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Digicel - Caribbean Internet Forum (CIF)

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Magnus Johansson Broadband Group Director – Digicel Group Ltd. [email protected] www.digicelgroup.com +1876.470.7776 4G in Central America and the Caribbean
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Page 1: Digicel - Caribbean Internet Forum (CIF)

Magnus JohanssonBroadband Group Director – Digicel Group Ltd.

[email protected] www.digicelgroup.com

+1876.470.7776

4G in Central America and the Caribbean

Page 2: Digicel - Caribbean Internet Forum (CIF)

Who We Are…

Largest mobile operator in the Caribbean and new entrant to Central America

First mobile operator in the Caribbean to deploy certified WiMAX 802.16d networks in 3.5GHz in Grand Cayman and Jamaica in 2006

First mobile operator in Caribbean to deploy 802.16e network in 2.3GHz in Grand Cayman on September 28th, 2007

First mobile operator to win 2.5GHz license in Honduras

Page 3: Digicel - Caribbean Internet Forum (CIF)

4G is:“The Internet” Going Mobile (Not the Mobile Internet)

EDGEGPRS

POTSDial Up

ADSLWiFi

WiMAX

GSM

LTE

1st Gen 2nd Gen 3rd Gen 3.5 Gen

HSPAUMTS

4th Gen

2008

2011

Page 4: Digicel - Caribbean Internet Forum (CIF)

4G is: A Paradigm Shift – “One Size Fit All(most)”

Personal

Enterprise

Wired Wireless

WiMAX

ADSLCableFTTH

UMTS EvDOHSPA

PSTNFrame Relay

DIAISDN

P2P Microwave

Page 5: Digicel - Caribbean Internet Forum (CIF)

4G is: All Things 3G/LTE is Not

4G - WiMAX Available Today

Native IP - “Flat” Architecture

Quality of Service and Security in support of SLA

Class of Service – Packages

Can emulate classic enterprise services such as POTS, Frame Relay & DIA as well as residential ADSL and Cable broadband

3G/LTE 3G Available, LTE 24-48 months

3G Hybrid - “Layered” Architecture

3G Best Effort Data no support of SLA

3G No Class of Service

3G Can not emulate landline services

Page 6: Digicel - Caribbean Internet Forum (CIF)

4G is:Corporate IP Convergence Going Wireless

Jamaica Nationwide Launch in April 2007– Average Revenue growth 9% month over month

80% of Large Business Market Penetrated in first 15 Months– Data VPN & Voice #1 Sellers (Replacing Frame Relay and PSTN)

Innovative Bundles between Mobile and WiMAX Churn less than 1% annually

VALUE PROPOSITIONEnd-to-end converged IP Solution which consolidates an enterprise’s Voice,

Internet and Data Services onto one platform supported by SLA which means lower OPEX and future proofing the network for an all IP world

VALUE PROPOSITIONEnd-to-end converged IP Solution which consolidates an enterprise’s Voice,

Internet and Data Services onto one platform supported by SLA which means lower OPEX and future proofing the network for an all IP world

Page 7: Digicel - Caribbean Internet Forum (CIF)

4G is IP Convergence Going Personal

VOICEVOICE INTERNETINTERNET

VIDEOVIDEOMOBILEMOBILE

MOBILE IP CONVERGENCE

Personal

Residential

Small Large

Stationary

Mobile

Niche

Mass

Market Acceptance

Caribbean’s top four reasons why not having broadband Internet access

1. Price of Access Device

2. Price of Service

3. No Access in Home Area

4. No localized Content

Page 8: Digicel - Caribbean Internet Forum (CIF)

4G is:A Game Changer For a Mobile Provider

Cayman Mobile WiMAX Network Launched Sept. 28th, 2007 5% Market Share After 15 Days 10% Market Share After 30 Days 25% Market Share after 180 Days Next Step Will Be to Introduce Full Mobility and Aim For

Market Leadership in 2009

WiMAX Offers Instant Broadband GratificationWiMAX Makes Acquiring Broadband An Impulse Buy

Most Popular Packages are 1 & 2 Mbps (80%)

WiMAX Offers Instant Broadband GratificationWiMAX Makes Acquiring Broadband An Impulse Buy

Most Popular Packages are 1 & 2 Mbps (80%)

Page 9: Digicel - Caribbean Internet Forum (CIF)

4G is the “Open” Internet Going Mobile

Mobile telephony transformed voice communication from a public medium to a personal experience

Apple’s iPod transformed the digital music consumption from a “geek niche” to a mass market phenomena

TIVO transformed TV viewing from a linear time sensitive experience to a “time shifting on my terms" experience

Personal Wireless Broadband (WiMAX) will transform Internet access from a static scheduled event to a dynamic personal always on experience which will unleash the power of knowledge

Shifting the power of control from the service provider to the individual user [always] results in mass market adoption and greater loyalty

Page 10: Digicel - Caribbean Internet Forum (CIF)

4G is:Wired Web 2.0 Going Wireless – Mash-up Heaven

PersonalDevices

Network Applications

AwareLocationDevicePerson

WEB 2.0Wikipedia

GoogleFacebookYouTubeLinkedIn

etc.

Ability to Search, Store, Share and Experience Information

Mash-Up Heaven

A service that will know where you are, what you are using, your personal interests and what you might be looking for.

A service that constantly will keep you informed about what matters to you in context of where you are.

A service that either delivers prudent information to you or allow you to easily access or share information important to you

iDNA Interdependent Device Network Applications

This Model Calls For Closer Collaboration Between All Three Entities

Page 11: Digicel - Caribbean Internet Forum (CIF)

"Our role is to make sure you can take your netbook everywhere you go, and wherever there is a network deployed, you can access it wirelessly. Our strategy is to make sure the fundamental technology and products and building blocks are cost-effective enough so that people will deploy [WiMAX] networks around the world."

James A. Johnson, Vice President, Intel Communications GroupGeneral Manager, Wireless Networking Group

Intel Capital believes that netbooks will follow the route of PDAs and cell phones and eventually be sold at subsidized rates with WiMax service contracts.

Sriram Viswanathan, vice president and director of Intel Capital's mobility sector

4G Is Consumer Electronics Devices Getting Connected

Page 12: Digicel - Caribbean Internet Forum (CIF)

Thank You Q&A

[email protected]

www.digicelgroup.com

+1876.470.7776

Page 13: Digicel - Caribbean Internet Forum (CIF)

Caribbean– Low Hanging Fruit – Enterprise Data & Voice (Local & International)

• iPBX• PSTN• Frame Relay• ISDN• DIA

Represents a USD 261M* opportunity in Jamaica alone High level of Dissatisfaction With Incumbent 90% of Corporate Sites Highly Concentrated in Each of Jamaica's 14

Parishes

4G is:Wireless Full Service Provider Opportunity

Cable & Wireless 2006/07 Full Year Result

$0

$20

$40

$60

$80

$100

$120

$140

$160

Mobile Broadband Domestic Voice InternationalVoice

Enterprise Data

US

D (

M)

Source: http://www.cw.com/docs/media_events/media_centre/releases/2008/Full_Year_Results_Press_Release08.pdf

Page 14: Digicel - Caribbean Internet Forum (CIF)

4G is: Primary Broadband Going Wireless

Grand Cayman– Residential Broadband Penetration Fifth Highest in

the World at 70%– Three Main Broadband Technologies Deployed

• ADSL (Incumbent)• Pre-WiMAX• Fixed Wireless

– Incumbent Market Leader at 85-90% Share– Fairly High level of Satisfaction With the Incumbent– 90% of Population concentrated on one half of the

island


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