Pacific Dental Conference

Pacific Dental Conference

Vancouver Convention Centre – West Building

www.pdconf.comBooth requests open July 6th at our website...

Exhibitor Prospectus

June 27th, 2011n Website open for exhibitors to activate their

accounts at www.pdconf.com.

July 6th, 2011 (12am PDT)n Online application for booth requests opens at

www.pdconf.com. First round booth assignment considers the number of booths requested and the date the deposit is received.

September 7th, 2011n Application deadline for first round booth requests.

All deposits must be received by this date. Those exhibitors not submitting a deposit will not be considered in booth allocation.

n Any cancellations must be submitted in writing to the PDC office prior to deadline.

September 19th, 2011n Booth assignments sent to qualified applicants.n Online booth selection resumes. (full payment required)

October 27th, 2011n Full payment for all assigned booths is due.n Full payment for advertising and sponsorship is due.n No refunds for full booth payments after this date.

January 27th, 2012n All requests for variations from booth standards

must be received.

January 28th, 2012n Deadline for the Pacific Dental Conference

rate in available hotel room blocks.

February 17th, 2012n Website closes for all Booth Representative

registration or changes.

March 6th, 2012n First booths Move In as per pre-arranged

schedule. n Exhibitor registration and badge pick up

opens at 2:00pm.

March 7th, 2012n Move In as per pre-arranged schedule.n Exhibitor registration and badge pick up

opens at 7:00am.

March 8th & 9th, 2012n Exhibit Hall open at 8:30am and closed at 6:00pm.

(Thursday, March 8th)n Exhibit Hall open at 8:30am and closed at 5:30pm.

(Friday, March 9th) Note: Hall is open at 7am for exhibitors only.

Friday, March 9th, 2012n Exhibitor Move Out starts at 5:30pm.

All exhibits must be removed by 11:00pm

Important 2012 Meeting Dates and Deadlines

Important Meeting Dates ............................... 2Invitation to Exhibit ........................................ 3Attendance Statistics ...................................... 3Important Information ................................... 4Space Assignments and Fees .......................... 5Exhibition Dates and Times ............................ 6Booth Guidelines and Exhibitor Conduct ........... 7Show Services Orders ..................................... 7Booth Design .................................................. 8Move In / Move Out Procedures .................. 10Move In / Move Out - Shipping Materials .... 11Booth Representative Registration ............... 13Rules and Regulations .................................. 13Hotel Information ......................................... 15 2011 Exhibitors ............................................. 16Advertising Opportunities ............................ 18Sponsorship Opportunities ........................... 19 Future Dates ................................................. 20

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Table of ContentsTable of Contents

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The 2012 Pacific Dental Conference will once again be held at the Vancouver Convention Centre, West Building. We’re excited to see the consistent growth of the conference over the past years with a new record of 12,147 participants in attendance at the 2011 PDC. Partnering with valued exhibitors such as yourself is important to our continued success.The PDC Exhibit Hall, known for its value, affordability, and friendly atmosphere, has become the primary venue for dental professionals to experience the latest products and services which you have to offer. 80% of all BC dentists attended last year’s conference!Not only do we encourage creativity from our exhibitors to produce the most effective and aesthetic displays possible, but we strive to improve the PDC Exhibit Hall each year. The Pacific Dental Conference’s goal is to achieve the highest quality experience for our exhibitors and attendees. Here are just some of the reasons that you should consider participating:

Booth prices held at the 2011 rateExhibit Hall that allows for more island booth configurations, enhanced traffic flow, greater flexibility in booth configuration and more opportunities for unique designsExhibit Hall hours – open at 8:30am on both Thursday and Friday The Exhibitor Lounge provides food and beverage service each day from 9am to 5pm. Complimentary coffee and tea served from 7am to 5pmDelegate lunch is now served only in the Exhibit Hall Exhibit Hall Reception at the conclusion of each day ensures excellent traffic flow right up to closing The PDC offers great advertising and sponsorship opportunities at various price points for all exhibitors Increased number of loading docks for easier Move In / Move OutThe online ‘My Exhibit Hall’ (a scheduler designed for delegates to track their “must see exhibitors”) is accessible for 24 hours a day, 7 days a week, available in DecemberNEW Wayfinder touch screen maps and iPhone and BlackBerry apps. make it easier for attendees to find exhibitors

This Exhibitor Prospectus contains all the information necessary to assist you in having the best show possible. Please review carefully the information provided. If you have any questions, do not hesitate to contact us at exhibits@pdconf.com or 604-736-3781.We thank you for contributing to the success of our conference and look forward to working with you in every way we can to make this year’s PDC Exhibit Hall a profitable and memorable experience.

Attendance Statistics 2003 2004* 2005 2006 2007 2008 2009* 2010 2011Dentists 2393 2628 2552 2634 2725 2797 3211 3167 3365Dental Hygienists 1072 1159 1180 1163 1301 1472 1603 1727 1819Dental Assistants 1908 2191 2188 2217 2357 2463 2759 2584 2442Adm. Personnel 647 871 742 696 757 743 713 754 664Dental Technicians 26 37 130 59 91 130 138 150 124Exhibits Only 56 129 165 121 301 368 450 578 549Students 410 410 517 681 701 707 733 665 661Other 260 300 231 233 375 335 248 378 377Exhibitors 1147 1534 1486 1583 1713 1822 1745 2077 2146 Total 7,815 9,216 9,191 9,387 10,321 10,837 11,600 12,080 12,147

*in conjunction with the Canadian Dental Association

Invitation to ExhibitInvitation to Exhibit

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Don’t delay! As one of the fastest growing conferences, we invite you to exhibit with us in 2012. As exhibit space is in high demand, we strongly recommend submitting your deposit as early as possible as booth assignment priority is determined by number of booths requested and the date the deposit is received.

The PDC website www.pdconf.com is your main source for all exhibitor information. The website always contains the latest information so be sure to check it frequently for updates. We will communicate with our registered exhibitors via e-mail and e-newsletters as updated information becomes available.

Convenient payment by three major credit cards

Online registration on your Exhibitor Account at...

www.pdconf.com

Important InformationImportant Information

Individual Booth Representative email addresses are very important to us to be able to convey important details that they need to know prior to arriving on-site.

When requesting your booth, please note the following:Booth requests can ONLY be made by visiting www.pdconf.com. July 6th, 2011 (12am PDT) is the opening day for booth requests. Booth allocation is based on two criteria - the number of booths requested and the date the deposit was received.

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June 27th – Website available to re-activate accounts Your 2011 Pacific Dental Conference username and password is still valid for the 2012 meeting. If you do not recall your username and/or password, please create a new account.*Please note: You will not be able to request booths until July 6th.

Booth Rental RequestA request for booth space can be made at www.pdconf.com. Please visit the website to view the most up-to-date floor plan. The deadline for submitting requests for first round booth assignment is September 7th, 2011. All booth requests require a 50% deposit, which must be received no later than September 7th, 2011 to be considered for booth assignment.

*Please note: Booth allocations are based on two criteria, number of booths requested and date the deposit is received.

The remainder of the booth fee must be paid in full by October 27th, 2011. After the initial assignments have been made, direct reservation of booths will be available on the website www.pdconf.com. Direct reservations requires payment in full by Visa / MasterCard / or American Express.If a company needs to cancel, any deposit will be fully refunded if the Pacific Dental Conference receives written notification by September 7th, 2011. (No deposit will be refunded after September 7th, 2011.)Any withdrawals between September 8th, 2011 and October 27th, 2011 will forfeit deposit.There are no refunds for cancellations received after October 27th, 2011.

Booth Rental Includes:A pipe and drape 8 feet back wall and 3 feet side wall of drape.Overnight security in the exhibit area.Daily cleaning of common areas and aisles.Access to exhibitor lounge and refreshments.Company listing and contact information in final program.Company listing on PDC websiteCompany listing and location on Wayfinder and iPhone and BlackBerry apps.

Booth Rental Does Not Include:Carpeting, tables or chairs. Additional booth supplies can be ordered using show services forms. These will be available from the website approximately 6 weeks prior to the conference.Movement, transfer, removal, storage, setup and dismantling of the booth contents. (See page 12)Cleaning of the booth. (See page 7)Electrical requirements. (See page 7)Internet connection. (See page 7)

Space Assignments and FeesSpace Assignments and Fees

Exhibitor Lounge (Located in the Northeast Corner of Exhibit Hall) has a great selection of food and beverages and large draped quiet area for exhibitors to take a break. Complimentary coffee and tea served from 7am to 5pm.

One of three lounges where attendees can sit down for lunch. Over 6,000 lunches are distributed each day.

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March 2012Tuesday, March 6thExhibit Hall access – 8:00am to 10:00pm Registration Desk open 2:00pm to 6:00pmMove In times will be based on booth location and are available at www.pdconf.com.

Wednesday, March 7thExhibit Hall access – 7:00am to midnight (Exhibitor Badge Required)Registration Desk open 7:00am to 7:00pm

Thursday, March 8thExhibit Hall access – 7:00am to 6:00pm (Exhibitor Badge Required)Registration Desk open 7:00am to 6:00pmExhibits open 8:30am and close at 6:00pm

Friday, March 9thExhibit Hall access – 7:00am to 11:00pm (Exhibitor Badge Required)Registration Desk open 7:00am to 6:00pmExhibits open 8:30am and close at 5:30pm

InquiriesPacific Dental Conference 305 – 1505 West 2nd Avenue Vancouver, BC V6H 3Y4Telephone: 604-736-3781exhibits@pdconf.com

Exhibit LocationVancouver Convention Centre - West Building Exhibit Hall A, B, C 1055 Canada Place Vancouver, BC V6C 0C3

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Exhibition Move In and Set Up TimesBooth Move In times are designated according to booth location in hall. You will receive the booth Move In schedule with your booth confirmation and it will be available on the website. Exhibitor badges are mandatory as of Wednesday, March 7th. All exhibitors and set-up personnel must wear their exhibitor badge to gain entry to the Exhibit Hall. Safety vests are mandatory in the Exhibit Hall during Move In and Move Out.

All displays must be in assigned areas, completed and ready for inspection, by 8:00am on March 8th, 2012. No display material, except hand-carried, may be moved through the exhibit area after the show’s opening. In the event an exhibitor fails to set up within the specified time, their property may be removed and stored at the sole expense of the exhibitor. (See page 14)

Dismantling TimeNo booth may be dismantled earlier than 5:30pm, Friday March 9th, 2012. All exhibit material must be packed and removed from the exhibit floor by 11:00pm on Friday, March 9th, unless previous arrangements have been made. (See page 10)

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Exhibition Dates and Times

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Booth GuidelinesAs each exhibitor is entitled to a reasonable sight line from an aisle regardless of the size of the exhibit. No background may be placed to obstruct, block, or interfere with the visibility of an adjacent booth.All exhibitor activities must be restricted to the booth space rented. Distribution of materials outside of the booth is prohibited.Aisles must not be obstructed at any time. If a display attracts a large number of attendees, including line ups, the exhibitor must still provide clear aisle space, and contain line ups within the booth space.Distribution of samples is permitted provided it does not interfere with an adjoining exhibitor. The exhibitor must keep the exhibit open and staffed during exhibit hours and shall not close until after 5:30pm March 9th, 2012.Exhibitors shall be responsible for all damage to structures and furnishings which may be caused by their representatives.

Application for approval of any variation from standard booth design must be submitted in writing to the Pacific Dental Conference by January 27th, 2012. Exhibitors will be notified as to the acceptability of the variance.The Pacific Dental Conference reserves the right to approve or make changes to any exhibit, which may be deemed detrimental to the Pacific Dental Conference.

Exhibitor Ethics and StandardsThe Pacific Dental Conference reserves the right to cancel any booth request where the company does not have a current Canadian Establishment or Product License for devices or materials being represented at the conference. Any company exhibiting or representing outdated or repackaged materials at the conference will immediately forfeit their exhibitor status and be asked to leave the Exhibit Hall. Guidelines for Establishment and Product Licenses can be found on the Health Canada website at www.hc-sc.gc.ca under Drug & Health Products, Compliance & Enforcement.

Rules of ConductAny action which the Pacific Dental Conference considers to be an annoyance to other exhibitors will not be permitted.The use of live or recorded audio and video displays is permitted but must not be heard from adjoining booths.Distribution of food and beverages not manufactured or related to the activities of the exhibitor are to be purchased through the Vancouver Convention Centre.The booth guidelines are presented to create fairness for all exhibitors. In the case of a major violation of any of the guidelines the Pacific Dental Conference reserves the right to close any exhibit. For less serious violations, the Pacific Dental Conference will reduce the priority given to any exhibitor’s 2013 booth request.

Telephone and Communications Exhibitors requiring telephone or computer data lines must make their own installation and billing arrangements with the Vancouver Convention Centre. Arrangements can be made by filling out a Telecommunications Request Form or the Internet Request Form.*

Booth Cleaning For vacuuming of the booth between the show sessions, arrangements must be made with Vancouver Convention Centre by submitting the Booth Vacuuming and Shampooing Request Form.*

Lighting and Electrical Requirements Adequate general illumination will be furnished in the Exhibit Hall. Special illumination and electrical requirements for booths must be arranged, in advance, through the Vancouver Convention Centre, at a cost to the exhibitor. Information on the cost of connections and special wiring, as well as other available equipment, will be found on the Electrical Services Request Form.* All orders must be received at least fourteen (14) days prior to the conference to avoid a surcharge. Electrical outlets will not be provided. All electrical wiring, installation and connections shall be made by designated approved personnel at the exhibitor’s expense. Electrical current in the Exhibit Hall is 120/208 volts, 60 cycles. Illuminated display booths and electrical equipment on display in the Vancouver Convention Centre must conform to the rules and regulations of the Canadian Standards Association.*Show service forms will be available to be downloaded from the website, at least six weeks before the conference at www.pdconf.com.

Booth Guidelines and Exhibitor Rules of ConductBooth Guidelines and Exhibitor Rules of Conduct

Booth Supply OrdersBooth Supply Orders

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Booth and Display Structure RegulationsFor any booths which do not conform to the design regulations, written approval of the variation must be obtained from the Pacific Dental Conference by January 27th, 2012.

B. Peninsula Booths Four booths including adjacent corner booths must conform to the requirements of a peninsula booth.

Peninsula booths are four combined booths at the ends of non-numbered aisles.The back wall shall be centered and not exceed 20 feet in width and 10 feet in height. Signage in a peninsula booth may not exceed the 10 feet height of the back wall.

A. Single Aisle BoothBooths which face the numbered aisles must conform to the requirements of a single aisle booth.The back wall of the booth shall not exceed a height of 10 feet. No sidewalls, fixtures, or other display materials shall extend higher than 4 feet from floor level for the first 5 feet from the aisle. Beyond this limit, the sidewalls can extend to 5 feet in height. Products designed to stand on the floor may extend higher than this limit, but must be positioned as close to the back wall as possible to avoid blocking the view of the adjacent exhibitor. Signs may not exceed the 10 feet height of the back wall.

Single Aisle Booth

Peninsula Booth

Multiple Aisle Booths

Aisle

5’ (1.52m)

10’ (3.04m)

10’ (3.04m)4’ (1.22m)

Aisle

5’ (1.52m)

10’ (3.04m)

10’ (3.04m)4’ (1.22m)

10’ (3.048m)

5’ (1.52m)

5’ (1.52m)

Booth DesignBooth Design

View our interactive floor plan at... www.pdconf.com8

Examples of booth placements

back wall of booth

Aisle

Aisle

Aisle

Aisle

Example of peninsula booth placement

back wall of booth

Aisle

Aisle

Aisle

Aisle

20’ (6.096m)20’ (6.096m)

Aisle

Aisle

10’ (3.04m)

Booth prices held at the 2011 rate!

Booth prices held at the 2011 rate!

2012 Show ColoursCarpet - Champagne and Black Drapes - Black

Premium Booth – is 10’ x 10’. Cost of booths are $3,215.00 plus HST.

Standard Booth – is 10’ x 10’. Cost of booths are $1,785.00 plus HST.Standard Corner Booth – is 10’ x 10’. Cost of booths are $1,935.00 plus HST.

Deluxe Booth – is 10’ x 10’. Cost of booths are $2,905.00 plus HST.Deluxe Corner Booth – is 10’ x 10’. Cost of booths are $3,110.00 plus HST.

Booth PricesPlease view the interactive floor plan at www.pdconf.com. All booths will be colour coded indicating their type and price.

C. Island Display Island booths are completely surrounded by aisle space.

Island display structures in island areas may deviate from the normal regulations on size and placement. Please provide a booth design layout for PDC approval by January 27th, 2012. Signs exceeding 16 feet in height must have prior written approval by the Pacific Dental Conference.

Island Display

10’ (3.04m)

20’ (6.096m)

Aisle Aisle

Aisle Aisle

30’ (9.144m) 3 boothsor 40’ (12.192m) 4 booths

Hanging Signs, Banners and Trusses Hanging signs, banners or trusses are not permitted on single aisle booths or corner booths.For all other booths, all signs, banners and trusses must be approved in writing by the Pacific Dental Conference by January 27th, 2012.The Pacific Dental Conference reserves the right to remove all signs, banners and trusses which are deemed to be objectionable by the Pacific Dental Conference or its designates.

HANGING SIGN

16’ (4.87m)

10’ (3.04m)

Sight Line from an island display with a structure

9View our interactive floor plan at... www.pdconf.com

Booth DesignBooth DesignExamples of booth placements

Aisle

Aisle

Aisle

Aisle

Move InThe Vancouver Convention Centre - West Building (VCC) is a unique facility, located in the busy core of downtown Vancouver. Exhibitor and freight entry to the VCC is via the Waterfront Truck Route on Waterfront Road. Vehicles will not be allowed to park in the loading areas, bays or on the truck route at any time. The VCC does not provide any exhibitor storage on-site. We suggest you contact Levy Show Service Inc. to handle your Move In/Move Out and storage. Exhibitors may only bring in exhibit materials via the delegate concourse which can be hand carried. Larger materials are prohibited by the VCC from being in the delegate concourse. The Move In schedule, showing the earliest possible Move In time, will be shown online at www.pdconf.com once the booth assignments have been made. Advance arrangements must be made with Levy Show Service Inc. for erecting, servicing, storing, dismantling, and repackaging of exhibit booths. As well fork lift services, general labour, and equipment will be available exclusively through Levy Show Service Inc. To use these services or equipment, arrangements must be made prior to the show. Levy Show Service Inc. forms will be available online in December 1st, 2011.

Move OutBooths must not be dismantled or removed prior to 5:30pm, Friday. All exhibits must be dismantled and removed from the exhibit floor by 11:00pm Friday, March 9th, 2012 unless prior arrangements have been made. Once the show ends, the aisle carpets will be removed and exhibitor crates returned. Vehicles will be given access as soon as this is completed and exhibitors are ready to move.

Outbound ShippingThe exhibitor is responsible for making appropriate arrangements with a carrier for shipping at the close of the show. Please note the show closes outside of regular business hours. Make sure your carrier will come to pick up your freight on Friday, March 9th, before 11:00pm. The exhibitor is responsible for clearly marking and labelling every piece of freight being shipped. If you have contracted for either the Advance or On-Site Material Handling services, Levy Show Service Inc. will load your shipment onto your chosen carrier, provided that you have made the necessary shipping arrangements. Levy Show Service Inc. will not be responsible for any shipments left on the show floor after the Move Out deadline. North American Logistics Services Inc. (NALSI) will be on-site during Move Out to assist exhibitors with any transportation needs.

Move In / Move Out ProceduresMove In / Move Out Procedures

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Shipping Materials for Arrival on Day-Of-Show The Vancouver Convention Centre has limited storage space and cannot accept goods prior to the scheduled Move In time. Any deliveries arriving before their Move In time will be turned away. It is the exhibitor’s responsibility to ensure that their designated carrier arrives at the Vancouver Convention Centre at the day and time scheduled. The schedule of Move In times will be forwarded with your booth assignment. All shipments for the Pacific Dental Conference must be sent pre-paid including duty, brokerage and all taxes. Please ensure Exhibitor Name on the label corresponds with the company name on account.Please consign all direct-to-show site shipments as follows:

Exhibitor Name, Booth # PACIFIC DENTAL CONFERENCE Vancouver Convention Centre - West Building1055 Canada Place Vancouver, BC Canada V6C 0C3

North American Logistics Services Inc. (NALSI) Contact Info

NOTE: Shipping charges to either the advance warehouse or direct-to-show site DO NOT include Material Handling. See the Material Handling/Drayage section for descriptions and options of this service. (page 12)

North American Logistics Services Inc. (NALSI)605 – 1112 West Pender Street Vancouver, BC Canada V6E 2S1 Tel: 778-328-2841Fax: 778-328-2845

Transportation and Customs Brokerage Services

*Show services forms will be available to be downloaded from the website, at least six weeks before the conference at www.pdconf.com.

Customs Brokerage, International and Domestic ShippingIn order to facilitate the most efficient and cost effective customs brokerage and freight service possible, North American Logistics Services Inc. (NALSI) has been appointed as the official customs broker and transportation service provider for the Pacific Dental Conference. The Pacific Dental Conference has registered with the Canada Border Services Agency (CBSA) and has designated North American Logistics Services Inc. (NALSI) as the official provider of customs services. The Exhibit Hall has received “Border-to-Show” status and NALSI will facilitate customs procedures based on the exhibitor needs for entry into Canada. NALSI staff will contact exhibitors and provide instructions prior to the conference as well as will be on-site for the entire event.NALSI will facilitate only one invoice for both your customs and transportation requirements. Exhibitors with shipments originating outside of Canada are advised to contact them for shipping and customs brokerage information. Order forms will be available online from your exhibitor account, six weeks before the conference.We strongly recommend that you use North American Logistics Services Inc. (NALSI) as the Pacific Dental Conference negotiated on your behalf very favourable and competitive rates.

Mark Fowler Director of Operations mfowler@nalsi.com

Remy Perrot Director of Sales - Western Region rperrot@nalsi.com

Move In / Move Out ProceduresMove In / Move Out Procedures

Official Suppliers to the Pacific Dental Conference Official Suppliers to the Pacific Dental Conference

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Levy Show Services Contact Info

Exhibitor Name, Booth # PACIFIC DENTAL CONFERENCE c/o Levy Show Service Inc. 3985 Still Creek Avenue Burnaby, BC Canada V5C 4E2

Advance Receiving WarehouseShipping display material in advance will ensure that exhibitor materials will be in their booths by the time installation begins. Shipments may be sent to the advance warehouse up to thirty (30) days before the move in day. All shipments must be received at the warehouse five (5) working days prior to exhibitor Move In or the exhibitor may be subject to additional handling charges. Please complete the Levy Show Service Inc. Material Handling Order Form or North American Logistics Services Inc. (NALSI) Order Form.*Please ensure Exhibitor Name on the label corresponds with the company name on account.

Levy Show Service Inc. 12340 Horseshoe Way Richmond, BC, Canada V7A 4Z1 Tel: 604-277-1726Fax: 604-277-1736

Show Services

Material Handling/DrayageTo arrange for material handling, exhibitors must complete and submit the Material Handling Order Form* to either Levy Show Service Inc. or North American Logistics Services Inc. (NALSI) These companies offers both advance warehouse and direct-to-show site material handling which include the following:

Advance receiving receiving freight at the advance warehouse and storage for up to thirty (30) days.cartage charges from the advance warehouse to the show (Advance Receiving rate)all on-site receiving services.

On-site receivingreceiving and signing of exhibitor’s pre-paid shipment at designated Move In time. unloading and delivering shipment to exhibitor’s booth. removing and storing empty crates. returning empty crates to exhibitor’s booth following the close of the show. loading onto the exhibitor’s designated outbound carrier.

It is the responsibility of the exhibitor to ensure that his designated carrier arrives at the conference centre at the appropriate time and date for both Move In and Move Out. Material Handling/Drayage does NOT include any freight forwarding or post show shipping.

*Show services forms will be available to be downloaded from the website, at least six weeks before the conference at www.pdconf.com.

Move In / Move Out ProceduresMove In / Move Out Procedures

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Exhibitor Name, Booth # PACIFIC DENTAL CONFERENCE c/o North American Logistics Services Inc. (NALSI)4840 Miller Road, Unit 130 Richmond, BC Canada V7B 1K7

Ground Freight Warehouse Air Freight Warehouse

Tuesday, March 6 2:00pm to 6:00pmWednesday, March 7 7:00am to 7:00pmThursday, March 8 7:00am to 6:00pmFriday, March 9 7:00am to 6:00pm

Booth Representative Registration Pre-RegistrationTo avoid on-site charges, companies are encouraged to pre-register their representatives by February 17th, 2012, at www.pdconf.com. Exhibitor badges must be picked up at the Vancouver Convention Centre, Registration Foyer at the following times:

Full Registration Booth Representatives not registered by February 17th, 2012, must register on-site. A $20 on-site fee will be charged and must be paid in full in order to have a badge printed. All registered Booth Representatives will be entitled to two complimentary beverages at the Exhibit Hall receptions on Thursday and Friday.

Booth Representative CredentialsEach exhibiting company is entitled to register up to six representatives per booth at no charge. Additional representatives will be charged a $30 fee. This fee is in addition to any on-site registration fee. An alternate representative can be substituted at no cost prior to February 17th, 2012. After February 17th, 2012, new names will be considered a new representative on-site. This fee is in addition to any “additional rep” fee that may be incurred. Official conference badges must be worn at all times during the Conference. Badges are not transferable.

Photo ID is required when picking up your badge and each representative must pick up his/her own badge.

Conditions, Rules and RegulationsAll exhibiting companies agree to abide by the following rules, regulations and standards of the Pacific Dental Conference. Acceptability of Exhibitors The Pacific Dental Conference reserves the right to review all applications for booth space to determine their suitability. Badge PolicyLost or stolen badges must be reported to the registration desk. Only employees/contractors of the exhibiting company may have an exhibitor’s badge. If an exhibitor’s badge is issued in an incorrect category, the appropriate fees may be charged to the badge holder. The misuse of exhibitors’ badges could result in expulsion of the violator from the Exhibit Hall and convention without obligation by the Pacific Dental Conference. Advertising and Promotion Promotion must be limited to the confines of the exhibit space. The Pacific Dental Conference reserves the right to ban what it may consider objectionable premiums or novelties, and to prevent the sale or distribution of any article or product which it believes might endanger the health and safety of those attending the Conference. Circulars or items may be distributed from your assigned exhibit booth only and must not be placed or distributed anywhere else without special permission from the Pacific Dental Conference. Exhibitor EventsNo company shall be allowed to host or sponsor an event, program, or continuing education course during the Pacific Dental Conference without the written permission of the Pacific Dental Conference. This rule applies to exhibitors as well as companies not participating on the Pacific Dental Conference exhibit floor.Child PolicyChildren are not allowed. However, non-ambulatory children are allowed into the Exhibit Hall in a “snugglie” only.

Booth Representative RegistrationBooth Representative Registration

Rules and RegulationsRules and Regulations

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SmokingThe Vancouver Convention Centre is a non-smoking venue. Smoking is prohibited at all times throughout the facility including Move In and Move Out hours.Subletting No exhibitor shall, without the written permission of the Pacific Dental Conference, assign, sublet, or apportion the whole or any part of the space allotted. Cancellation Deposit fees are fully refundable as long as the PDC is notified in writing prior to September 7th, 2011. For cancellations received between September 8th and October 27th, 2011, the deposit is forfeited to the Pacific Dental Conference. Non-receipt of the balance owing by October 27th, 2011 could result in the release of the reserved space, a forfeiting of the deposit fee, and cancellation of the contract. There are no refunds for cancellations received after October 27th, 2011 for any circumstances. Spaces abandoned or not occupied by 8:30am on Thursday, March 8, 2012, may be repossessed without indemnity and reassigned by the Pacific Dental Conference for exhibits or other use.Compliance With Regulations The Pacific Dental Conference reserves the right to take such action and to make such changes as are considered necessary to the efficient and proper conduct of the exhibition. The Pacific Dental Conference reserves the right to restrict exhibits, which, because of noise or any other reason, become objectionable. Non-compliance with regulations, as determined by the Pacific Dental Conference, can result in the removal of the offending exhibitor or the closing of his exhibit, without indemnity, and the Pacific Dental Conference is released from any kind and all claims for damage which might result in consequence thereof. Fire Department Regulations The Vancouver Fire Department and Vancouver Convention Centre regulations are vigorously enforced. Fire hose cabinets must be left accessible and in full view at all times. All aisles must be kept clear and all exits to fire stairs unobstructed. All drapes, table coverings, display materials, and papers used for decorating purposes must be flame-proof and subject to inspection by the Vancouver Fire Department and the Vancouver Convention Centre. No flammable fluids or substances may be used or shown in booths. Dust covers, if required, must be supplied by the exhibitor and must be flame-proof. Insurance The Pacific Dental Conference will take every reasonable precaution to prevent loss to exhibitors’ goods, but under no circumstances will the British Columbia Dental Association, the Pacific Dental Conference or the Vancouver Convention Centre assume any responsibility for loss or damage to exhibitors’ goods which might ensue from any cause in connection with transfer, installation, maintenance, or removal of exhibits. The British Columbia Dental Association, the Pacific Dental Conference, and the Vancouver Convention Centre are not responsible in any way for goods while on exhibit or in storage. Exhibitors are strongly advised to maintain normal precautionary measures to protect their display material and equipment and to cover their property and person with suitable insurance. It is suggested that exhibitors carry a minimum of $2 million general liability insurance and all-risk legal liability insurance.General All matters not covered in these regulations are subject to the decision and control of the Pacific Dental Conference, notwithstanding anything in the application for space or contained in these regulations. The Pacific Dental Conference expressly reserves the right to change the dates of the Conference; to transfer the Conference to another building if, for any reason, the Vancouver Convention Centre should not be available; to change the floor plan or alter the location and/ or alter the size of the exhibitor’s space.Limitation of Liability In case the premises are destroyed, or in case any circumstances whatsoever, which shall make it impossible for the Pacific Dental Conference to permit any exhibitor or exhibitors to occupy the premises, the exhibitor shall pay for space only for the period the space was or could have been occupied by such exhibit or exhibitors. The Pacific Dental Conference is released from liability of any kind and all claims for damage which might arise in consequence thereof. In the event that for any reason the exhibition is not held as proposed, the Pacific Dental Conference, on refunding all monies received from an exhibitor or exhibitors, shall be released from all claims for damage. Variations No verbal arrangement or any variation of this Agreement or its conditions is binding on the Pacific Dental Conference unless confirmed to the Lessee, in writing, by the Pacific Dental Conference. Governing Law Each and all of the provisions of these Conditions and Rules shall be deemed an integral part of the contract for exhibit space, with the same force and effect as if set forth in said contract. The law governing the interpretation and implementation of this contract is the law prevailing from time to time in the province of BC.

Rules and RegulationsRules and Regulations

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Take advantage of the special hotel rates available only to the Pacific Dental Conference participants at the hotels listed here. Reservations can be made directly with these hotels by clicking the links found in the hotel section of the Pacific Dental Conference website www.pdconf.com.

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Fairmont Pacific Rim Hotel Toll-free: 1-877-900-5350 Pan Pacific Hotel Toll-free: 1-800-663-1515

Fairmont Waterfront Hotel 604-691-1820

Vancouver Marriott Pinnacle Downtown HotelToll-free: 1-800-207-4150 (9am - 5pm PDT)

Renaissance Vancouver Hotel Harbourside604-689-9211 (9am - 5pm PDT)vancouver.reservations@renaissancehotels.com

Conference Hotels

Hotel InformationHotel Information

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Vancouver Convention CentreEast BuildingWest Building

W Cordova St.

Canada Line Sky Train - 2 blocks from the convention centre

W Hastings St.

Thurlow St.Dunsmuir St.

Burrard St. W Pender St.

W Hastings St.

Seymour S

t.

Dunsmuir St.Howe St.Hornby S

t.

W Georgia St.Robson St. Gran

ville S

t.

W Cordova St.

To Gastown

To Stanley Park5

4

321

26 minutes* *Canada Line Sky Train from the Vancouver International Airport to downtown Vancouver in 26 minutes (2 blocks from the Convention Centre)

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3M ESPE Dental ProductsA-dec, Inc.ABELDent Inc.AboutFaceAcademy of Emergency TrainingACIGI RELAXATION / FUJIIRYOKIACTEON North AmericaAl Heaps & Associates Inc.ALDA Pharmaceuticals Corp.Align TechAlitis Investment CounselAllstar Dental LaboratoriesAlpha Scientific Repair Service Ltd.American Eagle Instruments, Inc.American ExpressAnsell Canada Inc.Arbonne InternationalArgen CanadaAsepticoAstra TechAurum Ceramic Dental LaboratoriesAutomated Manager Inc.AXIS DentalBC Academy of General DentistryBC Cancer AgencyBC Dental AssociationBC Dental Hygienists AssociationBC Lung AssociationBC Oral Cancer Prevention ProgramBeetling Design Corp.Bella Luche Lasers of CanadaBelmont / Takara Company Canada Ltd.Beutlich LP PharmaceuticalsBeyes CanadaBioHorizons CanadaBiolase Technology, Inc.Biomet 3i Inc.Bisco Dental Products Canada Inc.BizPOLO Inc.Blue & Green Inc.BMO Bank of MontrealBrandgaga Construction Inc.Brasseler USACabo RivieraCan-Am GoldCanadian Academy for Esthetic DentistryCanadian Academy of Medical EducationCanadian Dental Assistants’ AssociationCanadian Forces Dental ServicesCarl Zeiss Canada Ltd.Castle Communications SystemsCDSPICE Solutions

Centrix, Inc.Certified Dental Assistants of BCChartwell Industries (Canada) Ltd.Chi Uniforms & ApparelCIBCCitagenix Inc.ClearDentClinical Research Dental Supplies & ServicesClinicbookColgateCollege of Dental Hygienists of BCCollege of Dental Surgeons of BCCollege of Dental Technicians of BCCollege of Denturists of BCColtene/Whaledent, Inc.Consult-PROCrest Oral-BD-Sharp Dental Instruments, Inc.DAEKWANG IDMDalhousie UniversityDavid Mitchell General ContractorDemandforce Inc.Den-Mat Canada Ltd.Dens’n DenteDental Film ClubDental GPSDental Industry Association of CanadaDental Learning CentersDental Technicians Association of BCDental Tribune America, LLCDental USADentalEZDentalree.comDentsply Canada LimitedDesante Financial Services, Inc.Designs for Vision, Inc.Desjardins GroupDEXIS Digital X-rayDiaDent Group InternationalDigital Doc, LLCDirecta ABDiscus Dental, LLCDMG AmericaDOCS EducationDonnelly GroupDoral Refining Corp.DPAP CounsellingE.M.S. Canada Inc.Elsevier CanadaEnvision A Smile Cosmetic Imaging SoftwareErgonomic ProductsEthics InternationalExan Mercedes Software

Fine Arts Dental Laboratories Ltd.First Edition First Aid Training Inc.Garrison Dental SolutionsGC AmericaGendex Dental SystemsGermiphene CorporationGlaxoSmithKline Consumer HealthcareGLO APPARELGrant ThorntonGround Floor Capital Inc.Hands On Training InstituteHansamed LimitedHartzell & Son, G.Health Canada - FNIHBHealth Smart Financial ServicesHedy CanadaHenry ScheinHeraeusHigh Q DentalHollywood Dental Laboratories Ltd.Hu-Friedy Mfg Co.iFinance Canada / DentalcardImplant Direct LLCInfosign MediaInsiders CircleInstrumentarium/SoredexInterdent Dental and Medical SupplyIntra-lock DistributionITRANS - Continovation Services Inc.Ivoclar Vivadent Canada Inc.J&P Distributors Inc.J. Morita USA, Inc.Johnson & Johnson Inc.K4 Dental EnvironmentsKaVo DentalKerr TotalCareKodak Dental SystemsKristone DesignsLady Mae Uniforms Ltd.Larr Sales Inc.Laser Dental and Medical InnovationsLaser Light CanadaLED Dental Inc.Liatex Enterprises Ltd.Lippincott Williams & WilkinsLiquid SmileLiveDDMLohn Caulder LLPLove My Choice Trading Ltd.LuniformeMacKinnon Dental SalesMANI, Inc.

**Companies highlighted in teal were supporters of the PDC through sponsorship or advertising in 2011

Thanks to our 2011 Exhibitors for making theThanks to our 2011 Exhibitors for making the

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Market Connections Inc.maxill inc.Maxim Software SystemsMCS Handpiece Ltd.Medical Mart WestMedicom Inc.Medispa Holdings Inc.Microbrush InternationalMicrocopyMicroDental VancouverMicrylium LaboratoriesMidmark CorporationMilestone ScientificMillennium Dental TechnologiesMimountino Designs Ltd.MIS ImplantsMS Meditech Solutions Inc.National Dental Inc.National Dosimetry ServicesNational Leasing Healthcare FinancingNational Massage ChairsNeobiotechNesbitt Health CareNobel Biocare Canada Inc.North American LogisticsNSK America Corporationnu apparelOcean Ceramics Ltd.Ocean Pacific Med Tec Ltd.Oral ScienceOravital Inc.Orbit ImagingOrthobyte Digital Technology Inc.Orthodontic Supply of Canada Inc.Pacific Blue CrossPacific Dental Temps Ltd.Pacific Implant InstitutePacific Training Institute Facial AestheticsPalisades DentalParadise Dental Technologies PDT Inc.Parnell Pharmaceuticals, Inc.Parsons Art StudioPatterson DentalPelton & CranePentron ClinicalPeriOptix, Inc.

Periowave Dental TechnologiesPfizerPhilips Sonicare CanadaPlanmeca, Inc.PPB EnterprisesPrecision Dental Handpiece & Supplies Inc.Premier Dental (Canada)Premium Dental Laboratories Ltd.Pro One UniformsProfessional Practice Sales Ltd.Professional Sales Associates, Inc.Prophy PerfectProSites, Inc.Protec Dental Laboratories Ltd.Provision Accounting GroupPulpdent CorporationPurtzki & AssociatesQ-OpticsQuantum Dental TechnologiesQuantum Inc.R & D Services Amalgam SeparatorsRand Refining Ltd.RBC Dominion SecuritiesRBC Royal BankRenaissance Dental & Implant InstituteRF AmericaRGP Dental, Inc.Roger BeaulieuROI CorporationRoss Chempharma Inc.Rx Honing Machine Corp.Sable Industries Inc.Safari Dental Inc.SanyoSciCan Ltd.ScotiabankScrublovers Inc.SDI (North America) Inc.Septodont of CanadaSheervision Inc.Shofu Dental CorporationSinclair Dental Co. Ltd.Sintco Dental & Surgical Inc.Sirona Dental Systems GmbHsmart web canada

Smile ReminderSouthern ImplantsSt. John AmbulanceStar PatientStoneset Equity Development Corp.Strathcona Community Dental ClinicStraumann Canada LimitedSulcabrush Inc.Sultan Chemists, Inc.Sun Life FinancialSunstar CanadaSupermax CanadaSure Dental InnovationsSybron Dental SpecialtiesSynca DirectTD Canada TrustTD Merchant ServicesTeleVox Software, Inc.The Bridge Network Inc.The Lodge at Gold RiverThommen Medical Canada Inc.Tim Stensrud DesignTokuyama America Inc.Transitions Group North AmericaTreasure Tower WorldTri Hawk CorporationTriumphant Athletics GroupTroll Plastics Inc.UBC Faculty of DentistryUltimate Creations, Inc.Ultralight OpticsUniNature Dental Enterprise (BC) Inc.University of Toronto Faculty of DentistryVancouver and District Dental SocietyVancouver Laser and Skin Care CentreVictoria & District Dental SocietyVidentVOCO Canada, Inc.Waterpik CanadaWestcoast Dental Supplies Inc.Wilson Radiographic Centre Ltd.Young DentalZila, a TOLMAR CompanyZimmer Dental

Are you reaching your target audience?

Attendee bag Flyer inserts

Pens

Pacific Dental Conference a huge success!!Pacific Dental Conference a huge success!!

Lanyard Name badge

Program Ad

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For more detailed information on each of these offers please contact us at 604-736-3781 or exhibits@pdconf.com

Adv

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Look Who’s Talking - On Thursday afternoon, April 15, the Pacific Dental Conference

features David Clark, founded the Academy of Microscope Enhanced Dentistry and is a board

member and lecturer for CR Foundation. David will present

“I can see your crack from here - The epidemic of cracked teeth”. Learn why new cavity

preparations and other preventive modalities are crucial to prevent eventual tooth fracture.

Understand which enamel cracks are native to the tooth in order to avoid overtreatment.

Receive a blueprint for diagnosis and treatment of fractures and incomplete fractures, and

an understanding of pulpal and periodontal implications; also when to extract.

David is also presenting four limited attendance courses during the conference.

For more information about David and other speakers at the Pacific Dental Conference,

visit www.pdconf.com.

Subscriber Newsletter - September Edition www.pdconf.com

Tip of the month - The PDC stages two types of seminars. The “Open Sessions” are free and usually hosted in

larger rooms where more seating is available. Usually, there are plenty of seats for attendees who wish to listen to

the presenter. But it wouldn’t hurt to arrive a few minutes early.

The other type of seminar is called the “Hands-On Courses” which are limited attendance, held in smaller rooms

with a precise number of seats. Fees are assessed to these courses, look for them when you register, and sign up

early as they do fill up quickly.

PDC Highlights - This would be a paragraph on something new we are doing or of interest to the reader.

It could be Live Dentistry Stage and it’s location. Who the sponsors are and any speakers we have confirmed.

Seating capacity and times. It could be the efficent lunches available in three lounges

and the time it is being served. It could be the Exhibitor

Reception on both days and entitlement to two drinks

with locations.

PDC Featured Hotel - This would be a paragraph on a specific hotel and link to the PDC for their website information at www.pdconf.com. It could feature a photo of the featured hotel or restaurant, in this case the Hyatt Regency Downtown Vancouver, with the Mosaic Bar and Grille and Gallery Lounge. Convenience of the location in right next to the sky train station, shopping and art gallery.

Advertisement

The Original Name in ArticaineBooths 1521, 1523, 1620 & 1622Ultracaine® is the original articaine.

Ultracaine® is pure.Ultracaine® is reliable.

Ultracaine® is effective.*Ultracaine® is safe.

Ultracaine® is environmentally friendly.

HANSAmed Limited is the Exclusive Distributor of Ultracaine® D-S and D-S Forte. Ultracaine® is a registered trademark of Sanofi-Aventis Deutschland GmbH. *Data on file.

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CM

MY

CY

CMY

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Pacific Dental Email Jan Ad_MR2009_V1.ai 21/11/2008 3:13:00 PM

Advertisement

Visit us at the PDC BOOTH 2311

gloapparel.com1.888.233.4333

Visit us at the PDC BOOTH 2311

gloapparel.com1.888.233.4333

sample adsample ad

Join us at the Vancouver Convention Centre

Pacific Dental Conference

Suite 305 – 1505 West 2nd Avenue, Vancouver, BC Canada V6H 3Y4 604-736-3781 info@pdconf.com

You can book your advertising easily online using your exhibitor account under “Purchase Advertisements” and make your payment by Visa, MasterCard , or American Express as you did with your booth. **The above prices are subject to the 12% HST.

Maximize your business potential and reach key decision makers!

eBlasts (attendee/subscriber electronic newsletter)Get your message out via e-mail to Pacific Dental Conference subscribers. Your 3.5” x 3.5” advertisement can highlight a new product or let attendees know about your show specials. Each eBlast is scheduled to go out to over 4,000 subscribers on a monthly basis from September to March. Act fast! We only have space for two advertisements per e-mail eBlast.Need help with an ad? Let us design your ad for an additional $50.

Advertising in Conference Program (Full Colour)Outside Back Cover (Full Page) ............... $4,400 OneInside Front Cover (Full Page) ................. $3,700 OneInside Back Cover (Full Page) .................. $3,500 OneFull Page (best exposure) ....................... $2,700 Eight1/2 Page ................................................. $2,000 Five1/3 Page ................................................. $1,500 Six1/4 Page ................................................. $1,050 Six

Conference ProgramDrive traffic to your booth! Have attendees looking for you! This is a prime opportunity to tell potential and existing customers what you will be showcasing in the Exhibit Hall and where you will be located. The final program gives information on speaking session content, other special events and exhibitor product listings. There are a limited number of advertising spaces available in different sizes. 14,000 programs will be printed and about 5,000 of those will be mailed out in January prior to the conference to pre-registered attendees and dental offices.

Full Page 7.00 x 9.85

1/2 Page Horiz. 7.25 x 4.44

1/4 Page Vert. 3.67 x 4.48

Full Page Bleed 8.75 x 11.25

1/3 Page Vert. 3.63 x 9.70

CB

A

All Prices are subject to 12% HST

D

Advertising in Preliminary Program (Full Colour)Outside Back Cover (Full Page) ............... $4,000 OneInside Front Cover (Full Page) ................. $3,600 One1/2 Page ................................................. $1,800 Two 1/2 Page Horiz.

7.25 x 4.44Full Page Bleed 8.75 x 11.25

CB

All Prices are subject to 12% HST

A

Mailing Info

Full Page Bleed 8.44 x 7.67

Preliminary ProgramThe preliminary program provides information on registration procedures, speaking session content, and other special events. There are only four of these advertising spaces available. 20,000 programs will be printed and mailed directly to all potential attendees prior to the conference in November 2011.

How can you ensure your company’s name stands out from the competition and is recognized by thousands of Pacific Dental Conference attendees? Take advantage of the PDC’s highly-visible advertising and sponsorship opportunities, which provide a cost-effective way to maximize your exposure at the 2012 show.

September .......$350 October ...........$400 November ........$425

December ........$425 January ............$450 February ..........$475

March ..............$500All Prices are subject to 12% HST

Starting at: $350 plus HST (one e-mail eBlast)

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For more detailed information on each of these offers please contact us at 604-736-3781 or exhibits@pdconf.com

Spon

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Internet Café (Exclusive sponsorship)Attendees need to check e-mail and access the internet while attending the Pacific Dental Conference. The Internet Café will be centrally located in the Exhibit Hall. Twelve terminals will be operating Thursday and Friday during the day with your company name and logo on the screensaver and on the kiosk signage.

PensPut your company name or logo in the hand of every attendee! Pens will be distributed inside the attendee bags with conference literature.

Attendee Neck Lanyards (Exclusive sponsorship)Have your company name printed on the nylon cord of 10,000 attendee conference badge holders.

Attendee Bags (Exclusive sponsorship) This sponsorship provides the maximum exposure on the exhibit floor and in the community. Over 10,000 conference bags will be distributed during registration. High visibility with great company recognition! Recyclable bags will be used long after the conference is over.

Other Promotional OpportunitiesWe are exploring other possible sponsorship and advertising opportunities. As these become available we will notify our registered exhibitors by e-mail and e-newsletters with the details of these new opportunities. If you have ideas of new ways we can work together to promote your company, please contact us to discuss.

Attendee Name Badges (Exclusive sponsorship)This is an exclusive opportunity to have your company name printed on the reverse side of all non-exhibitor conference badges. Situated below your logo is the bar code used for scanning for all entrances to speaker sessions and non-session events. No chance attendees will miss seeing your logo! Sponsorship fee:

$10,000 plus HST

Sponsorship fee: $5,000 plus HST

WayfinderPillar WrapsDirectional Cubes Reader Boards: Conference at Glance Exhibit HallEscalator RunnersFlyer insert into bagWine Tasting Social EventFriday Night Social Event Oxygen Bar

On-site Opportunities

Stand out from the crowd with these branding opportunities!

You can book your advertising easily online using your exhibitor account under “Purchase Advertisements” and make your payment by Visa, MasterCard , or American Express as you did with your booth. **The above prices are subject to the 12% HST.

Sponsorship fee: $10,000 plus HST

Sponsorship fee: $10,000 plus HSTyour logo hereSponsorship fee:

$15,000 plus HST

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Future Conference DatesMarch 8-10, 2012 – West buildingMarch 7-9, 2013 – West buildingMarch 6-8, 2014 – West buildingMarch 5-7, 2015 – West building

Contact InformationWe can be reached at: Pacific Dental Conference 305 – 1505 West 2nd Avenue Vancouver, BC V6H 3Y4

Telephone: 604-736-3781 Email us at: exhibits@pdconf.com website: www.pdconf.com

Pacific Dental Conference