AUDIENCE PROFILE

Basic Information:

Age: 17-21 Gender: Unisex (It may appeal slightly towards the male gender as throughout our chosen song, they relate to women often)Occupation: Between these ages, they are most likely to still be in education (University or College)Disposable Income: This may come out of their parents money/part time jobs/Student loans. This will be spent on the latest fashion, parties and other social events. Demographics: C2 – EPsychographics: ExplorersBuying Habits: Alcohol, fashion, parties, socialising, music and filmsMedia Interests: They like to visit social networking sites such as Face book and Twitter. Visit such places on the internet as YouTube and ITunes for downloading and listening to music. Listening to such songs by The Vampire Weekend and he Vaccines.

Our targeted audience have a unique style of clothing which allows them to express who they are. When simply looking at a person, you can

easily tell which genre and category they fall into, which can say a lot about the person. For our

Female target audience, they would be interested in the vintage theme to look unique in their point

of view and to try and create a new look. The typical outfit for a girl would be a vintage blouse and high waisted shorts. They would also have their loyalty to brands such as Topshop, Urban

Outfitters and Vans.

Our Male audience also have the same sort of vintage style. Their typical outfit would be

Chequered shirt and denim skinny jeans. This shows how they look like they don't care about their fashion however, at the same time it is a popular trend for the targeted audience. As the

male audience would be interested in music they may be carrying around an acoustic guitar around as this is part of the indie style. They would also

have a loyalty to such brands as Vans and Topman.

All of these different styles of clothing helps them to become their own individual person and also helps them to stand out from the crowd which according to their Psychographics, is what they are trying to

do – Seek Explorers.

LOYALTY TO BRANDS

These are just some of the brands

in which my targeted audience are interested in and are loyal to

frequently. They will keep shopping here as they fit in with

their demographics and

psychographics.

EDUCATION AND INCOME:

Students who are in the education of college usually live off of their parents for this

particular target audience. They would use their parents allowance for products such as fashion clothing, alcohol, latest parties

and socializing. As they are explorers, they like to try new things. They are also

becoming the age of 18 where they can become more free to their adult lives and there are more opportunities for them. if the students are at university, hey would be more than likely to have student loans to enable them to afford everything that they need or necessarily what they may

not need such as materialistic things. Students at university and college would

study subjects which may not be very academic as they would be concentrating

on socializing rather than their future career or Education. Their parents will be

in the demographics as A – C1. They would have to be in these type of areas because of how they have to give their children an

allowance.

HOBBIES AND INTERESTSWith this type of audience, their main interest would be in their type of indie

genre music. Examples of these would be The Strokes, Vampire Weekend, Noah and The Whale and The Wombats. They would listen to these bands

with their IPod which would be their most used technology piece. They may also be in a band themselves playing such music as these examples.

Their other interests would be into watching films such as comedies such as The 40 year Old Virgin. They enjoy films which are the

opposite to their lives which they haven seen before which is part of their psychographics as explorers.

Their other hobbies would include being on the internet using such social networking sites as Facebook and Twitter. They use these to

socialise with friends when at home.

DESIRED LIFESTYLE

This Target audience seek the kind of lifestyle where they could

potentially live like a student for their life. They are relaxed with

their lifestyle at the moment when they can seek and try out new things as they gradually get

older. As they are living off of their parents, this is also

comfortable for them as they do not have to earn their money yet.

Parties and socialising are a main interest with this type of

audience, they are meeting new people constantly which allows

them to be put in different situations which then relates

back to their psychographics of Explorers.