Healthcare Finance Sales Efficiency.

The Objective: Sales efficiency and

market insights for a

dynamic market

segement

The Solution: Analytics for customerAnalytics for customer

intelligence and market

trends

The Results: New sales

opportunities and

better customer better customer

relationships

As a major player in the banking industry, this healthcare finance

company has taken a unique approach to helping healthcare providers

and payers minimize administrative costs and maximize cash flow. By

combining leading clearinghouse capabilities with premier treasury

management services, and over 20 years experience working with

healthcare payers and providers, it provides a full array of integrated

solutions to improve the healthcare revenue cycle. To succeed, this

companycompany’s sales force has to manage multiple clients per sales rep

while keeping up with the many dynamic changes in their segment,

from government regulations to acquisitions to turnover in their

customers’ personnel.

As a result, their sales team doesn’t have time to initiate online

searches to get new business insights. Yet it’s critical for customer

engagement to track and understand the changes at both the

healthcare subindustry level and at the specific customer level. In order

to improve the productivity of this company’s sales force and create

more sales opportunities, it’s necessary to automate the customer

meeting prep process by removing the need for the individual sales

person to initiate complex searches by delivering useful marperson to initiate complex searches by delivering useful market and

customer insights straight to their inbox.

“Healthcare is a dynamic segment with acquisitions, personnel changes, or new government

regulations every day. FirstRain gives us a onestop solution to automatically collect all of the

relevant intelligence and quickly draw insights that can be used in client meetings that very day.

We’re moreefficient and more effective in our client relationships thanks to FirstRain.”

Senior Vice PresidentHealthcare Finance Company

Copyright 2015 FirstRain. All rights reserved.

Advanced Analytics DrivingThe World’s Leading Enterprises

FirstRain was selected by the company for both their sales and marketing teams to help them understand the events that drive the healthcare industry on a daily basis. An individual sales account manager may be tracking many clients at one time and needs to have the exact customer intelligence for all of their clients automatically delivered to their desktop or mobile devices daily during their busy day. Sales can get their account-specific FirstRain analytics in real-time using CRM, FirstRain’s iPad, iPhone and Android Apps, or via a daily email brief. With FirstRain, sales walks into every client meeting armed with highly relevant, up-to-the-second relevant, up-to-the-second Web and Twitter based intelligence.

FirstRain enables this healthcare finance company’s sales, marketing and management teams to go to one source to understand the events driving the healthcare segment on a daily basis. FirstRain delivers business insights and data points that enable the sales person to focus the conversation with their client in ways they simply couldn’t before, creating more new sales opportunities. With FirstRain, their sales are always on top of their clients’ news and working more efficiently. The main benefits of FirstRain for this company are:

• the entire sales team, not just a few, are more effective in their client conversations by gaining business insights into each of their clients on a daily basis

• sales team efficiency is improved by providing all of the market intelligence in CRM

• no one has to remember to initiate time-consuming searches, as FirstRain results are delivered automatically