Using Social Networking to Promote Your Business

transcript

what is social networking?

Social networking (or media) focuses on building online communities of people

who share interests and/or activities. Most social network services are Web-based and

provide a variety of ways for users to interact, such as e-mail and instant

messaging services.

marketing 1.0

marketing 2.0

who is online?

62% are25-54

years old

• Plan THEN act• Incorporate into existing marketing efforts• Define goals and objectives

Target market Action to take Budget Resources

• Measure results Goals Costs ROI

• Revise

it’s all about…

Relationships,

Relationships!

tips & techniques

Don’t be one-dimensionalBe a resource AND ask questions90/10 ruleDon’t let people forget youBe responsive AND say Thank You!Grammar, spelling and punctuation DO count!Do not ever lie, swear, tell bad jokes and so onDo not ever post something you don’t want

“someone” else to see

strategy

focus!

facebook

• Over 500 million active users, HALF log on every day

• 61% of users are over 35• 62% earn at least $60,000• Second most popular website in U.S.• People have Profiles; Businesses have

profile

examples

advertising

• Can promote website or Facebook pages, events, applications and groups

• Daily budget• Schedule• Target audience

Location DemographicsLikes and interestsConnections

• Over 85 million members • 71% are over 35 years old• 69% earn at least $60,000• 48% have attended college• 37th largest website in U.S.

profile

connections

company page

groups

answers

advertising

• As low as $10 per day• Target audience

GeographyIndustryJob function

twitter

• Over 175 million registered users• Over 100 million tweets sent every day• 30% of users earn over $100,000• 24% are 35-49• 49% have some college education

youtube

• Over 2 billion videos watched every day• 36% are 18-34 years old• 29% earn over $100,000• 13% have attended graduate school• 4th largest website in the U.S.• “90% of Internet traffic will be video by

2012” (Nielsen)

channel

advertising

• Target audienceDemographicInterest-basedContentBuzz

blogging

• Almost 150 million blogs• 25% of bloggers are 25-34 years old• 29% are 35-44 years old• 21% are 45-54 years old• 50% post 1-3 times a week• 67% of bloggers are men

example

but I don’t have time!

time management

Word of mouth on

steroids!!

tell people!

it’s all about…

final thought…

questions?

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