Thomas Vander Wal 19 June 2015

18F - Washington, DC

Internal Social / Collaboration

Thomas Vander Wal 19 June 2015

18F - Washington, DC

Internal Social / Collaboration

Who is Thomas?

Designing, developing, and / or managing social platforms since

1996

Model of Attraction (2002)

Come to Me Web (2004)

Folksonomy (2004)

60+ Social Lenses (2008)

Connected Company (2010)

Why Internal Social / Collaboration

Common connected working space

Knowledge sharing captured

Working out loud

Knowledge and Work Flows

Email: Where knowledge goes to die

KnowledgeR. I. P.

Closed Nodes

• Top down

• Approval-centric

• Slow to spread

• Slow to change

• Knowledge buried

• Training focussed

• Email

• Document repository

• White papers

• Policy documents

Open Nodes

• Emergent • Sharing-centric • Nimble and adaptive • Constantly changing • Knowledge searchable

and linked • Helping focussed

• Open digital conversation • Collaborative and collective

living documents • All history and transitions

viewable and available • Conversations around objects

and links to objects with objects often in clear sight

In the long run, what went into making the decision has more

value than the decision.

External Social Media vs. Internal

External social, > 10% of customers active is success

Internal Goal ~100%

Email in orgs took 5+ years to get to ~99%

Social web often focuses on edge cases, not mainstream

Understand how the remaining 90% are social

Everynow

Everynow is:

The expression of the breadth and spectrum of the gap implied by

William Gibson’s, “The future is already here - it is just not evenly distributed.”

Everynow is:

The breadth and gaps in the diversity

of mental models

What “current” / “modern” technologies

are people comfortable with

It is essential to get the foundation right

Who and Where

InternalTrusted Partners

ExternalCitizens

Solid Skills on the Team

Community Manager

Social Interaction Designer

Social Scientists

Knowledge Manager

UX / User Research

IT Dev / Integrator

Change Manager

Understanding SocialThrough Lenses

Social Progressions

Spark

Campfire

Bonfire

Torch

Differing Perspectives

Personal

Collective

Team / Group / Community / Network

Collaborative

Walled Gardens vs. Open Sharing

Closed groups as default

Lack of comfort with open sharing

Comfortable spaces with permeable walls

Donald Appleyard’s “Livable Streets”

The 4 rings of enterprise social tools

Tools

Enterprise Social Tool: Components for Success

Tools Interface /

Ease of Use

Enterprise Social Tool: Components for Success Capabilities

Tools Interface /

Ease of Use

Sociality

Capabilities

Intelligence &Business Needs

Enterprise Social Tool: Components for Success

Tools Interface /

Ease of Use

Encouraging UseSociality

Capabilities

Expand Use &

Increase ROI

Social Comfort

Intelligence &Business Needs

Enterprise Social Tool: Components for Success

Tools Interface /

Ease of Use

Encouraging UseSociality

Capabilities

Social Software

Perfection

Expand Use &

Increase ROI

Social Comfort

Intelligence &Business Needs

Enterprise Social Tool: Components for Success

A

BC

D

There will be problems?

Services Go Away

Redundancy FailoverConstant change isthe norm

Plan For…

SecurityPrivacy /

PermissionsScaling

Many Pieces in One System

IntegrationUmbrellaService

Need Community / Collaboration

Manager

Tool Selection and Review

6 Month Tool Reviews

Stability & Long Term

Assessments

Vendor Assessments

High Level Map for Tool Selection and Review

Thank you!

URL: www.vanderwal.net Blog: www.personalinfocloud.com E-mail: thomas@vanderwal.net Skype: tjvanderwal Twitter: @vanderwal or @infocloud