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Pertemuan 2Pertemuan 2Management
Disarikan dari berbagai sumber
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Organizational Environments and
Cultures
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3Blast From The PastBlast From The PastTechnological Innovation in the 20th CenturyTechnological Innovation in the 20th Century
1900-1910✔airplane, plastic, air conditioner
1911-1920✔mammogram, zipper, sonar
1921-1930✔talking movies, penicillin, jet
engine1931-1940
✔radar, helicopter, computer1941-1950
✔atomic bomb, bikini, transistor1951-1960
✔DNA, oral contraceptive, Tylenol
1961-1970✔video recorder, handheld
calculator, computer mouse1971-1980
✔compact disc, gene splicing, laser printer
1981-1990✔MS-DOS, space shuttle, CD-
ROM1991-Today
✔Pentium processor, Centrino, Quad core, Mobile computing, Java, etc
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4Technology CycleTechnology CycleS-curve pattern of innovationS-curve pattern of innovation
Effort
Perf
orm
ance
Discontinuity
NewTechnology
A
B
C
Adapted from Figure 10.1
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5
Changing EnvironmentsChanging Environments
✔Environmental Change✔Environmental Complexity✔Environmental Munificence✔Uncertainty
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6Issues Priority Matrix
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7Basic Model of Basic Model of Strategic ManagementStrategic Management
Four Basic Elements
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8Strategic Decision Making ModelStrategic Decision Making Model
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9Strategic Decision Making, Cont.Strategic Decision Making, Cont.
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Outcomes from External and Internal Outcomes from External and Internal Environmental AnalysesEnvironmental Analyses
Examine opportunities and threats
Examine unique resources, capabilities, and competencies(sustainable competitive advantage)
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STRATEGIC FORMULATIONSTRATEGIC FORMULATION(The TOWS Matrix help you generate STRATEGY (The TOWS Matrix help you generate STRATEGY
alternatives by Matching S-W-O-T)alternatives by Matching S-W-O-T)
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1. Environmental Scanning1. Environmental Scanning