unconventionalfield marketing

03

10 HUBSIN ITALY

18 HUBSIN EUROPE

+100 VANS

fashion6 customertypes

ConsumerElectronics

Housewares

retailservices

Events &Promoters

merchandising Sales

4 DedicatedBusiness Units

informationtechnology

Logistics &Transportation

HUMANRESOURCES

MARKETING& DIGITAL

4 StrategicDivisions

164 employees

8 HEAD OF DIVISION

2 managing directors

10 PROJECT MANAGER

21 ACCOUNT MANAGER

4 PROMOTING

6 INFORMATION TECHNOLOGY

7 BACK OFFICE

106 IN-STORE FIELD FORCE

ROme

BOLOGNAMILAN

DUBLIN

retailers FOODtoys

04 05

BECAUSE WE'RE UNCONVENTIONALPardgroup is the only player on the market that takes you from planning to point of sale:

Why Pardgroup?

We DESIGN your project, PRODUCE it, HANDLE it, TRANSPORT it to the point of sale, INSTALL it and then PROMOTE it: everything is done in-house and we never use any intermediaries.

DESIGN

PRODUCTION

LOGISTICS

INSTALLATION

PROMOTION

SALES

07

OPERATIONAL CHANNELS:Pardgroup oversees all the distribution channels, representing the nominated spokesperson for a range of brands.

MULTI-CHANNELLING:OUR ADDED VALUE360° Field Marketing Services, multi-channelling is the added value we offer innovators in the marketing sector.

CONSUMERELECTRONICS

FOOD FASHION DIY

UNIEURO

MEDIAWORLD

EURONICS

EXPERT

TRONY

COMET

FAMILA

AUCHAN

CARREFOUR

FINIPER

IPERCOOP

CONAD

HARRODS

LA FAYETTE

FLAGSHIPSTORES

LEROY MERLIN

BRICO IO

BRICOMAN

BRICOFER

COIN

RINASCENTE

ENTER THE FUTURE

06

TOMORROW, TODAY

08

THEY ARE THE ELECT TO WHOM BEAUTIFUL THINGSMEAN ONLY BEAUTY.

OSCAR WILDE

09

BUSINESS UNIT

INSTALLATION, ASSEMBLY and DISASSEMBLY of Window Displays, Fixtu-res, Shop-In-Shops, Displays, Graphics Exchange, Shopfitting, Events for distribution channels and Flagship stores, Temporary Shops and Pop-Ups.

360° LOGISTICS MANAGEMENT: Liaising directly with all suppliers whether local or in the Far East, customs clearance, shipping management at the local hub, quality check of materials, transport to point of sale.

A TEAM OF PROJECT MANAGERS dedicated to delivering turnkey solutions and offering a single point of contact for client and suppliers.

A TEAM OF ARCHITECTS AND DESIGNERS for designing stands, display units, window displays, temporary shops and pop-ups.

Responsive FACILITIES MANAGEMENT at point of sale.

RETAIL SERVICES

Established networks of local installers across Europe with one of our Project Managers always on site.

Storage hubs throughout Europe including 10 in Italy (for blanket national coverage) and more than 100 privately-owned vans and lorries for transpor-ting materials.

Multi-material production capacity.

RETAIL SERVICES EXTRA

10

THERE'S A MUTUAL BENEFIT, BECAUSE PEOPLELEARN WHEN THEY'RE TEACHING.

LUCIO ANNEO SENECA

11

PROMOTERS:

We supply Promoters for In-store Promotions, Brand Ambassadors, Mystery Customers and street activities such as handing out Leaflets, Tours, Road Shows and Guerilla Marketing.Hostesses and Stewards for trade fairs and conventions, models for special events.

EVENTS:

Organising and staging events such as Conferences, Exhibitions, Spe-cial Events and Street Events.

EVENTS & PROMOTERS EXTRASOFTWARE PLATFORM for monitoring and reporting on In-store Promo-tion campaigns.

TEAM OF MERCHANDISERS to support In-store Promotional activities.

LOGISTICS FOR STORING and TRASPORTING materials to POS.

PROJECT MANAGEMENT: a Project Manager is assigned to every project to manage relationships with customers, suppliers and the dedicated project team.

PRODUCING PERMANENT & POP MATERIALS, gadgets, Desks and Totems.

DESIGNING CREATIVE SOLUTIONS FOR PROMOTIONAL In-store and Out-of-Store ACTIVITIES.

BUSINESS UNIT

EVENTS & PROMOTERS

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THE MOST PRECIOUS RESOURCE YOUR COMPANY HASIS THE IMAGE IT PRESENTS TO CUSTOMERS.

BRIAN TRACY

13

DEDICATED PROPRIETARY SOFTWARE: Planning, monitoring and reporting of all POS services.

LOGISTICS: 10 hubs in Italy and 16 in Europe for managing logistics and storage of all Permanent and POP materials.

100+ PRIVATELY-OWNED CUSTOM VEHICLES

TRAINING: digital platforms and training rooms for dedicated online and face-to-face training, in-house and at Vendors' own premises.

Linear REFILLING AND RESHELVING, SETTING UP POP MATERIALS

A FIELD FORCE OF OVER 106 MERCHANDISERS and INSTALLERS throughout Italy for maximum responsiveness

SELL-OUT and POINT-OF-SALE SERVICES MANAGEMENT FOR LAR-GE-SCALE RETAIL using 2 different methods:

A team of Project Managers, Merchandisers and exclusive Back Office staff de-dicated entirely to customer service.Inclusion in Sharing opportunities for multi-brand visits through Pardgroup Field Force

BUSINESS UNIT

MERCHANDISING

MERCHANDISING EXTRA

14

PRACTICE IS JUST AS VALUABLE AS A SALE.THE SALE WILL MAKE YOU A LIVING;THE SKILL WILL MAKE YOU A FORTUNE.

JIM ROHN

15

PROPRIETARY SOFTWARE PLATFORM DEDICATED TO SALES, to manage:

PLANNING AND MONITORING OF VISITS

ORDER TAKING

AUTOMATIC, STATIC AND DYNAMIC REPLENISHMENT PLANS

PLANOGRAMS

SALES DATA ANALYSIS

SELL-IN MANAGEMENT FOR LARGE-SCALE RETAIL using 2 different methods:

COMPREHENSIVE COVERAGE across Italy.

A TEAM OF MERCHANDISERS dedicated to SELL-OUT support.

A SOLID LINK WITH THE TRADE, based on trust built up over years working alongside Buyers and Vendors.

A dedicated Sales Force, comprising Sales Managers, Project Managers, Key Accounts and exclusive Back Office staff entirely at your service.Sharing oportunities in the Pardgroup Sales Force multi-brand catalogue.

BUSINESS UNIT

SALES

SALES EXTRA

16 17

STRATEGIC DIVISIONS

IN-HOUSE SOFTWARE: at the service of all business processes with custom solu-tions constantly being developed for customers' technical requirements.

PARD: Multi-function management software developed in-house. Powerful CRM-ERP integration for 360° control of all business processes and company business:

Designed with independent modules dedicated to individual Business Units & Strategic Divisions, all relating to a central CRM

Management of Employees and Spot Resources

Complete POS sales records for large-scale retailers in ItalyManagement of company and customer-owned materialsPlanning and monitoring of all projectsDetailed reporting for ongoing and completed projectsEconomic and financial data analysisCentralised Sell-In and Replenishment management for the large-scale retail circuitInventory for Hubs and real-time tracking of goods handled

INFORMATION TECHNOLOGY

18 19

LOGISTICS, TRANSPORTATION AND WAREHOUSING OF MATERIALS FOR ALL ACTIVITIES IN OUR BUSINESS UNITS:

TRANSPORT & LOGISTICS

Reception, storage, transportation and installation of materials from suppliers

Real-time loading and unloadingQuality checks and dedicated reportsStorage including in "safe"/secure storage areaOrder ProcessingElectronic picking and orderingTransport and installation of all materials/dedicated deliveriesCustom reporting for clients

Shipment tracking from warehouse to POSIssue of shipping documentsCustoms clearance for non-EU goodsBillingSerial number traceabilityReal-time inventory viewing of individual client depositsCentral storage Hub for Permanent and POP materials

STRATEGIC DIVISIONS

20 21

DATABASE CONSTANTLY UPDATED with the best resources on the market in each professional area.

An HR DIVISION CONSTANTLY LOOKING FOR AND SELECTING the profes-sionals our Partners require: on field, top and middle management.

HEAD HUNTING.

BUSINESS TRAVEL SOLUTION.

EMPLOYEES SATISFACTION.

QUALIFIED, SPECIALIST IN-HOUSE TRAINERS.

HUMAN RESOURCES

STRATEGIC DIVISIONS

22 23

SOCIAL MEDIA & CONTENT MEDIA COMMUNICATION Plans.

Design and development of DIGITAL STRATEGIES.

GRAPHICS, PUBLICITY GRAPHICS, CREATIVITY AND BRAND IDENTITY.

INTEGRATED AND CORPORATE COMMUNICATION plans.

Development of APPS FOR MOBILES, WEB AND SOCIAL MEDIA.

WEB DEVELOPMENT PLATFORMS and E-COMMERCE.

CONCEPT, DESIGN, PRINTING OF BROCHURES, LEAFLETS, FLYERS & POP MATERIALS.

PHOTO SHOOTS AND VIDEOS.

COMMUNICATION & DIGITAL

STRATEGIC DIVISIONS

2524

2726

ARCHITECTS AND DESIGNERS for DESIGNING AND CREATING stands, display units, permanent and POP materials, exhibition areas and entire stores.

DESIGN OUR MAIN STRENGHTS

GRAPHICSGRAPHICS PLANNING AND DESIGN

PRINTING WORKS

PRINTING IN VARIOUS FORMATS ON

DIFFERENT MATERIALS

DISPLAY UNITS/STANDSDESIGN:

FULL CONCEPT

DEVELOPING CUSTOMER GUIDELINES

RENDERING

TECHNICAL EXECUTIVES

MULTI-MATERIAL PRODUCTION

SHOWCASES/SHOP WINDOWSDESIGN:

FULL CONCEPT AND CREATIVITY

DEVELOPING CUSTOMER GUIDELINES

TECHNICAL DESIGN

RENDERING

PRODUCTION:

RAW MATERIALS

MOUNTING SYSTEMS

FINISHINGS

shop-in-shop

store desig

n

Area Experience showroom

OUR MAIN STRENGHTS

GRAPHICS

PERMANENT AND POP MATERIALS

DISPLAYS

SHOP-IN-SHOPS

EXHIBITION AREAS

STANDS

STORES

IN-HOUSE MULTI-MATERIALPRODUCTION OF:

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PRODUCTION

28

3130

PARD SOFTWAREALL ON-THE-FIELD ACTIVITIES WITH ONE CLICK

PARDGROUP's showpiece, PARD Software

is a CRM/ERP developed in-house by the Pardgroup IT Division, to meet the everyday requirements of the Field Marketing sector.

CRMPARD LOGISTICS

HUMAN

RESOURCES

MERCHANDISING

& IN-STORE SERVICESPROMOTERS

RETAIL

SERVICES

SELL-IN

MANAGEMENT

180 employeeprofiles managed 120 brands for which we handle

order replenishment

2.000 new projectsmanaged every year 3.000 POS records

across Europe

20.000 databases of professionalresources managed

500.000 annual reports managed

PARDSOFTWARE

OUR MAIN STRENGHTS

33

100+ PRIVATELYOWNED VANS

Pardgroup's own fleet, essential support for all our activities: transport, logistics and much more.

FLEET

3 mln km covered every year

3 mln tonS of materials stored

3 m3 20 m3Any volume from transportedTO

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OUR MAIN STRENGHTS

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MILAN HEADQUARTERS:commercial and central management office for all operations. The IT division is also located here.

3 regional offices with meeting rooms, training rooms and conferen-ce facilities to support management and training operations, in:

BOLOGNA

ROME

DUBLIN

OFFICES

ROME

BOLOGNAMILAN

DUBLIN

34

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Some of our clients:

For a full list of clients go to the restricted area of our website www.pardgroup.com

CLIENTSmediaworld

MICROSOFT

LOUIS VUITTON

BOSE

emilio pucci

SONY

unieuro

FENDI

FITBIT

36

UNCONVENTIONALFIELD MARKETING

3938

4140

LUCANEGRONI

managingdirector

ENZOMEOLASalesManager

FRANCESCOSANTONImanagingdirector

EMANUELECIAPONI

Marketing &Business

Development

CRISTINAFONTANA

Events &Promoting

STEFANOAMAnTIIn-storeServices

MARCO

CHIEREGHIN

KEY ACCOUNT

MANAGER

IvanoCerminaraLogisticsManager

FABRIZIOFERRO

Head Of ITCORRADOBERRINI

HRManager

TEAMFRANCESCARAPISARDI

RetailServices

ALESSANDROFONTANAKEY ACCOUNTMANAGER

42

anywhere

you

you need,anytime

want

crea

tive-

farm

.it

Sede di MilanoVia Giuseppe Ripamonti n° 44 - 20136 MilanoPhone 02-36534045

Sede di BolognaVia Castagnolino n° 34/A - 40010 BentivoglioPhone 051-861495 - Fax 051-864724

Sede di RomaVia Italo Raulich n° 69 - 00050 Aranova (RM)Phone 06-61705258/35 - Fax 06-61705262

Sede di Dublino20 Harcourt St,DublinPhone +353 879727165

www.pardgroup.comE-Mail: info@pardgroup.com