To continue the continuous leading position in the telecommunication market GP has to continuously provide different sort of services in accordance with the customers

1. Company Overview

In 1907, Eugne Schueller, a young French chemist and future La Cagoule supporter, developed a hair dye formula called Aurale. Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers.

On 31 July 1919, Schueller registered his company, the Socit Franaise de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France" literally "French Society of Inoffensive Tinctures for Hair"), the original LOreal. The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty.

In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984 and is nearly 2,000 today. LOreal purchased Synthlabo in 1973 to pursue its ambitions in the pharmaceutical field. Synthlabo merged with Sanofi in 1999 to become Sanofi-Synthlabo. Sanofi-Synthlabo merged with Aventis in 2004 to become Sanofi-Aventis.

On 17 March 2006, LOreal purchased cosmetics company The Body Shop for 562 million.Beauty for All

For more than a century, LOreal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self confidence and open up to others. Beauty is a language. LOreal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world. Beauty is universal. Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over. Beauty is a science. These are exacting challenges, which are a source of inspiration and creativity for LOreal. Beauty is a commitment. By drawing on the diversity of its teams, and the richness and the complementarily of its brand portfolio, LOreal has made the universalistic of beauty its project for the years to come.Group Profile & Operations- A century of expertise in cosmetics.- 27 global brands.- Operate over 130 countries.- 68 900 employees.- 613 patents filed in 2011.- 41 factories around the world- 5.8 billion units manufactured in 2011Certifications:QUALITY - 92 % Manufacturing Facilities ISO 9001 (2000 version) or FDA certified.SAFETY - 85% Manufacturing Facilities OHSAS 18000 or VPP certified.ENVIRONMENT - 90% Manufacturing Facilities ISO 14000 certified.L'Oreal is the world leader in cosmetics, bringing a rosy glow to faces across the globe. With 25 global brands in four product divisions priced to suit every pocketbook, L'Oreal boasts a compelling market presence in 130 countries. L'Oreal is the only cosmetics company available in every distribution channel; this means that mass-market retailers, hair salons, department stores, pharmacies and mail-order channels all carry L'Oreal brands. In 2007, 45 percent of L'Oreal products were sold in Western Europe; 25 percent were purchased by North Americans and 29 percent were sold in other parts of the world. In order to keep new lipsticks, glosses, liners, balms and all the rest forthcoming, more than 3,000 people work in research and development centers.The company has set a target of gaining one billion new customers by 2020, and has adopted various strategies to meet this goal. For example, it has been expanding its operations in emerging markets such as India and Mexico in recent months, and for good reason: sales at its Indian subsidiary alone are reportedly growing at 30% each year. The company aims to achieve 50% of sales from emerging markets within 10 years. An increased focus on male grooming products, promoted via social media.

Adapting its global products to reflect the different tastes of consumers in each market.

Seeking new acquisition targets, such as its recent deal to buy make-up brand Urban Decay.SWOT AnalysisStrengths of the LOreal Groups are the developed activities in the field of cosmetics as well as in the dermatological and pharmaceutical fields in order to put more concentration in their particular activities. LOreals advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought LOreal products within reach of other women from different parts of the world.Weaknesses perhaps one of the weaknesses that a big company faces is the decentralized organizational structure. This is also part of the difficulties that LOreal is facing. Due to the many subdivisions of the Company, there is also the difficulty in the control of LOreal. This slows down the production of the Company because of the need of giving reference to the other Board members and directors of the Company. LOreal will also have a difficulty in finding out what division is accountable for the possible pitfalls of the Company.Opportunities The LOreal Company concentrates on cosmetic products that enhance women of all ages. The growing demand for beauty products gives LOreal the opportunity to focus in their field of specialization, particularly on hair styling and color, skincare, cosmetics and perfumeries. Being the leading cosmetic brand gives them the edge for their well-known image. Opportunity also emanates from their growing market that ranges from the affluent, the aging and also the masses of the developed countries. Threats a threat to the LOreal group is also the growing competition within the field of cosmetic brands. Due to the ongoing addition to the field of cosmetics, there is still the danger that other brands could surpass the profit of LOreal. Another threat to the Company is the economic downturn that is quite evident in other countries. Such could thus hurt the possibility of higher profit for the company. Most products of LOreal are within the reach of the citizens of developed countries, but LOreal may have problems reaching out even to the average people from the underdeveloped countries.Main Competitors of LOrealTypes of CompetitionCountryMajor Competitors

Perfect CompetitionEuro countries like UK, Italy France, Spain Canada etc.Revlon, CoverGirl, Avon, Estee Lauder etc

Monopolistic CompetitionFrance, Australia, Japan, china USA and similar countries.Nivea, Estee Lauder, Garnier, Maybelline, and Mini-Nurse etc

OligopolyChina, India, Pakistan and more like Asian countries Maybelline, Garnier, and Mini-Nurse etc

MonopolyIn todays market it is hard doing monopoly business with similar products that competitors have. So there is no such county where LOreal in doing monopoly business

2. Entry StrategiesTrue enough, its tough to succeed in a demanding economy.

It takes breakthrough innovation, breakneck speed, and naturally, the very best talent to outthink and outmaneuver your competitors.

L'Oreal thus works on a three point guide for meeting with competition:

Innovate by successfully conceiving of and launching a new concept or technology. Differentiate their products and services through pragmatic marketing strategies. Dominate in their market and build brand equity and profitable growth. Strategic Alternatives Corporate strategy deals with three key issues; first is the firm's overall orientation, second, the market in which it competes and third, the way in which management caries out its activities and maintains the coordination.There are also some strategies like Growth Strategy, Stability Strategy and Retrenchment Strategy.The Asia-Pacific region witnessed overall growth of 8 percent in 2004, according to The World Market for Cosmetics and Toiletries, a report published by Euro monitor International in October 2005. Growth varied considerably from country to country.

The Japanese market accounted for 53 percent of the regions total cosmetic and toiletry sales in 2004, according to the report. Despite its dominance, the market grew less than 3 percent in constant value terms from 2003.

India also exhibited less than stellar growth, edging up 1 percent in 2004. The caste system was mainly to blame, with beauty premium and upper mass brands enjoyed mainly by the upper echelons of society. South Korea suffered decline, contracting 7 percent in 2004, which was attributed to the economic downturn. But the news from other parts of Asia was anything but bad. Euro monitor International reported growth of greater than 5 percent in China, Indonesia, Taiwan, Thailand and Vietnam. Growth was attributed to a number of factors, including higher standards of living and more women in the workplace. Different market segments also exhibited varying degrees of dominance.

The focus this year will be on the Southeast Asian market: key countries to scrutinize will be India, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. This zone is one of the fastest-growing beauty markets in the world, making it a very strategic and very challenging case study. LOreal uses a multi-brand strategy to cover the mass market in China. At the base of the pyramid comprise of LOreal Paris, Maybeline Garner, and Mini-Nurse all products that target the mass market. Each level of LOreal brand pyramid occupies a certain price area, which meets the needs of Chinese consumers from a price sensitivity perspective namely due to the wide income gaps in China. Entry StrategiesAdvantagesDisadvantages

The Strategist

Increased visibility, higher trust levels from customers, Increased customer loyalty.The cosmetics industry has a promising future, and not only because of its constant quest for innovation and quality.

Initial Strategy

Bring more focus to the company through a huge pruning of brands and activities.Less accurate and less informative marketing strategy to enter a new segment of market.

Mergers and Acquisitions

Enter and grab one of the known brand and then merge both and sale to the market.Complicated terms and conditions have to be filled up by the company.

Cross-fertilization:

This in turn leads to greater variation within the population, which gives it greater adaptive potential.Two individuals of the same species need to be involved, and that desirable characteristics arising de novo in one individual can be rapidly diluted and eventually lost to the population.

New Geographic Areas

Geographic expansion should provide access to a fresh market and to additional resources.Companies often blindly follow their rivals from country to country without analyzing whether that same situation is right for them.

Research and Development

To improve the quality and efficacy of its products through scientific innovation.Time consuming and very costly to develop a product for a different market.

Entering New Business

LOreal has announced the first men's anti-aging product line to hit mass market retailers across America.It's not clear how well the company will be able to manage its growing stable of upscale beauty brands while mixing it with street-wise new products.

Trends and Opportunities

Much can be learned from the global distribution model used by Shiseido, which seems to be providing them with an especially strong advantage in China.Chinas share of the global beauty market may seem small compared to huge markets like the U.S. and Japan, but with a population of over a billion people, the growth potential is staggering.

3. Entry RestrictionsLOreal is the largest and oldest cosmetic company worldwide. In order to trade their products internationally, LOreal has to have expertise on cosmetic legislation and on the working of the controlling authorities in each country

Cosmetics are regulated worldwide with the objective to protect the consumers health and to suppress the trading barriers between the countries. Basically, each country has legislation on cosmetics influenced by either the following three different types.1) The European Directive (South Africa, Brazil etc).

2) The USA Directive (Canada, Philippines Singapore etc).

3) The Japan Directive (Korea, china, Japan etc).

The legislation is evolving constantly and the number of regulations increases each year. Overall these regulations involve:

Definition of a cosmetic.

Labeling regulation.

Claims that are allowed.

Packaging.

In market control.

Specificity of the finished product.

Security/Efficacy.

Ingredients.

Manufacture of the products. Different taxation rate.

Inflation rate.

Religious and tradition.

Cultural and perception and so on.LOreals core business is peoples well being, and their ambitions go far beyond financial performance. The Group has confirmed its determination to link economic growth with strong ethical principles and a real awareness of its responsibilities to the community.

Thus, an immense market to cater to with a mind-blowing range of products spells hard work fro L'Oreal.

4.1 PoliticalPolitical SystemOperating CountriesConditions

Socialism FranceThis type of behavior has no place in modern society, and if France is to be run in this fashion then one must review the safety, security and future of any French investments,

CommunismChinaSince the end of the Cultural Revolution in 1976, China has all but abandoned the tenets of classical Marxism, including collective ownership of the means of production. Nowadays, just about everything is at least partly privatized.

Collectivism United States of America (USACultures are typically divided into two categories: collectivist and individualist. Individualist cultures, such as those of the United States and Western Europe, emphasize personal achievement at the expense of group goals, resulting in a strong sense of competition.

4.2 Cultural Values and Economical ConditionsFranceEconomic FactorsEconomic Conditions

GDP2012, French (GDP) in volume terms increased by 0.2% after a 0.1% decrease over the previous quarter.

Trade Deficit/SurplusFrance recorded a trade deficit of 4685 EUR Million in October of 2012.

Unemployment RateUnemployment Rate in France increased to 10.30 percent in the third quarter of 2012 from 10.20 percent in the second quarter of 2012

Inflation RateThe inflation rate in France was recorded at 1.40 percent in November of 2012

Market Interest RateThe benchmark interest rate in France was last recorded at 0.75 percent

5 Recent Fiscal or Monetary Activities Firms' financing and default risk during and after the crisisFebruary9-10, 2012 Paris

The Euro Area Sovereign debt crisisParis, 19th December 2011

Fiscal and Monetary Policy in the Aftermath of the Financial CrisisParis, 8-9 December 2011

Forecasting the Business CycleConference Banque de France and International Institute of Forecasters,Paris, 1-2 December 2011

The Financial CrisisParis, 28-29 October 2011

ChinaEconomic FactorsEconomic Conditions

GDPChina's GDP grow 7.5% for 2012.

Trade Deficit/SurplusChina recorded a trade surplus of 196 USD Hundred Million in November of 2012

Unemployment RateUnemployment Rate in China remained unchanged at 4.10 percent in the third quarter of 2012 from 4.10 percent in the second quarter of 2012

Inflation RateChinas rate of inflation hits 2 percent; Investors raise concerns over 2013

Market Interest RateThe benchmark interest rate in China was last recorded at 6 percent

United States of America (USA)Economic FactorsEconomic Conditions

GDPThe Gross Domestic Product (GDP) in the United States expanded 2.70 percent in the third quarter of 2012 over the previous quarter

Trade Deficit/SurplusThe United States recorded a trade deficit of 42240 USD Million in October of 2012

Unemployment RateUnemployment Rate in the United States decreased to 7.70 percent in November of 2012 from 7.90 percent in October of 2012

Inflation RateThe inflation rate in the United States was recorded at 2.20 percent in October of 2012

Market Interest RateThe benchmark interest rate in the United States was last recorded at 0.25 percent.

5. How LOreal Motivate Their EmployeeExtrinsic/ Intrinsic/ Hygiene MotivationCosmetics giant L'Oreal UK is not only interested in convincing its customers that they are 'worth it'. It has also taken steps to ensure its reward package makes its employees feel equally valued.

LOreal has added a workplace choir to its wellbeing program. LOreals My Wellbeing package also includes: discounted gym memberships, healthy-eating options in its canteen, yoga classes, bikes for work, a Dance to Work program in partnership with the National Ballet, and workplace sports leagues,The ADKAR model for individual and organizational change management was developed by Prosci with participation from more than 1000 organizations from 59 countries including LOreal. This model describes five required stages for change to be realized successfully on an individual level.The building blocks of the ADKAR Model include:

Awareness of why the change is needed. Desire to support and give input in the change. Knowledge of how to change. Ability to implement new skills and behaviors. Reinforcement to sustain the change.

Specially in case of LOreal it is big question how organization culture keep same in the world because, organization acquisition policy, create question mark for organization culture The same reward schemes, motivational methods, desired working environments, etc also cannot be the same for different employees working for the company in the different nations and thus it also needs the understanding of different aspects of the impacts of the cultural differences. For good relationship of foreign supervisor with its subordinate local employees, the cultural understanding of both becomes an essential object.

Theory X organizations tend to be top heavy, requiring many managers, not just to control and monitor employees, but to narrow the span of their control at every level under their management. Theory X managers rely on threat and coercion to achieve the obedience of employees. This style of management assumes that workers:

Dislike working.

Avoid responsibility and need to be directed.

Have to be controlled, forced, and threatened to deliver what's needed.

Need to be supervised at every step, with controls put in place.

Need to be enticed to produce results; otherwise they have no ambition or incentive to work.

Theory Y management exhibits characteristics such as communicating openly with the team, facilitating employee engagement in influencing decision making, and creating a supportive environment in which to work. It assumes that workers:

Take responsibility and are motivated to fulfill the goals they are given.

Seek and accept responsibility and do not need much direction.

Consider work as a natural part of life and solve work problems imaginatively.The degree of motivation and types of organization varies from country to country and culture to culture. In addition there motivation to employee from the upper level manager also varies in LOreal. So we can say that LOreal try to motivate their employee and try to increase their productivity. In that case LOreal tries to provide as much as employ benefits as they could. Following benefits in nearly same in every country where LOreal acts:

Organization Type AAmerican Organization Type JJapanese Organization Type Z Modified American

Short-term employmentLifetime employmentLong-term employment

Individual decision makingCollective decision makingCollective decision making

Individual responsibility Collective responsibilityIndividual responsibility

Rapid evaluation & promotion Slow evaluation & promotionSlow evaluation & promotion

Explicit control mechanismsImplicit control mechanismsImplicit, informal control with explicit, formalized measures

Specialized career pathNo specialized career pathModerately specialized career paths

Segmented concern for employee as an employee Holistic concern for employeeas a person Holistic concern, including family

The benefits at L'Oreal

Pension Trust-based defined contribution scheme. Employees contribute 4%.Health and wellbeing Group income protection for all staff

Bikes for work

Subsidized yoga classes

Gym discounts

Wellbeing events

Dental benefits

Employee assistance program.

Private medical insurance (PMI) for senior staff.

Health screening.Holiday 25 days standard rises with serviceFamily-friendly benefits Childcare vouchers.Discount Deals at businesses near head office. Staff discount on LOreal products.

Others Company cars for field sales staff and cash allowance for some staff

Subsidized canteens at some sites.

6. Corporate Social Responsibility

For LOreal, incorporating social, environmental, and economic concerns is fundamental for its strategy and its activities, as it is with choosing partners and its supplier relations. For that purpose, LOreal has set up a social and environmental responsibility program with its suppliers. It intends to ensure the compliance with laws, the respect of human and labor rights, while protecting the health and safety of workers as well as the environment

Social audits and Health/safety/Environmental audits are frequently carried out worldwide, all along the supply chain, with the aim of selecting new suppliers while helping existing suppliers to implement best practices.

UNESCO and LOreal Professional Products signed an agreement under which they will work together on an HIV/AIDS prevention education program. This program will offer courses adapted to the cultures of the countries concerned. It will be part of the program already put in place by LOreal in Africa, which has thus far provided for 170,000 training days. The hairdressers serve to further the campaign by relaying their knowledge to clients in their salons, veritable places of exchange and dialogue across the continent. After the mass scale destruction due to tsunami in India LOreal participated in the international relief effort, LOreal contributed 1 million. LOreal realized the need of women in science and in 1998, the LORAL-UNESCO FOR WOMEN IN SCIENCE Award was designed This collaboration, illustrates how the private sector and an intergovernmental institution can pursue joint projects to support women of science, encourage the advancement of knowledge and enhance development on a global scale. Five remarkable women physicists receive the LOreal-UNESCO for women in science award for 2005, the world year of physics. LOreals CSR activities are mainly based on philanthropy. Recent philanthropy CSR activities of china include:

Love Donation

L'Oreal (China) Co., Ltd. held a move ceremony and donated products to Ai Xin Supermarket in Shanghai Jing'an Temple community (2009). In "Southern Weekend" series of events - Series Seminar on Social Responsibility" as a representative of the outstanding enterprises, L'Oreal shared its social responsibility efforts and practices with 200 students and teachers from Fudan University (2008). At 5 12 earthquake disaster, L'Oreal donated a total of 9,000,000 RMB and materials worth 8,000,000 RMB in all to the disaster areas (2008). L'Oreal (China) announced that based on its success of "Real Interactive" plan for the campus student platform over the past five years, the company decided to set up "L'Oreal Campus Community Welfare Fund" to help college students to carry out public welfare activities ( 2008). L'OREAL (China) launched a three year plan of charity sales to sponsor education in cooperation with China Youth Development Foundation and set up the L'OREAL Education Fund for Western China with a total investment of over one million yuan(2003-2006).

Environment

L'Oreal Group launched the seventh green L' Oreal Cup Event "I Am Proud of Saving Resources", which began in 2002. The action gained economic and social benefits by saving energy, recycling and utilization, the successful control of costs (2009). Along with ECNC, L'Oreal Garnier launched the project "Preserve the Green, Care for Nature"- China's southwestern region "plant and the community" in Shanghai. On that day, Garnier launched the first community plant protection fund Garnier.

Community Plant Protection Fund supported by Chinese enterprise in China (2008)

L'OREAL (China) initiated the "Protecting the Yangtze River and Save the White-f1ag dolphin" campaign (2005)

Health & Safety

In December, 2008, as the World AIDS Day of 21st Century approaches, along with the hairdresser ambassador against AIDS L'Oreal started a hair salon in Beijing. The project was funded by L'Oreal and UNESCO in 2005, and has already been implemented in 23 countries and regions(2008)

L'OREAL Research Institute cooperated with the China Medical Association to establish the joint research project "CMA-L'OREAL Chinese People's Skin Types", which is the first primary scientific research fund specialized in the skin and hair health of the Chinese(2003)

L'OREAL sponsored the 20th World Dermatology Conference where it released the Report on Chinese Skin Types. The report was completed within six years and filled the existing void in the field of Chinese dermatology(2003)

During the SARS epidemic, L'OREAL donated a package of skincare products with a total value of two million yuan to medical staff in Shanghai(2003)

Up to 2003, L'OREAL had sponsored such public benefit activities such as the Pingyao International Photographic Festival, the 6th Shanghai International Arts Festival, the television program Green World Tour shot by Beijing TV, From Beijing to Versailles: The China-France Arts Exchange Expo7. Marketing MixProduct 1. Consumer products2. Professional products3. Luxury products4. Active cosmetics

The Division's 5 international brands are LOreal Paris, Garnier, Maybelline New York, Softsheen.Carson and Le Club des Crateurs de Beaut.LOreal Professional, Krastase, Redken 5th Avenue NYC and Matrix.Lancme, Helena Rubinstein, Biotherm, Shu uemura and Kiehls Giorgio Armani, Ralph Lauren, Cacharel, Paloma Picasso and Guy Laroche.The Departments three brands, Vichy, La Roche Posay and Innov, offer skin care, sun care, and hair care and make-up products.

Place

Promotion

As you could seek, LOreal products depend on the respects of differences. Therefore, LOreal creates and give represent them in the TV and everywhere people could see. LOreal products estimate by the professional chemists and researchers. We can divide LOreals advertisement in 3 main point of view.

Age :

Skin

Hair

Marketing strategies:

LOreal products depends on the satisfaction of their customers

To satisfy the basic need of the customer

To penetrate all positing

Mega sale every year

Use high technology to produce the products

Have the professional researcher and chemists

LOreal, the only French company in fortunes to 50 ranking

The Advertising Media:

LOreal has advertising media everywhere. By the big posters on the wall, the sigh board, magazines, internet .To appreciate with the customers and they could reach their products as easily.

Television Media:

Loreal has many famous celebrities for the present on T.V or in magazines and posters. Those celebrities are influence and have more powerful with their fan club and the consumers.

PeopleFounderEmployeesCulture

1907: L'Oral founder and French chemist Eugne Schueller develops a hair dye called Aurole and sells it to Paris hairdressers. Expands to sell shampoos and soaps. He was known to taste hair creams to ensure efficacy.Later, Schueller sympathises with French fascist group La Cagoule and hires members as executives after Second World War. 1953: L'Oral forms licensee Cosmair to distribute in US, which becomes L'Oral USA. 1957: Schueller dies and control passes to Franois Dalle. Dalle launches L'Oral's hair-care products in consumer market.

With products on the shelves in 130 countries and 2005 revenues of more than 14.5 billion, L'Oral is the world's leading cosmetics company. Its reputation for innovation has also made it a highly sought-after employer, with more than 52,000 employees in 60 countries. L'Oral's HR teams needed more effective tools to monitor and manage HR trends throughout the company.

Colleagues do support each other, although people tend to be very busy. Some teams do socialise together, especially graduates and interns.

Marketing, Graduate, LondonFairly flat structures, though marketing seems to be more hierarchical. In my experience teams are very supportive of each other and there are regular social events. Even when social events are not organised many teams are good friends outside of work.

Graduate, London.

PricesLOreal follows lots of pricing strategies to set the accurate price for the existing product of the new product. Strategies like:

Survival.

Price Changing in the Internet.

Consumer Psychology and Pricing.

Maximum Current Profit.

Emphasizing current performance.

Maximum Market Share.

Market Penetration Pricing .

Maximum Market Skimming.

Skim the maximum revenue from various segments.

Product-quality Leadership.

High quality = premium price.

Other Objectives.

Determining Demand.

Price Sensitivity.

Understanding customers sensitivity in price to estimate demand.

There is also a six step procedure for setting the price for a particular product. Six step procedure:

Selecting the pricing objective

Determining demand

Estimating costs

Analyzing competitors cost, prices and offers

Selecting a pricing method

Selecting the final price

Physical evidence

ReferencesUser Story

LOreal concentrate on marketing and communication efforts, and adjust its advertising accordingly, in order to reflect more accepted brand imagery forthe black ethnic group with respect to the LOreal brand, through meeting the desires, social and self-expressive needs of the this group more accurately.

Britain's Daily Mail reports Yorkshire's Julie McCabe, 38, just wanted to dye her hair. Instead, just moments after applying the LOreal Preference product to her hair Julie collapsed and stopped breathing.Julie has been in Yorkshire's Airedale General Hospital in a coma for the past 3 weeks and doctors are giving her only an 8% chance of survival. It is believed that she may have suffered an allergic reaction to a chemical called para-phenylenediamine (PPD) which can be found in 99% of all hair dyes. Relatives said she normally dyed her hair about every six weeks but never had any reaction previously. LOreal spokesman said: "We are extremely concerned to hear about this serious situation. We will do everything we can to assist Julies family and medical team with any information they may need to establish what might have caused this reaction.

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