Holiday Shopping 2014: Consumer Outlook

87.12% 345

12.88% 51

Q1 Do you intend to give gifts this holidayseason, or not?Answered: 396 Skipped: 0

Total 396

Yes, I intendto give gifts

No, I do notintend to gi...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Yes, I intend to give gifts

No, I do not intend to give gifts

1 / 28

Shopping for the Holiday Season

97.07% 331

5.87% 20

1.17% 4

3.52% 12

Q2 Which of the following holidays do youplan on giving gifts for? (Select all that

apply)Answered: 341 Skipped: 55

Total Respondents: 341

Christmas

Hanukkah

Kwanzaa

Other (pleasespecify)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Christmas

Hanukkah

Kwanzaa

Other (please specify)

2 / 28


33.83% 114

24.93% 84

12.17% 41

23.15% 78

3.86% 13

0.89% 3

1.19% 4

Q3 When are you planning to start yourholiday shopping this year?

Answered: 337 Skipped: 59

Total 337

Havealreadystarted

Early tomid-November

AroundBlackFriday/Cyber...

EarlyDecember

About 1weekbeforethe...

1 daybeforetheholiday

Other(pleasespecify)

0%

20%

40%

60%

80%

100%


Have already started

Early to mid-November

Around Black Friday/ Cyber Monday

Early December

About 1 week before the holiday

1 day before the holiday


3 / 28


6.23% 21

11.57% 39

27.89% 94

54.30% 183

Q4 Do you plan on purchasing anything(either online or in-store) on Black Friday or

Cyber Monday?Answered: 337 Skipped: 59

Total 337

Yes, on BlackFriday only

Yes, on CyberMonday only

Yes, both BlackFriday and CyberMonday

No, I do notplan onpurchasinganything on...

0%

20%

40%

60%

80%

100%


Yes, on Black Friday only

Yes, on Cyber Monday only

Yes, both Black Friday and Cyber Monday

No, I do not plan on purchasing anything on Black Friday or Cyber Monday

4 / 28


56.25% 189

43.75% 147

Q5 Do you prefer to do your holidayshopping online or in-stores?


Total 336

Online

In-store


Online

In-store

5 / 28


28.27% 95

52.98% 178

10.12% 34

8.63% 29

Q6 Compared to last year, do you think youwill purchase more holiday gifts online,

fewer gifts online, or about the samenumber of gifts online?


Total 336

More giftsonline

About the samenumber of gi...

Fewer giftsonline

I do not buygifts online

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


More gifts online

About the same number of gifts online

Fewer gifts online

I do not buy gifts online

6 / 28


9.23% 31

22.02% 74

23.21% 78

25.60% 86

17.26% 58

2.68% 9

Q7 What percentage of your total holidaybudget do you expect to spend online?


Total 336

None

1 - 25%

26 - 50%

51 - 75%

76 - 99%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


None

1 - 25%

26 - 50%

51 - 75%

76 - 99%

100%

7 / 28


62.50% 205

43.60% 143

63.11% 207

10.37% 34

Q8 Thinking about the gifts you willpurchase in-store, in which of the followingstores do you plan on making a puchase?

(Select all that apply)Answered: 328 Skipped: 68


Discount/value...

Traditionaldepartment...

Local retailstores


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Discount/ value department stores (e.g. Target or Walmart)

Traditional department stores (e.g. Nordstrom or Macy's)

Local retail stores


8 / 28


9.55% 32

33.43% 112

28.06% 94

16.72% 56

12.24% 41

Q9 About how many people do you intendto purchase gifts for?


Total 335

1 - 3

4 - 6

7 - 9

10 - 12

13+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


1 - 3

4 - 6

7 - 9

10 - 12

13+

9 / 28


4.48% 15

8.66% 29

9.55% 32

10.15% 34

12.54% 42

11.64% 39

5.37% 18

2.39% 8

1.49% 5

6.27% 21

14.33% 48

3.58% 12

9.25% 31

0.30% 1

Q10 What is your approximate budget forholiday gift shopping this year?


Total 335

$0-$99

$100-$199

$200-$299

$300-$399

$400-$499

$500-$599

$600-$699

$700-$799

$800-$899

$900-$999

$1,000 -$1,999

$2,000+

Nospecificbu...

Other(pleasesp...

0%

20%

40%

60%

80%

100%


$0 - $99

$100 - $199

$200 - $299

$300 - $399

$400 - $499

$500 - $599

$600 - $699

$700 - $799

$800 - $899

$900 - $999

$1,000 - $1,999

$2,000+

No specific budget


10 / 28


17.91% 60

63.28% 212

18.81% 63

Q11 Compared to last year, do you thinkyou will spend more on holiday gifts this

year, spend less, or spend about the sameamount?


Total 335

Spend more

Spend aboutthe same amount

Spend less

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Spend more

Spend about the same amount

Spend less

11 / 28


27.46% 92

6.27% 21

50.75% 170

61.79% 207

44.18% 148

18.81% 63

Q12 Now thinking about the types ofholiday gifts you plan on purchasing, which

of the following do you intend to buy/give? (Please select all that apply)


Elecronics

Wearabletechnology...

Books

Gift Cards

Games, Toys,Dolls, etc.

Games -computer/ vi...

Clothing

Money (cash orcheck)

CDs, DVDs, orBluRays for...

Jewelery


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Elecronics

Wearable technology (e.g. smartwatches, Fitbit, etc.)

Books

Gift Cards

Games, Toys, Dolls, etc.

Games - computer/ video only

12 / 28


62.39% 209

34.03% 114

26.87% 90

24.78% 83

17.01% 57


Clothing

Money (cash or check)

CDs, DVDs, or BluRays for music or movies

Jewelery


13 / 28


61.19% 205

11.94% 40

48.66% 163

25.07% 84

12.24% 41

22.39% 75

56.12% 188

8.36% 28

25.67% 86

Q13 Which of the following will you consultto help you decide which gift(s) to

purchase/ give? (Select all that apply)Answered: 335 Skipped: 61

Family/ friendrecommendations

Social mediarecommendations

Requests

Catalog/Newspaper/...

Newspaper/Magazine...

Expert reviews

Online research

Salesassociate...

Research in astore


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Family/ friend recommendations

Social media recommendations

Requests

Catalog/ Newspaper/ Magazine advertisements

Newspaper/ Magazine recommendations

Expert reviews

Online research

Sales associate recommendations

Research in a store

14 / 28


5.67% 19



15 / 28


77.31% 259

22.69% 76

Q14 Do you own a smartphone?Answered: 335 Skipped: 61

Total 335

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

16 / 28


35.52% 92

34.36% 89

52.51% 136

32.05% 83

45.56% 118

35.91% 93

58.30% 151

21.62% 56

Q15 In which ways, if any, do you plan touse your mobile device(s) to do your

shopping this holiday season? (Select allthat apply)


Research giftideas

Compareproducts

Compare prices

Purchase gifts

Find discounts

Read reviewsor...

Browse products

Check whatgifts people...

Post comments/share links


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Research gift ideas

Compare products

Compare prices

Purchase gifts

Find discounts

Read reviews or recommendations

Browse products

Check what gifts people want

17 / 28


4.25% 11

13.90% 36


Post comments/ share links


18 / 28


52.54% 176

47.46% 159

Q16 Do you have children, or not?Answered: 335 Skipped: 61

Total 335

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

19 / 28


6.86% 12

9.14% 16

10.86% 19

12.57% 22

8.57% 15

13.14% 23

7.43% 13

20.00% 35

54.86% 96

Q17 How old is your child? If you havemore than one child, please select all age

range(s) that apply:Answered: 175 Skipped: 221


0-2

3-5

6-8

9-11

12 - 14

15 - 17

18 - 20

20 - 25

25+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


0-2

3-5

6-8

9-11

12 - 14

15 - 17

18 - 20

20 - 25

25+

20 / 28


29.71% 52

70.29% 123

Q18 Is there a specific gift you know yourchild wants? If so, please let us know what

it is!Answered: 175 Skipped: 221

Total 175

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

21 / 28


20.57% 36

5.14% 9

42.29% 74

42.86% 75

28.57% 50

17.14% 30

54.86% 96

Q19 What kind of gift(s) do you intend tobuy/ give for your child/ children? (Please

select all that apply)Answered: 175 Skipped: 221

Elecronics

Wearabletechnology...

Books

Gift Cards

Games, Toys,Dolls, etc.

Games -computer/ vi...

Clothing

Money (cash orcheck)

CDs, DVDs, orBluRays for...

Jewelery


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Elecronics

Wearable technology (e.g. smartwatches, Fitbit, etc.)

Books

Gift Cards

Games, Toys, Dolls, etc.

Games - computer/ video only

Clothing

22 / 28


36.00% 63

23.43% 41

16.57% 29

10.86% 19


Money (cash or check)

CDs, DVDs, or BluRays for music or movies

Jewelery


23 / 28


42.97% 162

57.03% 215

Q20 GenderAnswered: 377 Skipped: 19

Total 377

Male

Female

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Male

Female

24 / 28


0.00% 0

22.28% 84

21.22% 80

25.99% 98

30.50% 115

Q21 AgeAnswered: 377 Skipped: 19

Total 377

< 18

18-29

30-44

45-60

> 60

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


< 18

18-29

30-44

45-60

> 60

25 / 28


14.00% 42

15.00% 45

36.67% 110

19.00% 57

15.33% 46

Q22 Household IncomeAnswered: 300 Skipped: 96

Total 300

$0 - $24,999

$25,000 -$49,999

$50,000 -$99,999

$100,000 -$149,999

$150,000+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


$0 - $24,999

$25,000 - $49,999

$50,000 - $99,999

$100,000 - $149,999

$150,000+

26 / 28


1.60% 6

5.88% 22

30.48% 114

31.28% 117

30.75% 115

Q23 EducationAnswered: 374 Skipped: 22

Total 374

Less than highschool degree

High schooldegree

Some collegeor Associate...

Bachelor degree

Graduate degree

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than high school degree

High school degree

Some college or Associate degree

Bachelor degree

Graduate degree

27 / 28


4.83% 18

12.87% 48

14.75% 55

4.56% 17

16.09% 60

3.22% 12

7.24% 27

7.77% 29

28.69% 107

Q24 Location (Census Region)Answered: 373 Skipped: 23

Total 373

New England

Middle Atlantic

East NorthCentral

West NorthCentral

South Atlantic

East SouthCentral

West SouthCentral

Mountain

Pacific

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


New England

Middle Atlantic

East North Central

West North Central

South Atlantic

East South Central

West South Central

Mountain

Pacific

28 / 28


Date post:	30-Jun-2015
Category:	Technology
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Holiday Shopping 2014: Consumer Outlook

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