Train the Trainers

17 & 18 May 2010

Sofia, Bulgaria

CHANGE AGENTS

CHANGE AGENTS

POLITICS•European Parliamentarians•National Parliamentarians•Policy makers

CHANGE AGENTS

POLITICS•European Parliamentarians•National Parliamentarians•Policy makers

CIVIL ORGANISATIONS•Consumer organisations•Minority organisations•Workers Unions•Teachers unions•Religious organisations•Political parties•Pressure groups

CHANGE AGENTS

POLITICS•European Parliamentarians•National Parliamentarians•Policy makers

EDUCATIONAL INSTITUTES•Research institutes•Media training centres•Schools for Journalism•Universities•Regular education

CIVIL ORGANISATIONS•Consumer organisations•Minority organisations•Workers Unions•Teachers unions•Religious organisations•Political parties•Pressure groups

CHANGE AGENTS

POLITICS•European Parliamentarians•National Parliamentarians•Policy makers

EDUCATIONAL INSTITUTES•Research institutes•Media training centres•Schools for Journalism•Universities•Regular education

CIVIL ORGANISATIONS•Consumer organisations•Minority organisations•Workers Unions•Teachers unions•Religious organisations•Political parties•Pressure groups

INDIVIDUALS•Journalists•HRM-managers•Diversity managers•Programme makers•Opinion leaders•Dignitaries•Community leaders

MEDIA ENVIRONMENT

MEDIA ENVIRONMENT

LEGISLATION AND CONTROLLING BODIES

MEDIA ENVIRONMENT

LEGISLATION AND CONTROLLING BODIES

MEDIA USERS

MEDIA ENVIRONMENT

LEGISLATION AND CONTROLLING BODIES

LABOUR MARKET

MEDIA USERS

MEDIA ENVIRONMENTMEDIA OUTLETS

LEGISLATION AND CONTROLLING BODIES

LABOUR MARKET

MEDIA USERS

MEDIA OUTLETSLocal, regional, national and globalPublic and commercial

MEDIA OUTLETSLocal, regional, national and globalPublic and commercial

PRINT•Newspapers•Magazines

MEDIA OUTLETSLocal, regional, national and globalPublic and commercial

RADIO•Terrestrial•Satellite•Cable•Digital•Internet

PRINT•Newspapers•Magazines

MEDIA OUTLETSLocal, regional, national and globalPublic and commercial

TELEVISION•Terrestrial•Satellite•Cable•Digital•Internet

RADIO•Terrestrial•Satellite•Cable•Digital•Internet

PRINT•Newspapers•Magazines

MEDIA OUTLETSLocal, regional, national and globalPublic and commercial

TELEVISION•Terrestrial•Satellite•Cable•Digital•Internet

RADIO•Terrestrial•Satellite•Cable•Digital•Internet

INTERNET•Portals•Websites•Weblogs•Forums•Web Radio•Web Television•E-zines, journals

PRINT•Newspapers•Magazines

MEDIA OUTLETS

MEDIA OUTLETS

OWNERSHIP•Public•Independent•Government appointees•Representation of the audiences•Association / membership organisations•Commercial•Individual•Corporate•Cross ownership

MEDIA OUTLETS

COMPANY POLICIES•Commercial policies•Journalistic principles•Programming policies•Personnel-policies•Diversity policies•Sponsor and PR – policies•Political alliances

OWNERSHIP•Public•Independent•Government appointees•Representation of the audiences•Association / membership organisations•Commercial•Individual•Corporate•Cross ownership

MEDIA OUTLETS

STAFF•Management•Journalistic staff•Programme makers•Technical facilitators•Creative facilitators•Secretarial staff

COMPANY POLICIES•Commercial policies•Journalistic principles•Programming policies•Personnel-policies•Diversity policies•Sponsor and PR – policies•Political alliances

OWNERSHIP•Public•Independent•Government appointees•Representation of the audiences•Association / membership organisations•Commercial•Individual•Corporate•Cross ownership

MEDIA FACILITATORS•Press agencies•Production companies•Facility companies•Advertising companies•Audience research and ratings institutes•Pollsters•Manpower agencies•Training institutes

MEDIA OUTLETS

STAFF•Management•Journalistic staff•Programme makers•Technical facilitators•Creative facilitators•Secretarial staff

COMPANY POLICIES•Commercial policies•Journalistic principles•Programming policies•Personnel-policies•Diversity policies•Sponsor and PR – policies•Political alliances

OWNERSHIP•Public•Independent•Government appointees•Representation of the audiences•Association / membership organisations•Commercial•Individual•Corporate•Cross ownership

LABOUR MARKET

LABOUR MARKET

BRANCH CENTRES

LABOUR MARKET EMPLOYERS ORGANISATIONS

BRANCH CENTRES

LABOUR MARKET

VOCATIONAL TRAINING

EMPLOYERS ORGANISATIONS

BRANCH CENTRES

LABOUR MARKET

VOCATIONAL TRAINING

EMPLOYERS ORGANISATIONS

WORKERS UNIONS

BRANCH CENTRES

CONTROLLING BODIES•Independent Broadcasting Authorities•Councils of Journalism•Press complain structures•Ombudsman•Parliaments•Ministry of Press

CONTROLLING BODIES•Independent Broadcasting Authorities•Councils of Journalism•Press complain structures•Ombudsman•Parliaments•Ministry of Press

STATUS

CONTROLLING BODIES•Independent Broadcasting Authorities•Councils of Journalism•Press complain structures•Ombudsman•Parliaments•Ministry of Press

STATUS

RESPONSIBILITIESCONTROLLING BODIES

CONTROLLING BODIES•Independent Broadcasting Authorities•Councils of Journalism•Press complain structures•Ombudsman•Parliaments•Ministry of Press

STATUS

ACCOUNTABLETO WHOM?

RESPONSIBILITIESCONTROLLING BODIES

CONTROLLING BODIES•Independent Broadcasting Authorities•Councils of Journalism•Press complain structures•Ombudsman•Parliaments•Ministry of Press

RESPONSIBILITIESMEDIA ORGANISATIONS

STATUS

ACCOUNTABLETO WHOM?

RESPONSIBILITIESCONTROLLING BODIES

MEDIA CONSUMER

MEDIA CONSUMER

AUDIENCE•Program message•Information•Education•Culture

MEDIA CONSUMER

AUDIENCE•Program message•Information•Education•Culture

CONSUMER•Licence fee•Broadcast tax•Cable fee•Satellite fee•Phone in costs•TV- and internet shopping•Target group advertisers

MEDIA CONSUMER

AUDIENCE•Program message•Information•Education•Culture

PRODUCER•Interactive media•Community media•Internet•Participation in programmes•Part of the news

CONSUMER•Licence fee•Broadcast tax•Cable fee•Satellite fee•Phone in costs•TV- and internet shopping•Target group advertisers

MEDIA CONSUMER

AUDIENCE•Program message•Information•Education•Culture

PRODUCER•Interactive media•Community media•Internet•Participation in programmes•Part of the news

CONSUMER•Licence fee•Broadcast tax•Cable fee•Satellite fee•Phone in costs•TV- and internet shopping•Target group advertisers

CONTROLLER•Ratings•Monitoring- and mediawatch activities•Consumer organisations•Civil organisations

MEDIAUSERS

MEDIAUSERS

NGO’s and minority organisations•Spokespersons•Representation in advice councils

MEDIAUSERS

Participation and co-operation in programs•Experts•Talkshows•Entertainment

NGO’s and minority organisations•Spokespersons•Representation in advice councils

MEDIAUSERS

Participation and co-operation in programs•Experts•Talkshows•Entertainment

Interactive participation•Letters to the editor•Media monitoring•Dialogues with journalists

NGO’s and minority organisations•Spokespersons•Representation in advice councils

MEDIAUSERSMedia education•School curricula•Critical media behaviour

Participation and co-operation in programs•Experts•Talkshows•Entertainment

Interactive participation•Letters to the editor•Media monitoring•Dialogues with journalists

NGO’s and minority organisations•Spokespersons•Representation in advice councils