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Making space for innovation Specialty Leasing
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Page 1: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Making space for innovationSpecialty Leasing

Page 2: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Contents

3 The Oxford experience 22 Contact

– Oxford North American portfolio – 07 Pop-ups

– 11 Activations and events

– 17 Sponsorship

– 18 Film and television

– 19 Media network & turnkey

retail solutions

– 20 The Oxford advantage

– Let us find space for your ideas

JUNE 2020 –MAKING SPACE FOR INNOVATION 2

6 Opportunities for innovation

Page 3: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Say hello to135 million shoppers

From the country’s most luxurious shopping centres to its finest resorts

and prestigious towers, Oxford’s lineup of retail, hotel, office and mixed-

use development set the ultimate stage to reach and influence an average

of 11 million visitors a month.

JUNE 2020 –MAKING SPACE FOR INNOVATION 3

Highly-desirable demographic

of shoppers who value novel and

engaging experiences.

Prime locations offer access to

build brand affinity with new and

existing shoppers and fans.

Innovative sponsorship

opportunities add value to brands

by providing access to coveted

spaces, amenities, and events.

Engage shoppers in an immersive

setting that boosts awareness and

expands retailer reach.

Page 4: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Oxford’s global portfolio

JUNE 2020 –MAKING SPACE FOR INNOVATION 4

– A global leader in retail, office, hotel,

residential and mixed-use

developments, Oxford Properties owns

and manages assets across North

America and the world.

ARBORA RESIDENTIAL, QC

HUDSON YARDS, NY

YORKDALE SHOPPING CENTRE, ON THE FAIRMONT CHATEAU LAKE LOUISE, AB

Page 5: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 5

Page 6: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Opportunities for innovation

JUNE 2020 –MAKING SPACE FOR INNOVATION 6

POP-UPS ACTIVATION AND EVENTS OXFORD MEDIA NETWORK

SPONSORSHIP FILM AND TELEVISION

Page 7: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Pop-ups

JUNE 2020 –MAKING SPACE FOR INNOVATION 7

Brand dominated space

Oxford offers a diverse range of pop-up space in prime locations that

boost brand awareness, traffic and sales.

Page 8: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 8

Shared space

A unique way to explore a new market,

Oxford’s shared-space pop-ups provide

global and emerging businesses to come

together as a curated collection of brands.

Page 9: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 9

Shared space – food

Oxford offers unique space dedicated to

the latest food brands and trends.

Page 10: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 10

Unique spaces

Oxford creates unique

opportunities for brands to

customize spaces, from lakes to

roof tops coast to coast.

Page 11: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Activation and events

JUNE 2020 –MAKING SPACE FOR INNOVATION 11

– What's the point of an impression, if you

don't leave one? Activate in key areas

with the highest traffic and rich

engagement to secure top of mind

status with shoppers.

Page 12: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 12

Brand activations

Own more mind share and grow market

share. Activate in front of your target

audience for product drops,

demonstrations, competitions, celebrity

appearances, signings and more. Our

expert team of marketers have helped to

amplify countless campaigns drawing

engaged crowds of fans.

Page 13: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 13

Exterior activations

From open-air spaces to downtown

streetscapes, Oxford’s portfolio includes a

variety of out of the ordinary approaches

for engaging consumers.

Page 14: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 14

Events

Oxford sets the ultimate stage for special events like concerts, product

releases, master classes and more. We welcome brands to

collaborate with our creative campaigns or host

future events at these unique venues.

Page 15: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 15

Experiential food

event space

Take advantage of unique

venue space in our food

markets complete with

test kitchens, equipped

with full commercial

grade appliances and

prep areas.

Page 16: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 16

Markets

For companies exploring new markets, Oxford’s shopping

centres host multi-merchant events – special markets

based on holidays, seasonal occasions and themes

– devised to spotlight brands and boost business.

Page 17: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Sponsorship

JUNE 2020 –MAKING SPACE FOR INNOVATION 17

– Oxford presents a range of sponsorship

opportunities to expand reach, gain

positive affinity and connect with

consumers on a new level – from

promoting amenities including valet

service and customer lounges to

naming rights and partnerships for

special attractions, such as holiday

trees and an indoor ice trail.

Page 18: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Film and locations

JUNE 2020 –MAKING SPACE FOR INNOVATION 18

– Oxford’s unparalleled portfolio of

shopping centres and office towers in

major markets provide the ideal

locations for feature films, television

commercials and music videos.

Page 19: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Oxford media network

JUNE 2020 –MAKING SPACE FOR INNOVATION 19

– Strategically located throughout Oxford Properties, our media network

capitalizes on high-traffic shopping centres to maximize reach and exposure.

State-of-the-art large-format video walls, digital posters, static media banners

and entrance wraps provide optimal placement to engage millions of

on-site visitors.

Turnkey retail solution– Launch your brand quickly and

efficiently with turnkey retail

platforms that help businesses gain

traction and enhance performance.

Flexible, all-in rent opportunities

Store design and merchandising support

Staffing and resources

Displays, fixtures and fittings

Digital and static media partner rates

Marketing and PR support

Page 20: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Digital media network Analytics Public relations

– Oxford’s powerful digital channels reach

10-million online users on their

websites, boast 535,000 followers on

their social channels and an e-database

of 925,000 highly engaged subscribers.

– Measuring results matter. Oxford is

equipped with the latest technology that

provides real-time traffic, engagement

analytics and much more. As a valued

partner you gain access to dwell time,

cross shop and many ways to measure

your success.

– Each centre has a skilled marketing

team to leverage awareness of pop-ups

and retail concepts using public

relations. Tapping into a network of the

market’s best influencers amplifies

engagement and awareness.

JUNE 2020 –MAKING SPACE FOR INNOVATION 20

Accelerate your retail programming with comprehensive marketing support, analytics and data.

The Oxford advantage

Page 21: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

JUNE 2020 –MAKING SPACE FOR INNOVATION 21

Brands that trust us with their business

Page 22: Making space for innovation · Contents 3 The Oxford experience 22 Contact – Oxford North American portfolio – 07 Pop-ups – 11 Activations and events – 17 Sponsorship –

Let us find space for your [email protected]

JUNE 2020 –MAKING SPACE FOR INNOVATION 22


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