Emma Sugarman

INSTITUTIONAL RESEARCH

Music Video Institutions• Such institutions help produce and pay for music videos for the artists that are signed to them.

• Examples of music video institutions:

EMI Music

Sony Music

Universal Music Group

Warner Music Group

http://www.slideshare.net/07kdaley/music-video-institutions

EMI Music • EMI Music is one of the most successful music companies due to its vast array of popular artists that are signed to it. • EMI Music owns a range of labels including: Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records. • Iconic bands and artists such as The Beatles, Pink Floyd, Coldplay and Kylie Minogue.

Warp Records• Warp records is a British record label that was founded in 1989 in

Sheffield by Steve Beckett, Rob Mitchell and Robert Gordon. • The label is renowned for signing upcoming artists who specialise in

electronic music. For example, Boards of Canada and Aphex Twin who both create ambient music. • In 1992, Warp released a number of singles under the Artificial

Intelligence heading. Aphex twin was included in the release under a different stage name, ‘Diceman’ (and then later, Polygon Window…) • Along with a second release of an Artificial Intelligence

compilation, a VHS compilation of digitally animated music videos called Motion was released. This features an early work by director David Slade. • Since then, the record label released “Warp 10: Influences, Classics,

Remixes,” in 1999, which was a compilation of six disks that featured a series of acid house and techno music tracks. • In 2000 the label moved to London, taking its physical music and

merchandise store, ‘Warpmart’ with it.

On September 17, 2004, released its second music video compilation called WarpVision. WarpVision features most of the videos that were produced between the years of 1989 and 2004.

http://www.youtube.com/watch?v=A2zKARkpDW4&list=UUvbd4lVoe8ur0zJJRuuhC_Q&index=109&feature=plcp

Warp Records

This is a video called Dayvan Cowboy by Boards of Canada. It was released on Youtube in August 2008. It is Boards of Canada’s first official music video

• A record label like Warp Records would be the sort of institution that would sign my music video. • This is due to the ambient and electronic qualities of the track I intend to use. • Because I am using an unsigned artist for my actual video as well, this prospect is all the more probable, so to speak.

Warp Records