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Ignition five 27.09.10

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This weeks ignition 5 from Vanessa
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5 27 th September 2010
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Page 1: Ignition five 27.09.10

5

27th September 2010

Page 2: Ignition five 27.09.10

Greenpeace is now battling Mark Zuckerburg and Facebook  with this new

campaign highlighting the need for leading companies to source

environmentally friendly electricity, instead of “dirty old

coal”… and it seems to be getting a pretty good reception so far with over 500,000 people joining the petition to

demand Facebook gets off coal powered electricity.

1. Greenpeace v facebook

Page 3: Ignition five 27.09.10

1. Facebook unfriend coal

Page 4: Ignition five 27.09.10

2. Audi Chase

Audi have launched their ‘chase’ campaign in ireland. They are

claiming an Audi A1 has been stolen from one of their dealerships, so

they have asked the public to help find it. Clues are being released

online and offline and people are encouraged to connect with the

facebook page and share answers (or not!) with each other.

Page 5: Ignition five 27.09.10

2. Audi chase in ireland

Page 6: Ignition five 27.09.10

3. Iphone tryvertising

Compatible with the iPhone and the 4th generation iPod touch, the Nuevo app from

Monokromik lets users try on and select watches in the Neuvo watch collection

without physically touching them. The free app is available for download. Once it's

downloaded, users can virtually try on any of Montreal-based Nuevo's four CAD 45

watches, which come in black, bronze, gold or silver. The watches are only sold online,

which makes the app especially useful. The next step in ‘tryvertising’....

Page 7: Ignition five 27.09.10

3. Clever iphone app

Page 8: Ignition five 27.09.10

4. Facebook flights

With around 160 million customers each year, Delta Air Lines have moved their

ticket sales into the social media world, taking bookings through Facebook directly.  Dubbed the ‘Delta Ticket

Window,’ the Atlanta-based carrier is the first airline to make the move,

available to U.S. citizens in the form of a Facebook Application.  the application

is the first of it’s kind for travel services. 

Page 9: Ignition five 27.09.10

4. Book flights on facebook

Page 10: Ignition five 27.09.10

5. Diesel runners

Diesel have launched a fun TV campaign with an interactive websie to boot. The product is diesel

runners, who the marketers are claiming ‘kick ass’....literally! Have a look at the youtube video and then go online to kick some ass of your own.

Nothing too new about this but memorable all the same

Page 11: Ignition five 27.09.10

5. Diesel Kicks Ass campaign

http://www.diesel.com/sneakers/performance/


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