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December 2009 Gelbvieh World

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December 2009 issue of Gelbvieh World magazine.
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December 2009 Official Publication of the American Gelbvieh Association
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Page 1: December 2009 Gelbvieh World

December 2009

Official Publication of the American Gelbvieh Association

Page 2: December 2009 Gelbvieh World
Page 3: December 2009 Gelbvieh World
Page 4: December 2009 Gelbvieh World

303/465-2333 Main Phone303/465-2339 fax

Director of AdministrationDianne Coffman (ex. 479)

[email protected]

Director of Breed ImprovementSusan Willmon (ex. 484)

[email protected]

Director of Member ServicesDana Stewart (ex. 488)

[email protected]

Director of CommunicationsJennifer Scharpe (ex. 485)

[email protected]

Production Manager/Graphic ArtistKatie Danneman (ex. 486)

[email protected]

Area Coordinator Commercial Marketing

Don [email protected]

Area Coordinator Commercial Marketing

Steve [email protected]

Customer ServicesColeen Abplanalp (ex. 482)

[email protected]

Dolores Gravley (ex. 481)[email protected]

Patti Showman (ex. 478)[email protected]

Teresa Wessels (ex. 477)[email protected]

Mailing address:10900 Dover St.,

Westminster, CO 80021

General E-mail: [email protected]

Registration & Electronic Data Transfer:

[email protected]

Website: www.gelbvieh.org

EDITOR: Jennifer Scharpe E-mail: [email protected]

PRODUCTION: Katie Danneman E-mail: [email protected]

DepartmentsContact Us 4President’s Message 6Guest Editorial 8 ByDr.JimGibbBits N Pieces 10

Jr. Voice 32Places to Be 44AGA New Members 44Ad Index 45

Sales11 Maternal Edge Female Sale

24 Genetic Progress II Gelbvieh Produc-tion Sale

25 Seedstock Plus Showcase IV & 1st Annual Customer Invitational

43 Spirit of the West Jumping Cow Gelbvieh Production Sale

FeaturesAGA National Convention 12

AGA Member of the Year 12

How to Measure a Gelbvieh? 14 BySusanWillmon,AGADirectorofBreedImprovement

The Rest of the Story 17 ByDanaStewart,DirectorofMemberServices

AGA Board of Directors Candidate Profiles 18

AGA Convention Committee Agendas 22

AGJA Creative Writing Essays 40 2009Jr.ClassicJunior&IntermediateDivisionWinningEssays

On the cover: Winter time in Indiana. This holiday scene was photographed by Emily Griffiths of 3G Ranch, Kendallville, Ind.

“GElbvIEh WORlD”(ISSN 1084-5100), is published monthly except for February, June and October for $35 for one year. The American Gelbvieh Association, 10900 Dover St., Broomfield, Colorado 80021-3993.

Periodicals postage paid at Broomfield, Colorado and at additional mailing offices.

POSTmaSTER send address changes to: GelbviehWorld, 10900 Dover Street, Broomfield, Colorado 80021

contentsContentsD

ecem

ber

2009

,Vol

.24,

No.

4

ShowsJunior Shows

34 Illinois State Fair

34 West River Ag Expo

35 N.I.L.E.

Open Shows

34 West River Ag Expo

35 N.I.L.E. Ring of Gold

36 American Royal Ring of Gold

39 World Beef Expo

Page 5: December 2009 Gelbvieh World
Page 6: December 2009 Gelbvieh World

6 | December 2009

A Season for Celebration with our Gelbvieh Family

president’s messagePresident’s messageVa

ughn

Tho

rste

nson

We are nearing a couple of the most important annual events, the national Western Stock Show, Convention and Christmas; both are times to celebrate and spend time with family and friends. as we enter into this season i hope each one of you reflects on how we have been blessed in this country and with this breed of cattle.

Mary Pipher has authored a book called “The Shelter of each Other” that talks about troubled families. i’m not insinuating that we have a troubled gelbvieh family, but she does make a great point i would like to share that i feel crosses over into our family. She gives an example of a family reunion where the youngsters are given a video to watch in the back room so the adults can talk undisturbed. Dr. Pipher believes this diversion actually deprives kids. Children need to mix with the older generation so they can hear the stories of aunts, uncles, grandparents, and parents. This helps them learn from those who have gone before them.

as i read this i felt guilty as we in the past have attempted to “entertain” the younger generation so we could visit. now i don’t think we’ll put a video in for the first time convention attendees, but i do think this is a great example of how important it is to attend. We need the time at Denver to visit with the older generation, hear the stories and learn what they have learned. as we auction off the Foundation Hat memorial bronze we need

to remember what the first generation of gelbvieh breeders have done and sacrificed for the breed. i hope many of you will begin now to make plans to attend and get involved in not only a great gelbvieh show, but also a great gathering of the family of gelbvieh breeders.

The breeders of gelbvieh are truly the strength of the breed. and although we tend to disagree at times about breed direction or how to spend our resources, we all truly love and desire to see our breed grow.

The other strength of our association lies at the heart of our association and that is with our staff. i had the privilege to be in Denver for a couple of days and interview and visit with all the staff at the association and i can say without a doubt we have the best office staff one could hope for. They all are very concerned about the breed and you as individual breeders. Spending time with them gave me a little more insight into just how capable and committed our staff is to the breed.

i would like to take this opportunity for one last commercial. i can’t emphasize enough how much value is in your membership in the association and your registration dollars. it is with those dollars we do all our promotions, pay staff, upgrade our system, do research, organize shows and sales, provide you with pedigree and ePD information, and then communicate with you. You don’t have a dollar that you spend that is handled better or stretched further.

as you enter into this season of the year when we celebrate Christmas – the birth of our savior – let’s each take a moment to thank our creator for a great breed of cattle and a great group of people to work with. i am nearing the end of my term as a board member and President and as i do i find myself more committed than ever to the breed and the cattle. But at the end of the day what really matters are the people; and i thank each one of you for your support throughout this last year.

Vaughn Thorstenson is the AGA President. He owns and operates Thorstenson Gelbvieh & Angus near Selby, S.D. He can be reached at [email protected].

AGA Executive CommitteePresident

Vaughn Thorstenson 605/649-6262 (H)12980 Cedar Rd., Selby, SD 57472

Vice PresidentAl Knapp 913/219-6613 (O)

18291 158th St.Bonner Springs, KS 66012

SecretaryRandy Gallaway 405/649-2410 (H)

15182 N. Midwest Blvd. • Mulhall, OK 73063

TreasurerJim Beastrom 605/224-5789 (H)

20453 Cendak Rd. • Pierre, SD 57501-6315

Legal CounselE. Edd Pritchett 405/375-5516 (O)

114 N. Main St. • Ste. 101Kingfisher, OK 73750

AGA DirectorsRob Arnold 701/624-2051 (H)

6700 Cty Rd 19 S • Minot, ND 58701

Steve Arp 608/846-5186 (H)551 N Ramsey Rd • Arlington, WI 53911

Ken Flikkema 406/586-6207 (H)8289 Huffine Ln. • Bozeman, MT 59718

Mark Goes 402/766-3627 (H)39414 SW 75th Rd. • Odell, NE 68415-3126

Jerry Grund 785/891-3765 (H)2690 Iron Horse Rd. • Wallace, KS 67761

Dick Helms 308/493-5411 (H)42041 Dr. 728 • Arapahoe, NE 68922

John Huston [email protected]

David Judd 785/566-3770 (H)423 Hwy K-69 • Pomona, KS 66076-9064

Bob Prosser 928/289-2619 (O)PO Box 190 • Winslow, AZ 86047

Brian Schafer 888/226-9210 (O)37740 240th Ave. • Goodhue, MN 55027

Nancy Wilkinson 719/846-7910 (H)23115 CR 111.3 • Model, CO 81059

All approved AGA Board minutes are available

for inspection in the AGA office. Board meeting

highlights are available upon request.

“I hope many of you will begin now to make plans to attend and get involved in not only a great Gelbvieh show, but also a great gathering of the family of Gelbvieh breeders.”

Page 7: December 2009 Gelbvieh World
Page 8: December 2009 Gelbvieh World

8 | December 2009

Genomic EPDs ... We’ve Come a Long Way

guest editorialGuest EditorialD

r.Jim

Gib

b

Dr.JimGibb,BeefSeedstockSalesDirector,IGENITY

THe laST 40 YearS have seen steady progress in the genetic evaluation of seedstock from individual records, to within herd ratios and eBVs, to ePDs, and now international multi-breed ePDs. This advancement is a great credit to the scientists, breed association leaders and of course, the forward thinking seedstock producers that made it happen. The next step is inclusion of Dna data or molecular breeding values (MBVs) into the calculation of genomic enhanced (ge) ePDs.

Why genomic EPDs?

There are three key reasons. First, ge ePDs combine an animal’s pedigree, individual record, progeny data and genomic profile results, yielding a more accurate ePD. This is especially useful when evaluating young, non-parents. The higher accuracy, genomic enhanced ePDs gives seedstock and commercial producers the opportunity to make more confident selection decisions that lead to greater genetic progress. Faster progress means better use of limited resources.

The second reason for ge ePDs is to enable the calculation of ePDs for traits that are expensive and/or very difficult to measure and have a large economic impact. Tenderness, longevity and disease resistance are a few examples. Table 1, first generated two years ago by a Beef industry Federation genomics Task Force, shows the potential for generating national Cattle evaluation (nCe) ePDs from different sources. ePDs are not possible without phenotypes or genomic data. However, ePDs are possible with either phenotypes or genomic data, or a combination of the two.

The third reason is simply to keep it simple. ge ePDs don’t look any different than regular ePDs with the exception that the accuracy values (aCC) for ge ePDs will be higher for young animals. a producer could simply list the ge ePD in his sale catalog in place of a confusing array of weights, ratios, and genomic values.

Just theory, or does it work?

in 2007, a collaborative pilot project involving angus genetics incorporated (agi), Dr. Jerry Taylor of the University of Missouri, Dr. Michael Macneil of the USDa and igeniTY® was initiated to test the methodology and evaluate the impact of including angus-specific genomic data in the calculation of ePDs. The project involved marbling MBVs, plus marbling and iMF phenotypes from

several thousand angus animals. Dr. Macneil, who did the final analysis, concluded that the marbling ePD aCC for animals with MBVs plus pedigree data was roughly twice that of the ePD aCC for animals with pedigree estimates only. it was also slightly higher than the ePD generated from the pedigree estimate plus iMF data. Dr. Macneil also concluded, in mass selection – using igeniTY marbling MBV for selection will result in 20 percent greater progress in predicted response to selection than using ultrasound iMF due to the high heritability of the marbling MBV.

This project was enough to convince the Board of Directors of agi and the american angus association to develop a partnership with igeniTY to provide genomic-enhanced ePDs for the angus breed. agi is currently producing four genomic-enhanced carcass trait ePDs on a weekly basis through their nCe program.

making EPDs better, not replacing them

ePDs are indeed excellent, proven tools for making genetic progress. However, today’s ePDs do not include the additional “inside information” and confidence that Dna information can provide. The above mentioned pilot project was not about replacing ePDs, but rather to determine if incorporating genomic data could enhance ePDs. This is more significant for seedstock producers than validation of genomic data as an independent indicator. The ability of genomic data to improve ePDs is the ultimate “validation” of genomic data for ePD users.

What’s next?

Just like the early days of ePDs, genomic information will get more powerful for existing traits. Plus, ePDs for additional economically important traits will be enabled. For seedstock producers and commercial cattlemen, the transition to genomic ePDs will be seamless. For breed associations, the task is more challenging but certainly doable. it will take some planning and research, plus adjustments to existing breed databases…something breed associations have been doing for several decades.

For this month’s issue, Dr. Jim Gibb provided this guest editorial. Gibb is a past AGA Executive Director and is currently the Beef Seedstock Sales Director for IGENTY. He can be reached at [email protected]. From time to time we hope to have additional guest editorials in an effort to offer different perspectives from the Gelbvieh breed and the beef industry.

Phenotypes

No Yes

MBVs No – Yes

Yes Yes Yes

From2007BIFConferenceProdeedings

Table 1. NCE EPDs from genomic data and phenotypes

EPDs are indeed excellent, proven tools for making genetic progress. However, today’s EPDs do not include the additional “inside information” and confidence that DNA information can provide.

Page 9: December 2009 Gelbvieh World
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10 | December 2009

bits ‘n piecesbits ‘N Pieces

Gelbvieh Arrivals

Taubenheim Gelbvieh would like to announce the arrival of nora Katherine ivanov, born on august 9, 2009. nora is the daughter of ivan and lynette ivanov. She weighed 7 pounds, 9 ounces and was 20 inches long. nora was welcomed to the world by brothers ashton, Maxwell and george; and proud grandparents, Dale and Jeannete Taubenheim of amherst, nebraska.

David and Jerri Slaughter of Fredonia Ky. are pleased to announce the arrival of Jonathan David Slaughter. Jonathan was born on October 12, 2009 at 8:05 p.m. and weighed 6 pounds, 6 ounces and was 19 inches long. Jonathan is the first child for David and Jerri, however he joins Jerri’s children, audie, 19, Tyler, 16,

and Helen, 11, to complete one big happy gelbvieh family. Proud grandparents are arthur and Joyce Slaughter, also of Fredonia.

Gelbvieh Departures

Francis Bradshaw, 86, of ames, iowa died Wednesday, October 14 at Mary greeley Medical Center. Francis was born april 28, 1923 in ames and married his wife Marie in 1949. He is survived by his son, Bruce; and four grandchildren and is preceded in death by his wife in 1979.

in 2005, Francis was inducted in the american gelbvieh association Hall of Fame. The following is the inscription from his plaque on the aga Hall of Fame:

Francis Bradshaw never had big numbers of cattle, but the quality rivaled many of the largest herds in the nation. Bradshaw retired from his dairy in 1976, but soon found he was bored without cattle around the farm. in 1977, he selected gelbvieh as the beef breed he wanted because of their meat, milk and good disposition. Since breeding those first four angus cows to german fullblood sire, Helau, Bradshaw never looked back. He continued to use artificial insemination extensively to build his herd quality with known genetics. With limited land for farm use in the ames area, Bradshaw had to concentrate on quality verses quantity. Francis always believed youth were the future of the breed and went out of his way to help young people get a start in the breed. He also donated several heifers over the years to benefit the gelbvieh Breeders of iowa Juniors.

National Convention and Stock Show News

Gelbvieh…There’s an app for that. Have you made plans to attend the 2010 american gelbvieh association national Convention? Check out the pre-convention coverage in this issue for more information about convention including board candidate bios, agendas for all meetings, and another story about “The Cowboy Hat.”

AGA News and Notes

The Denver area experienced an early winter snowstorm October 27-29, which brought anywhere from a foot to three feet of snow to the city. reports of snow around the Westminster, Colo. area were about two feet, causing the early closure of the american gelbvieh association headquarters on Wednesday and a late opening on Thursday. luckily, almost all of the snow melted away within a few days.

Only One mOnTh remaininG to take advantage of the 60% savings on cow re-activation fees. You have until December 31, 2009 to re-activate cows on your cow inventory that were inactivated before January 1, 2009 for the reduced rate of $20. Take advantage by sending aga a list of cows you want to re-instate. if you have further questions, please call the aga 303-465-2333.

The aga is offering two different management videos free of charge. Both VHS tapes are from elanco animal Health. The titles of the videos are: Cow Condition Scoring and Investing in the Future – Replacement Heifer Management. To obtain a copy of either of these videos, contact the aga office.

During the august 2009 Board of Directors meeting the aga Board updated the original aM Testing Policy to incorporate nH and OS. The revised “aga genetic Defect Testing Policy” can be found on the aga website along with some revisions to the aga rules regarding genetic abnormalities and some Frequently asked Questions regarding this policy.

Hotel Information

Red lion hotel – AGA Headquarters Hotel

The Red lion hotel on Quebec Street is the Gelbvieh Headquarters Hotel during

the AGA Convention and National Western Stock Show. All committee meetings and

convention activities will be at the Red Lion.

To reserve a room call 303-321-6666 and ask for the Gelbvieh block to receive

the special $74 plus tax room rate. Included each day are two breakfast buffet

tickets. Deadline for room reservations is December 10, 2009.

DoubleTree hotel Denver – A small block of rooms are available at the

DoubleTree Hotel Denver at the rate of $89 plus tax per night. Rooms are available

on a first come, first serve basis by calling 303-321-3333 and asking for the Gelbvieh

block. (There are no breakfast tickets at the DoubleTree.)

Nora

Johathan

Page 11: December 2009 Gelbvieh World

Gelbvieh World | 11

salesSales

November7,2009KY-TNLivestockMarketCrossPlains,Tenn.

16 Cow-Calf Pairs $1,507

4 Bred Cows $1,187

42 Bred Heifers $1,120

34 Fall Open Heifers $978

43 Spring Open Heifers $624

THe DeManD FOr gelbvieh-influenced commercial females remains strong as evident by the bidding during the recent Maternal edge Female Sale held november 7 in Cross Plains, Tenn. in its third year, a total of 139 head sold into four states including Kentucky, Tennessee, Virginia, and Mississippi. a top notch group of high quality females were consigned by 21 different purebred and commercial producers. Topping the sale was a purebred red cow-calf pair from the Perry Pratt consignment from Springfield, Tenn. This beautiful female with her October 2009 gar new Design 5050 heifer calf

at side was purchased by Bart Montell of Tompkinsville, Ky. Cow-calf pairs were exceptionally strong averaging over $1,500. a high selling lot was a pair of black Balancer females with calves sired by egl Tenderloin 407. These females were a portion of the gale rippey consignments from galax, Va. Bred heifers also proved to be in demand by the buyers. Joe Crain of Springfield, Tenn., was the high volume consigner selling 16 bred heifers. These heifers were purchased in last year’s Maternal edge Sale as open heifers. They were all bred to Brangus and Brangus Composite bulls. Fall open heifers proved to be a current need also for buyers, averaging almost $1,000 per head. The top selling lot was a nice set of four black October 2008 calves consigned by Bar iV livestock of Cold Spring, Ky. These heifers were sired by MlH Wrangler r21 and JOB Danell Montana infusion. They sold for $1,275 and were purchased by Dr. Wallace of Tennessee. The high volume buyers for the sale were Brian Kiser and Tommy Shrader of Shrader Farms in rosedale, Va. Shrader Farms

purchased 28 head for $30,545. “The sky is the limit to what this gelbvieh commercial sale can accomplish in the next several years,” notes Steve Peddicord, aga area Coordinator. “When commercial producers begin using gelbvieh-influenced females, it is not too long before they see what they have been missing using the other breeds and they want more. i hope we can expand this type of sale to other states in the near future.” John Bartee, one of the sale coordinators, said he has received numerous calls from commercial producers after the sale asking for help locating gelbvieh and Balancer bulls. also, Bartee commented on the demand for SmartCross cattle. “Commercial producers have begun to recognize the value of the females sold on the Maternal edge Sale. animals with Maternal edge ear tags are sought after in other sales in the area,” said Bartee. The american gelbvieh association would like to thank the KY-Tn livestock Market staff, Tom Barnett, and especially John Bartee and his helpers for their efforts and dedication to this sale.

American Gelbvieh Association Area Coordinators—Commercial Marketing

Don DanellWESTERN [email protected]

Office: (406) 538-5622Cell: (406) 366-6953

Steve PeddicordEaSTERN [email protected]

Office: (606) 387-8579Cell: (606) 688-4492

“Order buyers are telling me they are starting to look for Continental-british cross cattle. This means there is a lot of potential for Gelbvieh in the coming breeding season.”

“at the maternal Edge Female Sale we nearly doubled the number of consignments and almost tripled the number of consigners from previous years and still had buyers wanting even more.”

Maternal Edge Commercial Female Sale

Page 12: December 2009 Gelbvieh World

WOnDering WHaT THe gelbvieh apps are? Well simply put the gelbvieh breed offers many applications that benefit aga members, commercial producers, and the beef industry as a whole. next time you watch a cell phone commercial take note of how many cell phone companies now offer “apps.” What started out as a marketing scheme for the “iphone” is now translated to the entire cell phone industry. What if we can create that same type of demand for gelbvieh in the beef industry? We’d have people lined up at the gelbvieh store. When you take a look at the gelbvieh apps, we hope you get excited about all the breed has to offer and think about coming to Denver to find out how you can take advantage of the gelbvieh apps.

Con

vent

ion

2010 Gelbvieh…There’s an app for that

MATERNAL:

• Milk

• Fertility

• Disposition

PRoFITIBILITY:

• Gelbvieh Profit Partners

• RFI

• Pounds Add Value

NATIoNAL SALE & SHoW:

• 2010: A Higher Standard

• Ring of Gold

• Breeder’s Choice Futurity

MEMBERSHIP:

• Marketing

• Junior Programs

• Engaging Members

CRoSSBREEDING:

• SmartCross

• Maternal Edge

• Crossbreeding Made Easy

FouNDATIoN:

• The Cowboy Hat

• Scholarships

• Breed Advancement

maternal membership

CrossbreedingProfitability

National Sale & Show

Foundation

featureFeature

12 | December 2009

THe 2010 aMeriCan gelbvieh association Member of the Year is al and Mary Knapp of Bonner Springs, Kan. The Member of the Year presentation will take place on Saturday, January 9 at the 2010 aga national Convention.

al and Mary Knapp are dedicated gelbvieh breeders who have made significant contributions to the Kansas gelbvieh association, american gelbvieh association, junior programs and the breed as a whole. al is a member of the aga Board of Directors and is finishing his second year as Vice President. in addition, al and Mary have been adult advisors to the american gelbvieh Junior association Board of Directors since 2001.

Triple K gelbvieh is a family cattle operation consisting of al, Mary, and nick Knapp. Whether it’s breeding seedstock cattle, working with the state and national

associations, or in their personal lives, al and Mary live their life with passion, service and faith. With their positive attitude and desire for breed promotion, they strive to keep gelbvieh relevant in the beef industry. That desire includes mentoring young people and helping them get involved in the agJa as well as openly discussing the strengths of gelbvieh with other beef producers.

“The Knapp’s attitude and outgoing personality makes them perfect ambassadors when someone inquires about gelbvieh cattle. Strangers soon become friends and all are smiling,” comments Butch Stucky, Kansas gelbvieh association President.

Outside of their involvement with the gelbvieh association, al and Mary are involved with the Kansas livestock association, the national Cattlemen’s Beef association, and their county Beef improvement association. al is also a certified Master of Beef advocacy, a beef checkoff-funded program that teaches producers to become effective spokespersons for the industry.

The Kansas gelbvieh association is honored to nominate al and Mary Knapp for the 2010 american gelbvieh association Member of the Year. Their list of contributions to the gelbvieh breed and the association qualifies them as highly deserving of this recognition.

AGA Member of the Year

Page 13: December 2009 Gelbvieh World

Name____________________________________________________________________ _AGA_Member_No.________________________________________

Address__ ______________________________________________________________________________________________________________________

City/town___________________________________________________________State_________________________________ Zip______________________

Name_tags_will_be_issued_based_on_this_registration_form._Please_include_first_and_last_names._Please_print_clearly_or_type:

Name____________________________________________________________Name___________________________________________________________

Name____________________________________________________________Name___________________________________________________________

Convention Registration • January 7-9, 2010Full Convention Package_ _ $55_per_person_X_______________=________________ OR_ Number_ Total

Basic Convention Package (includes_Thursday,_Friday_&_Saturday_Committee_Meetings.)_ $25_per_person__X______________=__________________ Name_badge_required_for_Committee_Meetings._(Fees_used_to_offset_room_and_speaker_expenses)

Lunch & Speaker ________________ _ _ $35.00_per_person_X______________=_______________

Evening Social __________________Sponsored_by_“Breeder’s_Choice_Bull_Futurity”_and_AGA_ FREETotal:_$_________________

2010 National Convention Registration

2010 National Western Stock Show and AGA Convention ScheduleTuesday, January 5 8:00 a.m. Cattle begin arrivingThursday, January 7 11:00 a.m. – Noon AGA Executive Committee Noon – 4:30 p.m. AGA Board of Directors Meeting 7:00 p.m. Cattle in place on the Hill & in the Yards 6:30 p.m. – 7:30 pm National Sale Committee Meeting 7:30 p.m. – 8:30 pm National Show Committee Meeting Friday, January 8 8:00 a.m. Process & Check-In Yard Cattle followed by Hill Cattle Free Morning to go to National WesternMeeting Room 1 1:00 p.m. – 2:00 p.m. Finance Committee Meeting 2:00 p.m. – 3:30 p.m. Rules & Bylaws Committee Meeting 5:30 p.m. – 6:30 p.m. Foundation Committee Meeting 7:00 p.m. – 9:00 p.m. GPP, Inc. Annual Shareholders Meeting and Board Meeting Meeting Room 2 3:30 p.m. – 5:30 p.m. Marketing & Member Education Committee MeetingMeeting Room 3 5:30 p.m. – 7:00 p.m. Bull Futurity Board & Committee MeetingSaturday, January 9 Free morning to go to National Western 8:30 a.m. – 10:30 a.m. Breeder’s Choice Bull Futurity at Stockyard Arena 12:15 p.m. – 1:30 p.m. Lunch at Hotel with Keynote Speaker Richard Stober from Superior Livestock “Perceptions are not Reality”

1:45 p.m. – 4:00 p.m. Productivity Committee Meeting 4:00 p.m. – 6:00 p.m. Annual Meeting 6:15 p.m. – 7:15 p.m. AGA Board Meeting to elect officers & photo 7:30 p.m. – 10:30 p.m. AGA Social & Breeder’s Choice Bull Futurity Introduce New AGA Officers, Out-going Board Recognition Hall of Fame & Member of the Year Presentation AGJA Haglund Heifer Tickets Sale Foundation Sculpture AuctionSunday, January 10 5:30 a.m. – 7:30 a.m. AGA Board Meeting 8:30 a.m. National Pen Bull Show 11:00 a.m. Lunch in the Yards 12:30 p.m. – 2:30 p.m. Junior Show 2:30 p.m. – 3:30 p.m. Parade of National Sale Cattle – (webcast) 5:00 p.m. National Gelbvieh Sale – Beef Palace Arena Monday, January 11 7:00 a.m. – 8:30 a.m. Breeder’s Choice Futurity Board Meeting 8:00 a.m. – 5:00 p.m. National Gelbvieh and Balancer Show Recognize Ring of Gold, Premier Breeder & Exhibitor 5:00 p.m. Begin Release of Gelbvieh & Balancer Hill Cattle Tuesday, January 12 10:00 a.m. All Hill Cattle Out 7:00 a.m. Begin Release of Yard Cattle – All out by 4:00 p.m.

Headquarters:Red Lion Hotel

303-321-6666 $74 + tax rateRequest the Gelbvieh block before Dec. 10.

First come,first served basis. (Block dates: Jan. 4-12, 2010)

Mail Registration Form & Check to:American Gelbvieh Association

10900 Dover St., Westminster, CO 80021

Deadline: January 4, 2010

Block Rooms Also Available:DoubleTree Hotel

303-321-3333 $89 + tax rateRequest the Gelbvieh block First come,first served basis.

2010 National Convention Registration

2010 National Western Stock Show and AGA Convention Schedule

Page 14: December 2009 Gelbvieh World

14 | December 2009

Man

agem

ent

featureFeature

How to Measure a Gelbvieh?BySusanWillmon,AmericanGelbviehAssociationDirectorofBeefImprovement

Just to set your mind at ease this article is not going to review the proper technique to take a hip height or scrotal measurement. it is however going to set the stage for discussion at the Productivity Committee meeting at the 2010 american gelbvieh association Convention.

This year we are going to change up this committee meeting. We are going to make it more interactive and ask for your input to develop of a set of standards that can be used by gelbvieh breeders to keep our genetics focused on meeting the demands of our customer, from the seedstock bull buyer to the commercial bull or female buyer to the feedlot and packer and ultimately to the consumer at the retail case in the local grocer. included here are some questions that will be posed during the committee meeting. The consensus answers to those questions will be the foundation for a set of gelbvieh standards. These standards are not necessarily Breed Direction goals, but serve more of a purpose of minimizing the impact of problem genetics and improving the breed as a whole.

How do we measure gelbvieh genetics? each year aga members submit reams of paper and thousands of records that are used to create ePDs and evaluate animals. Many of you subjectively evaluate other traits and use that data on an in-herd basis when you make selection decisions. The question becomes, what are the standards we are comparing those animals too? What defines a gelbvieh? One of the definitions of the verb to measure is: to ascertain the extent, dimensions, quantity, capacity, etc. by comparison with a standard. We have all heard the old adage, “if you can’t measure it, you can’t fix it.” This supposes that something is always broken. However if we have a standard to compare those measurements against we can determine if changes are needed, if progress is being made or if the status quo is keeping us on track. Ultimately after this process we will be able to covey to the industry a concise message as to what the gelbvieh breed brings to the beef industry.

Currently some of the points of reference we use are our breed average ePDs and percentiles as well as some industry accepted guidelines. are these standards or more like benchmarks? are there some traits where standards of acceptability should be written down and provided to the membership as a yardstick for evaluation and the basis of selection decisions? as new producers come into the breed are we giving them enough tools to make intelligent purchase decisions regarding building their gelbvieh herds?

One straightforward example of an industry accepted yardstick is scrotal circumference measurements.

adequate scrotal development on a yearling bull has been proven to be economically relevant in terms of a bull’s breeding ability as well as relationships to fertility. Most bull tests have a minimum standard that a bull must meet to end up being sold in the bull test sale. Should we as gelbvieh breeders have a written standard for minimum acceptable value for a yearling bull scrotal measurement?

During the Productivity Committee meeting in 2008, the genetic trends for weaning weight and yearling weight were presented (see Chart 1). as part of that presentation this question was put to the membership: “it is okay for the gelbvieh breed to have a growth genetic trend that would level off?” if part of our heritage is the reputation for moderate cow size would it be acceptable to establish a guideline for the range of ePDs to be within the 40-60 percentiles for weaning and yearling weight? exceeding this standard would be the indicator that too much emphasis may be occurring for the growth traits and we may be impacting our moderate cow size reputation for the average set of genetics in our breed.

above are two examples of standards we might define and adopt. We are not suggesting the need for specific standards for every trait but these two plus the questions listed below are some possibilities we might address. For each standard a value would be inserted in the blank.

• aI Sires and Natural Service bulls should have a milk EPD that exceeds _____.

• aI Sires and Natural Service bulls should not have an adjusted birth weight that exceeds _____ pounds.

• Frame scores should not exceed ____.

• Ultrasound ribeye measurements should be between _____ inches for breeding females and _____ inches for breeding bulls.

• To eliminate genetics producing Quality Grades of Standard and low Select, the EPD standard for marbling should exceed _____.

• The tenderness standard using DNa test results should exceed _____.

• The standard for structural correctness for feet and legs is _____.

• Others?

Ultimately the purpose of these set of standards would be to provide a tool that will allow us to educate new

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members, current members and the industry regarding the vision and goals of the gelbvieh breed and how it fits in the beef industry. a classic example is the fact that in the early days the breed worked diligently to fix some initial birth weight issues. Periodically i have a conversation with a breeder regarding a bull that has been kept intact but had a 100+ pound birth weight and a higher than average birth weight ePD. The justification is usually that the bull is a “good bull.” But measured against a potential birth weight standard he may fall short.

it is important that aga members have a voice in the initiation of this set of standards and must have a commitment to implementation and use of the standards. equally important is an understanding that these standards will evolve as new traits like feed efficiency are measured, as Dna technology influences an animal’s genetic evaluation, and as market drivers impact the end product.

The purpose of these standards is not, however, to create cookie-cutter gelbvieh animals. individual management situations dictate the need for variation and diversity in our breed. By providing this set of standards a breeder can make a more informed breeding and selection decision that will ultimately benefit an individual program and the breed as a whole.

Take some time between now and January’s Productivity Committee to think about what standards you already employ in your operation and how they could be applied to the breed as a whole. The Productivity Committee meeting in January looks to provide a forum for some lively discussion. We hope that you can attend this meeting. if you cannot attend, we ask that you contact one of the committee members and discuss your standards so they are able to bring your comments to the meeting. You can find a listing of the Productivity Committee members in the July Gelbvieh World on page 54 or on the website, www.gelbvieh.org, under gelbvieh Contacts. The Productivity Committee meeting will be held on Saturday, January 9 at 1:45 p.m. at the red lion Hotel.

Chart 1. Genetic trends for growth including EPDs for weaning weight and yearling weight.

Growth Genetic Trend

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The Rest of the StoryBy Dana Stewart, Director of Member Services

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In a way, you could say that Bud Beastrom’s cowboy saved the American Gelbvieh Association’s herdbook. When AGA President Johnny Green took the hat from Bud’s head and passed it around during a board meeting, board members filled the hat with enough money to keep the association going. To honor that occasion and to symbolically pass the hat again, the AGA Foundation commissioned a bronze sculpture of the hat that is now encased in the AGA board room. Because the AGA Foundation funds projects, such as research projects that prove Gelbvieh’s position within the industry and are critical to the future success of the association and breed, the Foundation maintains viability for the association. The Foundation is a critical component of the association for the previously mentioned reasons. But, it is also a reflection of Gelbvieh pride. By donating to the Foundation, either by purchasing a sculpture, donating the proceeds of an animal, or directly contributing, you are showing that you have pride in the breed you raise.

More about the Hat Some years after the passing of the hat, it was encased to preserve it. How it became encased is a unique story. If you’ve ever attended an AGA National Convention, you know that many of the world’s problems are solved around the hotel bar each night during convention. In this particular meeting, Johnny Green had risen to the occasion to collect various hats such as derby hats, ten-gallon hats, top hats, and more, to be worn by his friends at the bar. At the beginning of the night, each gentleman exchanged his cowboy hat for one of Johnny’s hats, thus forming the H.A.T. Society. At the end of the night, everyone exchanged their hats back with the exception of Bud Beastrom. Whether Johnny stole it or Bud let him have it is debatable, but nonetheless the hat made the trip back to Louisiana with Johnny, who would have it encased with the names of the H.A.T. Society members inscribed on plates surrounding the hat. Today the hats sits in the AGA Board Room with the names Bud Beastrom, Charlie Clark, Johnny Green, Dwight Jackson, Dave Lensgrave, and Rob Maclennan proudly displayed.

Own a Piece of Gelbvieh History Yesterday a simple cowboy hat changed the American Gelbvieh Association. Today, it changes the future. During AGA Convention and the AGA Social on Saturday, January 9, 2010, the AGA Foundation will offer the first ten sculptures to the highest bidder. The pieces will be individually numbered one through 10. All proceeds from the sculptures go directly to Foundation and its $1 million fundraising goal. Be sure to attend the auction for a special video presentation as well. The bronze sculpture depicts in color Beastrom’s silver hat out-

stretched from a blue denim shirt. It is approximately 10 x 7 inches mounted on a walnut base. Artist Stephen LeBlanc was commissioned to create the limited edition sculpture to depict the passing of Bud Beastrom’s Stetson. LeBlanc is a nationally recognized sculptor with more than 25 years experience. An avid outdoorsman, he specializes in realistic wildlife. His greatest pleasure is sculpting animals and events he has witnessed in nature. He has won numerous “People’s Choice” and “Best of Show” awards and has been featured in such magazines as Art Review, Sculpture Forum, and Vision Magazine. If you’re interested in bidding on one of the sculptures but unable to attend the AGA social, please contact the AGA office to make arrangements for your bid.

“TheAmericanGelbviehFoundationisdedicatedtoGelbviehgenetics,meritadvancement,andstrengtheningthebreedinfluencewithinthechangingbeefindustry.Thiswillbeaccomplishedthroughbreedpromotion,growingthedemandforGelbviehgenetics,membereducation,researchandjuniorsupport.”

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The AGA Board of Directors has always consisted of the most prominent people in the Gelbvieh breed. I feel very privileged to be nominated to run for the AGA Board of Directors. It would be an honor for me to serve the AGA and its members.

Verner Farms LLC is a diversified farm where I work with my dad and partner, Alan Verner. Our farm consists of 40,000 breeding hens, an assortment of hay marketed to cattlemen and horse owners in our area, and 150 head of Gelbvieh, Angus, and Balancer cattle. I am a 5th generation farmer, and my dad started using Gelbvieh bulls in our two hundred head commercial herd in 1985. When I was in the 4th grade, I started showing heifers and got really involved with 4-H, FFA, and the AGJA. My simple 4-H heifer project turned into an extensive A.I. and ET breeding program with our own successful annual female production sale, where we have sold cattle into twenty-four states. While in high school I became a Master 4-Her, served as FFA Georgia State Secretary, was voted the State Star Farmer, and was elected to the AGJA board and eventually served as our junior association’s President. Upon graduation, I entered the University of Georgia and competed on the Livestock Judging Team. I graduated in 2003 with a double major in Animal Science and Dairy Science. During college and after graduation I lived and worked in seven different states to gain a wide variety of knowledge specific to each section of the country. All the knowledge I have gained over the years will help me in relating to all Gelbvieh breeders.

If elected, I would be one of the few board members to have served on the Junior Board as well as the Senior Board. I feel that being brought up through the junior program has helped develop me into the cattleman I am today. As a member of the board, I would bring in current knowledge and enthusiasm on issues such as genetics, marketing strategies, and developing member involvement. Within the next year, we will have new leadership with a new vision for the Gelbvieh breed. It would be so exciting and an honor to be on the Board of Directors and to help set future plans for our breed.

Introducing our 2010 Board Candidates

What an honor and privilege to be nominated to serve another term on the AGA Board of Directors. The last three years have been filled with education, teaming efforts and insight to issues that sometimes are not apparent on the surface.

I have been raising Gelbvieh cattle since 1982. My family operates a herd of Gelbvieh, Balancer and Angus cattle in southeast Nebraska. Together with my wife Patty and daughter Tricia, I have witnessed many changes in the beef industry and Gelbvieh’s role within. I am also a livestock production instructor at Southeast Community College where we manage the same breeds of cattle in our teaching herd. It is fulfilling to watch my students discover the positives that Gelbvieh cattle offer the industry as they experience the purebred performance and the advantages Gelbvieh bring to hybrid cattle in the college program.

As a Board member, I have had opportunity to help shape the future of our breed and its membership. I have represented you at a formative meeting regarding the concept of a National Center for Beef Excellence. I was instrumental in the re-establishment of regional breed reps and have served as a member of the search committee for a Director of Breed Promotion. These responsibilities have reinforced my positive attitude toward the AGA and its membership. They are rewarding experiences and when coupled with chairing the Productivity committee and sponsorship of the Junior Gelbvieh Association in Nebraska, I have been busy striving to progress the breed to new levels.

Our industry is facing some challenges from society, the economy, biotechnology and competition. But I feel secure that our cattle have not failed us and that we must coordinate our efforts from the membership, staff and board to propel our association with these cattle to the place they belong. Our cattle need more positive exposure to the cow calf sector, the backgrounder, the feedlot, the packer and consumer. We all must strive to foster activities that position our breed in the forefront using its positives to create front of mind presence within the industry. The savvy, experienced cattlemen and especially the next generation of beef producers need to acknowledge the positive attributes of Gelbvieh and utilize these tremendous genetics on their quest to a profitable and sustainable tomorrow.

I am up to the challenge of capturing Gelbvieh’s share of tomorrow’s industry. I would like to thank you again for the last three years and I would very much appreciate your support of me as a Board member to help form the positive direction we need in the years to come.

Adam Verner

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My Gelbvieh journey began in 1982 with a purchase of a 4-H heifer from the XZ Ranch. This has grown to herd of fullbloods, purebreds and Balancers, located near St. John, Kan., which we operate as Sandy Knoll Farm Gelbvieh. I farm in partnership with my parents, Leon and Jan Dunn. I have been married to my wife, Carolyn, for eight years and we have three sons: Preston, Ian, and Garrett. During my youth I enjoyed showing cattle and was active in the AGJA and served both as board member and president. I returned to the family farm after graduating from Kansas State University and working on a ranch

exchange program in Australia. Together my father and I have continued to grow the cattle business on our farm, which also includes wheat, corn, sorghum, rye, and alfalfa hay production, seed sales, hay brokering and a seedstock gilt multiplier. I have served on the board of the Kansas Gelbvieh Assoc., been active in Farm Bureau on the local and state level and chairman of the American Farm Bureau Hay and Forage Committee. While participating on livestock and meat judging teams in college I saw the value of carcass data collection and have collected individual data on cattle we have finished through the feedyard for the last 13 years. I continue to place high value on cattle that can perform in the feedlot and increase the profitability for our commercial customers. I have seen first hand how the swine seedstock industry structure has changed in the last 20 years. In the changing agriculture environment, I want to make sure the Gelbvieh breed can continue to be relevant to the beef industry, so that my sons may have the opportunity to be the 3rd generation of Gelbvieh breeders. It is an honor to be nominated to run for the board and I would appreciate your support.

Daniel A. Snodgrass

My family and I came to AB Farms in 1982. Since 1990, I have been the manager along with my wife, Jane. AB Farms presently runs 400 cows, the majority of which are registered Gelbvieh, Balancer and Angus. Along with our duties at AB, Jane and I own and operate Wonder Creek Cattle Co. All of the bulls and females produced in our registered herd are marketed through Seedstock Plus of which we are original owners and members. I also serve on the board of managers of Seedstock Plus. We continue to maintain a commercial cow herd, which gives us the advantage of knowing how Gelbvieh genetics can favorably impact the cattle industry and also make us ever aware of the constant need for genetic improvement in our breed. To be competitive as genetic providers in the cattle industry, we must be diligent in making ourselves aware of the changing dynamics of our business and adjust our programs and our thinking. In the past, the AGA has been a leader in this area evidenced by the SmartCross program and later the introduction of the Balancer program. Both of these programs put the Gelbvieh breed on the leading edge of innovative ideas for our industry. We must continue to be leaders if we want the Gelbvieh breed to not just survive but to truly become the “Continental Breed of Choice.” It is an honor to be nominated to serve on the AGA board. This is a responsibility that I don’t take lightly. I’m willing to devote the time and effort it takes to lead the Gelbvieh breed to the prominence it deserves. If you share these ideas and goals, I would appreciate your support.

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Our family entered the Gelbvieh business in 1992 when my wife Betty and I bought our first cows at the Reiter Gelbvieh dispersal in Iowa. Since that time we have grown to about 50 cows. Our decision to raise Gelbvieh was influenced by the same factors as many others who have become involved in this great breed of cattle, MARC data and a quiet disposition. These cattle just do so many things right. We have utilized A.I. and embryo transfer to build a quality herd.

Our herd has served as 4-H and FFA projects for our three children, Jessica, Travis and Seth. All 3 have been very active in the AGJA, we have attended the last ten Junior National Shows, and our sons have served on the Jr. Board. Our operation also includes my parents Donald and Peggy Arp.

While the Gelbvieh business is a part time venture for Betty and me, my full time job is managing the University of Wisconsin Beef Cattle Research Farm. I have held this position for the past 25 years. We have done research with feedlot cattle, rotational grazing of stockers, and commercial cow/calf work, so my experience in the cattle industry is diversified.

Our breeding program has always emphasized cattle with balanced EPDs, structural soundness, fertility and an attractive phenotype. Recently we have added emphasis to feed efficiency as well. With feed costs accounting for 2/3 of total production costs, feed efficiency stands to be the biggest area that we as an entire cattle industry can improve upon to reduce input costs. If we are to remain competitive with pork and poultry, the cattle industry as a whole needs to address this issue, and we as Gelbvieh breeders should lead the way.

It has been an honor to serve this association for the past three years and I would welcome the opportunity to serve a second term.

When I was asked to re-run for a second term on the AGA Board, I had to really think about it. It wasn’t because I didn’t want to serve another three years. Instead I wanted to make sure I felt I was contributing and making a difference. I realize that a person may not ever really see specific results, but I feel that the Board, of which I was part of for three years, is moving in the right direction. There are things happening and I feel a sense of responsibility and ownership in them and would really like to see them through.

Regarding my history with Gelbvieh, my roots and career are in education, not ranching. However, that changed in 1986, when I married a rancher. Since then, we have been raising Gelbvieh, first in west Texas and now in southeast Colorado. Over the last 23 years, I have seen the Gelbvieh breed, as well as the entire beef industry, go through many challenges and changes. Such is where our breed finds itself now.

Serving on the Board has been a tremendous experience. I strongly believe that each and every Board Member wants to see Gelbvieh prosper. They have been a pleasure to work with and I have tremendous respect for each one that I have served with. However, serving on a 15-member board inherently has its share of frustrations, too. We all have different personalities and different opinions on how and when things should be done. I may agree with 12 of the 15 members on one thing, but disagree with those same guys on another thing. However, what makes this Board, and all multi-member Boards, work is that everyone agrees to speak and act in one voice – that of the majority. This is what has worked in the past and will continue to work for many years!

The same thing applies to you – the Membership. While each of us may think we know what is best for the breed, we all need to realize that no one person can - or should - believe that he or she always “knows best.” And, although, we may get frustrated or impatient with some of the changes that are now taking place, we ALL need to do whatever we can to make this all work. If each of us will do our part to build and not tear down our Breed and Association, we can work through these changes and come out ahead. We have to believe that CHANGE is OPPORTUNITY. Our Gelbvieh breed is strong enough to overcome these challenges and I, personally, am excited about the coming years. I just ask that you afford me the privilege to continue serving for another three years. Thank you for your support.

It is an honor to be considered by the AGA nominating committee to serve as a new director for the AGA board. An opportunity to serve and represent other producers is a major undertaking to me.

For a little background, we purchased our first Gelbvieh females and joined AGA in 1985. Then, only a couple of breeders owned Gelbvieh cattle in Kentucky. Since my childhood, we had Angus cattle and raised

Burley tobacco. I preferred the cattle industry and always had a passion to produce quality seedstock. Our herd consists of about 80 females, mostly purebred Gelbvieh, some Balancers, and Angus.

I’ve had the opportunity to travel and visit with many cattle producers; I realize the importance of identifying traits that will satisfy the consumer and also production issues that affect different environments.

AGA has been a great organization for my family. My wife, Pat and daughters; Lindsey and Carrie Ann have invested many hours traveling to participate in Gelbvieh activities. For many years, vacation has been with a cattle trailer, going to shows and sales. We gave our daughters an opportunity to participate in AGJA because it has been a tremendous way to raise kids with their activities to teach leadership and responsibility. We also thank AGJA for the opportunity for Carrie Ann to serve as an immediate past AGJA board member.

Steve Arp

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Nancy Wilkinson

Gary Tilghman

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I am a fourth generation cattle producer from Beaver City, Nebraska. My wife Kate and I along with my father, Monte, brother Darren and our families own and operate Warner Beef Genetics. It truly is a family operation that leans heavily on each other for labor and expertise.

Warner Beef Genetics consists of approximately 200 registered Gelbvieh and Balancer females that run beside 650 commercial Gelbvieh, Angus and Hybrid cows. We also operate a diversified cropping operation producing Corn, Sorghum, Soybeans, Wheat and Alfalfa. We currently market 60+ balancer and Gelbvieh bulls and 40+ females through our own production sale held at the ranch. After years of private treaty sales we have evolved into an auction the first Tuesday of February each year.

Similar to many Gelbvieh breeders we evolved into the seedstock industry from a commercial cowherd base. We began using purebred bulls on our black and red baldy cows and we have always retained our own replacements. It was this first generation female that sold us on the breed. Through several years of breeding up to purebred registered females we never could duplicate the performance of the very first half-blood cows. The Balancer program was implemented simultaneously with the direction of our own program and has been very successful for our operation. In January of 2008 we had the opportunity to partner with Chris Davison of Australia to further expand the operation. Since then we have pursued a larger scale purebred and Balancer ET program that has allowed us to pursue the next step of seedstock production.

I currently serve on the Gelbvieh Profit Partners Board of Directors and serve on the marketing committee for the association.

It truly is an honor to be nominated to the Board of Directors and with your support I will diligently work to keep Gelbvieh moving in a positive direction of the beef industry.

I was fortunate, as a kid, to actively participate in 4-H and FFA, as have my wife and children. Professionally, I have been a County Extension Agent for Agriculture with the University of Kentucky for 31 years. My county (Barren) is the largest “cow” county in Kentucky and we depend on forages to support our cow/calf programs. I see needs from the industry, daily. I hope that my past experience will help, if I get the opportunity to serve on this board, to benefit this breed’s direction.

My Gelbvieh leadership roles include: serving as an officer and director for our state association (an initial charter member), chaired the host committee for the AGJA Eastern Regional Show, and have shared duties to develop the Maternal Edge Female Sale.

You have many high quality nominees to select from. That is the way it needs to be. Our future is bright and I ask your support, if you think I can contribute to our AGA’s future.

Dan Warner

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National Sale Committee MeetingJanuary 7, 2010

6:30 pm - 7:30 pmRed Lion Hotel

Ken Flikkema and John Shearer, Co-Chairs

Call to order1. Approve Minutes of January 2009 Meeting and

Conference Calls2. Review 2009 Sale and Report on 2010 Sale Entries and

Expenses – Jeff Erhardt3. Review National Sale Rules4. Discuss and recommend to the AGA Board Date, Time and

Location of 2011 National Sale a. Sale at the Convention Hotel and “All Video” sale b. Pre-Sale Parade and Display of Cattle c. Advertising options – addition of “Major” advertisers

on DVD or online auction site5 Other BusinessAdjourn

National Show Committee MeetingJanuary 7, 2010

7:30 p.m. – 8:30 p.m.Red Lion Hotel

Rob Arnold and David Martin, Co-ChairsCall to order1. Minutes of January 2009 Meeting and Conference Call 10-

29-092. Review the Recommended Judges List3. Cattle expressing diluter gene and horn as related to show

cattle4. Review Ring of Gold Rules5. 2010 NWSS group classes 6. Other concerns

AdjournCore Committee Convenes to Make 2011 NWSS Judge Recommendations

Rules & Bylaws Committee MeetingJanuary 8, 2010

2:00 p.m. – 3:00 p.m.Red Lion Hotel

E. Edd Pritchett and Rick Soelzer, Co-Chairs

Call meeting to Order1. Reading of minutes of last meeting, January 2009.2. Review Junior rules and guidelines for conduct3. Other

Adjourn

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The AGA committee meetings are open to all AGA members. We encourage you

to attend these meetings and add your input to help the development

and direction of the breed.

Finance CommitteeJanuary 8, 2010

1:00 p.m. – 2:00 p.m.Red Lion Hotel

Jim Beastrom and John Carrel, Co-ChairsCall to order

1. Minutes from January 2009 Meeting and August 7, 2008 Conference Call

2. Review Audit for 2008-09 Fiscal Year-Robert C. Loewen, AGA CPA

3. Five-Year Plan Progress Report a. Accounting of 08-09 5Yr Funds Expenditures c. Unused Five-Year Funds Balance as of 9-30-09 b. Area Coordinators Salaries and Expenses in Five

Year Plan c. Plans for 09-10 Five Yr Funds 4. Review of Current Activity, Financial Reports and Bank

Account Summary5. Other

Adjourn

Foundation CommitteeJanuary 8, 2010

5:30 p.m. – 6:30 p.m.Red Lion Hotel

Al Knapp and Dr. Glenn Wehner, Co-Chairs

1. Call Meeting to Order2. Approve minutes from January 09 and Conference

Call 11-3-093. Reading of Financial Statement for Foundation4. Old Business a. Update on Commissioned Hat Sculpture i. Numbers 1-10 to be auctioned during AGA Social ii. Limited edition of 50 sculptures iii. Price Structure of numbers 11-505. New Business a. Frequency of Commissioned Artwork for Series b. Additional Fundraising IdeasAdjourn

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Marketing & Member Education CommitteeJanuary 8, 2010

3:30 p.m. – 5:30 p.m.Red Lion Hotel

Steve Arp and Doug Hille, Co-Chairs

Call to Order and Introductions1. Reading & Approval of Minutes from 2009 Meeting2. Perceptions of Gelbvieh: Results from Drover’s

Perspectives Gelbvieh Survey3. Unveiling AGA Advertising and Promotion Campaign4. Importance of animal transfers (Ratios of registrations

to transfers)5. Review of AGA policy for member and buyer mailing

lists6. Developing an AGA Membership Drive Program7. Southern Balancer Program – Marketing

recommendationsOther Business – Junior Program Update available in a written reportAdjourn

AGA Annual Membership MeetingSaturday, January 9, 2010

4:00 p.m. – 6:00 p.m.Red Lion Hotel

• Election of AGA Board of Directors• Update on computer conversion• Update from Gelbvieh Profit Partners• AGA committee reports

A member who is unable to attend the Annual Meeting may request an absentee ballot in writing (by mail or fax, email is not accepted) for election of directors. In order to obtain an absentee ballot, a member must submit his or her application to the American Gelbvieh Association office not more than 60 days (November 10, 2009) nor less than 10 days (December 30, 2009) prior to the Annual Meeting, and must be in good standing with the Association at least sixty (60) days prior to the Annual Meeting. Ballots must be returned to the AGA office by 4:30 p.m. on Friday, January 8, 2010 to be counted at the Annual Meeting on Saturday, January 9, 2010.

Productivity Committee MeetingJanuary 9, 2010

1:45 p.m. – 4:00 p.m.Red Lion Hotel

Mark Goes and Cody Miller, Co-Chairs

Call to Order – Introduction of Committee, Approval of last year’s minutes.

Gelbvieh Performance: Yesterday, Today and TomorrowYesterday • Review the data that originally brought Gelbvieh success

and recognition. What has changed from the early Cycle 4 Report?

• How did Gelbvieh breeders capitalize on the strengths and address the weaknesses of the breed?

Today • How has the market (feedlots, packers, and consumers)

changed in terms of what they want in the beef end product?

• What does research show about the performance of Gelbvieh genetics today?

• What do our commercial customers, buyers of our bulls and females, want from Gelbvieh seedstock producers?

• What are the perceptions of Gelbvieh genetics in the industry? What are the tools our members need to address the negative and potentially incorrect perceptions? How do we best promote the positive aspects of Gelbvieh?

Tomorrow • How do we position Gelbvieh to “Become the industry’s

profitable breed of choice for crossbreeding to increase consumer demand for beef”?

• Can we establish Breed Performance standards to keep Gelbvieh genetics focused on industry requirements?

Small Group Breakouts for all attendees - led by Productivity Committee members and AGA Board to determine:

• Breed standard for growth, calving ease, mature height, mature weight.

• Breed standards for carcass quality.• Breed standards for functional traits

such as longevity, feet and legs, temperament, milk, fertility.

Wrap-up - Report by each group on consensus for traits discussed.

Other BusinessAdjourn

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salesSales

Genetic Progress II Gelbvieh Production SaleSeptember 12, 2009 • Fruitland, Mo.Auctioneer: Jason Miller, Quaker City, OhioSale Manager: Mitchell Marketing Service

1 Yearling Bull $2,000

20 Bred Heifers $1,680

11 Cow-Calf Pairs $2,190

28 Bred Cows $1,630

1 Flush Opportunity $3,700

TOPPING THE GENETIC PROGRESS II Gelbvieh Production Sale was lot 3 and 3A a cow-calf pair consigned by J & K Farms, Ava, Ill. This September 2007 daughter of JBOB Carolina Fortune 2564JET sold with a September 2009 calf at side sired by DCSF Post Rock Granite

200P2. Rumfelt B Gelbvieh of Lebanon, Mo. purchased this pair for $4,500.

The high selling bred heifer was lot 5, MYFM Ms Kara 31T, consigned by Myers Farm, Oak Ridge, Mo. This October 2007 female was sired by JBOB Carolina Fortune 2564JET and was safe in calf to DCSF Post Rock Granite 200P2 for an October calf. Stuecken Brothers Gelbvieh from Freeburg, Mo. was the winning bidder on this lot for $3,900.

Lot 8, the flush opportunity of PMG Molly 15M ET, a February 2002 daughter of JBOB Carolina CPR sold for $3,700. J & K Farms, Ava, Ill., consigned this lot that was purchased by DMD Genetics of Beaver City, Neb.

The top selling bred cow was lot 48, PAWS Miss Salma, for $3,000 to KG Cattle, Warren, Texas. This March 2006 daughter of JBOB 3303K ET was safe for a December 2009 calf to JBOB 5003N and was consigned by J & K Farms.

Another high selling bred cow was consigned by Myers Farm and sold for $2,600 to Alen Bebler from Wells, Minn. TJB Caitalin 600R ET is an August 2005 female sired by TJB Jagermeister 229M ET. This lot sold safe to KIT Tabasco J26 ET for a September 2009 calf.

The only bull on the sale, JKFG 26U ET, sold for $2,000 to Aaron Wilson, Ava, Ill. J & K Farms consigned this September 2008 son of JBOB Carolina 5003N ET.

An additional bred female was lot 23, DMM Missie 7U, a January 2008 bred heifer sired by JBOB Carolina Fortune 2564JET. Myers Farms consigned this lot which was purchased by KG Cattle, Warren, Texas for $2,600.

The Genetic Progress II Gelbvieh Production Sale was hosted by J & K Farms, Ava, Ill.; Little Windy Hill Farms, Max Meadows, Va.; Myers Farm, Oak Ridge, Mo.; and Wolf Creek Cattle Company, Farmington, Mo.

Page 25: December 2009 Gelbvieh World

Gelbvieh World | 25

Seedstock Plus Showcase IV & 1st Annual Customer InvitationalSeptember 19, 2009 Lathrop, MOAuctioneer: Phil Schooley

1 Pick of the Herd $8,000

2 Flushes $1,250

1 Embryo Package $500

4 Spring Pairs $2,873

12 Fall Breds/Pairs $2,642

26 Bred Heifers $2,281

23 Open Heifers $1,770

69 lots gross $154,200 average $2,235

AN ABSOLUTELY GORGEOUS fall day greeted the sale attendees at the 4th Annual Showcase Sale at AB Farms Sale Facility in Lathrop, Mo. An excellent crowd was on hand to make for one of the top sales of the season.

LOT 1, the pick of any female at Bar T Bar Ranch was the top selling lot at $8,000. This exciting opportunity was partnered on by CJSD Gelbvieh, Williams Gelbvieh and Burbank Cattle Company.

LOT 4, the pick of the bred heifers at Eagle Pass Ranch was the next high selling lot and sold for $7,500. A different partnership group went together on this venture with Blackhawk Cattle Company, CJSD Gelbvieh and Burbank Cattle Company participating.

The LOT 11 fall pair was the next high selling female at $6,600. This pretty red Gelbvieh female and her August heifer calf were nominated by Hart Farms and sold to Hilltop Farms, Asbury, Mo.

A spring bred heifer selling as LOT 29 sold for $3,500 to Gatson Gelbvieh, Vandalia, MO. This Homozygous Polled Carolina Fortune daughter was nominated by Waller Gelbvieh.

LOT 58 topped the open heifers that day selling at $2,400 to Blackhawk Cattle Co., Oregon, Ill. This fancy Carolina Fortune daughter was nominated by South Texas Gelbvieh.

Page 26: December 2009 Gelbvieh World

26 | December 2009

Bulls & HeifersBlack & Purebred Gelbvieh

Specializing in Black Balancer® Bulls Using top Gelbvieh, Angus and Red Angus AI sires

Breeding Gelbvieh for 30 Years!

OSWALD RANCH1426 Truro PavementOsceola, IA 50213

Jim OswaldCell – 641-344-9946Home & Fax – 641-342-6638Ranch – 641-342-3035

Lone oak G e L b v i e h

[email protected](319) 489-2275(319) 480-1564

Eric Ehresman20963 30th St.

Mechanicsville, IA 52306

inquist

arms

inquist

arms

Ricky Linquist1135 190th StreetFonda, IA 50540

(712) 288-5349Email: [email protected] & Red Angus

Indiana

Iowa

• Polled Purebreds• Red • Black

Double D Farm9937 Warren Rd.

Winslow, IL 61089(815) 367-4116

Skyler Martin1200 S. Blackhawk Rd.

Oregon, IL 61061(815) 732-7583

The Prosser Family928/477-2458

Summer

928/289-2619 WinterWinslow, AZ

Website: www.bartbar.comEmail: [email protected]

Angus, Gelbvieh, Balancer & Commercial Replacement Females

Mike, Kathy, Troy and Tracy589 Azalea Lane • Flora, IL 62839

[email protected] • www.kitleyfarms.com

Arizona

Arkansas

Illinois

Colorado

Paulsen Cattle Co.

Darrel & Sue PaulsenH: 712-437-2213C: 712-229-0419

[email protected]

Traci Paulsen & Joe D’Souza

H: 563-359-1006C: 563-340-2001

Paulsen Cattle Co.Hand-Picked Top-Shelf Genetics

Red & Black Purebred & Balancer

GS Ridge Top RanchGelbvieh-Angus-Balancer Black & Polled Private Treaty SalesBreed-leading Performance from Quality Genetics

Kevin: 402-510-8103 Al: 402-676-5292

Neola, Iowa

J&D Kerstiens Annual Spring Production Sale2nd Saturday each March

J&D Kerstiens, LLC Jerome Kerstiens, owner

1345 Cobblestone Rd., Jasper, IN 47546812•482•2688

JDKG

Dave & Dawn Bowman55784 Holly Rd. • Olathe, CO 81425

(970) 323-6833www.bowkranch.com

3 G RanchGelbvieh Cattle For Sale

Carl, Rebecca & Emily Griffiths1577 N 600 E • Kendallville, IN 46755

260/897-2160 • [email protected] call or visit is Always Welcome

cornerBreeder's

Advertise Your Operationin Gelbvieh World or

the Profit Picture for only $26 per month

Or receive a 10% discount when you contract for a full year.

Call 303-465-2333 today!

Fullblood Polled Gelbvieh

Polled Hereford MerleE.Lewis JamesL.Lewis 812/863-7701 812/863-2970RR1Box1360•SpRingviLLE,in47462

Page 27: December 2009 Gelbvieh World

Gelbvieh World | 27

Purebred A.I. Seedstock Bulls and Heifers Available.Al, Mary&Nick Knapp Cell: (913) 219-6613 18291158thStreet H: (913) 724-4105 BonnerSprings,KS66012 FAX: (913) 724-4107

e-mail: [email protected]

Bar ArrowCattle CompanyStuar t Jar v i s26 E. Limestone Rd. • Phillipsburg, KS 67661e-mail: [email protected] • 785/543-5177

Bar ArrowCattle Company

Kansas

Gary and Kenny White3140 SE Colorado • Topeka, KS 66605

785.267.1066 or 785.554.4744

gelbvieh

John & Carla Shearer2815 Navajo Road • Canton, KS 67428

(620) 628-4621 • [email protected] Production Sale 1st Saturday in April

R e g i s t e R e d g e l b v i e h C a t t l e w i th FoRm & FunCt ion

13411 200th Ave. • Milo, IA 50166Rande & Grant • (515) 971-5135

Email: [email protected]

McCabe Cattle Co.Lacey McCabe563-543-5251

Two Step RanchPat and Jay McCabe

563-543-4177

AnnualSpringBullSale 60-80BredFemalesEachFall(E-mail): [email protected]

(web): www.mccabecattle.com

GelbviehFarley,IowaBalancers

Barry, Beth, Ben Racke Ph: 859-635-3832Brad Racke Ph: 859-393-36777416 Tippenhauer Rd.Cold Spring, Kentucky 41076Email: [email protected]

BAR IV LIVESTOCK

GELBVIEH & BALANCER® GENETICS

Kentucky

Parker Corum606-598-3535Goose Rock, Kentuckywww.littlebullfarm.comMore Milk • More Muscle • More Pounds

Double Bar HGelbvieh • Balancer • Angus

Davis Holder Family9595 Bugtussle Road, Gamaliel, KY 42140

270-457-3010270-670-2499 Cell= H = H

BrandywineFarm

Tom Scarponcini30474 Brandywine Road

Rushford, MN 55971507-864-2063

Minnesota

SFISchafer Farms, Inc.Gelbvieh Balancer®

37740 240th Ave., Goodhue, MN 55027 Brian Schafer Lowell Schafer 1-888-226-9210 651-923-4587 [email protected] www.schaferfarm.com

Private Treaty Bull Sale — Last Sat. in February Annually

Missouri

Range Ready SimanguS, BalanceR (gv x an), anguS BullS

John Rotert/Bob HarrimanMontrose, MO

660-693-4844 • 660-492-2504

18-30 mo. age, all forage tested, calving ease, semen tested, guaranteed, large selection of top genetics, utilize hybrid vigor for more $, more longevity, more forage genetics. Quality bred heifers & cows. 50 yrs. of reputation seedstock.

www.rotertharriman.com

You can utilize the benefits of heterosis!

doLally Cattle CompanydoLally Cattle Company

BrAND

Ernest J. Lally OwnerD.L. Edwards Ranch Manager

7298 Jones Road Summit, MS 39666601-567-0089 [email protected]

Specializing in Bred Balancer® Heifers

Mississippi

Page 28: December 2009 Gelbvieh World

28 | December 2009

Ken & Nancy FlikkemaDale & Nancy Flikkema

8289 Huffine LaneBozeman, MT 59718

(406) 586-6207

REGISTERED GELBVIEH

Dale & Jeannette Mike & Renee 308/826-4771 308/826-5185

23685 Sartoria Rd. • Amherst, NE 68812www.taubenheimgelbvieh.com

Annual Sale2nd Tuesday in February.

J. J. Boehler70948 L Rd. , Orleans, NE 68966308-473-7342 • 308-999-0207

Mark & Patty Goes

39414SW75thRd.Odell,NE68415(402) 766-3627

Pope Farms GelbviehGelbvieh’s Powerful New Perspective

Jeff and Jeanne Pope26075 Willow Rd., Ravenna, NE 68869

Phone & Fax: (308) [email protected]

www.popefarms.com

P

Central Montana Gelbvieh Genetics

Kalina GelbviehDave & Marilyn KalinaPh. (406) 464-2331

174 valentine Rd • Roy, MT 59471e-mail: [email protected]

Quality Animals ... Reasonable Price.

Randy Kleinschmidt402/ 759-4660 (H)402/ 366-1605 (Cell)

Bill Kleinschmidt402/ 759-4654

kfg

leinschmidtleinschmidtarmsarmselbviehelbvieh

gEnEva •nEBRaSka •68361gEnEva •nEBRaSka •68361www.kleinschmidtfarms.com

Nebraska

N. Carolina

MontanaJeffSwanson•308/337-2235

72408IRoad•Oxford,NE68967Annual Sale—Last Saturday in February

GELBVIEH BALANCER

cornerBreeder's

Pritchard Gelbvieh Jeff & Janelle Pritchard 50476 817th Road Spalding, NE 68665 H: 308-497-2249 C: 308-750-1544 Private Treaty Balancer® BullsBlack Bulls with Performance, Calving Ease, Carcass and Function

VanWinkle FarmsRegistered Balancer® Bulls & Heifers

David & Carrie VanWinkle (417) 451-4664 (O)(417) 437-7245 (C) 12406 Oak Rd.Neosho, MO 64850

Richard VanWinkle (417) 451-4137

If you’re not here, how does your

customer find you?Call Don or Steve information on

advertising your business/program in Gelbvieh World and the Profit Picture

for as little as $23.40 per month!

Don Steve 406-538-5622 606-387-4811

RogeRs Valley FaRm gelbVieh

Breed for Tomorrow’s Cattle Today!A Breed Leader in Tenderness & Marbling–

P.O. Box 51Mendon, MO 64660(660) 272-3805 (O)(660-375-7266 (C)

Withherdsiresprofilingaperfect10inTendernessandcarryingthe316Tendernessgene!

Ronald & Kathryne Rogersemail: [email protected]

Page 29: December 2009 Gelbvieh World

Gelbvieh World | 29

Walter&LeeTeeter1380 French Belk Rd. • Mt. Ulla, NC 28125

(704) 664-5784

Producing Black, Polled Genetics for Today & Tomorrow.

N. Dakota

6700 County Rd. 19 S.Minot, ND 58701

(701) 624-2051 (H) (701) 720-8823 (C)

Email: [email protected] Arnold

Oklahoma

Randy, Pam & Family405-649-2410 • Cell 405-742-0774

E-mail: [email protected] • www.gallawaygelbvieh.com15182 N. Midwest Blvd. • Mulhall, OK 73063

Jarius & Rhonda GarnerP.O.Box1642•4180Hwy705NRobbins,NC27325Phone:910.464.1290Fax:910.464.1291 E-mail:[email protected]

Registered Gelbvieh

ExcEpTionaLBULLS&HEiFERS

TRUckingavaiLaBLE

Beastrom Gelbvieh RanchREgiSTERED gElBviEH CATTlEBulls • Heifers • Embryos • Semen

Jim, Barb, Brandy & Brittney BeastromPhone: 605-224-5789 • Fax: 605-224-5793

20453 Cendak Rd. • Pierre, SD 57501www.beastromranch.com

S. Dakota

ADKINS GELBVIEHGelbvieh & Balancer Performance Genetics

Blacks & RedsA select group of heifers available each fallBulls available year around(605) 354-2428 Cell(605) 546-2058 [email protected]

Gerald Adkins402 4th Ave., Iroquois, SD 57353

Looking for bulls or females?? Have bulls or females to sell??

Find it all with the free listing service on the AGA website. Go to

www.gelbvieh.org

[email protected]

Quality Gelbvieh & Balancer® Genetics from a Trusted Source

Julie Maude605.255.4944 (H)Lori Maude 952.681.7694 (H)Hermosa, SD

High Quality, Black and PolledPiedmont, South Dakota

605-787-4595http://www.elkcreekgelbvieh.com

Ellison Gelbvieh & Angus RanchGelbvieh & Angus & Balancers

Private Treaty Sales • Bulls (Yearling & 2-yr.-old) & HeifersMitchel & Edna Ellison9020 ND Hwy 49Lemmon, SD 57638701.376.3238

Jeff & Susie Ellison9015 ND Hwy 49Lemmon, SD 57638701.376.3526

Proven Genetics with Balanced Traits!

Mick & Dave AinsworthP.O. Box 154, Jackson 

Springs, NC 27281910-652-2233

Cell: 910-639-4804Mick’s email: [email protected]

Dave’s email: [email protected]

Oregon

34261 200th Street, Highmore, SD 57345

Steven A. Munger 605/229-2802 (office)605/226-1537 (home)

605/229-2835 (fax)

Chad Forman 605/943-5517

www.eaglepassranch.com

Chimney Butte RanChDoug and Carol Hille

701/445-73833320 51st St., Mandan, ND 58554

[email protected]

Annual Production Sale 1st Friday in March

Juniors!Check www.gelbvieh.org often for

show information and results on regional shows and the Junior Classic!

Page 30: December 2009 Gelbvieh World

30 | December 2009

1800 W. 50th St. • Sioux Falls, SD 57105

Steve Schroeder605-334-5809 (O) • 605-363-3247 (H)

Hickory Hill Farm“Quality Gelbvieh Genetics”

Dr.&Mrs.TMarshallHahn TraceyRedifer Owners Manager2246 lusters gate Road • Blacksburg, vA 24060

(540) 961-3766 • [email protected]

Dr. Daryl Wilson Joe & Gwen Wilson Tyler Wilson (276) 628-4163 (276) 676-2242 Registered (276) 614-0117 (C) Gelbvieh Cattle17462 Fenton Dr., Abingdon, VA 24210 • [email protected]

FQUALITYGELBVIEH

CATTLE

LITTLE WINDY HILLFarms

Doug & Sue Hughes6916 Peppers Ferry RoadMax Meadows, VA 24360

H 276/637-3916C 276/620-4271

W L H

RonHughes BradHughes276-637-6493 276-637-6071

121A lavender Dr.Max Meadows, vA 24360

Purebred Gelbvieh & Balancers®–all Black, all Polled

John & Liz Loy7611 Dyer Rd. • Luttrell, TN 37779(865) 687-1968         [email protected]

Bulls & Heifers for Sale

Quality Gelbvieh & Balancer® Cattle

ClinCh Mountain Gelbvieh

Tennessee

Texas

VirginiaW. Virginia

Jim & Pat Dromgoole4403 Winding River Dr. • Richmond, TX 77469

Home (281) 341-5686 • Ranch (979) 561-8144www.dromgoolesheaven.com

Show Cattle Managers: James & Shannon Worrell • (325) 258-4656

Thorstensongelbviehselby, south Dakota

Annual Bull Sale 1st Saturday in MarchVaughn & Wendy

605-649-6262Ken & Jo

605-649-7304www.Balancerbulls.com

Washington

Are you a livestock photographer, an auctioneer, aspire to be a sale

manager or graphic designer?

Put your ad in Service Center and promote your services!.

Place your ad today!

303-465-2333

cornerBreeder's

Plan Now for Spring Bull & Female Buying Season

Upcoming Issue Deadlines:Feb. Profit Picture: Dec. 7th

March GW: Jan. 20th

Call 303-465-2333 today!

Looking for a sale or event this winter?Check Places to Be

on the website:www.gelbvieh.org

NN Bar Ranch, Inc.Registered Angus, Gelbvieh and Balancers®

Kris, Dawn and Laren Nelson21200 Watson Road EastCreston, WA 99117509-636-2343Email: [email protected]

NN

43968 208th StreetLake Pres ton, SD 57249

605/847-4155605/860-1326

Alan & PamBlake, Nikki, Christian

Email: [email protected]: www.hojergelbviehranch.com

“Performance Genetics for Your Tomorrow”

Hojer GelbvieH rancH

Hojer GelbvieH rancH

QUALITY POLLED GELBVIEHRed House, VA 23963

Office (434) 376-3567 Fax (434) 376-7008James D. Bennett 434/376-7299Paul S. Bennett 434/376-5675Jim G. Bennett 434/376-5760Brian R. Bennett 434/376-5309

Page 31: December 2009 Gelbvieh World

Gelbvieh World | 31

Ronn CunninghamA u C t i o n e e R

P.O. Box 146 • Rose, OK 74364918-479-6410 office/fax918-629-9382 cellular

120 Shadydale Lane • Coppell, TX 75019972-471-1233 • www.doaklambert.com

Send for catalog listing semen on over 75 bulls

Eldon Starr210 Starr Drive, Stapleton, NE 69163

(308) 587-2348 • 1-800-535-6173www.bullbarn.com

Subscription and Advertising

InformationSubScRipTiOnRaTeS: A one-year subscription to Gelbvieh World may be purchased for $35. Members of the AGA pay $35 of their membership dues to receive a subscription to Gelbvieh World. Gelbvieh World mails on or around the 25th of the month prior to publication date. Canada and Mexico - $60 U.S. for one-year. Other foreign - $85 U.S. for one-year.

GelbviehWorldadvertisingRatesSTanDaRDiSSueS:

Full Page $580 2/3 Page $4601/2 Page $370 1/2 Page Isand $3951/3 Page $275 1/4 Page $210

Feb./OcT.cOMMeRcialpROFiTpicTuReiSSueS:

Full Page $655 JR Page $5101/2 Page $410 1/2 Page Isand $4351/3 Page $305 1/4 Page $230

color:Four Color $300 additionalOne Additional color $100 additionalFour-color process $300

photoscans:To run as Black/white $10 eachColor photos $20 each

Special production such as photo retouching is billed at cost at the rate of $60/hr.CLOSING DATe: Ad materials and editorial deadline is the 20th of the month two months prior to publication date. (December issue deadline is October 20th). Ads for sale dates prior to the 15th of the month of publica-tion are discouraged.For Feb./Oct. (Commercial editions) and June/July (Herd Reference edition) please call for rate spe-cials and deadline information.

calltoday:303/465-2333ADVeRTISING CONTeNT: The editor and/or the executive Director reserve the right to reject any or all advertising on any reasonable basis. Gelbvieh World and/or American Gelbvieh Association assumes no responsibility for the advertising content as submit-ted. Advertisers assume all responsibility for the accuracy and truthfulness of submitted advertis-ing containing pedigrees or statements regarding performance. Advertisers shall indemnify and hold harmless Gelbvieh World and American Gelbvieh Association for any claims concerning advertising content as submitted.

centerService

Advertise Your Operation

in Gelbvieh World or the Profit Picture

Contact Don or Steve to discuss your options.

Don Steve 406-538-5622 606-688-4492

Special Round-Up Ad SavingsWant to have an ad in the issues with the highest circulation? Consider purchasing a State Round-Up ad in the February and October Profit Picture and the June/July Gelbvieh World Herd Reference Issue.

For only $75 you can have your program listed in your state’s Round-Up ad section. Or save $50 when you place a Round-Up Ad in all three issues.

To receive the savings, simply fill out the Round-Up Advertising Sheet (available on www.gelbvieh.org), attach payment of $175, and send to the AGA office by Jan. 1.

Page 32: December 2009 Gelbvieh World

32 | December 2009

Buy Your Haglund Heifer Tickets Today!

Con

vent

ion

2010

junior voiceJunior Voice

Jim and Genny Priest, the co-owners and managers of Haglund ranch in Brockway, mont., are continuing the long-standing tradition of donating a heifer to benefit the american Gelbvieh Junior association. Phil and dolores Haglund, longtime junior supporters, wanted to find a way to provide continuous support for junior programs. This is the 15th heifer donated by Haglund ranch. tickets can be purchased for $10 or six tickets for $50. tickets are available from any aGJa member and the juniors are competing for prizes presented to the top ticket sellers. if you don’t have an aGJa member in your area, please complete the form and send it to the american Gelbvieh association office with payment. The heifer will be drawn for at the beginning of the national Gelbvieh & Balancer sale on sunday, January 10. you need not be present to win.

Money from the Haglund Donation Heifer supports educational and fun activities for AGJA members at the National Junior Classic and throughout the year.

Sponsors Needed:

Catching the Auction Fever at the 2010 AGA SocialEach yEar thE american Gelbvieh Junior association holds a trophy auction to raise funds for awards at the annual National Junior classic. the 2010 aGJa Lone Star classic will be July 4-10, in Bryan-college Station, texas. the trophy auction will be during the aGa-Breeder’s choice Bull Futurity Social in Denver to sell the sponsorships for overall awards and other special awards. this is an opportunity for you to sponsor an elite award and support aGJa programs. If you’re not able to attend the auction and would like to sponsor an elite award, please contact Dana Stewart at 303-465-2333 or [email protected]. contest awards sponsorships will be available by mail - watch for it with your 2010 herd assessment.

Page 33: December 2009 Gelbvieh World

Gelbvieh World | 33

2010 Haglund Donation Heifer

HAG MS Judge 10WSire: 2MS Messmer Judge 36N

(WF Becton Julian GG B571

Dam: haG MS Freedom Fire 19K (SLc Freedom Fire 19K)

Ms Judge is a red, polled, red angus sired Balancer heifer born on March 27, 2009. She posted a 92 pound birth weight and a 583

pound adjusted weaning weight.

EPD’s

BW WW YW -1.6 26 65

MK TM GL FM 20 33 -1.9 12.50

all accuracies are I or I+

Haglund Heifer TicketsThanks to Phil & Dolores Haglund

and Jim & Genny Priest2010 Haglund Donation Heifer

Please send me ___________ tickets on the 2010 Haglund Donation Heifer.

(1 ticket for $10.00 or 6 tickets for $50.00)

NAME ___________________________________________________________________

ADDrEss ________________________________________________________________

TOWN/sTATE / ZIP ______________________________________________________

PHONE _________________________________________________________________

Make checks payable to AGJA. Clip and mail this coupon with payment to:

AGJA, 10900 Dover street, Westminster, CO 80021

Con

vent

ion

2010

Page 34: December 2009 Gelbvieh World

34 | December 2009

juniorshowsJuniorShows

Illinois State Fair Junior Gelbvieh Show

August 13, 2009 Springfield, Ill.

Reserve Grand Champion Gelbvieh Heifer

BCFG Butlers Carefree 11ETAndrew Lindgren, Atlanta, Ill.

Sire: Lemmon Newsline

Reserve Grand Champion Land of LincolnPFL Miss Hanna

Laci Porter, Ipava, Ill.Sire: PFLL Rudy

Grand Champion Gelbvieh Cow-CalfBTI 2211N

Sidney Bigger, Media, Ill.Sire: SLC Freedom 178F ET

Grand Champion Land of Lincoln

KJF Ashley 406J69 BravoLevi Porter, Ipava, Ill.

Sire: GGGE 3G Rio Bravo

Grand Champion Gelbvieh Heifer

BAG Miss UnquestionableMichael Ring, Oregon, Ill.Sire: H S A F Bando 1961 Grand Champion Female

BGRG Mercedes 7USteph Bohrer, Stanton, N.D.

Sire: DNKA 6002S

West River Ag Expo Junior ShowDickinson, N.D.

October 23 & 24, 2009

Reserve Champion FemaleKWDT Wren W163

Wyatt Schulte, Hebron, N.D. Sire: HAD The Judge ET 421J

West River Ag Expo Open Gelbvieh ShowDickinson, N.D.

October 23 & 24, 2009

Grand Champion Gelbvieh Female

DCHD Golden Buckle Gelv 108W

Golden Buckle Gelbvieh, Medina, N.D.

Sire: DCHD Golden Buckle Gelv 107H

Reserve Champion Gelbvieh Female

Prairie Hills Gelbvieh, Gladstone, N.D.

Grand Champion Gelbvieh Bull

DCHD Golden Buckle Gelv 023W

Golden Buckle Gelbvieh, Medina, N.D.

Sire: DCH Hille T504 Tremor ET

Reserve Champion Gelbvieh Bull

PHG Top Notch W02Prairie Hills Gelbvieh,

Gladstone, N.D.Sire: PHG Top Shelf T50

Page 35: December 2009 Gelbvieh World

Gelbvieh World | 35

showsShows

Grand Champion FemaleRTRT Darci 189U

David Rea, Berthoud, Colo.Sire: RID R Collateral 2R

N.I.L.E. Junior Gelbvieh Show

October 15, 2009 • Billings, Mont.Judge: Alan Sears

Reserve Champion FemaleRTRD Roxi 2254 ET

David Rea, Berthoud, Colo.Sire: BUF BFCK Cherokee Cnyn 4912

N.I.L.E. Ring of Gold Gelbvieh and Balancer ShowOctober 15, 2009 • Billings, Mont. • Judge: Tom Wells

Reserve Gelbvieh FemaleSCC Miss Mollie 70U

Jace Aumueller, Columbus, Mont.Sire: SLC Freedom 178F

Champion Gelbvieh FemaleRTRT Darci 189U

David Rea, Berthoud, Colo.Sire: RID R Collateral 2R

Reserve Gelbvieh BullRWG Tennessee Cat 7104 Blk 94

Rodney Hollman, Innisfail, ABSire: Royal Reserve 5066

Champion Gelbvieh BullJLSL Webster 915U

Samee Ledgerwood, Clarkston, Wash.Sire: JCGR Bar GT 408M ET

Reserve Balancer FemaleTMKG Starlight’s Diamond 277W

Ty & Brooke Kliewer, Klamath Falls, Ore.Sire: Bon View New Design 878

Champion Balancer FemaleRTRO Roxi 2254 ET

David Rea, Berthoud, Colo.Sire: BUF BF CK Cherokee Cnyn 4912

Reserve Balancer BullJFJF Correct W22

Jeff Flesch, Shelby, Mont.Sire: RTRT Solultion

Champion Balancer BullYLMR Full Metal Jacket

Gary Carlisle, Redmond, UtahSire: DRJ Full Exposure

Continued on page 36

Page 36: December 2009 Gelbvieh World

36 | December 2009

showsShows

American Royal Ring of Gold Gelbvieh and Balancer ShowOctober 28, 2009 • Kansas City, Mo.

Judge: Troy Thomas, Harrold, S.D. • 59 Entries

Grand Champion Gelbvieh FemaleBVLK U121 Star

Britney Volek, Highmore, S.D.Sire: ELK Crazy Horse 138P

Grand Champion Balancer Female3G Cowgirl Star 644S

Emily Griffiths, Kendallville, Ind.Sire: JRI Extra Exposure

Reserve Champion Gelbvieh FemaleJDPD Rumor Had It 407UKolby Perry, Mason, Texas

Sire: RTRM Headline

Reserve Champion Balancer FemaleXXB Hypnotiq

Boehler Gelbvieh/Cedar Top Ranch/Taylor Lueking, Orleans, Neb.Sire: XXB Ludacris 039S ET

No photo available

Gelbvieh Champion Intermediate Heifer

3G Cowgirl Ultrabright 890UEmily Griffiths, Kendallville, Ind.

Sire: 3G Rio Bravo 564R

Gelbvieh Reserve Senior Heifer Calf

DBJ OO Lady Liberty U969Jessica Johnson, Parksville, Ky.

Sire: RHRT Liberty

Gelbvieh Reserve Winter Heifer Calf

ALFG Sugar Creek AmyAndrew Lindgren, Atlanta, Ill.

Sire: ALFG Sugar Creek

Gelbvieh Champion Winter Heifer Calf

LJMC CihannaChandler Ladner, Argonia, Kan.Sire: XXB Loudacris 039S ET

Gelbvieh Female Division Winners:

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showsShows

Grand Champion Gelbvieh BullCIRS Direct Current

D Bar L Land and Livestock, Sylvia, Kan.Sire: EGL Fosters L017 ET

Grand Champion Balancer BullXXB El Duque 306U ET

J J Boehler, Orleans, Neb.Sire: Rito 1I2 of 2536 Rito 6I6

Reserve Champion Gelbvieh BullCIRS 278U2

John Shearer, Canton, Kan.Sire: EGL Fosters L017ET

Reserve Champion Balancer BullSYD Boondocks Quid 9106W

Sydney Wilkinson, Model, Colo.Sire: Connealy Whitman

Premier Exhibiter & Breeder

Gelbvieh Champion Senior Female

EBY Miss Western 7319TChandler Ladner, Argonia, Kan.

Sire: Great Western

Gelbvieh Reserve Junior Yearling Heifer

3G Cowgirl Ursula 837UEmily Griffiths, Kendallville, Ind.

Sire: 3G Space Cowboy

Gelbvieh Reserve Intermediate HeiferRL First Lady U71 ET

Ricky Linquist, Fonda, IowaSire: Extra Exposure 285L 71 ET Continued on page 38

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Balancer Reserve Winter Heifer Calf

STRM Bed of Roses 171W ETStream Cattle Co., Chariton, Iowa

Sire: SLC Freedom 178F ET

Balancer Champion Winter Heifer Calf

BDCG DC Sasha 44W1Dawson Creek Gelbvieh, Easton, Kan.

Sire: TAU Mr Krugerrand 70M

Balancer Reserve Spring Heifer Calf

3G Cowgirl Wit 950WEmily Griffiths, Kendallville, Ind.

Sire: 3G Smoke N’ Mirrors

Balancer Champion Spring Heifer CalfBVLK Martini

Britney Volek, Highmore, S.D.Sire: MAF Antidote

Balancer Champion Senior Female

EBY Miss Western 7297TChandler Ladner, Argonia, Kan.

Sire: Great Western

Balancer Reserve Junior Yearling Heifer

TMMW Kruger’s Blackbird 8298UTiana Garcia, Las Animas, Colo.Sire: TAU Mr Krugerrand 70M

Balancer Reserve Senior Heifer CalfLCC 6219U

Chandler Ladner, Argonia, Kan.Sire: Red Green

Balancer Champion Senior Heifer Calf

JSJG Miss UntouchableJames Riddell, Shelbyville, Ky.Sire: HXC LCC Gravity B252L

No photo available

Gelbvieh Reserve Winter Bull CalfCBVF Dirty Max

Cole Buffo, Lansing, Kan.Sire: RID R Collateral

Gelbvieh Champion Winter Bull Calf

3G Warpaint 913WEmily Griffiths, Kendallville, Ind.

Sire: RID R Collateral 2R

Gelbvieh Reserve Spring Bull CalfSYDB Butter Bean

Sydney Bigger, Media, Ill.Sire: JEB Polled Gizmo 172

Gelbvieh Champion Spring Bull Calf

WOAK Jackpot 04WWhite Oak Farms, Fordland, Mo.

Sire: RTRM Headline

No photo available No photo available No photo available

Balancer Reserve Winter Bull CalfBDCG DC 76W

Dawson Creek Gelbvieh, Easton, Kan.Sire: LCC New Standard

Balancer Champion Winter Bull Calf

AHL Redwood 28WPoker City Ranch, Agenda, Kan.

Sire: HXC Gravity B252L

Gelbvieh Reserve Junior BullDDJJ OO Extra Nice UP00

Jessica Johnson, Parksville, Ky.Sire: BTI Extra 2106K ET

Gelbvieh Reserve Senior Bull CalfALFG Sugar Creek Spartan

Andrew Lindgren, Atlanta, Ill.Sire: ALFG Sugar Creek

American Royal... Balancer Female Division Winners:

Gelbvieh Bull Division Winners:

Balancer Bull Division Winners:

showsShows

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No photo available

Balancer Reserve Senior BullVER Shake N’ Bake 902U ET

Verner Farms/JGP Gelbvieh, Rutledge, Ga.Sire: PMG Pegasus 01P

Balancer Champion Intermediate Bull3G Uganda 895U

Emily Griffiths, Kendallville, Ind.Sire: 3G Smoke N’ Mirrors

Balancer Champion Junior BullKKKG 235U

Triple K Gelbvieh, Bonner Springs, Kan.Sire: EGL Sleep Nights 2179

No photo available

Balancer Champion Senior BullXXB Wingman 639T

Poker City Ranch, Agenda, Kan.Sire: XXB Ludacris 039S

Balancer Bulls continued showsShows

Champion Gelbvieh Female3G Cowgirl Ultrabright

Emily Griffiths, Kendallville, Ind.Sire: 3G Rio Bravo 564R

Reserve Gelbvieh Bull – no photo availableRSSL Wolfgang

Lydia Russel, Brooklyn, Wisc.Sire: RID R Collateral 2R

Champion Cow-Calf Pair & Supreme Champion Overall Cow-Calf Pair

3G Cowgirl Star Emily Griffiths, Kendallville, Ind.

Sire: JRI Extra Exposure

Reserve Champion Gelbvieh Female3G Cowgirl Ursula

Emily Griffiths, Kendallville, Ind. Sire: 3G Space Cowboy

Reserve Champion Balancer Female3G Cowgirl Wisdom 951W

Emily Griffiths, Kendallville, Ind. Sire: 3G Smoke N Mirrors

Champion Balancer Female 3G Cowgirl Wit 950W

Emily Griffiths, Kendallville, Ind. Sire: 3G Smoke N Mirrors

Champion Gelbvieh Bull3G WarPaint 913W

Emily Griffiths and Baker Cattle Co., Kendallville, Ind.

Sire: RID R Collateral 2R

Champion Balancer Bull3G Uganda 895U

Emily Griffiths, Kendallville, Ind.Sire: 3G Smoke N Mirrors

World Beef Expo Gelbvieh & Balancer Show

September 24, 2009 • Milwaukee, Wisc.Judge: Kyle Rosenbloom, S.D.

25 Entries

Reserve Cow-Calf Pair – no photo available3G Tiger Lilly 712T

Alison Baker, Bristol, Ind.Sire: 3G Private Eye 449P

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Being a member in the american Gelbvieh association or the american Gelbvieh Junior association is very important to me because i believe it teaches you valuable life skills you will need for the rest of your life. Through the many contests, shows, and other events kids learn valuable lessons in responsibility, gain knowledge about the cattle industry, and make life long connections and friendships. responsibility starts with my taking care of my Gelbvieh heifers and steers. my family and i travel to ten to fifteen shows a year. We are busy halter breaking our calves in the fall after weaning, calculating different feed rations, and researching a.i. sires to use in the spring. taking care of all the needs of my cattle is very important. Working with my dad and sister taking care of our cattle teaches me many different things about the basics of the cattle industry. i’ve learned why we need health and brand papers to travel to shows, the importance of trimming my steers hooves, and how it helps during showmanship to have led your animal around the yard a few times. studying for the Gelbvieh quiz bowl has also taught me a lot about cattle in general, but it has also taught me about the Gelbvieh breed and how the Gelbvieh breed of cattle were introduced to the United states. The judging contest helps me learn how to evaluate cattle and how to pick out show cattle prospects. The speech and sales talk contest helps me with my communication skills. all of the contests at the national Gelbvieh show teach me invaluable lessons to use in the future. Learning to communicate with other kids at the show we attend is also important. i have made several life long friends in the very short time i have been showing cattle. We travel to shows together, help each other with our chores, and of course have a really good time in the pool and participating in all the activities throughout the week. Being a member of the american Gelbvieh Junior association has been important to me because i learned valuable lessons in responsibility that

will help me for the rest of my life. it has also helped me make friendships that will last forever.

Kacie Jurgens, Miller, Nebraska

Topic: Why is it important to be a member of the american Gelbvieh Junior association?

AGJA Creative Writing ContestJunior Division Champion Junior Division Reserve Champion

Braxton Oldenburg, Mulhall, Oklahoma

Topic: Why is it important to be a member of the american Gelbvieh Junior association or the american Gelbvieh association?

If there’s cattle work to be done, i’m there. need to feed some cows or have tattooing or ai’ing to do, i’ll go with you. Have a baby calf that is almost frozen to death, i’ll help warm it up and keep it alive. in case you can’t tell, i love cattle and anything to do with cattle! i love it so much that when i grow up, i want to have a ranch with lots of cows and a sale ring at my ranch so i can have my own sales.

Lots of the things i learn at Junior nationals each summer will help me with my ranch and my sales when i am older. i will know how to raise good cattle and then have good sales because of all the things i’m doing now. That is why being a member of the american Gelbvieh Junior association is so important. The things i am doing for fun now will help me so much later.

The sales talk contest helps me learn to tell buyers about birth weights, weaning weights, and other information they might need. it also helps me learn to introduce myself, tell a little about my cows, and tell people the good things about the Gelbvieh breed. This contest has already helped me do a good job because i talked to buyers at our state sale and one of them ended up buying our best heifer!

The ad contest and the photo contest help me learn more about making ads to help sell cattle. That is really important when you are getting ready for a sale. The photos have to be good so people will be interested in coming to your sale. The ads have to look nice to catch someone’s attention.

The best part of the aGJa is all my friends from around the country. Going to activities like Junior nationals and meetings at the denver show help me get to know more people. Then when i am at shows and other contests, my friends teach me what they already know. Learning from older kids is one of the best parts about being in the aGJa. i try to pay close attention so someday i will know how to do it on my own and be as good as they are. One of the guys i met at Jr. nationals last year now comes to my house to teach me about fitting heifers.

i am so glad i am a member of the aGJa and the aGa because i am learning so much from the contests and from the other kids. i have such a good time and i am really sad when it is time to go home. i started being around Gelbvieh cattle when i was a baby because of my Grandpa and Grandma. now i have my own Gelbvieh cattle because they got me interested and i love it so much that i plan on doing it forever!

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Marketing in today’s society has definitely changed. Promoting cattle to digital natives versus digital immigrants has changed the realm of marketing and advertising. Have you ever thought about all the different ways that you could use to promote your genetics or what methods of marketing are more cost effective for your ranch? thanks to technology and social media there is a long line of ways to market genetics for your ranch. there are many things in today’s world that make marketing easier and much more cost effective. With a falling market, producers are searching for better ways to save money. Here are some of the ways that you can use to market and promote your genetics using social media and technology.

many people do online marketing with videos and photos of their cattle for private treaty sales. internet buyers can bid online from the comfort of their home while saving time and money. Cattle can be viewed as if the buyer were present at the auction site. traits that the rancher is searching for could be viewed on their computer screen while also studying the pedigrees and ePds found on the ranch’s website or catalog. Online cattle auctions provide farmers, ranchers, wholesalers, dealers, and cattle from all over the world to gather at a single place.

text messaging is also an efficient, cost effective way to market and promote your genetics. texts can be sent to a plethora of people (everyone in your phonebook) at a relatively low cost. this tool is a handy and time saving way to let buyers know of upcoming sale dates and genetics that could be added to their herds.

email has been around a while, however, it still provides a way to contact and market. sale reminders, pictures, videos, and pedigrees of your genetics can be sent to customers. email also can be a simple way to converse with and contact customers.

it is important to have pictures of cattle on your ranch to promote or show examples of your product. a digital camera is a great piece of technology that can help with marketing and promoting cattle on your ranch. Photos of the cattle can be e-mailed, placed on websites, or placed in sale catalogues. a quality photo could entice buyers to come to your sale or buy stock

Grace Hammer, Wallace, Kansas

Topic: Describe how you would create a marketing/promotional program using technology or social media to market your genetics.

AGJA Creative Writing ContestIntermediate Division Champion Intermediate Division Reserve Champion

One of the biggest components to having a successful breed association is marketing. you’ve noticed this with some other breed associations such as the angus and Club Calf associations. in this modern day world you see a lot of technology and i’ve came up with some ways to use this for marketing. Where do many people spend a large amount of their day at? That’s right the internet. Having a central website where breeders can advertise their websites and online sales can help breeders boost their sale production and their buyer numbers. This could also possibly influence people to become a member of the aGa. The radio has been one of the oldest things in technology. There are lots of talk shows during the day. so why not have a Gelbvieh talk show? a talk show would get people from inside the Gelbvieh breed to get the message out to the urban and rural areas. We could have a weekly chat with the President of the Gelbvieh association, a recent news section, and a junior Gelbvieh section. This is one of the best ways to get news all across the nation, at a high rate of speed. most people at night after chores come home eat dinner and relax watching the t.V. so a great advertising component could be to have a commercial with adult and junior members on it. Like the radio, you reach a wide range of people and it may boost membership numbers. in this modern day world it seems no one can live without a cell phone. What we could have is a Gelbvieh mobile. you could send text alerts and recent news to the phone. This would keep people updated and it would go where the people are. On the Gelbvieh website we should offer a yearly virtual Gelbvieh tour. Going to some of the coolest places in each state then making a video out of it. Lots of people would watch it and it would draw their attention to how good the cows are. Gas is one of the problems to going to sales far away. so what the Gelbvieh breed needs to do more of is use videos to advertise your cattle. you can put these on your websites or perhaps send videos of your cattle to your buyers when you send out catalogs before your sale. i think this would save money for your buyers and bring them back next year. Having more online sales would save a lot of hassle for buyers going around to the different sales. The videos of your cattle show the buyers what they want to see. This would get out there to people along ways away from your sale. and they would appreciate that a lot. a webcast would be another great thing to put on the website. Having a monthly one with some adult and junior members talking about upcoming events in the breed, would be informational and very fun at the same time. it would get out there to the cattlemen across the nation. The biggest hit among people today is youtube. The producers could show videos on there of their bulls walking. showing the buyers what they want. Then on sale day they can call in to make their bid. This is a central place for buyers to look at lots of cattle from different producers. The coolest hit in the swine industry today is online bidding sales. This is famous in dV auctions for cattle. But many people don’t do it. so the Gelbvieh could be famous for being one of the first breeds to do this. as i said at the beginning marketing is one of the biggest components to having a successful breed association. Hopefully with these ideas we can become one of the biggest breeds in the nation.

Callahan Grund, Wallace, Kansas

Topic: Describe how you would create a marketing/promotional program using technology or social media to market your genetics.

Continued on page 43

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entirely from viewing the photo either in your catalog, advertisement or website.

if you are including video for an online auction or to be placed on your website you need a video camera or camcorder. Videos of the cattle give the bidder a more in-depth picture, where structure can be observed. a new idea is to video your cattle and upload it to youtube. Video of the cattle can be viewed as long as the rancher has access to the internet.

sites such as cattlegrower.com, breedersworld.com, and steerplanet.com let you connect with other breeders and buyers. advertisements can be placed on the website, also. together, on these websites there are thousands of members who are connected to promote and advertise. semen and embryos can be bought, sold and traded on websites such as these. they can also post pictures and videos and other viewers can comment on pictures, videos, and your cattle.

another way to connect with buyers and breeders is Facebook and twitter. items can be posted for sale for others to see. as many people are now connected on these two networks this is an easy, free way to let others know about your genetics. new friends can be made and others can share about how your program worked for them. These social sites can connect you with people that you would not necessarily have the opportunity to meet.

it is still important to remember that there are a lot of people in the cattle business that have not migrated to the modern digital world or are slowly migrating. therefore, it is important to continue to market your genetics to these individuals. advertisements in magazines, newspapers, and flyers are still a viable marketing tool.

marketing genetics in today’s world requires using various methods to reach a variety of customers. in the near future, almost all marketing will be done via the internet. in order to have a successful marketing program, time must be spent learning and researching the most cost effective and beneficial promotion for your ranch.

Creative Writing:Grace Hammer, Continued from page 41

salesSales

October 3, 2009Ramah, Colo.Auctioneer: John Korrey, Illiff, Colo.Sale Manager: Mitchell Marketing Service

2 Bull calves $2,200

12 Open heifers $2,710

21 Bred heifers $1,650

6 Bred cows $1,985

3 Flush Opportunities $3,700

3 Et Pregnancies $2,135

tHe tOP seLLinG LOt at the spirit of the West sale was Lot 2a, JCGr Bar Gt Prettywoman 532U et. This October 2008 daughter of rid r Collateral 2r was purchased for $6,400 by ridinger Cattle Company, deer trail, Colo. The opportunity to purchase a flush of the dam of Lot 2a, LJsa Pretty Woman 915J, was picked up by J Bar m Gelbvieh, stark City,

mo., for $4,800. topping the open heifer offering on the

sale was lot 11, JCGr Bar Gt Lee ann 522U et. The august 2008 heifer was sired by rid r Collateral 2r and was purchased for $5,300 by J Bar m Gelbvieh, stark City, mo.

The high selling bred cow was JCGr Bar Gt ms 424t, an august 2007 daughter of JCGr Bar Gt Louie 2J. This cow sold safe in calf to eBy Western Hauler 028s and was picked up by Plateau Gelbvieh of Peetz, Colo. for $4,300.

The top choice of the Jumping Cow fall 2009 et bull calves sold to Cedar top ranch, stapleton, neb., for $2,500. The top choice of the fall 2009 et heifer calves went for $3,000 and was purchased by dmd Genetics, Beaver City, neb.

an additional high selling lot on the sale was the flush opportunity of JCGr Bar Gt ms surreal 4t. This flush sold for $4,000 to Leonhardt Cattle Co., Lake Preston, s.d.

Spirit of the WestJumping Cow Gelbvieh Production Sale

Merry Christmas... from the AGA Staff!

Wishing you and your’s a safe and happy holiday season

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December 2009dec. 3, Haglund annual Bull sale, Brockway, mtdec. 5 maternal Building Blocks sale ii, Brush, COdec. 5 seedstock Plus Colorado Commercial Female sale, monte Vista, COdec. 5 seedstock Plus redland red angus sale, Hysham, mtdec. 12 Little Windy Hill Farms you-Pick-em Bull sale, max meadows, Vadec. 12 eagle Pass ranch replacement Female sale, Highmore, sd

January 2010Jan. 9 american Gelbvieh association (aGa) Convention and annual meeting, denver, COJan. 9 Breeder’s Choice Bull Futurity Jan. 10 aGa Gelbvieh and Balancer Pen Bull shows, nWss, denver, COJan. 10 nWss Gelbvieh and Balancer Junior Heifer show, denver, CO Jan. 11 national Gelbvieh and Balancer show, denver, COJan. 25 north dakota’s state “Golden rule” sale, mandan, ndJan. 30 Lemke Cattle Bull sale, Lawrence, ne

February 2010Feb. 1 taubenheim Gelbvieh 20th annual Production sale, amherst, neFeb. 4 Black Hills stock show Gelbvieh show and salle, rapid City, sdFeb. 6 seedstock Plus tennessee Bull & Female sale, Columbia, tnFeb. 16 iowa Beef expo Gelbvieh Gold sale, des moines, iaFeb. 22 Beastrom Gelbvieh 30th annual Bull sale, Fort Pierre, sdFeb. 24 Grund Beef Genetics 15th annual Bull sale, Oakley, KsFeb. 26 “Pot of Gold” Gelbvieh, angus and Balancer Bull sale, Olathe, COFeb. 27 seedstock Plus north missouri Bull sale, aB Farms, Lathrop, mOFeb. 27 schafer Farms, inc. 25th annual Bull sale, Goodhue, mn

March 2010mar. 1 Hojer Gelbvieh ranch annual Production sale, Huron, sdmar. 4 rLV Gelbvieh Generations at Work Bull sale, Belle Fourche, sdmar. 6 Flying H Genetics 30th annual roughage & ready Herd Bull sale, arapahoe, ne

mar. 6 Thorstenson Gelbvieh & angus annual Bull sale, mobridge, sdmar. 6 seedstock Plus montana Opening day Private treaty Bull sale, Hysham, mtmar. 7 minnesota state Opportunity sale, albany, mnmar. 9 Bar arrow Cattle Company 20th annual Quality Performance sale, agra, Ksmar. 13 rippe Gelbvieh’s annual Bull sale, Hubbell, nemar. 13 J Bar m Gelbvieh and J & K Gelbvieh Bull and Commercial Female sale, springfield, mOmar. 17 eagle Pass ranch rFi tested Bull sale, Highmore, sdmar. 18 elk Creek Gelbvieh 17th annual all Black Production sale, Belle Fourche, sdmar. 18 triple Play 5th annual Bull sale, Huron, sdmar. 20 Oklahoma sooner select sale, stillwater, OKmar. 20 schwang Cattle Co. Bull salemar. 20 Post rock Cattle Co. Cowman’s Kind 25th annual salemar. 20 Flying H Genetics missouri Location Herd Bull salemar. 27 seedstock Plus south missouri Bull & Female sale, Carthage, mO

April 2010april 3 Jumping Cow Gelbvieh Bull and Commercial Female sale, Brush, COapril 3 Circle s 3rd annual Going to Grass Production sale, Canton, Ksapril 3 seedstock Plus High altitude Bull sale, monte Vista, COapril 10 Four state Gelbvieh association annual Bull/Female sale, diamond, mOapril 10 southwest iowa Bull & Female sale, Creston, ia

June 2010June 11-13 aGJa Western regional show, albert Lea, mnJune 25-27 aGJa eastern regional show, Wentzville, mOJune 28-July 1 Beef industry Federation (BiF) Conference, Columbia, mO

July 2010July 4-10 aGJa Lone star Classic, Bryan-College station, tX

Editor’s Note:If you have sale or event information for this listing, please email the information to [email protected]. This includes tours, expos, field days and other Gelbvieh events. Places to Be at www.gelbvieh.org contains additional contact information for each event.

places to bePlaces to Be

New Adult Members

KentuckyGreen View Farms

MissouriThe Money Pit

NebraskaLaura S Howard Vasquez Cattle

ArkansasRichard & Lesa Gordon

OklahomaTwo Circle Farms

New Junior Members

KentuckyShayna Brooke

ColoradoTessa Faulkner

new membersNew Members

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2r - 2B Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . 293 G ranch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26adkins Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . 29Bar arrow Cattle Company. . . . . . . . . . . . . . . . 17Bar iV Livestock . . . . . . . . . . . . . . . . . . . . . 15, 27Bar t Bar ranch, inc. . . . . . . . . . . . . . . . . . . . . 26Beastrom Gelbvieh ranch . . . . . . . . . . . . . . . . . 29Beying’s dawson Creek Gelbvieh . . . . . . . . . . . 32Blackhawk Cattle Company . . . . . . . . . . . . . . . 26Bow K ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 26Brandywine Farm . . . . . . . . . . . . . . . . . . . . . . . 27Butler Creek Farm. . . . . . . . . . . . . . . . . . . . . . . 33Cattlemen’s Connection . . . . . . . . . . . . . . . . . . . 7C-Cross Cattle Company . . . . . . . . . . . . . . . . . 28Cedar top ranch . . . . . . . . . . . . . . . . . . . . . . . . 2Chimney Butte ranch. . . . . . . . . . . . . . . . . . . . 29Circle s ranch . . . . . . . . . . . . . . . . . . . . . . . . . 16CJ&L Livestock . . . . . . . . . . . . . . . . . . . . . . . . 29Clinch mountain Gelbvieh . . . . . . . . . . . . . . . . 30Cranview Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 29Craven register . . . . . . . . . . . . . . . . . . . . . . . . 29Cunningham, ronn . . . . . . . . . . . . . . . . . . . . . 31 CUP Lab. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31danell diamond six ranch. . . . . . . . . . . . . . . . 28ddm Gelbvieh. . . . . . . . . . . . . . . . . . . . . . . . . 26dixie national Livestock show . . . . . . . . . . . . . 24dmd Livestock . . . . . . . . . . . . . . . . . . . . . . . . . 5doLally Cattle Company . . . . . . . . . . . . . . . . . . 27double Bar H . . . . . . . . . . . . . . . . . . . . . . . . . . 27dromgoole’s Heaven . . . . . . . . . . . . . . . . . . . . . 30eagle Pass ranch . . . . . . . . . . . . . . . . . . . . . . . . 29elk Creek Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 29ellison Gelbvieh & angus ranch . . . . . . . . . . . 29

Flying H Genetics . . . . . . . . . . . . . . . . . . . . . . . 48Gallaway Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 29Gelbvieh Bull Barn . . . . . . . . . . . . . . . . . . . . . . 31Gelbvieh Guide . . . . . . . . . . . . . . . . . . . . . . . . . 31Gelbvieh Profit Partners . . . . . . . . . . . . . . . . . . 42Goettlich Gelbvieh ranch . . . . . . . . . . . . . . . . . 28Golden Buckle Gelbvieh . . . . . . . . . . . . . . . . . . 29Green Hills Gelbvieh. . . . . . . . . . . . . . . . . . . . . 29H & H Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 30Hartland Farm . . . . . . . . . . . . . . . . . . . . . . . . . 27Hickory Hill Farm. . . . . . . . . . . . . . . . . . . . . . . 30Hill top Haven Farm . . . . . . . . . . . . . . . . . . . . 30Hojer Gelbvieh ranch. . . . . . . . . . . . . . . . . . . . 30H-squared Genetics . . . . . . . . . . . . . . . . . . . . . 27J & d Kerstiens, LLC . . . . . . . . . . . . . . . . . . . . 26J & K Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26J Bar m Gelbvieh . . . . . . . . . . . . . . . . . . . . 27, 46J. J. Boehler. . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Judd ranch inc. . . . . . . . . . . . . . . . . . . . . . . . . . 3Jumping Cow Gelbvieh. . . . . . . . . . . . . . . . . . . 47Kalina Gelbvieh. . . . . . . . . . . . . . . . . . . . . . . . . 28Kitley Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 26Kleinschmidt Farms Gelbvieh . . . . . . . . . . . . . . 28Knoll Crest Farm. . . . . . . . . . . . . . . . . . . . . . . . 30Lambert, doak . . . . . . . . . . . . . . . . . . . . . . . . . 31Lemke Cattle. . . . . . . . . . . . . . . . . . . . . . . . . . . 28Linquist Farms . . . . . . . . . . . . . . . . . . . . . . 26, 45Little Bull Farm. . . . . . . . . . . . . . . . . . . . . . . . . 27Little Windy Hill Farms . . . . . . . . . . . . . . . . . . 30Lone Oak Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 26Longleaf station . . . . . . . . . . . . . . . . . . . . . . . . 29m&P Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 28maple Hill Farm . . . . . . . . . . . . . . . . . . . . . . . . 26

markes Family Farms . . . . . . . . . . . . . . . . . . . . 29martin Cattle Company . . . . . . . . . . . . . . . . . . 26mcCabe Cattle Co./two step ranch. . . . . . . . . 27middle Creek Farms . . . . . . . . . . . . . . . . . . . . . 28mms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31national Gelbvieh sale . . . . . . . . . . . . . . . . . . . 16nn Bar ranch, inc. . . . . . . . . . . . . . . . . . . . . . 30ns ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30Oswald ranch. . . . . . . . . . . . . . . . . . . . . . . . . . 26Paulsen Cattle Co.. . . . . . . . . . . . . . . . . . . . . . . 26Pope Farms Gelbvieh. . . . . . . . . . . . . . . . . . . . . 28Post rock Cattle Company . . . . . . . . . . . . . . . . . 9Pritchard Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 28ridge top ranch. . . . . . . . . . . . . . . . . . . . . . . . 26ritchey Livestock id. . . . . . . . . . . . . . . . . . . . . 15rJar Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29rogers Valley Farm Gelbvieh. . . . . . . . . . . . . . . 28rotert/Harriman . . . . . . . . . . . . . . . . . . . . . . . . 27schafer Farms, inc. . . . . . . . . . . . . . . . . . . . . . . 27schroeder ranch . . . . . . . . . . . . . . . . . . . . . . . . 30seedstock Plus, LLC . . . . . . . . . . . . . . . . . . . . . 25seuferer Farms. . . . . . . . . . . . . . . . . . . . . . . . . . 27swanson Cattle Company . . . . . . . . . . . . . . . . . 28taubenheim Gelbvieh . . . . . . . . . . . . . . . . . 19, 28The 88 ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 28Thorstenson Gelbvieh . . . . . . . . . . . . . . . . . . . . 30treble W ranch . . . . . . . . . . . . . . . . . . . . . . . . 30VanWinkle Farms . . . . . . . . . . . . . . . . . . . . . . . 28White Brothers . . . . . . . . . . . . . . . . . . . . . . . . . 27Wilkinson Gelbvieh ranch . . . . . . . . . . . . . 21, 26Williams Land & Cattle auction Co. . . . . . . . . 31

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