Jeanette Brown – Informz

Marketing Strategy Manager

13 Email Marketing Trends for ‘13

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assistance.

Jeanette Brown – Informz

Marketing Strategy Manager

13 Email Marketing Trends for ‘13

#1Mobile

Mobile Evolution

Do mobile readers return

on their desktop?

Need to engage subscribers on the first Open.

Just a Mobile Open (84%)

Mobile Open and Desktop Open (14%)

Mobile Open followed by a Desktop Read (2%)

What does this mean for

Open Duration?

0%

10%

20%

30%

40%

50%

60%

Open Skim Read

Mobile

Desktop

Users on Mobile devices are 9%

less likely to “read” the email

We need to give subscribers content that

can be easily read on a mobile device.

Click rate?

Subscribers click 20% less

when on a mobile device.

Links need to be large enough for

a finger not a mouse.

#2Image Management

Image Management

#3Personal Touch

Personal Touch

Behavioral Targeting

#4Seamless

Integrations

Integrations

DATABASE

eMAIL

PLATFORMREPORTS/

DATA

#5Add Personality to

your Technology

Add Personality to Your Technology

Renewal

#6Relationship

Member Joins

Day 1 –

Automated

email is sent to

new member

Month 9 –

Retention efforts

begin

Month 1 – Focus

on mailed

benefits to

confirm they are

receiving them.

Month 6 –

Highlight

benefit

Month 3 –

Highlight

benefit

#7Social

Social Madness

• Track job changes

• Add like buttons to subscription forms

• Start a contest

• Utilize pinterest

#8Design

Email Optimization

Effective Messaging

eme = rv(of + i) – (f + a)(MECLABS)

eme = email messaging effectiveness

rv = relevance to the consumer

of = offer value (why)

i = incentive to take action

f = friction elements of process

a = anxiety elements of process

Mobile Optimized

#9Video

#10Demographics

Part II

Going Deeper into Demographic Data

Future Leader

New to Management

End of Career

#11Reduce

Fragmentation

Data Can Help

Direct Mail

Website

Social

Media

Email

Mobile App

#12Return on

Engagement

ROI Tracking

#13Listen

Survey

Let us help you!

Informz: www.informz.com

1.888.371.1842

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