Future Market Trends for Emerging Food Technologies

Philippa GordonNew Zealand Food & Grocery Council

Role of the FGC

• To represent the manufacturers and suppliers behind New Zealand’s food, beverage and grocery brands.

• More than 150 members.• To advocate for members at all levels of

decision making from Government to the supermarkets.

• To understand members and their consumers.

Future Market Trends

• Sustainability: Water and carbon foot-print labels

: Ethical sourcing

: Packaging

: Changing consumer behaviour

: Country of origin labelling

Future Market Trends

• Power of the Consumer: Ability to influence the manufacturer on a

greater scale e.g. Cadbury, Kraft Foods

: Price

: Rise of Private Label goods

• Obesity: New variations on old favourites

: Reduced pack sizes

: Rise of ‘healthy’ snacks and ‘smart’ foods

Conclusion

• Consumer demand is one of the key drivers for FGC members.

• The NZ consumer is becoming increasingly ‘savvy’.

• Engagement with the consumer is vital to success.