2021

COMMERCIAL

EXHIBITOR

PROSPECTUS AUSTRALIA’S LARGEST ANNUAL TICKETED EVENT

1 APRIL – 12 APRIL 2021

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

SYDNEY ROYAL EASTER SHOW

THE 2021 SYDNEY ROYAL EASTER SHOW WILL BE HELD FROM THURSDAY APRIL 1ST

TO MONDAY APRIL 12TH AT SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

WHY EXHIBIT

AUSTRALIA’S LARGEST ANNUAL TICKETED EVENT WITH AN ECONOMIC IMPACT

OF OVER $247 MILLION TO NSW

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•

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ONSITE HEATH & SAFETY:

THE SHOW PROVIDES THE PERFECT PLATFORM FOR BUSINESSES TO:

HOUSEHOLD INCOME

AUSTRALIA’S

LARGEST ANNUAL

TICKETED EVENT

ANIMALS AND

LIVESTOCK

ARE THE MAIN

REASONS PEOPLE

COME TO THESHOW

AGE GROUPS

903,630

44%

56%

CELEBRATING EXCELLENCE IN

AGRICULTURE SINCE 1822

ATTENDEES GENDER ATTENDEE ORIGINS

11%

22%

45%

11% 11%

KEY CUSTOMER SEGMENTS

33%

21%

16%

OUR 2019 AUDIENCE

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

DIGITAL REACH

68% OF

ATTENDEES

WILL DEFINITELY

OR ARE LIKELY

TO RETURN

IN 2020

THE SHOW

RECEIVED OVER

$40 MILLION

WORTH OF

MEDIA

EXPOSURE

SHOW ATTENDEES STRONGLY

AGREE THAT THE SHOW

AVERAGE SPEND BY ATTENDEES

MOTIVATIONS FOR ATTENDANCE IN

2019

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$363

$106

22M 189K

344K 100K

NUMBER OF HOURS SPENT AT THE

SHOW

IMPACT OF

OVER

$247

MILLION

TO NSW

ECONOMY

87%64%

OVERALL ENJOYMENT OF THE

SHOW

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

HEAR FROM A SELECTION OF OUR

EXHIBITORS

HITCHLEY AND HARROW –

FASHION & STYLE PAVILION

DARRELL LEA –

HOME & LIFESTYLE PAVILION

HEAR FROM A SELECTION OF OUR

EXHIBITORS

PRAWN & OYSTER BAR –

THE WOOLWORTHS FRESH FOOD DOME

SYDNEY CHILDREN'S HOSPITAL

FOUNDATION (TEDDY BEARS’ CLINIC) –

HOME & LIFESTYLE PAVILION

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

EXHIBITOR

OPPORTUNITIES

1

2

3

47

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

5

6

8

1. THEWOOLWORTHS FRESH FOOD DOME

2. HOME & LIFESTYLE PAVILION

3. PET PAVILION

4. WORLD BAZAAR

5. FASHION & STYLE PAVILION

6. KIDS’ WORLD

7. HERITAGE PAVILION

8. AROUND THE GROUNDS

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

PLEASE NOTE

WHAT’S INCLUDED

IN YOUR

EXHIBITION SPACE

1. SHELL SCHEME

SHELL SCHEME

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

2. SPACE ONLY

SPACE ONLY CUSTOM BUILT STAND

SPACE ONLY CUSTOM BUILT STAND

SPACE ONLY PROVISIONS

The provision of approved walling

is a requirement for all stands.

Shell scheme from neighbouring

exhibits cannot be used for

display purposes or rigging. The

RAS recommends the use of

professional stand designers and

construction specialists. A

number of preferred suppliers can

be recommended upon request.

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

3. OUTDOOR SPACE ONLY

OUTDOOR SPACE ONLY

OUTDOOR SHELL SCHEME

4. OUTDOOR SHELL SCHEME

(MARQUEE)

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

WHAT’S NEXT

1. APPLY FOR A STAND

HAVE YOU BEEN SUCCESSFUL?

SECURE YOUR STAND

FINAL INVOICE

2.

3.

4.

5. PAINLESS & PAPERLESS

GET READY … IT’S ALMOSTSHOWTIME

MAKE YOUR STAND, STAND OUT!

6.

7.

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

KEY DATES

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

DIANA SALOUMEXHIBITION SALES MANAGER

CONTRACTS COORDINATOR

EXHIBITION COORDINATOR

HEAD OF COMMERCIAL

A MESSAGE FROM THE

EXHIBITION SALES MANAGER

2021 COMMERC IAL EXH IB ITOR PROSPECTUS

COMMERCIAL OPPORTUNITIES