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Using Facebook for Brand Image

Social and Mobile Media: Section 2

Build your Page: set your logo, upload photos, add a description, provide links to your website

Connect with People: create ads, target an audience, monitor ads with Ad Manager

Engage your Audience: post quality content, reach customers with an offer

Influence Friends of Fans: word of mouth, sponsored stories, measure results

Stats on Social Media Importance

15% of total U.S. mobile internet time is spent on social networking sites (Experian)

74% of all marketers say FB is important to their lead generation strategies (HubSpot)

Companies that generate more than 1,000 FB Likes also receive nearly 1,400 website visits a day (HubSpot)

Approximately 46% of online users count on social media when making a purchase decision (Nielsen)

EdgeRank: algorithm that determines “Top News”

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More Free Content Options

Post Surveys

Contests (paid and unpaid)

Links to website and blogs

Post updates, news and pictures

Add video: press releases, promotions, TV ads

Section 2 Complete. Nice job!

Next Section: Facebook Ad Creation