INSTITUTIONAL RESEARCH

By Rebecca Pottinger

TASK

Using a variety of sources, carry out a market analysis of the thriller genre for the year

2012/2013 and present your findings as a slideshare. You should aim to find out:

How many thriller films were released in this period

How profitable the genre is

Which films were most successful (and why)

What are the characteristics of the audience for this genre (age, gender, social class)

I am finding out this information so I can summarise what I’ve learnt and look over the

research gathered to be able to explain what I need to do to make my thriller film

successful. The research collected, will help me to understand what makes a good

thriller films, the audience that’s needs to be targeted, and how popular the thriller

genre is.

TH RILLER GENRE 2012 -2013 .H OW M ANY TH RILLERS WERE RE LEASED

DURING TH IS T IME PERIOD?

According to this website, there were a total of 220 thriller films during the

year 2012: http://www.movieweb.com/movies/2012/thriller?s=date&pg=11

But according to IMDb there was a total of only 61 thriller movies released

during 2012: http://www.google.co.uk/url?sa=t&rct=j&q=&

esrc=s&frm=1&source=web&cd=1&sqi=2&ved=0CHUQFjAA&url=http%3A%

2F%2Fwww.imdb.com%2Flist%2Fbp2u-Cr95ak%2F&ei=5ANpUtqyMc-v7Aao7I

EY&usg=AFQjCNEiMaCLNtJchDbVQA2r08tWnavuxg&sig2=Wg80wxXDTrY5N

6UaDmYNpw

The difference in the numbers could be because one website may only count the

thriller genre and not include the sub-genres such as horror and Sci-fi, which are

often used conventions in thriller movies.

H O W P R O F I TA B L E I S T H E T H R I L L E R G E N R E ?

http://www.boxofficemojo.com/

genres/

W H I C H T H R I L L E R F I L M S A R E M O S T S U C C E SS F U L ?

Here are some of the most popular Thriller films,

some of these films consist of sub-genres.

http://

www.imdb.com/search/title?genres=thriller&sort=

moviemeter,asc&title_type=featureHere is the box office for the thriller film Gravity; I think that

this was a successful thriller film, because it consisted of the main thriller conventions

W H I C H T H R I L L E R F I L M S A R E M O S T S U C C E SS F U L ?

This website, the numbers,

shows the top movies ( Thriller

genre included) from October

18th 2013

http://

www.the-numbers.com/weeken

d-box-office-chart

Not only do both results show

the most popular thriller film,

but on this chart it shows that

thriller is the top of the chart

even compared to other

Genres.

W H A T A R E T H E C H A R A C T E R I S T I C S O F T H E

A U D I E N C E F O R T H I S G E N R E ?

From this table we can see that

the most popular age associated

with thriller movies is within the

age group 15-24. This

information helps me, as I now

know the target audience age

and can use this my advantage

of making sure that the thriller

opening sequence is of a

suitable age range.

S U M M A R I S E W H AT Y O U H AV E L E A R N E D A N D C O N C LU D E BY E X P L A I N I N G W H AT Y O U W I L L N E E D T O D O T O M A K E Y O U R

F I L M S U C C E SS F U L

By gathering this evidence I can now use this to

create an accurate and appropriate thriller opening

sequence. This has helped me to understand what

makes a successful thriller and improved my

knowledge of the right target audience. By looking

at the most successful thriller films released, I can

use this by making sure I'm including the

appropriate key genre elements.