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6th September 2010

Puma have launched a worldwide campaign in honour of the ‘after hours athlete’. They’ve set up a new website

puma.com/social. You set up a page similar to a facebook page and the advertiser connects you with social

events and people in your area. A very clever way of moving puma attire away from the playing field, and nice that its

not Nike doing something clever for once

1. Wear puma outside sports hours

1. Puma Social Club

Vodafone launched a new campaign in Netherlands called: Facebook vs. Hamilton. On September 13, the world’s youngest Formula 1

champion Lewis Hamilton takes on racing against a virtual race car, composed of profile photos of

28,800 Facebook members. The race is organized by Vodafone Netherlands to mark the release of

its upgraded mobile data network.Who is going to finish earlier: Hamilton, who has

to speed over a trail of 2.7 km, or the virtual Facebook car of 288 MB?

2. Clever Vodafone campaign

2. Vodafone facebook v hamilton campaign

3. Britvic Smart Vending Machine

Hard on the heels of our story about the world's first smile-activated vending machine comes word of a similarly paradigm-busting innovation: a machine that dispenses free spring water

drinks to those who can prove their mental prowess.No mere smile earns a reward from the Smart Vending Machine,

which was launched recently by British Britvic's Juicy Drench drink brand. Rather, consumers must play a series of games designed to test their mental agility. Featuring an interactive touch screen, the device is programmed with 40 different games, ranging from clever mathematical tasks to visual “spot the difference” challenges. Each of the games is designed to test alertness, underscoring the Juicy Drench brand's message that “brains perform best when they’re

hydrated.” The Smart Vending Machine was installed in London last week at the Westfield shopping centre and Covent Garden Train

Station. In September, it's slated to pop up in Manchester, Birmingham and Bristol.

3. Interactive vending machine

4. Tipp-Ex You – Do You Shoot The Bear

A clever new ad from Tipp-Ex called “NSFW. A Hunter Shoots A Bear” The ad begins as a standard YouTube video, only 30 seconds long.  But near the end of the clip, there are buttons presented to you in a sort of choose-your-own-adventure kind of way, as you’re asked to choose whether the main character shoots

the bear or not.  Regardless of what you choose, you’re then taken to a page that looks like another

YouTube video, but it’s not.  It’s a full-page flash file.

4. Tipp-Ex You – Do You Shoot The Bear

5. Typhoo leverage corrie association

Typhoo Tea is to leverage its role as official partner of Coronation Street's 50th anniversary with a range of

promotional activity, including the chance for consumers to spend a day on the set of the soap opera. The move comes as Typhoo looks to gain ground on rival tea brands such as

Tetley and PG Tips.The ‘Golden Teabag’ on-pack promotion will also offer 100

consumers the chance to win a set of limited edition, collectable,  Corrie-themed caddies with Typhoo teabags

inside.The main prize is the chance to spend a day on the set of

the soap opera and appear in an episode.Additionally, the tea brand is offering aspiring vocalists and

fans of the soap the chance to win further prizes.

5. typhooalong.co.uk