The Branding Box

How branding is really just like organizing your

coat closet

Organizationis all about putting stuff in boxes…

Yes?

NO!

They look very neat, but no one knows what’s inside them.

In other words…

BUT

Boxes need labels, yes?

But NOT

Labels must berecognizable

andmeaningful

Otherwise

You won’t have a cluewhat’s in that box!

In other words…

Really, branding is about labeling boxes.

Category = Brand

The labelon the box

tells peoplewhat’s inside

the box.

…and voila!You have a beautifully organized closet.

© 2010 Cortney Matz, multimedia producer | www.cdrcommunications.com