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Owen O’Donoghue | Global Marketing Solutions How your business will be better in a connected world
| Date post: | 12-May-2015 |
| Category: |
Technology |
| Upload: | travelhuddle |
| View: | 668 times |
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Owen O’Donoghue | Global Marketing Solutions
How your business will be better in a connected world
Web 2.0 + The Basic Human Desire to Belong = A World Gone Social
Facebook world
The web
Not just reach.
Not just clicks.BUILDING ESSENTIAL
CONNECTIONSOwen likes TravelHuddle
SECTION II
Connecting 800M people and their friends to the things they care about
Businesses can connect to their customers’ friends
These connections are happening on a massive scale
These connections are happening on a massive scale
800MPeople on Facebook
350MFacebook mobile
users
Today, and every day…
2Bposts are liked and
commented on
500Musers log in
250Mphotos are uploaded
SECTION III
Social technology that drives business growth
We build social technologythat drives business growth
Pages Ads Technology
Pages to connect with people
Pages Ads Technology
Source: Nielsen report, Q3 2011; Chadwick Martin Bailey
Pages to connect with people
Build a pagePost pictures and information that express your brand
Engage peoplePost content that people want to engage with and tell their friends about
Grow your connectionsConnect with at least 10% of you customer base as fans because these are the people you need talking about you
Ads to reach people and their friends
Pages Ads Technology
Basic
InterestsMusic, Movies, Books, Apps,
Pages, Websites
Targets based on user info
Work and Education
Friends
Age, gender, geography,
relationship, language
Ads to reach people and their friendsPage Like Sponsored Story
Page Post Like Sponsored Story
App Shared Sponsored Story
Domain Sponsored Story
Technology to make your business more engaging
Pages Ads Technology
Technology to make your business more engaging: Social Plugins
Then implement Social Plugins to let users share their favourite products with their friends, in real-time while viewing your site.
Do you have an audience on your website?
Is driving traffic to your website key for sales and business growth?
Technology to make your business more engaging: Apps
Then consider building Apps to engage people in new and long-lasting ways.
Do you have an audience on your website or page?
Do your customers already engage with your business on an ongoing basis?
Do you have both the budget and technical resources to build and promote an App (20% build, 80% promotion)?
Success Stories
1,400%increase in revenue driven by Facebook YOY for the second quarter 2011
65,000 unique entries to the competition
2xmore engagement from Facebook users
Facebook: Building Essential Connections
42k new fans in 1 day with Sponsored Stories
