.3% 91 49 183 25 12
Off-Highway/Recreational Equipment Manufacturer 744 4.7% 269 138 196 108 33
Forestry Equipment Manufacturer 143 0.9% 43 18 52 21 9
Mining Equipment Manufacturer 524 3.3% 207 109 135 56 17
Engine/Drivetrain/Transmission Manufacturer 1,945 12.2% 700 428 621 147 49
Distributor/System Integrator 1,196 7.5% 314 379 398 91 14
Truck, Bus or Municipal Vehicle Manufacturer 993 6.2% 281 117 392 126 77
Subtotal 14,348 90.3% 4,169 2,122 6,361 1,274 422
Others Allied to the Field 1,547 9.7% 305 357 249 61 575
Total Circulation 15,895 100.0% 4,474 2,479 6,610 1,335 997
Percent 100.0% 28.1% 15.6% 41.6% 8.4% 6.3%
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 11
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway
The data reflected within this report is provided in good faith as an accurate representation of the audience served for OEM Off-Highway.
Sean Dunphy, Publisher
Total Audience Profile report provided by
AC Business Media 201 N. Main Street, 5th Floor Fort Atkinson WI 53538
800.538.5544 ACBusinessMedia.com
Copyright 2018 ©AC Business Media. All rights reserved.
SOCIAL INTERACTIONSocial Media As of December 2018 Facebook Likes 4,519
LinkedIn Members 1,951
Twitter Followers 3,815
Sources: Facebook, LinkedIn and Twitter
EMAIL MARKETINGOEM Off-Highway Email Marketing Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 2,055 11.4% 506 236 1,006 193 114
Industrial/Utility/Construction Equipment Manufacturer 8,454 47.0% 1,918 653 4,897 702 284
Lawn and Garden Equipment Manufacturer 418 2.3% 98 63 178 56 23
Off-Highway/Recreational Equipment Manufacturer 977 5.4% 333 155 257 168 64
Forestry Equipment Manufacturer 196 1.1% 44 25 72 40 15
Mining Equipment Manufacturer 564 3.1% 210 107 157 62 28
Engine/Drivetrain/Transmission Manufacturer 2,135 11.9% 762 418 659 206 90
Distributor/System Integrator 1,298 7.2% 332 357 442 141 26
Truck, Bus or Municipal Vehicle Manufacturer 1,201 6.7% 328 141 436 189 107
Subtotal 17,298 96.2% 4,531 2,155 8,104 1,757 751
Others Allied to the Field 675 3.8% 185 234 180 65 11
Total Circulation 17,973 100.0% 4,716 2,389 8,284 1,822 762
Percent 100.0% 26.2% 13.3% 46.1% 10.1% 4.2%
DECEMBER 2018
Global product development solutions for mobile OEMs
www.oemoffhighway.com
Will Robots Take Over the Farm?Continued investment in more efficient and environmentally friendly farming practices is producing a new wave of in-the-field solutions, including robots.
A SPECIAL THANKS TO
OUR SPONSOR Eberspaecher