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HOW TO PROMOTE YOUR ROTARY CLUB ON A SHOESTRING BUDGET

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HOW TO PROMOTE YOUR ROTARY CLUB ON A SHOESTRING BUDGET. TABLE OF CONTENTS PART ONE: DIGITAL MEDIA • 2014 Non-Profit Communications Trends • Overview of Social Media • Your Website Is Your Communications Foundation - PowerPoint PPT Presentation
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District 6990 Public Image Seminar 2014

HOW TO PROMOTE YOUR ROTARY CLUB ON A SHOESTRING BUDGET

District 6990 Public Image Seminar 2014TABLE OF CONTENTSPART ONE: DIGITAL MEDIA 2014 Non-Profit Communications Trends Overview of Social Media Your Website Is Your Communications Foundation E-Newsletters and E-Marketing

PART TWO: TRADITIONAL MEDIA Integrate Traditional Media With Digital Media The Rotary International Brand Center Rotary Branding Tools Right At Your Fingertips

PART THREE: PUBLIC RELATIONS

PART FOUR: QUESTIONS AND ANSWERS

District 6990 Public Image Seminar 2014 - Part One Digital MediaEVEN WITH A SMALL MARKETING BUDGET, YOU CAN AFFORD TO USE TODAYS MOST EFFECTIVE MARKETING & PUBLIC IMAGE TOOLS

LETS LOOK AT THE 2014 NON-PROFIT COMMUNICATION TRENDS

District 6990 Public Image Seminar 2014 - Part One Digital Media

Nonprofit communicators to spend most time on e-newsletters, Facebook, and event marketing in 2014.Nonprofit communicators say in-person presentations, e-newsletters, print fundraising appeals most effective. In-person events more important to smaller nonprofits than larger ones.

ON SOCIAL MEDIA Most important social media for nonprofits? Facebook (95%), Twitter (64%), YouTube (38%), LinkedIn (26%)(used as a tool to send prospects to their website) Nonprofits most likely to experiment with Instagram and Pinterest in 2014, then YouTube and LinkedIn.

ON EMAIL Most nonprofits (59%) will send an e-newsletter at least once a month in 2014.

Kivi Leroux Miller, president of NonprofitMarketingGuide.com and author of this report.

District 6990 Public Image Seminar 2014 - Part One Digital MediaAN OVERVIEW OF SOCIAL MEDIA

EVEN IF YOURE A BEGINNER AT SOCIAL MEDIA,ONCE YOU LEARN THE STEPS, ITS EASY!

District 6990 Public Image Seminar 2014 - Part One Digital MediaTELL YOUR STORY ON FACEBOOK Log on to https://www.facebook.com/pages/create/#_=_ Create your user name and password and follow the instructions. Build your page with club photos, post events, ask members to like the posts, and share with other clubs.

District 6990 Public Image Seminar 2014 - Part One Digital MediaSEND YOUR NEWS TO OUR DISTRICT 6990 FACEBOOK PAGEPost your most newsworthy stories and photos on the Rotary District 6990 Facebook page. If you need help, well show you how.

District 6990 Public Image Seminar 2014 - Part One Digital MediaUSE TWITTER TO SEND OUT TIMELY INFORMATION ON EVENTS AND TO CREATE ROTARY FOLLOWERSTwitter is a powerful medium that gives you the opportunity to speak to people all over the globe about Rotary projects on a daily or minute by minute basis.

District 6990 Public Image Seminar 2014 - Part One Digital MediaHOW TO USE TWITTERTo Twitter simply write something in the What are you doing? section and hit Update. These posts must be 140 characters or less, but likely there is a countdown timer that will keep you informed on how many characters you have left.

Tweet: this is the basic 140 character message that you type in What are you doing?.

TweetUp: this is how you hook up with other people who are using Twitter.

TT (Trending Topics): when you check out the Trending Topics you will be able to see what the most common topics are that people have been talking about across Twitter. You will also be able to see what the top Tweets are. These are posts that have been retweeted more than 150 times. In this way you will be able to find other Twitter users who are interested in the same topics as you are and you will be able to follow them on Twitter and join in conversations with them.

Lists: Lists allow you to organize the various people you are following into relevant categories, such as Work and School.

When posting, use hashtags (#) before the topic or word you are writing about so that the main topics that you are Tweeting can becoming easily searchable. Trending Topics are identified through hashtags.

If you want to mention a particular person in your Tweets, use an @ sign before their username and they will automatically receive a notification of this mention. Dont put a space in between the @ and the username. To find out who is mentioning you in their Tweets, check your @Mentions section.

District 6990 Public Image Seminar 2014 - Part One Digital MediaUSE INSTAGRAM TO SEND INSTANT PHOTOS FROM YOUR PHONE TO FACEBOOK, TWITTER, AND PINTEREST

Instagram is also free. Send photos of important Rotary events to your followers and friends. Start the buzz and keep it going with this free tool.Simply sign up and follow the easy instructions for use.

District 6990 Public Image Seminar 2014 - Part One Digital MediaFOUR MORE WAYS TO TELL THE ROTARY STORYOur District web site and Facebook page is our emphasis for posting club events, fundraising projects, service projects and members recognition for a job well done. However, below are listed additional opportunities for networking with members, potential members, supporters and business associates.

Post your video to YouTube, and link it to your website and social media links.Pinterest is a visual medium. Post pictures to your board of all your events.Linked In is a networking program. Share your profile and about your involvement in Rotary. Invite associates to a Rotary meeting.Newest on the block, this is another visual medium for photos and videos.

District 6990 Public Image Seminar 2014 - Part One Digital MediaYOUR WEBSITE IS YOUR COMMUNICATIONSFOUNDATION DRIVE SOCIAL MEDIA FOLLOWERS, DONERS ANDPOTENTIAL MEMBERSTO YOUR WEB SITE

for the Rotary story, information on fundraising events, donations, or membership inquires.This is the time to convert interested persons into members!

If you dont presently have a website,contact our PI team for help. It is our goal for every club to have a website, to link to the District website, as well as our network of Rotary clubs.

We want to Light Up Rotary in District 6990!

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E-NEWSLETTERS AND E-MARKETING

A simple e-newsletter is effective in keeping your supporters abreast of current activity and will increase your PR returns immensely.

Whether there is a specific program or event to which you are inviting your members or supporters, or a simple thank you for their previous support, you can maintain a constant connection via email.

Check out two of the most popular e-programs.

Constant Contacthttp://www.constantcontact.com/index.jsp

Mail Chimphttp://mailchimp.com/

Or you can download the Rotary Newsletter template for a PDF Newsletter

District 6990 Public Image Seminar 2014 - Part One Digital Media

District 6990 Public Image Seminar 2014 - Part Two Traditional MediaINTEGRATE TRADITIONAL MEDIAWITH DIGITAL MEDIA

ENGAGE ALLROTARY MARKET SEGMENTS

AGE RANGES - 30 YEARS TO 60+This includes the Baby Boomers (1943 to 1960s)Generation X (1960s to 1980s) and Millennials and Generation Y (1980s to 2000)

TRADITIONAL MEDIA INCLUDES:NewspaperMagazinesBillboardsRadioTVDirect MailFlyers, Brochures

District 6990 Public Image Seminar 2014 - Part Two Traditional MediaTHE ROTARY INTERNATIONAL BRAND CENTER

Our identity is more than our logo and colors. It is the essence of who we are and what we do. Our story hasnt changed. But how we share it with the world is vital to our future.

Through a unified Rotary look and clear and compelling voice, we are enhancing our legacy as one of the most widely recognized and respected organizations in the world.

https://www.rotary.org/en

District 6990 Public Image Seminar 2014 - Part Two Traditional MediaHOW TO USE THE BRAND CENTERLog on to MY ROTARY (once you have a user name and password)Click Manage for the Brand Center tools.

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District 6990 Public Image Seminar 2014 - Part Two Traditional MediaTHE ROTARY BRAND CENTER TOOLSClick on the marketing tool or image you need, view, add your club information, if appropriate, then download to your desktop. Brochures, billboards, and ads are printer-ready. Videos are ready for use. All templates are designed for the addition of club information and your club logo. Logo Theme Logos Ads TV Billboards Presentation Template Press Release Format Brochures Newsletter Format Event Resources Videos Images

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District 6990 Public Image Seminar 2014 - Part Two Traditional MediaROTARY BRANDING TOOLS RIGHT AT YOUR FINGERTIPS

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District 6990 Public Image Seminar 2014 - Part Three Public RelationsPUBLIC RELATIONS

What is Publicity?Publicity is all about getting someone else to tell your story. It is an effective and low-cost way to raise awareness of an issue, a cause, an organization, an event or a campaign.

The Good News About Non-profit / Association PublicityThe good news for non-profits wanting to gain publicity is that while you may lack resources, you actually do have an advantage over private companies - the media may be more willing to promote your organization or your cause.

The Right Ingredients For Successful Publicity Include: Effective planning A truly newsworthy story or message provided in the right format, pitched to the right media contact There are other residual benefits to gaining publicity the impact of unbiased media coverage may lead to improved member, supporter or volunteer recruitment and retention.

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