© 2010 MediaMind Technologies Inc. | All rights reserved
Simon Holt | Sales Manager A/NZ
March 2011
Mediamind Smart Suite
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
smart trading easy access to exchange inventory
© 2010 MediaMind Technologies Inc. | All rights reserved
To This…
Based on CCA Savvian analysis
© 2010 MediaMind Technologies Inc. | All rights reserved
Buying Process is Inefficient
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad serving data is used
for retargeting
Creates a tight synch with
creative optimization
Prevents exchange analytics from
becoming ‘siloed’
Campaign management with exchanges
▸ No additional tagging necessary
▸ Seamless version reporting
▸ Use existing reports
▸ Include within attribution
▸ Limits discrepancies
▸ Makes use of existing tag infrastructure
▸ Quicker set-up and deployment
▸ Only have advertiser focused tags
© 2010 MediaMind Technologies Inc. | All rights reserved
Increase your frequency for less
1. Consumer visits site
2. Audience is tagged
3. Audience is bought via the exchange
4. Mediamind serves ad to bought inventory ( based on audience)
1. Consumer dwells on ad
1. Consumer is exposed to ad
© 2010 MediaMind Technologies Inc. | All rights reserved
Increase your targeted reach
▸ Purchase audience segments
▸ Purchase by age, gender, income
▸ Purchase by interest (auto, shopping, sports, travel, and more)
© 2010 MediaMind Technologies Inc. | All rights reserved
Goal based buying service
▸Execute and manage performance campaignsPurchase with a guaranteed CPA/CPC
1.Identify Goals
2.Define Media
Strategy
3.Real-Time
Optimization
4.Insight and Analytics
© 2010 MediaMind Technologies Inc. | All rights reserved
smart trading
Site Visitors Previously dwelled Exposed to ad
Re-targeting
Age, gender, income
Interests or Category
Audience Buying
Guaranteed CPA Guaranteed CPC
PerformanceBuying
www.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank you