My Audience Profile I am planning to target

my magazine for 15-19 year olds as this was the main age that was shown from my questionnaire results for my magazine. Also I will create a magazine which appeals to both genders as this widens the amount of people who would want to buy the magazine.

Artists and Celebrities My audience will generally like the artists which are

frequently in the top 40 as they listen to the radio a lot. However, they will not like artists which are too cheesy and childish as they prefer more sophisticated music. Therefore, they will like artists like Ed Sheeran, Cheryl and The Script. My audience may be slightly selective as to what tracks of music they like from a particular artist depending on what the message and tone is of that music

My audience will also like celebrities which star in a trilogy of popular movies for example Jennifer Lawrence in the Hunger Games or Daniel Radcliff in Harry Potter. This is because they have become bigger fans when each movie comes out and they want to fit into what everyone else in liking.

Brands and shops My target audience will like common high

street shops the most as these are easily accessible and have the sense of style that they prefer. For example New Look, H&M and River Island.

They would also frequently go to coffee places like Starbucks or Costa Coffee. As they may go there to relax and talk with their friends.

Income and spending habits

My audience has high deposable income as most of them are still living at home and so they don’t have to pay any bills. This allows my audience to spend more money on leisure activities and entertainment. Therefore, they are fairly likely to buy the magazine as a form of entertainment.

My audience primarily spends most of their money on going out shopping with their friends or going to the cinema to see the latest films as this is their source of entertainment an excitement within their life.