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Copyright © 2013 Appinions. All rights reserved. Copyright © 2013 Appinions. All rights reserved. 1

2013

present &

Copyright © 2013 Appinions. All rights reserved. Copyright © 2013 Appinions. All rights reserved.

Methodology

This report is based on 60 days of data taken between July 27 and September 24, 2013. Our 2012 CMO Influence Study focused on the Forbes Top 100 U.S. Companies list. This year, we’ve expanded the scope to include the top 500 companies in the Forbes Global 2000 Biggest Public Companies list. Henceforth in this report, we will refer to our segment of the Forbes Global 2000 as the “Forbes Global 500.”

For the purpose of our analysis and taking into account the language barriers, this report includes international companies that conduct business in English speaking countries (e.g., Samsung, BMW) and excludes international companies that conduct their business primarily in non-English speaking countries (e.g., Industrial and Commercial Bank China, Seven and I Holdings).

In this report, we have defined “CMO” as the highest-ranking marketing executive within the company. About Appinions

Appinions is the only opinion-powered influence marketing platform designed to give companies the unmatched ability to identify, analyze, engage, monitor and measure influencers. Built on more than a decade of research conducted at Cornell University, Appinions extracts and aggregates opinions from more than six million sources including blogs, social networks, forums, newspapers and magazine articles, thus providing a more complete picture of influence. Appinions helps today’s businesses insert trust into the purchase journey by converting faceless touchpoints into influential trust points™ to optimize marketing efforts. For more information on the science of influence marketing, visit http://www.appinions.com/.

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How Appinions Analyzes Influence

What is an Influencer? Appinions defines an influencer as a person, brand or company that expresses a contextually relevant opinion that is meaningful enough to elicit reactions from others.

How is Influence calculated? Appinions calculates individual influence scores based on three reaction elements: •  Influencees: The people or entities who reacted to an influencer’s opinion, weighted by their respective

influence on that topic; •  Publishing Sources: The credibility of the outlet where the reaction was published or consumed; and •  Frequency: The volume of opinions attributed to that influencer over the past 60 days.

What is the Net Influence Score (NIS)?

Appinions calculates influence at the topic level, for which a Net Influence Score in generated, to understand the relative influence of various marketplace issues. The Net Influence Score of a topic represents the sum of all influencer scores in the topic.

What is the most “Actioned” opinion?

The most “actioned” opinions are those that resonate the most, garner the most reaction and are published or referenced most frequently across networks or media.

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In This Study Page 5: CMO Influence Analysis This report is based on the Forbes Global 500 list of the biggest public companies. Given the breadth of companies, sectors and topics represented in the Forbes list, Appinions determined the influence of each CMO based on all of the individual’s opinions, regardless of the topic. In this report, we have defined “CMO” as the highest-ranking marketing executive within the company.

Page 11: Key Influencers on Marketing Topics Appinions analyzed all opinions associated with three key marketing topics to determine whether CMOs were found to be influential in these areas. The influencers represent the most influential people on each topic – not by company, thus the influencers include individuals and companies outside of the Forbes list. The three topics evaluated in this analysis are Social Media, Mobile Marketing and Big Data & Analytics in the context of marketing.

Page 16: Company Influence Analysis To identify who the influencers are for the most influential companies, Appinions created a topic for each company. The 50 companies with the highest Net Influence Score were selected for further analysis; those results are in Appendix B.

Page 19: Appendix A: Top 66 Most Influential Marketing Executive Profiles These influence scorecards rank the CMOs in overall influence and in influence on their company among other employees. The profiles also reveal the CMOs’ most “actioned” opinions and the key themes from their opinions. In this report, we have defined “CMO” as the highest-ranking marketing executive within the company.

Page 53: Appendix B: Influence Analysis on the Top 50 Most Influential Companies

This section highlights the leading CMOs and other influential marketers on each company as well as the top 10 internal and external influencers on the company.

Notes/Sources CMO Influence analysis based on the Forbes Global 500 list Influence analysis determined by Appinions’ proprietary platform using data between July 27 and September 24, 2013.

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This report is based on the Forbes Global 500 list of the biggest public companies. Given the breadth of companies, sectors and topics represented in the Forbes list, Appinions determined the influence of each CMO based on all of the individual’s opinions, regardless of the topic. In this report, we have

defined “CMO” as the highest-ranking marketing executive within the company.

CMO Influence Analysis

5


More CMOs are finding their voice in 2013

2012 2013 Forbes Top 100 U.S. Companies

100

29 Influential CMOs

Forbes Top 100 U.S. Companies

100

43 Influential CMOs

+48%

In 2012, we analyzed CMOs from the Forbes U.S. 100 List; in analyzing the same list in 2013, we find almost 50% more companies’ CMOs are now engaged in influential conversations.

6


In the Global 500, 66 CMOs stand out as influencers

2013 Forbes Top 500 Global Companies

500

66 Influential CMOs

For our 2013 CMO Influence Study, we expanded our scope to include the top 500 companies from the Forbes Global 2000 list. Sixty-six of those companies have CMOs who are engaged in influential conversations.

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Rank Name Company 1 Phil Schiller Apple 2 Younghee Lee Samsung 3 Andy Palmer Nissan 4 Jim Farley Ford 5 Tami Reller Microsoft 6 Nikesh Arora Google 7 Martine Reardon Macy's 8 Alan Batey GM 9 Anand Chandrasekher Qualcomm

10 Michael Sprague Kia 11 Joachim Schmidt Daimler 12 Patrice Bula Nestlé 13 Mike Accavitti Honda Motor 14 Helena Foulkes CVS 15 Jérôme Stoll Renault 16 Iain Conn BP 17 Steve Shannon Hyundai 18 Jeremy Burton EMC 19 Jonathan Becher SAP 20 Tim Mapes Delta 21 Jeffrey Hirsch TW Cable 22 John Hayes AMEX

Rank Name Company 23 Neil Golden McDonald's 24 Paul Chibe Anheuser-Busch 25 Marc Speichert L'Oréal 26 Jim Berra Carnival 27 Bernhard Maier Porsche 28 John Boynton Rogers 29 Jamie Moldafsky Wells Fargo 29 Khaled ElKhouly Etisalat 31 Alain Visser Volvo 32 Michael Zuna Aflac 33 Simon Lowden PepsiCo 34 Christa Carone Xerox 35 Vinoo Vijay TD Bank Group 36 Camille Lee Novo Nordisk 37 Beth Comstock GE 38 Jennifer Powell US Bancorp 39 Peter Schwarzenbauer BMW 40 Marc Pritchard P&G 41 Jeff Charney Progressive 42 Jeff Jones Target 43 Dario Spina Viacom 44 Karen Quintos Dell

The World’s Most Influential CMOs

8

See page 19 for detailed scorecards for the top 66 CMOs.

Rank Name Company 45 Matt Atkinson Tesco 46 Joseph Tripodi Coca-Cola 47 Keith Weed Unilever 48 Christian Klingler Volkswagen Group 49 Judy Hu Bank of NY Mellon 50 Reinhold Huber Lufthansa 51 Johan Buse SingTel 52 Michael Hagspihl Deutsche Telekom 53 Graham Atkinson Walgreens 54 Kim Sharan Ameriprise 55 Alan Gershenhorn UPS 56 Michael Bair Boeing 57 Jon Iwata IBM 58 Brian Gouldie MTN Group 59 Cathy Coughlin AT&T 60 Robert Mead Aetna 61 Henry Gomez HP 62 Ken Dixon Verizon 63 Mark Addicks General Mills 64 Syl Saller Diageo 65 Richelle Parham eBay 66 Mark Buckman Telstra


Influential CMOs from outside the Forbes Global 500 list

Influential CMOs aren’t always from the largest companies as defined by Forbes. These CMOs have influence in their own topics; if their companies had been in the Forbes Global 2000, they would have been among the top 25 most influential CMOs.

Rank Name Company

1 Kathy Savitt Yahoo

2 Mike Sievert T-Mobile

3 Mark Crumpacker Chipotle

4 Seth Farbman GAP

5 Marla Provencio ABC Entertainment Group

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These opinions are quotations or references to a quotation that is attributed to the influencers, who are the CMOs in this instance.

Rank CMO Brand Most “Actioned” Opinions

1 Phil Schiller Apple “iPhone 5s is the most forward-thinking smartphone in the world, delivering desktop class architecture in the palm of your hand.” – via iPhone 5s launch event

2 Younghee Lee Samsung “With GALAXY Gear and GALAXY Note 3, we want to deliver both an extremely innovative mobile experience and an opportunity for self-expression.” – via New York Fashion Week

3 Andy Palmer Nissan “Nissan Motor Co. pledges that we will be ready to bring multiple affordable, energy efficient, fully autonomous-driving vehicles to the market by 2020.” – via Nissan 360 Worldwide Media event

4 Jim Farley Ford “Digital really begs for an ‘always on’ content factory that's producing content all the time that's relevant to the news cycle.” – via Automotive News

5 Tami Reller Microsoft “Tami Reller, the executive vice president for Microsoft in charge of Windows, said that Microsoft were "fans of the (tablet) category.’” – at Intel Developer Forum

6 Nikesh Arora Google “Turning our attention to brand marketers, this is a very important area for us where we continue to invest broadly.” – via Q2 Investor Earnings Call

6 Martine Reardon Macy's “As an omnichannel retailer, we strive to provide a seamless experience for customers who shop with us in-store, online or via mobile devices.”– via MediaPost

8 Alan Batey GM “Now is the perfect time to unite the (Chevrolet) brand behind a single vision and communications platform” – via Gulf News.com

9 Anand Chandrasekher Qualcomm

“We hope this arrangement (Formula E Holdings) will leverage mobile technology to enhance the fan experience and impact the global movement toward more sustainable living.” – via The Wall Street Journal

10 Michael Sprague Kia “Kia understands that a conscious dedication to sustainability is crucial for not only the continued success of our organization, but also the health and happiness of our customers and the communities we call home.”– via MarketWatch

Influence is about action; these are the opinions from the top 10 CMO influencers which drove the most action

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Appinions analyzed all opinions associated with three key marketing topics to determine whether CMOs were found to be influential in these areas. The influencers represent the most influential people on each topic – not by company, thus the influencers include individuals and companies outside of the Forbes list. The three topics evaluated in this analysis are Social Media, Mobile

Marketing and Big Data & Analytics in the context of marketing.

Key Influencers on Marketing Topics

11


Inside the mind of the CMO

Android iPhone

Social Media Enterprise Mobility

CIO Cloud Computing

Super Bowl

Mobile Solutions

Marketing Analytics

Mobile marketing related themes evolved out of 2012’s conversations around marketing in smartphones, tablet PCs, and smart displays.

As big data, analytics and cloud computing become more important to marketing activities, the CMO role will merge with that of the CIO.

Video

Social Media is still a dominant issue, but video and video ads are the emerging themes related to this topic.

Big Data, Cloud, and Mobile Marketing are the emerging topics of 2013

12

These themes were extracted as trending topics stemming from the CMOs’ opinions.


Key Marketing Topic: Social Media Video and video ads are key subtopics in social media

Brian Solis Principal Analyst, Altimeter

Group

Nate Elliott Principal Analyst, Forrester

Research

Scott Monty Global Head of Social Media,

Ford TOP

INFL

UE

NC

ER

S

Seth Farbman CMO, Gap

Dario Spina EVP, Integrated Marketing,

Viacom Twitter

LinkedIn

Morgan Stanley INFL

UE

NTI

AL

CM

OS

INFL

UE

NTI

AL

BR

AN

DS

“Back in July, reports swirled that Facebook planned to sell TV-style video ads that would appear in users' news feeds for between $1 million and $2.5 million a day.” Influencer: Facebook Source: Information Week

“Twitter is often described as the true ‘second screen’ for television, and it's invested in TV analytics and more targeted advertising for specific shows; while short ads play before video clips, Twitter says advertisers are trying to cut them to only a few seconds.” Influencer: Twitter Source: The Verge

Facebook

“Morgan Stanley estimated that video ads could generate $3.5 billion for Facebook by 2017.” Influencer: Morgan Stanley Source: LA Times

“Twitter ‘allows you to extend the TV buy, the broadcast buy, and make it feel much bigger than the paid portion actually is.’” Influencer: Seth Farbman, CMO, Gap Source: Media Bistro

“Facebook has to be careful in how it introduces video ads so that they provide value to marketers without sparking user backlash.” Influencer: Nate Elliott, Analyst, Forrester Source: Internet Retailer

Jim Farley CMO, Ford

13


Key Marketing Topic: Mobile Marketing Marketers look to integrate mobile into the overall strategy as the mobile ad market grows

Clark Fredricksen VP, Communications,

eMarketer

Rohit Dadwal Managing Director, mobile

Marketing Association APAC

Mark Zuckerberg CEO, Facebook

Patrice Bula CMO, Nestle

Younghee Lee EVP, Global marketing, IT &

Mobile, Samsung

eMarketer

Facebook

Google

TOP

INFL

UE

NC

ER

S

INFL

UE

NTI

AL

CM

OS

INFL

UE

NTI

AL

BR

AN

DS

“Google announced the move in a vague blog post late Tuesday night, and I gave you a little more detail about how it will work this yesterday: You’ll need to use a YouTube mobile app to watch the videos, which will contain ads.” Influencer: Google Source: AllThingsD

“Mobile is a key driver of business and usage of both Facebook and Google, so to compare these businesses to Yahoo without incorporating mobile doesn't really present a full picture.” Influencer: Clark Fredricksen, VP, eMarketer Source: SFGate.com

Martine Reardon CMO, Macy’s

"As an omnichannel retailer, we strive to provide a seamless experience for customers who shop with us in-store, online or via mobile devices." Influencer: Martine Reardon, CMO, Macy’s Source: MediaPost

“Facebook reported that mobile ads now make up 41% of its total ad revenue.” Influencer: Facebook Source: Q2 Earnings Report

14


Key Marketing Topic: Marketing + Big Data / Analytics / Cloud Big data and cloud computing are no longer the realm of the CIO or CTO; marketers are deeply involved in data mining and analytics, often requiring cloud platforms

Scott Dorsey CEO, ExactTarget and

Salesforce Marketing Cloud

Martin Sorrell CEO, WPP

Wes Moore VP, Integrated Marketing Management Solutions,

Teradata

Google

WPP

Publicis Omnicom

TOP

INFL

UE

NC

ER

S

INFL

UE

NTI

AL

CM

OS

INFL

UE

NTI

AL

BR

AN

DS

Vala Afshar CMO, Enterasys

Acxiom

Brian Kardon CMO, Lattice Engines

“Marketers have never been in a better position to lead a transformation in business by connecting their company with their customer in entirely new ways.” Influencer: Scott Dorsey, CEO, ExactTarget and Salesforce Marketing Cloud Source: Reuters

“WPP had no plans for any large deals but would pick up the pace of its strategy, and spend 300-400 million pounds a year on small and medium acquisitions with a focus on new markets, new media and data investment management.” Influencer: Martin Sorrell, CEO, WPP Source: Reuters

“Publicis and Omnicom believe that clients will love that the merger has essentially created a one-stop-shop where data mining and ad buys can pinpoint audiences flawlessly.“ Influencer: Publicis Omnicom Source: Huffington Post

“L’Oreal has more conversations about the mix of online and offline data and how that’s impacting products and services.” Influencer: Marc Speichert, CMO, L’Oreal Source: AdExchanger

Marc Speichert CMO, L’Oreal

15


Company Influence Analysis

16

To identify who the influencers are for the most influential companies, Appinions created a topic for each company. The 50 companies with the highest Net Influence Score were selected for further analysis;

those results are in Appendix B on page 53.

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CMO Influence is More Prevalent Among the Top 25 Most Influential Companies [1-25]

Companies where the CMO is the top marketer

16 – Influential CMOs from the top 25 most influential companies

7 – CMOs in the top 25 who are the most influential marketers in their company

17

See page 53 for analysis on the top 50 most influential companies.

Rank Company Influential CMO 1 Google Nikesh Arora 2 Apple Phil Schiller 3 Microsoft Tami Reller 4 Samsung Electronics Younghee Lee 5 Ford Motor Jim Farley 6 Walt Disney - 7 CBS - 8 General Motors Alan Batey 9 Verizon Communications Ken Dixon

10 Walmart - 11 McDonald's Neil Golden 12 AT&T Cathy Coughlin 13 Intel - 14 IBM Jon Iwata 15 Dell Karen Quintos 16 Nike - 17 BMW Group Peter Schwarzenbauer 18 Daimler (Mercedes-Benz) Joachim Schmidt 18 Oracle - 20 Bank of America* - 21 Barclays* - 21 Toyota Motor - 23 Nissan Motor Andy Palmer 24 Honda Motor Mike Accavitti 25 Coca-Cola Joseph Tripodi

Companies that are tied with the same Net Influence Score

*


Rank Brand Influential CMO 26 Citigroup - 27 Vodafone - 28 BP Iain Conn 29 Visa - 30 Boeing Michael Bair 31 Cisco Systems - 32 GE Beth Comstock 33 HSBC Holdings - 34 Qualcomm Anand Chandrasekher 35 UBS - 36 Deutsche Bank - 37 Royal Bank of Scotland - 38 Goldman Sachs Group* - 38 SAP* Jonathan Becher 40 Wells Fargo Jamie Moldafsky 41 Fannie Mae - 42 Tesco* Matt Atkinson 42 Porsche* Bernhard Maier 44 eBay Richelle Parham 45 Volkswagen Group Christian Klingler 46 UPS Alan Gershenhorn 47 Morgan Stanley - 48 PepsiCo Simon Lowden 49 China Mobile - 50 Hyundai Steve Shannon

12 – Influential CMOs from the next 25 most influential companies [26-50]

5 – CMOs who are the most influential marketers in their company [26-50]

18

See page 53 for analysis on the top 50 most influential companies.

Companies where the CMO is the top marketer Companies that are tied with the same Net Influence Score

*

CMO Influence is More Prevalent Among the Top 25 Most Influential Companies [25-50]


Appendix A Top 66 Most Influential Marketing

Executive Profiles

19

These influence scorecards rank the CMOs in overall influence and in influence on their company among other employees. The profiles also reveal the CMOs’ most “actioned” opinions and the key themes from their opinions. In this

report, we have defined “CMO” as the highest-ranking marketing executive within the company.


”

”

Most “actioned” opinion: iPhone 5s is the most forward-thinking smartphone in the world, delivering desktop class architecture in the palm of your hand. – via iPhone 5 launch event

Younghee Lee is:

Most “actioned” opinion: With GALAXY Gear and GALAXY Note 3, we want to deliver both an extremely innovative mobile experience and an opportunity for self-expression. – via New York Fashion Week

iPhone Mobile

Fitness Application

Phil Schiller’s Top Topics

Phil Schiller is: #1 most influential CMO #3 most influential on APPLE

#2 most influential CMO #3 most influential on SAMSUNG

Android Wearable Devices

Mobile

Younghee Lee’s Top Topics

Andy Palmer

PHIL SCHILLER

Apple

YOUNGHEE LEE

Samsung

“

“

The most “actioned” opinions are the influential opinions that resonate the most, garner the most reaction and are published or referenced frequently across networks or media.

20


”Andy Palmer is:

Most “actioned” opinion: Nissan Motor Co. pledges that we will be ready to bring multiple affordable, energy efficient, fully autonomous-driving vehicles to the market by 2020. – via Nissan 360 Worldwide Media event

#3 most influential CMO #2 most influential on NISSAN

Autonomous Drive Car Technology

Andy Palmer’s Top Topics

“ANDY PALMER

Nissan

21

JIM FARLEY

Ford

”Most “actioned” opinion: Digital really begs for an ‘always on’ content factory that's producing content all the time that's relevant to the news cycle. – via Interview with Automotive News Lincoln

Social Media

Jim Farley’s Top Topics

Jim Farley is: #4 most influential CMO #4 most influential on FORD

“



TAMI RELLER

Microsoft

Tami Reller is: #5 most influential CMO #7 most influential on MICROSOFT

”Most “actioned” opinion: Tami Reller, the executive vice president for Microsoft in charge of Windows, said that Microsoft were ‘fans of the (tablet) category.’ – via Intel Developer Forum

“Windows Tablets

Tami Reller’s Top Topics

Nikesh Arora is: #6 most influential CMO #12 most influential on GOOGLE

YouTube Google Enterprise

Nikesh Arora’s Top Topics

22

”Most “actioned” opinion: Turning our attention to brand marketers, this is a very important area for us where we continue to invest broadly. – via Q2 Investor Earnings Call

“


NIKESH ARORA

Google


MARTINE REARDON

Macy’s

Martine Reardon is: #7 most influential CMO #1 most influential on MACY’S

”Most “actioned” opinion: As an omnichannel retailer, we strive to provide a seamless experience for customers who shop with us in-store, online or via mobile devices. – via MediaPost

“Activewear

Mobile Marketing

Martine Reardon’s Top Topics

Alan Batey is: #8 most influential CMO #10 most influential on GENERAL MOTORS

Chevrolet Regional

Automotive Markets

Alan Batey’s Top Topics

23

”Most “actioned” opinion: Now is the perfect time to unite the [Chevrolet] brand behind a single vision and communications platform. – via Gulf News.com

“


ALAN BATEY

GENERAL MOTORS


ANAND CHANDRASEKHER

Qualcomm

Anand Chandrasekher is: #9 most influential CMO #1 most influential on QUALCOMM

”Most “actioned” opinion: We hope this arrangement [Formula E Holdings] will leverage mobile technology to enhance the fan experience and impact the global movement toward more sustainable living. – via The Wall Street Journal

“ Processors Automotive Technology Microsoft

Anand Chandrasekher’s Top Topics

Michael Sprague is: #10 most influential CMO #2 most influential on KIA

J.D. Power APEAL Kia Optima

Michael Sprague’s Top Topics

24

”Most “actioned” opinion: Kia understands that a conscious dedication to sustainability is crucial for not only the continued success of our organization, but also the health and happiness of our customers and the communities we call home. – via MarketWatch

“


MICHAEL SPRAGUE

Kia


PATRICE BULA

Nestlé

Patrice Bula is: #12 most influential CMO #2 most influential on NESTLÉ

”Most “actioned” opinion: KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement. – via MarketingWeek

“Android Mobile

Patrice Bula’s Top Topics

Joachim Schmidt is: #11 most influential CMO #12 most influential on DAIMLER

Baby Benz Premium

Automotive Market

Joachim Schmidt’s Top Topics

”Most “actioned” opinion: The new S-Class was received enthusiastically in the market and perfectly lives up to its role as a representative of the power of innovation of Mercedes-Benz. – via Edmund.com

“JOACHIM SCHMIDT

Daimler

25



Mike Accavitti is: #13 most influential CMO #11 most influential on HONDA

Hybrid Media Sponsorship

Mike Accavitti’s Top Topics

”Most “actioned” opinion: Even before it hits showrooms this fall, the Accord Hybrid is already surpassing the competition and claiming segment leadership. – via Newsday

“MIKE ACCAVITTI

Honda Motor

26


HELENA FOULKES

CVS

Helena Foulkes is: #14 most influential CMO #3 most influential on CVS

”Most “actioned” opinion: To the extent that 25 million more Americans get insurance and they will fill their prescriptions, that is certainly a good thing for our company. – via The Washington Post

“Prescriptions

Insurance Smart TVs

Helena Foulkes’ Top Topics



Jerome Stoll is: #15 most influential CMO # 1 most influential on RENAULT

Regional Automotive Markets

Jerome Stoll’s Top Topics

”Most “actioned” opinion: Renault is targeting 55-60 percent of sales outside Europe as part of the second tranche of its strategic plan, which it will present early next year. – via Reuters

“JEROME STOLL

Renault

IAIN CONN

British Petroleum

Iain Conn is: #16 most influential CMO # 6 most influential on BP

”Most “actioned” opinion: The new 250,000-barrel-a-day coker will come online in the middle of the fourth quarter. – via Bloomberg “

Syncrude Oil

Iain Conn’s Top Topics



Steve Shannon is: #17 most influential CMO #9 most influential on HYUNDAI

Super Bowl Media Sponsorship

Steve Shannon’s Top Topics

”Most “actioned” opinion: The Super Bowl is the ultimate stage for showcasing the Hyundai brand and our vehicles. – via AdAge “

STEVE SHANNON

Hyundai

JEREMY BURTON

EMC

Jeremy Burton is: #18 most influential CMO #3 most influential on EMC

”Most “actioned” opinion: Customers will be able to get a complete system within 48 hours for storage of files, databases or the Web. – via Bloomberg

“VMware

Cloud Computing

Jeremy Burton’s Top Topics



Jonathan Becher is: #19 most influential CMO #7 most influential on SAP

E-Commerce Branding

Jonathan Becher’s Top Topics

”Most “actioned” opinion: SAP CMO Jonathan Becher often talks about the art of storytelling as a way to humanize the brand for any business. – via SAP Community Network

“JONATHAN BECHER

SAP

TIM MAPES

Delta

Tim Mapes is: #20 most influential CMO #3 most influential on DELTA

”Most “actioned” opinion: Our new Smart Travel Pack is a great way for SkyMiles members and their companions to enjoy the additional services while making the most of their budgets. – via 4-traders.com

“Budget Travelers

Tim Mapes’ Top Topics



Jeffrey Hirsch is: #21 most influential CMO #5 most influential on TIME WARNER CABLE

World Cup

Jeffrey Hirsch’s Top Topics

”Most “actioned” opinion: What I love about this campaign is that while it is carved out of multicultural insights, it has a very broad appeal and can be extended into other markets. – via Hispanic TV Update

“JEFFREY HIRSCH

Time Warner Cable

JOHN HAYES

American Express

John Hayes is: #22 most influential CMO #1 most influential on AMEICAN EXPRESS

”Most “actioned” opinion: We concluded that Time Inc. is the ideal partner to continue the (AMEX Publishing) group's tradition of excellence, and we expect to work closely with them on a range of marketing initiatives in the future. – via Market Watch

“American Express

Publishing Acquisition

John Hayes’ Top Topics



Neil Golden is: #23 most influential CMO #3 most influential on MCDONALD’S

Dollar Menu Retiring Executives

Neil Golden’s Top Topics

”Most “actioned” opinion: While no official changes have been made to our current Dollar Menu, we continue to evaluate and test the best value options. – via USA Today

“NEIL GOLDEN

McDonald's

PAUL CHIBE

Anheuser-Busch

Paul Chibe is: #24 most influential CMO #3 most influential on ANHEUSER-BUSCH

”Most “actioned” opinion: We set our sights on the game nearly a year in advance to ensure we're putting out the best ads possible. – via USA Today

“Super Bowl

Media Sponsorships

Paul Chibe’s Top Topics



Marc Speichert is: #25 most influential CMO #4 most influential on L’OREAL

Analytics Digital Marketing

Marc Speichert’s Top Topics

”Most “actioned” opinion: L’Oréal has more conversations about the mix of online and offline data and how that’s impacting products and services. – via AdExchanger

“MARC SPEICHERT

L'Oréal

JIM BERRA

Carnival

Jim Berra is: #26 most influential CMO #3 most influential on CARNIVAL

”Most “actioned” opinion: For more than 41 years, Carnival has been creating the backdrop for lasting vacation memories for more than 60 million guests and we know there is no one more qualified than them to tell the authentic story of what a Carnival cruise is truly like. – via AdAge

“Cruise

Vacations

Jim Berra’s Top Topics



Bernhard Maier is: #27 most influential CMO #5 most influential on PORSCHE

Luxury Auto Market

Bernhard Maier’s Top Topics

”Most “actioned” opinion: Korea is a strong market in Asia with enthusiastic sports car fans and solid sales along all Porsche models. – via KoreaHerald “

BERNHARD MAIER

Porsche

JOHN BOYNTON

Rogers

John Boynton is: #28 most influential CMO #4 most influential on ROGERS

”Most “actioned” opinion: A surge in data consumption means Canadians are looking for ways to more easily manage and share data with friends and family across different devices. – via The Wall Street Journal

“Mobile Phone

Consumer Data Usage

John Boynton’s Top Topics



Jamie Moldafsky is: #29 most influential CMO #14 most influential on WELLS FARGO

Digital Marketing Branding

Jamie Moldafsky’s Top Topics

”Most “actioned” opinion: A lot of the product innovation is going to happen in the white space that's between products or channels, and our corporate marketing group sees all that. – via AdAge

“JAMIE MOLDAFSKY

Wells Fargo

KHALED ELKHOULY

Etisalat

Khaled ElKhouly is: #30 most influential CMO #2 most influential on ETISALAT

”Most “actioned” opinion: Social networking applications are very popular in the UAE, particularly among young people. – via TradeArabia.com “

Customer Satisfaction

Mobile Phone

Khaled ElKhouly’s Top Topics



Alain Visser is: #31 most influential CMO #6 most influential on VOLVO

Automotive Design Electric Vehicle

Alain Visser’s Top Topics

”Most “actioned” opinion: This, together with our own studies of people's views of Volvo Cars, becomes a valuable base for our design development.

– via AutoBlog

“ALAIN VISSER

Volvo

MICHAEL ZUNA

Aflac

Michael Zuna is: #32 most influential CMO #2 most influential on AFLAC

”Most “actioned” opinion: As the diverse Hispanic market continues to grow, we want to remind all Spanish speaking consumers about the peace of mind that Aflac policies can help provide. – via MarketWatch

“Aflac Goose

Branding

Michael Zuna’s Top Topics



Simon Lowden is: #33 most influential CMO #1 most influential on PEPSICO

Super Bowl San Francisco

49ers

Simon Lowden’s Top Topics

”Most “actioned” opinion: This gives us a whole season to get behind [the Superbowl…] Time is always our friend. The more time we have, the more fun we can have. – via USA Today

“SIMON LOWDEN

PepsiCo

CHRISTA CARONE

Xerox

Christa Carone is: #34 most influential CMO #4 most influential on XEROX

”Most “actioned” opinion: We need a stronger appetite for experimentation and for potential waste. – at Financial Times Future of Marketing Summit

“B2B Marketing

Digital Marketing

Christa Carone’s Top Topics



Vinoo Vijay is: #35 most influential CMO #4 most influential on TD BANK

Customer Service

Vinoo Vijay’s Top Topics

”Most “actioned” opinion: We are always proud when we are recognized for our focus on the customer. Human-centric banking is what we are all about. – via Fox Business

“VINOO VIJAY

TD Bank

CAMILLE LEE

Novo Nordisk

Camille Lee is: #36 most influential CMO #5 most influential on NOVO NORDISK

”Most “actioned” opinion: The U.S. approval of NovoPen Echo® represents a significant milestone in insulin delivery, especially for children with diabetes and their caregivers. – via Diabetes In Control.com

“Diabetes

Camille Lee’s Top Topics



Beth Comstock is: #37 most influential CMO #12 most influential on GE

Advanced Manufacturing

Internet of Things

Beth Comstock’s Top Topics

”Most “actioned” opinion: With this diffusion of sensors […] a company can assemble data so much more accurately to ’observe performance, predict performance and change performance’ so there is ‘no unplanned downtime.’ – via New York Times

“BETH COMSTOCK

GE

JENNIFER POWELL

U.S. Bancorp

Jennifer Powell is: #38 most influential CMO #8 most influential on U.S. BANCORP

”Most “actioned” opinion: Our goal was to find a creative agency that not only understands the multicultural market, but also understands the ever-changing identity of our customers today. – via MarketWatch

“Creative Agency Digital Marketing

Jennifer Powell’s Top Topics



Peter Schwarzenbauer is: #39 most influential CMO #8 most influential on BMW

Luxury Auto Market Branding

Peter Schwarzenbauer’s Top Topics

”Most “actioned” opinion: We have to be very careful how we develop the product portfolio and the MINI brand. – via Amonline

“PETER

SCHWARZENBAUER

BMW

MARC PRITCHARD

P&G

Marc Pritchard is: #40 most influential CMO #6 most influential on P&G

”Most “actioned” opinion: At P&G, we innovate to make everyday life better, so providing our water purification technology to help save lives is the highest expression of who we are. – via Examiner.com

“Sustainability

Digital Marketing

Marc Pritchard’s Top Topics


Earned Media Marketing

40


Jeff Charney is: #41 most influential CMO #3 most influential on PROGRESSIVE

Flo Brand Messaging

Jeff Charney’s Top Topics

”Most “actioned” opinion: Making progress is about continuously sweating the details and bringing an idea to life slowly, iteration after iteration. – via The Wall Street Journal

“JEFF CHARNEY

Progressive

JEFF JONES

Target

Jeff Jones is: #42 most influential CMO #9 most influential on TARGET

”“

Jeff Jones’ Top Topics

Most “actioned” opinion: We have been a brand defined by advertising, but the days of curating and telling a consumer what we think is best are declining. – via PRWeek


Digital Marketing Women in Business

41


Dario Spina is: #43 most influential CMO #3 most influential on VIACOM

Social Marketing Twitter Ads

Dario Spina’s Top Topics

”Most “actioned” opinion: Twitter affords a way to create inventory opportunities around unscripted moments that go viral, he observed. – via Navitation Partners LLC

“DARIO SPINA

Viacom

KAREN QUINTOS

Dell

Karen Quintos is: #44 most influential CMO #14 most influential on DELL

”“

Karen Quintos’ Top Topics

Most “actioned” opinion: Excited to join @levoleague #officehours w/ @KarenDellCMO – via Twitter


FIFA Sports Sponsorship

42


Matt Atkinson is: #45 most influential CMO #4 most influential on TESCO

Retail Tablets

Matt Atkinson’s Top Topics

”Most “actioned” opinion: But Matt Atkinson, Tesco's chief marketing officer, told me that his product would definitely be commercially viable. – via Interview with BBC

“MATT ATKINSON

Tesco

JOSEPH TRIPODI

Coca-Cola

Joseph Tripodi is: #46 most influential CMO #13 most influential on COCA-COLA

”“

Joseph Tripodi’s Top Topics

Most “actioned” opinion: Coca-Cola shares the passion that fans have for football around the world and through our partnership with FIFA we champion the power of football to bring the world together. – via FIFA.com


Regional Automotive Markets

43


Keith Weed is: #47 most influential CMO #11 most influential on UNILEVER

Emerging Markets Digital Marketing

Keith Weed’s Top Topics

”Most “actioned” opinion: ’Over half our turnover comes from emerging markets… Mobile provides a direct means of engagement with almost every consumer in those countries, and it is therefore absolutely critical for our brands’ growth.’ – via Campaign Magazine

“KEITH WEED

Unilever

CHRISTIAN KLINGLER

Volkswagen Group

Christian Klingler is: #48 most influential CMO #8 most influential on VOLKSWAGEN GROUP

”“

Christian Klingler’s Top Topics

Most “actioned” opinion: Christian Klingler […] said that in Europe ‘we believe things could be stabilizing in the next few months,’ but he cautioned that sales were "stabilizing at a low level. – via ABCNews


Air Travel

44


Judy Hu is: #49 most influential CMO #12 most influential on BANK OF NY MELLON

Ad Agency

Judy Hu’s Top Topics

”Most “actioned” opinion: Commenting on the appointment, Judy Hu, Chief Marketing Officer, BNY Mellon, said: ‘TBWA showed us stand-out strategic direction and great creative, as well as a truly collaborative global approach.’ – via 4Traders

“JUDY HU

Bank of NY Mellon

REINHOLD HUBER

Lufthansa

Reinhold Huber’s: #50 most influential CMO #8 most influential on LUFTHANSA

”“

Reinhold Huber’s Top Topics

Most “actioned” opinion: This revolutionary system offers our passengers a wide range of new entertainment and information services. – via Di-ve.com


Mobile Phone

45


Johan Buse is: #51 most influential CMO #5 most influential on SINGTEL

Social Media Mobile Phone

Johan Buse’s Top Topics

”Most “actioned” opinion: Many of our prepaid mobile customers today are active on social media and have embraced web-based apps to communicate and organise their lives. – via e27

“JOHAN BUSE

SingTel

MICHAEL HAGSPIHL

Deutsche Telekom

Michael Hagspihl is: #52 most influential CMO #3 most influential on DEUTSCHE TELEKOM

”“

Michael Hagspihl’s Top Topics

Most “actioned” opinion: Deutsche Telekom counts on partnerships to promote innovation. – via 4Traders


Financial Technology

46


Graham Atkinson is: #53 most influential CMO #12 most influential on WALGREENS

Marketing Campaign

Graham Atkinson’s Top Topics

”Most “actioned” opinion: For instance, we had developed two years ago a regional program called Walk With Walgreens, for employees, which inspired a national campaign. – via Retail Wire

“GRAHAM ATKINSON

Walgreens

KIM SHARAN

Ameriprise

Kim Sharan is: #54 most influential CMO #5 most influential on AMERIPRISE

”“

Kim Sharan’s Top Topics

Most “actioned” opinion: Knowing your audience is something that not all advisors do as well as they can, given the technology available to them. – via OnWallStreet


Alternative Fuel Aviation

47


Alan Gershenhorn is: #55 most influential CMO #10 most influential on UPS

B2B Operation Logistics

Alan Gershenhorn’s Top Topics

”Most “actioned” opinion: Alan Gershenhorn […] talked about how they leverage the company's unrivaled knowledge of supply chain and logistics to make personalized strategy recommendations to business customers. – via Business 2 Community

“ALAN GERSHENHORN

UPS

MIKE BAIR

Boeing

Mike Bair is: #56 most influential CMO #13 most influential on BOEING

”“

Mike Bair’s Top Topics

Most “actioned” opinion: Mike Bair […] said in a statement the new center will help speed up commercialization of aviation biofuel. – via SeattleTimes


Affordability Mobile Phone

48


Jon Iwata is: #57 most influential CMO #17 most influential on IBM

Big Data Analytics Enterprise Technology

Jon Iwata’s Top Topics

”Most “actioned” opinion: [Jon Iwata was] very impressed by the degree to which these leading companies leverage big data analytics to create quantifiable business results. – via MarketWatch

“JON IWATA

IBM

BRIAN GOULDIE

MTN Group

Brian Gouldie is: #58 most influential CMO #7 most influential on MTN GROUP

”“

Brian Gouldie’s Top Topics

Most “actioned” opinion: We understand that these are financially strenuous times and it is of importance that we boldly bring products that seek to address customers’ needs for affordable value. – via HeraldOnline


Insurance

49


Cathy Coughlin is: #59 most influential CMO #9 most influential on AT&T

Social Awareness

Cathy Coughlin’s Top Topics

”Most “actioned” opinion: Coughlin is leading the charge for It Can Wait, which aims to make texting and driving as socially unacceptable as drinking and driving. – via Phys.org

“CATHY COUGHLIN

AT&T

ROBERT MEAD

Aetna

Robert Mead is: #60 most influential CMO #8 most influential on AETNA

”“

Robert Mead’s Top Topics

Most “actioned” opinion: We believe that the health care system is desperately in need of improvement. – via New York Times


Analytics Mobile Phone

50


Henry Gomez is: #61 influential CMO #7 most influential on HP

HP Leadership

Henry Gomez’s Top Topics

”Most “actioned” opinion: Honored to now lead marketing as well as communications at HP. Look forward to working more closely w great creative marketers. – via Twitter

“Henry Gomez

HP

KEN DIXON

Verizon

Ken Dixon is: #62 most influential CMO #6 most influential on VERIZON

”“

Ken Dixon’s Top Topics

Most “actioned” opinion: Ken Dixon […] said Verizon uses a customer's purchasing history to create specific product recommendations or advise a customer that it might be time to upgrade his or her software to receive all the latest and greatest benefits. – via CRM Guru


Women's Prize

51

The most “actioned” opinions are the influential opinions that resonate the most, garner the most reaction and are published or referenced most frequently across networks or media.

Mark Addicks is: #63 influential CMO #6 most influential on GENERAL MILLS

Marketing Campaign

Mark Addicks’ Top Topics

”Most “actioned” opinion: Thanks @MarkAddicks, SVP and CMO, General Mills for an inspiring presentation @3M – via Twitter “

MARK ADDICKS

General Mills

Syl Saller

Diageo

Syl Saller is: #64 most influential CMO #12 most influential on DIAGEO

”“

Syl Saller’s Top Topics

Most “actioned” opinion: The prize has really established itself within the world of literary culture as a wonderful platform for female talent and with this partnership we are committed to celebrating spirited women and their stories, which inspire and enrich lives around the world. – via The Bookseller


Content Marketing

52

The most “actioned” opinions are the influential opinions that resonate the most, garner the most reaction and are published or referenced most frequently across networks or media.

Richelle Parham is: #65 influential CMO #10 most influential on EBAY

B2C Marketing

Richelle Parham’s Top Topics

”Most “actioned” opinion: In designing the Feed, we mapped out the customer’s journey toward a purchase, from the moment he’s aware of a product to how he researches it and then decides to buy it. – via The Social Media Monthly

“Richelle Parham

eBay

MARK BUCKMAN

Telstra

Mark Buckman is: #66 most influential CMO #17 most influential on TELSTRA

”“

Mark Buckman’s Top Topics

Most “actioned” opinion: Telstra CMO Mark Buckman recently spoke about the need for brands to move to a 'newsroom' model in order to push our ‘smaller packages of content more often.’ – via AdNews


Appendix B Influence Analysis on the Top 50 Most

Influential Companies

To identify who the influencers are for the most influential companies, Appinions created a topic for each company. Companies with the highest Net Influence Score were selected for further analysis. The following section highlights the leading CMOs and other influential marketers on each company as well as the top 10 internal and external influencers

on the company.

53


Top Internal Influencers on Google Top External influencers on Google

Rank Influencer Title Rank Influencer Title

1 Eric Schmidt Executive Chairman, Google 1 Hugo Barra Former VP, Android Product Management, Google

2 Larry Page Co-founder & CEO, Google 2 Elon Musk CEO, Tesla

3 Sundar Pichai SVP, Android, Chrome & Apps, Google 3 Joaquín Almunia EU Competition Commissioner

4 Matt Cutts Lead, Webspam Team, Google 4 Tim Cook CEO, Apple

5 Sergey Brin Co-Founder, Google 5 Marissa Mayer CEO, Yahoo

6 Arthur Levinson Chairman, Genentech, CEO, Calico, a Google Venture 6 Steve Kondik Founder, CyanogenMod

7 Seth Sternberg Product Management Director, Google+ 7 Brian Blau Research Director, Gartner

8 Sandeep Menon Director of Marketing, Google India 8 Zeus Kerravala Founder & Principal Analyst, ZK Research

9 John Mueller Senior Webmaster Trends Analyst, Google Switzerland 9 Stephen Elop EVP, Mobile Division (Nokia), Microsoft

10 Rob Shilkin Director, Global Communications & Public Affairs, Google 10 Benedict Evans Independent Technology Analyst

z Non-CMO Marketers

Company Influence Rank #1


Top Internal Influencers on Apple Top External influencers on Apple


1 Tim Cook CEO, Apple 1 Carl Icahn CEO, Icahn Enterprises

2 Steve Jobs Former CEO, Apple (deceased 2011) 2 Gene Munster Managing Director, Piper Jaffray

3 Phil Schiller SVP, Worldwide Marketing, Apple 3 Ming Chi Kuo Analyst, KGI Securities

4 Jony Ive Lead Designer, Apple 4 Denise Cote Senior US Federal Judge, Southern District of New York

5 Greg Joswiak VP, iPhone & iOS Product Marketing, Apple 5 Brian White Analyst, Cantor Fitzgerald & Co.

6 Dan Riccio SVP, Hardware Engineering, Apple 6 Jack Gold Principal Analyst, J. Gold Associates

7 Steve Wozniak Co-founder, Apple 7 Peter Misek Managing Director, Jefferies LLC

8 Amy Bessette Corporate Communications, Apple 8 Brian Marshall Analyst, International Strategy and Investment Group

9 Kristin Huguet Manager, Corporate Communications, Apple 9 Tim Bajarin Analyst, Creative Strategies

10 Arthur Levinson Chairman, Apple 10 Glen Yeung Analyst, Citi Group

Non-CMO Marketers CMO



Top Internal Influencers on Microsoft Top External influencers on Microsoft


1 Bill Gates Chairman, Microsoft 1 Aaron Levie CEO, Box

2 Stephen Elop EVP, Mobile Division (Nokia), Microsoft 2 Jeffrey Ubben CEO, ValueAct

3 Brad Smith EVP & General Counsel, Microsoft 3 Rick Sherlund Analyst, Nomura Securities

4 Phil Spencer VP, Microsoft 4 Jack Gold Principal Analyst, J. Gold Associates

5 Yusuf Mehdi CVP, Marketing & Strategy, Interactive Entertainment Division, Microsoft 5 Roger Kay Analyst, Endpoint Technologies

Associates

6 Kevin Turner COO, Microsoft 6 Jan Dawson Chief Telecoms Analyst, Ovum

7 Mukund Mohan Director, Microsoft Ventures 7 Roger Entner Telecoms Analyst, Recon Analytics

8 Tami Reller CMO, Windows, Microsoft 8 Michael Turits Analyst, Raymond James

9 Mark Gillett Corporate VP, Skype, Microsoft 9 Van Baker Mobile Device Analyst, Gartner

10 Brandon LeBlanc Senior Marketing Communications Manager, Microsoft 10 Yun Kim Analyst, Janney Capital Markets




Top Internal Influencers on Samsung Top External influencers on Samsung


1 Shin Jong-kyun CEO, IT & Mobile Communication, Samsung Electronics 1 Kazuto Tsubouchi CFO, DoCoMo

2 Pranav Mistry Director, Research, Samsung 2 Angela Mclyntyre Research Director, Gartner

3 Young Hee Lee EVP, Global Marketing, IT & Mobile, Samsung Electronics 3 Mark Newman Analyst, Sanford Bernstein

4 Tyler McGee VP, Telecommunications, Samsung 4 Katy Huberty VP, Morgan Stanley

5 Greg Lee President, Samsung Telecommunications America 5 Sundar Pichai SVP, Google Chrome

6 Boo-Keun Yoon President, Consumer Electronics, Samsung Electronics 6 Hugo Barra Ex-VP, Android Product Management,

Google

7 Kim Young-sung Head of Fixed Income, Samsung Asset Management Co. 7 Chris Green Principal Technology Analyst, Davies

Muphy Group

8 Michael Zoeller Director, Marketing, TV & Audiovisual, Samsung Europe 8 Lucy Koh United States District Judge, Northern

District of California

9 Marco Vocale Head of Corporate Marketing, Samsung Gulf Electronics 9 Jung Dong Joon Patent Lawyer, Intellectual Property

10 Taehoon Kim VP, System LSI Marketing, Samsung Electronics 10 Alexander Wang Fashion Designer




Top Internal Influencers on Ford Top External influencers on Ford


1 Stephen Odell CEO, Ford Europe 1 Jim Cramer Host, Mad Money

2 Alan Mulally CEO, Ford 2 Carlos Ghosn CEO, Nissan

3 Joe Hinrichs President, Ford Americas 3 Dan Picciotto Corporate Ratings Analyst, Standard & Poor

4 Jim Farley EVP, Global Marketing, Sales & Services, Ford 4 Alan Baum Independent Auto Analyst

5 Henry Ford Founder, Ford (deceased 1947) 5 Mark Winterbottom V8 Supercar Driver

6 Ellen Hughes Cromwick Chief Economist, Ford 6 Carlos Ravares COO, Renault

7 Bob Shanks CFO, Ford 7 Alec Gutierrez Senior Market Analyst, Kelley Blue Book

8 Roelant de Waard VP, Marketing, Sales and Service, Ford Europe 8 Kevin Rudd Prime Minister, Australia

9 Barb Samardzich VP, Product Development, Ford Europe 9 Don Chalmers Owner, Ford & Lincoln Car Dealerships

10 Gunnar Herrmann VP, Quality, Ford Europe 10 Dan Akerson Chairman & CEO, General Motors




Top Internal Influencers on Disney Top External influencers on Disney


1 Jay Rasulo Senior Executive VP & CFO, Disney 1 Miley Cyrus Entertainer, Former Disney Star

2 Thomas Smith Social Media Director, Disney Parks 2 Holly Madison Former Playboy Model

3 Bob Iger CEO, Disney 3 Liam Hemsworth Actor

4 Alan Horn Chairman, Walt Disney Studios 4 Sharon Osbourne Television Host, Author

5 Peter Lopez System Architect, Disney Interactive 5 Brooke Shields Actress, “Hannah Montana”

6 Erin Glover Manager, Social Media and Print, Disneyland Resort 6 Randy Moore Director, Escape From Tomorrow

7 David Preschlack EVP, Affiliate Sales and Marketing, Disney and ESPN Networks 7 Selena Gomez Entertainer, Former Disney Star

8 Shikha Kapur Executive Director, Marketing, Disney UTV 8 Charles Ergen Chairman, Dish Network

9 Bill Roper VP & GM, Product Development, Disney Interactive 9 Vanessa Hudgens Entertainer, Former Disney Star

10 Kathleen Kennedy Co-chair, Lucasfilm 10 Michael Eisner Former CEO, Disney

Non-CMO Marketers



Top Internal Influencers on CBS Top External influencers on CBS


1 Charlie Rose TV Host, CBS 1 Bashar al-Assad President, Syria

2 Leslie Moonves CEO, CBS 2 Barack Obama President, The United States

3 Jason La Canfora NFL Insider, CBS Sports 3 Neil Patrick Harris Actor, “How I met Your Mother”

4 Jon LaPook Chief Medical Correspondent, CBS News 4 Bob Newhart Actor, “The Big Bang Theory”

5 Jon Heyman MLB Insider, CBS Sports 5 Timothy Dolan Cardinal, President, U.S. Conference of Catholic Bishops

6 Clarissa Ward Correspondent, CBS News 6 Robert Kraft Owner, New England Patriots

7 Bob Orr Correspondent, CBS News 7 Lawrence Pintak Dean, Edward R. Murrow College of Communications

8 Bruce Feldman Columnist & Commentator, CBS Sports 8 James Patterson Author

9 Tracy Wolfson Reporter, CBS Sports 9 Tiger Woods Professional Golfer

10 Julie Chen Host, “Big Brother” 10 Vladimir Putin President, Russia



Top Internal Influencers on GM Top External influencers on GM


1 Dan Akerson CEO, General Motors 1 Jim Flaherty Minister of Finance, Canada

2 Doug Parks VP, Global Product Programs, General Motors 2 Dan Picciotto Primary Credit Analyst on GM and

Ford, S&P

3 Kurt McNeil VP, US Sales Operations, General Motors 3 Michelle Krebs Analyst, Edmunds.com

4 Dan Ammann CFO, General Motors 4 Hisham Fahmy Executive Director, American Chamber of Commerce in Egypt

5 John Schwegman

Executive Director, U.S. Truck Product & Pricing, General Motors 5 Bob Lutz Former Vice Chairman, GM

6 Mark Reuss President, General Motors North America 6 Carlos Tavares Former COO, Renault

7 Mike Devereux Chairman & Managing Director, General Motors Holden 7 Karl Brauer Senior Analyst, Kelley Blue Book

8 John Stadwick President, Middle East Operations, General Motors 8 Jerry Dias National President, Unifor

9 P Balendran VP, General Motors India 9 Mark Hogan Member, Board of Directors, Toyota

10 Alan Batey SVP, Global, Chevrolet; U.S. Sales, Service, & Marketing, Chevrolet, Buick & GMC, General Motors

10 Shai Agassi Founder, Better Place

CMO



Top Internal Influencers on Verizon Top External Influencers on Verizon


1 Lowell McAdam CEO, Verizon Communications 1 Vittorio Colao CEO, Vodafone

2 John Stratton President, Verizon Enterprise Solutions 2 Diana Allmendinger Director, Fitch Solutions

3 Helgi Walker Lead Counsel, Verizon Communications 3 Edward

Snowden Former Contractor for the National Security Agency (NSA)

4 Fran Shammo CFO, Verizon Communications 4 James Moore Industry Minister, Canada

5 Jeff Dietel VP, Marketing Operations, Verizon Wireless 5 Robin

Bienenstock Senior Analyst, Bernstein Research

6 Ken Dixon CMO, Verizon Wireless 6 Jonathan Schildkraut Analyst, Evercore Partners

7 Chris Drumgoole SVP, Global Operations, Verizon Terremark 7 Tim Casey Analyst, BMO Capital Markets

8 George Ayres VP, Global Issues, Verizon Telematics 8 Dvai Ghose Analyst, Canaccord Genuity

9 Jerry Fountain Regional President, Verizon Wireless 9 Jason Mackenzie

President, Global Sales & Marketing, HTC Corporations

10 Bill Kula Director, Media Relations, Verizon 10 Simon Weeden Analyst, Citigroup




Top Internal Influencers on Wal-Mart Top External influencers on Wal-Mart


1 Steven Restivo Senior Director, Communications, Wal-Mart 1 Vincent Gray Mayor, Washington D.C.

2 Bill Simon CEO, Wal-Mart U.S. 2 Ryan Mahoney Board President, CAIR New York

3 Scott McCall SVP, Toys & Seasonal, Wal-Mart 3 Michael Swartz Analyst, Sun Trust Bank

4 Kory Lundberg Director, National Media Relations, Wal-Mart 4 Brian Yarbrough Analyst, Edward Jones & Co.

5 Brooke Buchanan

Senior Director, Corporate Communications, Wal-Mart 5 Jason

Hennessey Founder, EverSpark Interactive

6 Steve Bratspies

EVP, General Merchandise, Wal-Mart U.S 6 Lucas Handy Former Wal-Mart Employee

7 Chris Schraeder

Senior Manager, Sustainability Communications, Wal-Mart 7 Jeff Immelt Chairman and CEO, General Electric

8 Randy Hargrove

Director, National Media Relations, Wal-Mart 8 Barbara Collins Former Wal-Mart Employee

9 Sarah McKinney

Director, Corporate Communication, Wal-Mart 9 Tytti Kaasinen Senior Engagement Manager, General

Electric

10 Duncan Mac Naughton

Chief Merchandising and Marketing Officer, Walmart U.S. 10 Mike Ullman CEO, J.C. Penney

Non-CMO Marketers



Top Internal Influencers on McDonalds Top External influencers on McDonalds


1 Lisa McComb Director, Global External Communications, McDonald’s 1 Darren Tristano

Restaurant Industry Analyst & Consultant; EVP, Technomic Information Services

2 Don Thompson President and CEO, McDonald’s 2 Richard Adams Former McDonald's Franchisee (now runs a fast-food consulting business)

3 Neil Golden SVP, Chief Marketing Officer, McDonald's U.S. 3 Jonathan Krinsky Chief Technical Market Analyst, Miller

Tabak & Co

4 Kathryn Slater Carter McDonald’s Franchisee 4 Anthony Weiner Politician

5 Heidi Barker VP, Global External Communications, McDonald’s 5 Jack Russo Analyst, Edward Jones & Co

6 Kevin Lim Senior Communications Manager, McDonalds 6 Elaine Kolish VP & Director, CFBAI

7 Daniel Lee Director, Digital Projects McDonald’s APMEA 7 Marty Finn Economic Development Committee

Chair, Schenectady County Legislature

8 April Marks Marketing Director, TDS Restaurants /McDonald’s 8 Erin Downie Tecoma (Australia) resident

9 Rob Jackson Marketing Director, McDonald’s U.S. 9 Tom Kleine VP, JL Sports

10 Joel Yashinsky CMO, McDonald’s Canada 10 Bill Ackman Former CEO, Procter & Gamble




Top Internal Influencers on AT&T Top External Influencers on AT&T


1 Ralph de la Vega President & CEO, Mobility and Consumer Markets, AT&T 1 Jennifer Fritzsche Analyst, Wells Fargo

2 Jeff Bradley SVP, Devices, AT&T Mobility 2 Tim Cook CEO, Apple

3 Brad Burns VP, Media Relations, AT&T 3 Vittorio Colao CEO, Vodafone

4 Mark Siegel Executive Director, Media Relations, AT&T 4 Robin Bienenstock Senior Analyst, Bernstein Research

5 Randall Stephenson Chairman & CEO, AT&T 5 Jonathan

Schildkraut Analyst, Evercore Partner

6 Abhi Ingle VP, Ecosystem & Innovation, AT&T Services 6 Masayoshi Son CEO, SoftBank

7 J Michael Schweder President, AT&T Mid Atlantic 7 Arun Sarin Senior Adviser, KKR; Board of Directors,

Cisco Systems & Safeway

8 Michelle Kuckelman

Executive Director, Integrated Brand Marketing, AT&T 8 Craig Moffett Analyst, Moffett Research LLC

9 Cathy Coughlin Senior Executive Vice President & Global Marketing Officer, AT&T 9 Paul Gallant Analyst, Guggenheim Securities LLC

10 Mel Coker CMO, Home Solutions, AT&T 10 Dan Shey Practice Director, ABI Research




Top Internal Influencers on Intel Top External Influencers on Intel


1 Brian Krzanich CEO, Intel 1 Sundar Pichai SVP, Android & Chrome, Google

2 Renee James President, Intel 2 Nathan Brookwood Chip Industry Analyst, Insight 64

3 Kirk Skaugen SVP, PC Clients, Intel 3 Tami Reller 113 CMO & CFO, Windows Software

4 Diane Bryant SVP & GM, Data Center & Connected Systems Group, Intel 4 Doug Freedman MD Research Analyst, Semiconductor

Sector, RBC Capital Markets

5 Chris Walker Director, Product Planning & Marketing, Pioneer Electronics, Intel 5 Robert Colwell Director, Microsystems Technology,

DARPA; Former Manager, Intel

6 Dave James Senior Engineer, Systems, Intel 6 Gerald Kleyn Director, Platform Engineering, Hyperscale Systems, HP

7 Stephen Smith Vice President, Tablet Platforms, Intel 7 Bernhard Deutsch VP, Product Line Management, Optical Connectivity Solutions, Corning Telecommunications

8 Steve Brown Chief Technology Evangelist, Intel 8 Yong Luo GM, Embedded Computing Product Segment, ADLINK

9 Doug Fisher Corporate Vice President & GM, Software & Services Group, Intel 9 Jim McGregor Founder, TIRIAS Research

10 Genevieve Bell Director / Anthropologist, Interaction & Experience Research Group, Intel 10 John Skipper President, ESPN

Non-CMO Marketers



Top Internal Influencers on IBM Top External Influencers on IBM


1 Doug Shelton Director, Corporate Communications, IBM 1 Bryce Williams Managing Director, Exchange Solutions,

Towers Watson

2 Gaurav Chaudhry Senior WW Product Marketing Manager, IBM 2 Steve Ampleford CEO, Aorta Cloud

3 Ramesh Gopinath Director, IBM Research - India 3 Howard Schultz CEO, Starbucks

4 Craig Hayman General Manager, Industry Soutions, IBM 4 Chris Caldwell President, Concentrix

5 Andrew Stevens Managing Director, IBM Australia and New Zealand 5 Elmar Degenhart CEO, Continental AG

6 Rick Singer VP, Client Executive Marketing, IBM 6 Oscar Yuan VP, Millward Brown

7 Jim Spohrer Director, IBM Global University Relations Program 7 Michael Dell CEO, Dell

8 Marian Lawlor Corporate Citizenship & Corporate Affairs Manager, IBM 8 Warren Buffett CEO, Berkshire Hathaway

9 Anne Altman GM, IBM US Federal Government and Industries 9 Jim Zemlin Executive Director, Linux Foundation

10 Vanitha Narayanan

Managing Director, IBM India Private Limited 10 Campbell

Newman Premier of Queensland (Australia)

Non-CMO Marketers



Top Internal Influencers on Dell Top External Influencers on Dell


1 Michael Dell Chairman of the Board of Directors & CEO, Dell 1 Carl Icahn CEO and Founder, Icahn Enterprises LP

2 Brian Gladden SVP & CFO, Dell 2 Donald Yacktman President, Yacktman Asset Management Co.

3 David Frink Director, Corporate Affairs, Dell 3 Rob Enderle Analyst, Enderle Group

4 Andy Rhodes Executive Director, Precision Workstations, Dell 4 Patrick

Moorehead President, Principal Analyst, Moor Insights and Strategy

5 Nnamdi Orakwue VP, Cloud, Dell 5 Mohamed Hefny Senior Analyst, IDC

6 Jeff Clarke Vice Chairman & President, Global Operations & End User Computing Solutions, Dell

6 Adrian O’Connell Research Director, Gartner

7 Marius Haas President, Enterprise Solutions, Dell 7 Anthony Sabino Law Professor, Peter J. Tobin College of Business

8 Joyce Mullen VP & GM, OEM Solutions, Dell 8 Bill Powers President, University of Texas

9 Philip Davis VP, Enterprise Solutions, Dell Asia-Pacific 9 Brenon Daly Research Director, M&A, 451 Group

10 Peter Marrs Executive Director & GM, End User Computing, Dell Asia-Pacific 10 Gerry McCartney CIO, Purdue University

Non-CMO Marketers



Top Internal Influencers on Nike Top External Influencers on Nike


1 Davide Grasso VP, Global Brand Marketing, Nike 1 Kevin Durant Professional Basketball Player

2 Mark Parker President & CEO, Nike 2 DJ Clark Kent DJ

3 Phil Knight Co-founder & Chairman, Nike 3 Matt Powell Analyst, SportsOneSource

4 Jessica Laird Design Director, Women’s Sportswear, Nike 4 Stefan Janoski Professional Skateboarder

5 Trevor Edwards President, Brand, Nike 5 Jeff Hawkins Senior Associate Athletic Director, Oregon Football Administration & Operations

6 Heidi Burgett Director, Media Relations, Nike 6 Jon Jones Professional MMA Fighter

7 Phil Schiller SVP, Worldwide Marketing, Apple

8 Jim Cramer Host, CNBC's “Mad Money”

9 David Schwab Managing Director, Octagon First Call

10 Tim Cook CEO, Apple

Non-CMO Marketers *Nike has less than 10 internal influencers



Top Internal Influencers on BMW Top External Influencers on BMW


1 Guy Kilfoil GM, Communications & Public Affairs, BMW 1 Tiger Woods Professional Golfer

2 Norbert Reithofer CEO, BMW 2 Zach Johnson Professional Golfer

3 Bernhard Ederer Product Communications Manager, BMW 3 Hadi

Pourmohseni Italian Marble Dealer

4 Herbert Diess Board of Management Member, Development, BMW AG 4 Luke Donald Professional Golfer

5 Philipp von Sahr President, BMW India 5 Jim Furyk Professional Golfer

6 Scott Croaker Product Communications Manager, BMW Australia 6 Hakan

Samuelsson CEO, Volvo

7 Peter Wolf Managing Director, Manufacturing, BMW Thailand 7 Rupert Stadler Chairman, Board of Management, Audi

AG

8 Peter Schwarzenbauer

Global Marketing Chief & Board of Management Member, BMW

8 Philip Harnett Product Manager, Wraith

9 Adrian van Hooydonk SVP, Design, BMW 9 Richard Steinberg CEO, DriveNow USA

10 Gerhard Pils CEO, BMW Malaysia 10 Rory McIlroy Professional Golfer

CMO Non-CMO Marketers



Top Internal Influencers on Daimler Top External Influencers on Daimler


1 Dieter Zetsche CEO, Daimler 1 Christoph Stuermer Analyst, IHS Automotive Frankfurt

2 Thomas Weber Board of Management, Research & Development, Daimler 2 Jessica Caldwell Senior Industry Analyst, Edmunds.com

3 Hubertus Troska Board of Management, Head of Daimler China 3 Norbert Haug Former VP, Mercedes-Benz Motorsport

4 Steve Cannon CEO, Mercedes-Benz USA 4 Jonathan Neale Managing Director, McLaren Formula 1 team

5 Lueder Fromm Director, Global Marketing Communications, Mercedes-Benz Cars 5 Li Shufu Chairman, Zhejiang Geely Holding

Group Co.

6 Eberhard Kern Managing Director & Chief Executive, Mercedes-Benz India 6 Adrian Hallmark Global Brand Director, Jaguar

7 Gorden Wagener Vice President, Design, Daimler AG 7 Michael Xu GM, Volvo dealership

8 Marcus Shantz President, Mercedes Corp. 8 Jürgen Pieper Analyst, Metzler Bank

9 Jochen Hermann Director, Driver-Assistance Systems, Mercedes-Benz 9 David Caldwell Corporate Communications, General

Motors

10 Andreas Renschler

Board of Management, Daimler; Manufacturing & Procurement, Mercedes-Benz Cars & Mercedes-Benz Vans

10 Johan de Nysschen President, Infiniti Motor Company

Non-CMO Marketers



Top Internal Influencers on Oracle Top External Influencers on Oracle


1 Larry Ellison CEO, Oracle 1 Jimmy Spithill Skipper, Oracle Team USA

2 Mark Hurd President, Oracle 2 Aaron Levie CEO, Box.com

3 Laurence Balter Chief Market Strategist, Investment Research, Oracle 3 Daniel Ives Analyst, FBR Capital Markets

4 Loïc le Guisquet EVP, Europe, Middle East & Africa, Oracle 4 Pat Walravens Analyst, JMP Securities LLC

5 Deborah Hellinger Senior Director, Corporate Communications, Oracle 5 Peter Goldmacher Research Analyst and Managing

Director, Cowen & Co.

6 Dirk Kramers Design Executive, Oracle 6 Eric Schmidt Executive Chairman, Google

7 Safra Catz CFO, Oracle 7 Doug Fisher Corporate VP, GM Software Services Group, Intel

8 Grant Simmer General Manager, Oracle 8 Vishal Sikka CTO, Executive Board Member, SAP

9 James Cates VP, Hardware Development, Oracle 9 Vikram Takru Managing Director, FCS

10 Bhaskar Gorti SVP & General Manager, Communications, Oracle 10 Marty Cole Group Chief Executive, Technology,

Accenture

Non-CMO Marketers



Top Internal Influencers on Bank of America Top External Influencers on Bank of America


1 Ethan Harris Co-Head, Global Economics Research, Bank of America Merrill Lynch 1 Kevin Tsujihara CEO, Warner Brothers

2 Michael Hanson Senior U.S. Economist, Bank of America 2 Suzanne Bish Attorney, Stowell & Friedman

3 George McReynolds Broker, Bank of America 3 Jay Rasulo Senior Executive VP & CFO, Disney

4 Chua Hak Bin Director, Global Research, Bank of America 4 Bill Halldin Owner, Halldin Public Relations

5 Lu Ting Chief Greater China Economist, Bank of America 5 Shinzo Abe Prime Minister, Japan

6 Saul Eslake Chief Economist, Australia & New Zealand, Bank of America 6 Barbara Rothstein U.S. District Judge

7 MacNeil Curry Head of Global Technical Strategy, Bank of America 7 Bruce Berkowitz Manager, Fairholme Capital

Management

8 Brian T. Moynihan President & CEO, Bank of America 8 Jed Rakoff U.S. District Judge

9 Michael Widmer Head of Metal Markets Research, Bank of America 9 Charles Noski Chairman, Financial Accounting

Standards Advisory Council

10 Lawrence Grayson SVP, Bank of America 10 Rob Marcus COO, Time Warner Cable



Top Internal Influencers on Barclays Top External Influencers on Barclays


1 Dean Maki Chief U.S. Economist, Barclays 1 Brendan Rodgers

Manager, Liverpool Premier League Club

2 Barry Knapp Managing Director, Head of U.S. Equity Portfolio Strategy, Barclays 2 Adam Scott Professional Golfer

3 Michael Gapen Director, U.S. Economic Research and Global Asset Allocation, Barclays 3 Bob Diamond Former CEO, Barclays

4 John Aiken Financial Services Analyst, Barclays 4 Camilo Villegas Professional Golfer

5 Yuki Sakasai Foreign Exchange Strategist, Barclays 5 Tiger Woods Professional Golfer

6 Antony Jenkins Group CEO, Barclays 6 Saviour Kasukuwere Minister of the Environment, Zimbabwe

7 Jian Chang Director, China Economist, Barclays 7 William Thomas President & CEO, EOG

8 Simon Hayes Chief UK Economist, Barclays 8 Marianne Lake CFO, JPMorgan Chase

9 Sijin Cheng Commodities Analyst, Barclays 9 Matt Shattock President & CEO, Beam, Inc.

10 Eric Gross Credit Strategist, Barclays 10 A.G. Lafley President & CEO, Procter & Gamble



Top Internal Influencers on Toyota Top External Influencers on Toyota


1 Bob Carter SVP, U.S. Operation, Toyota Motor Sales 1 Michael Waltrip Professional Racecar Driver

2 Kiichiro Toyoda Founder, Toyota Motor Company (deceased 1952) 2 Martin Truex Jr Professional Racecar Driver

3 Karl Schlicht EVP, Sales Group, Toyota Europe 3 Rachel Catanach Managing Director, FleishmanHillard, Hong Kong

4 Satoshi Ogiso Managing Officer, Toyota Motor Company 4 Brad Daugherty Co-Owner, JTG Daugherty Racing

5 William D. Fay Group VP & General Manager, Toyota Motor Sales U.S. 5 Tsunekazu

Takeda President, Japanese Olympic Committee

6 Mario Dávila President, Toyota Puerto Rico 6 Ian Macfarlane Industry Minister, Australia

7 Didier Leroy President, Toyota Europe 7 Andy Palmer EVP, Nissan Motor Company

8 Koei Saga Director, Toyota Motor Company 8 Alex Mashilo Chief Negotiator, Numsa Union

9 Javier Moreno Manager, Corporate Communications, Toyota North America 9 Michelle Krebs Senior Analyst, Edmunds.com

10 Ryo Sakai Senior Manager, Corporate Communications, Toyota South Africa 10 Jerry Dias President, Unifor

Non-CMO Marketers



Top Internal Influencers on Nissan Top External Influencers on Nissan


1 Carlos Ghosn Chairman & CEO, Nissan 1 Dieter Zetsche Chairman, Daimler AG

2 Andy Palmer EVP, Nissan Motor Company 2 Elon Musk CEO, Tesla Motors

3 Pierre Loing VP, Product Planning, Nissan Americas 3 Michel Ayat CEO, Arabian Automobiles

4 Fred Diaz Divisional VP, Sales & Marketing, Nissan U.S. 4 Rick Kelly Professional Racecar Driver

5 Johan de Nysschen President, Infiniti Motor Company 5 Karl Brauer Senior Director, Insights, Kelley Blue

Book

6 Jose Munoz SVP, Sales & Marketing, Nissan Americas 6 Craig Lowndes Professional Racecar Driver

7 Scott Shirley Chief Marketing Manager, Nissan Americas 7 Lucas Ordonez Professional Racecar Driver

8 Francois Bancon Deputy Division General Manager, Nissan Motor Co. 8 Michael Caruso Professional Racecar Driver

9 Maarten Sierhuis Director, Nissan Research Center Silicon Valley 9 Bill Haslam Governor, Tennessee

10 Trevor Mann EVP, Nissan Motor Company 10 Fayez Rasamny Chairman, RYMCO




Top Internal Influencers on Honda Top External Influencers on Honda


1 Alicia Jones Manager, Social Media, American Honda Motor Co. 1 Jorge Lorenzo Professional Motorcycle Racer

2 Stephen Collins Director, Honda Australia 2 Alex Lowes Professional Motorcycle Racer

3 Ted Klaus Chief Engineer, NSX, American Honda Motor Co. 3 Karl Brauer Senior Director, Insights, Kelley Blue

Book

4 John Mendel EVP, Automobile Sales, American Honda Motor Co. 4 Jonathan Rea Professional Motorcycle Racer

5 Jnaneswar Sen SVP, Sales & Marketing, Honda Siel Cars India 5 Valentino Rossi Professional Motorcycle Racer

6 Mike Accavitti SVP, Automobile Operations, American Honda Motor Co. 6 Adriano Galliani CEO, AC Milan

7 John Morel Sr. Manager, Business Intelligence Strategy & Analytics, American Honda Motor Co.

7 Jerry Dias National President, Unifor

8 Jim Keller Chief Engineer, MDX, Honda R&D Americas, Inc. 8 Mark Norman President, Zipcar

9 Gina Jorge Head of Multicultural Marketing for American Honda Motor Co. 9 Martin Whitmarsh CEO, McLaren Racing

10 Chris Martin Regional Public Relations Manager, Honda North America 10 Andrew Jordan Professional Racecar Driver




Top Internal Influencers on Coca-Cola Top External Influencers on Coca-Cola


1 Shannon Denny Director, Brand Communications, Coca-Cola 1 Oscar Yuan VP, Millward Brown Optimor

2 Steve Cahillane President & CEO, Coca-Cola Americas 2 Greg Koch CEO and Co-founder, Stone Brewing

Co.

3 Hector Trevino Gutierrez

Chief Financial & Administrative Officer, Coca-Cola FEMSA 3 Scott Vitters General Manager, Packaging Program,

PlantBottle

4 Wasim Basir Director, Integrated Marketing Communications, Coca-Cola India 4 Tom Vilsack Secretary of Agriculture, U.S.

5 Ahmet C Bozer President, Coca-Cola International 5 George Bray Chief, Clinical Obesity & Metabolic Diseases, Pennington Biomedical Research Center, LSU

6 Venkatesh Kini Deputy President, India & South West Asia Business Unit, Coca-Cola 6 Warren Buffett Chairman & CEO, Berkshire Hathaway

Company

7 Andy McMillin VP, Coca-Cola Trademark Brands, The Coca-Cola Company 7 Barry Popkin Professor, Department of Nutrition,

University of North Carolina

8 Jon Woods General Manager, Coca-Cola UK & Ireland 8 Rebecca Minkoff Designer, Judge of Season-Two Diet

Coke Younger Designer Challenge

9 Atul Singh President, India & South West Asia Business Unit, Coca-Cola Company 9 Drew Cerza Founder, National Buffalo Chicken Wing

Festival

10 Lawrence Tikaram National Sales Manager, Coca-Cola Amatil 10 Terry Parham Former Agent, Drug Enforcement

Agency

Non-CMO Marketers



Top Internal Influencers on Citigroup

Rank Influencer Title

1 Glen Yeung Managing Director, Global Head of Technology, Citigroup

2 Sterling Smith Commodity Strategist, Citigroup

3 Steven Englander Global Head, G10 Strategy, Citigroup

4 Tim Evans Energy Futures Analyst, Citigroup

5 Tobias Levkovich Chief U.S. Equities Strategist, Citigroup

6 Ding Shuang Senior China Economist, Citigroup Hong Kong

7 Walter Pritchard Software Analyst, Citigroup

8 Danielle Romero- Apsilos

Managing Director, Institutional Clients Group Communications, Citigroup

9 Brian Yu Research Analyst, Citigroup

10 Craig Woolford Managing Director, Consumer Sector Research, Citigroup

Non-CMO Marketers


*Citigroup has no external influencers


Top Internal Influencers on Vodafone Top External influencers on Vodafone


1 Vittorio Colao CEO, Vodafone 1 Lowell McAdam President & CEO, Verizon

2 Bill Morrow CEO, Vodafone Hutchison 2 Robin Bienenstock Senior analyst, Bernstein Research

3 Alexander Leinhos

Corporate Communications, Vodafone Germany 3 Simon Weeden Head of European Telecoms Research,

Citigroup

4 Analjit Singh Chairman, Vodafone India 4 Robert Willens New York-based Tax Specialist

5 Marten Pieters Managing Director & CEO, Vodafone India 5 Joe Rundle Head of Trading, ETX Capital

6 Andy Halford CFO, Vodafone 6 Arun Sarin Senior Adviser, KKR

7 Subrat Padhi Business Head, Vodafone Dehli 7 Peter Braendle Fund Manager, Swisscanto Asset Management

8 Uche Ofodile CMO, Vodafone Ghana 8 Craig Moffett Founder & Senior Analyst, Moffett Research

9 Yago Tenorio Head of Networks, Vodafone UK 9 John Malone Chairman, Liberty Media & Liberty Global

10 Jan Geldmacher CEO, Vodafone Global Enterprise 10 Margaret Hodge Chair, Public Affairs Committee, UK Parliament

Non-CMO Marketers



Top Internal Influencers on BP Top External influencers on BP


1 Geoff Morrell SVP, U.S. Communications & External Affairs, BP 1 Magda

Chambriard Director, ANP (Brazilian Petroleum Agency)

2 Scott Dean General Manager, Corporate Communications, BP 2 Barack Obama President, U.S.A

3 Bob Dudley CEO, BP 3 Abdul-Kareem Luaibi Minister of Oil, Iraq

4 Mike Daly EVP, Exploration, BP 4 Louis Freeh Former Director, FBI

5 Jan Erik Geirmo Corporate Communications, BP 5 Garret Graves Chair, Coastal Protection & Restoration Authority of Louisiana

6 Iain Conn Chief Executive, Refining & Marketing, BP 6 Carl Barbier District Judge, U.S.

7 Hesham Mekawi President & GM, BP Egypt 7 Frances Beinecke President, Natural Resources Defense Council

8 Chevy Beh Executive Director, Healthcare Group, BP 8 Bobby Jindal Governor, Louisiana

9 Jason Ryan Press Officer, BP 9 Nasser bin Khamis Al-Jashmi

Undersecretary, Ministry of Oil & Gas, Oman

10 Amy Abraham VP, Marketing & Communications, BP 10 Ali Salhi Chair, Oil & Economic Development Council, Kirkuk




Top Internal Influencers on Visa Top External influencers on Visa


1 Paul Cohen Director, Corporate Communications & Global Public Affairs, Visa 1 John Gleeson Federal Judge

2 Steve Chambers EVP, Chief Information Officer, Visa Europe 2 Linah Mohohlo Governor, Bank of Botswana

3 Caroline Ada Country Manager, New Zealand & South Pacific, Visa 3 Craig Hayman General Manager, Industry Solutions,

Software Group, IBM

4 Iain Jamieson Country Manager, Philippines & Guam, Visa 4 Michael Dolen Founder, CreditCardForum,

5 Jason Alderman Senior Director, Global Corporate Relations, Visa 5 Matt Williams Consumer Director, Vodafone

6 Dougie Henderson

Head of Emerging Products & Innovation, Visa Africa 6 Charles Brown CEO, FTS

7 Peter Ayliffe CEO & President, Visa Europe Limited & Visa Europe Services 7 Gan Siok Hoon VP, mCommerce, SingTel's

Non-CMO Marketers


*Visa has less than 10 internal & external influencers


Top Internal Influencers on Boeing Top External influencers on Boeing


1 Dennis Muilenburg

President & CEO, Defense, Space & Security, Boeing 1 Richard Aboulafia VP, Analyst, Teal Group

2 Darryl Davis President, Phantom Works, Defense, Space & Security, Boeing 2 Peter Arment Analyst, Sterne, Agee & Leach

3 Ray Conner President & CEO, Commercial Airplanes, Boeing 3 Howard Rubel Managing Director, Jefferies

4 Jim McNerney Chairman, President & CEO, Boeing 4 Barack Obama President, U.S.

5 Scott Fancher VP & GM, Airplane Development, Commercial Airplanes, Boeing 5 Tim Mahoney President & CEO, Honeywell Aerospace

6 Randy Tinseth VP, Marketing, Boeing 6 Robert Mann Aviation Consultant

7 Doug Adler Communications, Boeing 7 Kjell Johnsson Head of Aerostructures, Saab

8 Cindy Anderson Communications, Boeing 8 Liza Tucker Consumer Aadvocate, Consumer Watchdog

9 Jason Paur Statistician, Boeing 9 Loren Thompson COO, Lexington Institute

10 Tim Bader North America Leasing Communications, Boeing 10 Lasse Sandaker-

Nielsen Communication Manager, Norwegian Air Shuttle

Non-CMO Marketers



Top Internal Influencers on Cisco Systems Top External influencers on Cisco Systems


1 John Chambers Chairman & CEO, Cisco Systems 1 Tim McGrath President & CEO, PC Connection.

2 Felipe Lamus Manager, Public Relations, Cisco Systems Latin America 2 Zeus Kerravala Founder & Principal Analyst, ZK

Research

3 Rowan Trollope SVP & GM, Collaboration Technology Group, Cisco Systems 3 Kevin Schatzle CEO, collab9

4 Rob Lloyd President, Development & Sales, Cisco Systems 4 Geoff Fancher SVP, Comstor U.S.

5 Bret Hartman VP & Chief Technology Officer, Security & Government, Cisco Systems 5 Rolf Versluis Founder & CTO, Adcap Network

Systems

6 Guido Jouret VP & GM, Emerging Video Group, Cisco Systems 6 Kelly Herrell VP & GM, Software Networking

Business Unit, Vyatta

7 Bryan Palma SVP & GM, Services Security Practice, Cisco Systems 7 John Grady Research Manager, Security Products,

IDC

8 Chris Young SVP, Security & Government, Cisco Systems 8 Brian Marshall Senior Managing Director, Head of

Technology Team, ISI

9 Richard McLeod Senior Director, Business Development, Cisco Systems 9 Pete Stevenson CEO, Latisys

10 Nikhil Jayaram VP, Engineering, Cisco Systems 10 Trey Layton CTO, VCE

Non-CMO Marketers



Top Internal Influencers on General Electric Top External influencers on General Electric


1 Jeff Immelt Chairman & CEO, GE 1 Nourreddine Bouterfa CEO, Sonelgaz

2 Seth Martin Director, Financial Communication, GE 2 Michael Neal Former Head of GE Capital

3 Lou Lenzi Director, Industrial Design, GE 3 Dennis Rocheleau Former GE labor negotiator

4 Richard Hausmann

President & CEO, Healthcare Systems Global MR, GE 4 Jack Welch Former CEO, GE

5 Christopher Augustine

Manager, Global Communications & Public Affairs, GE 5 Daniel Holland Analyst, Morningstar

6 Rod Christie CEO, Oil & Gas Subsea Systems, GE 6 Justin Tighe Employees, Assets Security of Dun Laoghair

7 Marco Annunziata Chief Economist, GE 7 Amanda Grandy Marketing Manager, Briggs & Stratton (BGG)

8 Dan Janki President & CEO, Energy Management, GE 8 Heidi Ramirez Chief Academic Officer, Milwaukee

Public Schools

9 John Shepherd Managing Director, Energy Financial Services, GE 9 Ken Lund Director, Colorado Office of Economic

Development & International Trade

10 Mike Pilot Chief Commercial Officer, Capital, GE 10 Brian Murphy Founder, PrimeStar

Non-CMO Marketers



Top Internal Influencers on HSBC Top External influencers on HSBC


1 Frederic Neumann

Managing Director, Asian Economic Research, HSBC Hong Kong 1 Bernard Silver President, Consular Corps

2 David Watt Chief Economist, HSBC Canada 2 Ting Lu Economist, Bank Of America Merrill Lynch

3 Qu Hongbin Chief Economist, HSBC China 3 Jackson Wong VP, Tanrich Securities

4 James Steel Chief Commodities Analyst, Precious Metals, HSBC 4 Henry Moses Manager, Qatar Airways

5 Izumi Devalier Economist, HSBC Hong Kong 5 Mark McCombe Senior Managing Director & Chairman, BlackRock Asia-Pacific

6 Kevin Logan Chief U.S. Economist, Securities, HSBC 6 Zhang Zhiwei Cheif Economist, Nomura Securities

7 Christine Foyster Head of Wealth Management, HSBC 7 Vincent Ho Accountant, KPMG

8 Paul Bloxham Chief Economist, HSBC Australia 8 Chris Weston Chief Market Strategist, IG

9 Robert Lynch Chief Currency Strategist, HSBC

10 Hongbin Qu Chief Economist, HSBC China


*HSBC has less than 10 external influencers


Top Internal Influencers on Qualcomm Top External influencers on Qualcomm


1 Anand Chandrasekher CMO, Qualcomm 1 Jing Wang Former EVP & President, Global

Business Operations, Qualcomm

2 Paul Jacobs CEO, Qualcomm 2 Michel Combes CEO, Alcatel-Lucent

3 Rob Chandhok President, Internet Services, Qualcomm 3 Ian Ing VP & Senior Analyst, Lazard

4 Kevork Kechichian VP, Engineering, Qualcomm

5 Irwin Jacobs Co-Founder & Former Chairman, Qualcomm

6 Jason Zheng SVP, Qualcomm Atheros

7 Jay Srage SVP & President, Middle East, Africa & South East Asia Pacific, Qualcomm

8 Peggy Johnson EVP, Global Market Development, Qualcomm

9 Derek Aberle EVP & Group President, Qualcomm

10 Murthy Renduchintala

EVP, Qualcomm Technologies; Co-President, Qualcomm Mobile

CMO


*Qualcomm has less than 10 external influencers


Top Internal Influencers on UBS Top External influencers on UBS


1 Art Cashin Director, Floor Operations at the NYSE, UBS 1 Tom Hayes Former trader, UBS

2 Wang Tao Chief China Economist, UBS Hong Kong 2 Kevyn Orr Partner, Jones Day

3 Steven Milunovich Managing Director, UBS 3 Darrell Read Former Derivatives Broker, ICAP

4 Andrea Orcel CEO, UBS 4 Hubert Lam Managing Director, Morgan Stanley

5 Geoffrey Yu Senior FX Strategist, UBS 5 Uche Orji CEO, Nigerian Sovereign Investment Authority

6 Toru Ibayashi Executive Director, UBS Securities 6 Stuart Poonawala Managing Director, Kubera Wealth

7 Paul Donovan Deputy Head of Global Economics, UBS 7 Ravi Goutam Managing Director, BlackRock

8 Philippe Houchois Analyst, UBS

9 Bhanu Baweja Head of Research & Emerging Markets Strategy, UBS

10 Brent Thill Analyst, UBS


*UBS has less than 10 external influencers


Top Internal Influencers on Deutsche Bank Top External influencers on Deutsche Bank


1 Joseph LaVorgna Managing Director & Chief U.S. Economist, U.S. Macroeconomic Research for Global Markets, Deutsche Bank

1 Josef Ackermann Former CEO, Deutsche Bank

2 Anshu Jain Co-CEO, Deutsche Bank 2 Frederic Oudéa CEO, Société Générale

3 David Bianco Chief U.S. Equity Strategist, Deutsche Bank 3 Ryan Hodson Managing Director, Kodiak

4 Alan Ruskin Global Head, G10 Foreign-Exchange Strategy, Deutsche Bank 4 Andrew Stimpson Analyst, Keefe, Bruyette & Wood

5 Jim Reid Managing Director, Head of Global Fundamental Credit Strategy, Deutsche Bank

5 Ken Liu Spokesman, Unite Here

6 Gary Pollack Managing Director, Fixed Income Trading, Deutsche Bank 6 Sean McFarland Director, Portfolio Trading, Sanford C.

Bernstein

7 Taimur Baig Chief Economist, India & ASEAN, Deutsche Bank 7 Thomas Hoenig Vice-chairman, Federal Deposit

Insurance Corporation

8 John Horner Currency Strategist, Deutsche Bank 8 Leo Leiderman Chief Economist, Bank Hapoalim

9 Chris Whitmore Analyst, Deutsche Bank 9 Josef Ackermann Former CEO, Deutsche Bank

10 Michael Simotas Director, Equities Research/Retail, Food & Beverage, Deutsche Bank 10 Frederic Oudéa CEO, Société Générale



Top Internal Influencers on Royal Bank of Scotland Top External influencers on Royal Bank of Scotland


1 Louis Kuijs Chief China Economist, RBS Hong Kong 1 Tom Porcelli Chief U.S. Economist, RBC Capital Markets

2 Brian Daingerfield FX Strategist, RBS 2 Adam Cole Global Head of FX Strategy and Director, RBC Capital Markets

3 Alberto Gallo Head of European Macro Credit Research, RBS 3 Andrew Dunn Analyst, RBC Capital Markets

4 Gaurav Kapur SVP, Senior Economist, RBS 4 Leo Mariani Analyst, Oil and Gas, RBC Capital Markets

5 Abbas Ameli Renani

Analyst, Emerging Markets Research & Strategy, RBS 5 Robert Stallard Analyst, RBC Capital Markets

6 George Osborne Chancellor, Exchequer of the United Kingdom, RBS 6 John Taft CEO, Wealth Management U.S., RBC

Capital Markets

7 Paul Robson Head of European FX Strategy, RBS 7 Jacob Oubina Senior U.S. Economist, RBC Capital Markets

8 Ross Walker UK Economist, RBS 8 Mahesh Sanganeria Analyst, RBC, Capital Markets

9 Tatiana Orlova Strategist, Russia & the CIS, RBS 9 Craig Wright SVP & Chief Economist, RBC Capital Markets

10 Junko Nishioka Chief Economist, RBS Toyko 10 George Lewis Group Head of Wealth Management, RBC Capital Markets



Top Internal Influencers on Goldman Sachs Group Top External influencers on Goldman Sachs Group


1 Lloyd Blankfein Chairman & CEO, Goldman Sachs 1 David Wells CFO, Netflix

2 Jan Hatzius Chief Economist, Goldman Sachs 2 Jim O’Neill Former Chairman, Asset Management, Goldman Sachs

3 Jeffrey Currie Global Head of Commodities Research, Goldman Sachs 3 Randall

Stephenson Chairman & CEO, AT&T

4 Alberto Ramos VP, Emerging Markets Economic Research Group, Goldman Sachs 4 Chet Kanojia CEO & Founder, Aereo

5 Thomas Stolper Currency Analyst, Head of FX Research, Goldman Sachs 5 Tim Westergren Founder, CSO, Pandora

6 Dirk Schumacher Economist, Executive Director, Goldman Sachs 6 Warren Buffett Chairman & CEO, Berkshire Hathaway

7 Heath Terry Managing Director, Goldman Sachs 7 Hank Paulson Chairman, Paulson Institute

8 Michael Sherwood

Vice Chairman, Goldman Sachs International 8 Fabrice Tourre Former VP, Goldman Sachs

9 Alec Phillips Economist & Political Analyst, Goldman Sachs 9 Lowell McAdam Chairman & CEO, Verizon

10 Tiffany Galvin VP, Media Relations, Goldman Sachs 10 Robert Thomson CEO, News Corp


Non-CMO Marketers


Top Internal Influencers on SAP Top External influencers on SAP


1 Jim Dever VP, Corporate Affairs, SAP 1 Mark Hurd President, Oracle

2 Peter Graf Chief Sustainability Officer & EVP, Sustainability Solutions, SAP 2 Mark Willford Senior Managing Director, Technology

Ecosystem & Offerings, Accenture

3 Jim Hagemann Snabe Co-CEO, Executive Board Member, SAP 3 John Ball CEO, KXEN

4 Christophe Mouille

Global Managing Director, Business Accenture, SAP 4 Oliver Schreiber EVP, Global Business Unit Outsourcing

& Services

5 Steve Lucas President, Global Platform Solutions, SAP 5 Boris Evelson Principle Analyst , Business Intelligence,

Forrester Research

6 Bill McDermott Co-CEO, SAP 6 Carl Lewis Program Chair, ASUG Business One Special Interest Group

7 Jonathan Becher CMO, SAP 7 Maggie Fox Founder, CEO & CMO, Social Media Group

8 Michael Brenner VP, marketing content strategy, SAP 8 Eric Anderson VP, Digital, Content & Product Solutions, Samsung

9 Amit Sinha SVP, Database & Technology, SAP 9 Jason Busch Founder & CEO, Azul Partners Contributor, Spend Matters

10 Anthony Reynolds SVP, WW Mobile Sales & Solutions, SAP 10 Ali Amiri EVP, Carrier & Wholesale Services,

Etisalat UAE

z Non-CMO Marketers


CMO


Top Internal Influencers on Wells Fargo

Rank Influencer Title

1 John Silva Managing Director & Chief Economist, Wells Fargo

2 Tim Sloan Senior EVP & CFO, Wells Fargo

3 Franklin Codel EVP, Mortgage Production, Wells Fargo

4 Brian Jacobsen Chief Portfolio Strategist, Wells Fargo

5 Erik Davidson EVP & Deputy Chief Investment Officer, Wells Fargo

6 Sean Lynch Global Investment Strategist, Wells Fargo Private Bank

7 Scott Wren SVP, Senior Equity Strategist, Wells Fargo

8 Paul Mangus Managing Director, Equity Research & Strategy, Wells Fargo

9 Paul Christopher Chief Investment Strategist, Wells Fargo

10 Mark Vitner Managing Director & Senior Economist, Wells Fargo

93


*Well Fargo has no external influencers


Top Internal Influencers on Fannie Mae Top External influencers on Fannie Mae


1 Doug Duncan SVP & Chief Economist, Fannie Mae 1 Barack Obama President, U.S.

2 Callie Dosberg Senior Manager, Corporate Communications, Fannie Mae Washington 2 Henry Paulson Former Treasury Secretary, WSJ

3 Andrew Wilson Senior Director, External & Media Relations, Fannie Mae 3 Hank Paulson Former CEO, Goldman Sachs. Now

Chairman, Paulson Institute

4 Timothy Mayopoulos President & CEO, Fannie Mae 4 Bruce Berkowitz Equity Fund Manager & Investment

Adviser, Fairholme Capitals

5 Jonathan Corr President & COO, Ellie Mae

6 John Ward SVP, Sallie Mae

7 Ben Bernanke Chairman, Federal Reserve

8 Jeb Hensarling Chairman, House Financial Services Committee

9 Jed Kolko CEO & VP of Analytics, Trulia

10 Edward Mills SVP, Financial Policy Analyst, FBR

94


z Non-CMO Marketers *Fannie Mae has less than 10 internal influencers


Top Internal Influencers on Tesco Top External influencers on Tesco


1 Phillip J. Clarke CEO, Tesco Ireland 1 David Cartwright Practice Leader, Financial Services, Internal Consulting Groups

2 Chris Bush Managing Director, Tesco UK 2 Terry Leahy Former CEO, Tesco

3 David Wood Marketing Director, Tesco UK 3 Chris Bryant Immigration Minister, Shadow Immigration

4 Matt Atkinson CMO, Tesco 4 Frank Lai Executive Director & CFO, China Resources Enterprise

5 David McCreadie Managing Director, Banking, Tesco Bank 5 Andrew Higginson Former CFO, Tesco

6 Michael Comish Group Digital Officer, Tesco 6 Mike Dennis Global Supplier Contracts Manager, Flextronics International

7 Nick Allen Store Director, Tesco 7 Michael Chambers Chief U.S. District Judge

8 David Chamberlain Buying Manager, Cheese, Tesco 8 Benedict Evans Strategy Consultant, Enders Analytics

9 Phillip J Clarke CEO, Tesco Ireland 9 Ben Wood Director of Research, CCS

10 Chris Bush Managing Director, Tesco UK 10 Andy Higginson Former Finance Director, Tesco

z Non-CMO Marketers


CMO


Top Internal Influencers on Porsche Top External influencers on Porsche


1 Matthias Mueller CEO, Porsche 1 Mark Webber Professional Race Car Driver, Red Bull Formula One

2 Deesch Papke CEO, China Markets, Porsche 2 Michelle Krebs Senior Analyst, Edmunds.com

3 Bernhard Maier Board of Management Member, Sales & Marketing, Porsche 3 Aditya Satghare Analyst, Lazard Capital Markets

4 Michael Winkler Managing Director, Porsche Cars Australia 4 David Ostella Canadian racing driver

5 Jens Walther CEO, Porsche Motors Port North America 5 Johan de

Nysschen President, Infiniti Global

6 Wolfgang Hatz Board of Management Member, Research & Development, Porsche 6 John Fitzpatrick Marketing Manager, Chevrolet

7 Lutz Mescheke CFO, Porsche

8 Steve Janisse General Manager, Public Relations, Porsche North America

9 Detlev von Platen President & CEO, Porsche North America

10 Agustin Besoain Moreno

Executive Board, Sales & Marketing, Porsche AG

z Non-CMO Marketers


CMO *Porsche has less than 10 external influencers


Top Internal Influencers on eBay Top External influencers on eBay


1 Ken Moss VP, Managed Marketplaces Technology, eBay 1 Mike Firdgen CEO, Decide.com

2 Jeff Somers VP, Fashion & Home, eBay 2 David Marcus President, PayPal

3 John Donahoe President & CEO, eBay 3 Michael Moritz Managing Partner, Sequioa Capital

4 Deepa Thomas eCommerce Evangelist and Cooperate Communication, eBay India 4 Matt Nemer Analyst, Wells Fargo

5 Phuong Nguyen Head of Advertising, eBay UK 5 Meg Whitman President & CEO, Hewlett-Packard

6 Latif Nathani Managing Director, eBay India 6 Cornel Ung CEO, Digital World International

7 Luis Arjona Head of Local Operations, eBay Brazil

8 Ramkumar Narayanan

General Manager, Product Development Centre, eBay

9 Steve Yankovich VP, Innovation & New Ventures, eBay

10 Richelle Parham CMO, eBay

z Non-CMO Marketers


CMO


Top Internal Influencers on Volkswagen Top External influencers on Volkswagen


1 Martin Wintnterkorn

CEO, Chairman of Management Board, Volkswagen 1 Bob King President, United Auto Works

2 Jochem Heizmann President & CEO, Volkswagen 2 Karl Brauer Senior Director, Kelly Blue Book

3 Ferdinand Piech Chairman of Supervisory Board, Volkswagen

4 Rupert Stadler Chairman & CEO, Audi of America

5 Marc Trahan EVP, Quality, Volkswagen

6 Jonathan Browning CEO, Volkswagen American Division

7 Hans Dieter Poetsch CFO, Volkswagen

8 Christian Klingler Board of Management Member, Sales & Marketing, Volkswagen

9 Frank Weith Technical Strategy Manager, Volkswagen

10 Klaus Bischoff Head of Design, Volkswagen


CMO *Volkswagen has less than 10 external influencers


Top Internal Influencers on UPS Top External influencers on UPS


1 Daniel Remba Small Business Technology Leader, The UPS Store 1 Kevin Hartz CEO, Eventbrite

2 Kurt Kuehn CFO, UPS 2 Howard Schultz CEO, Starbucks

3 Andy McGowan Director, Global Media Relations, UPS 3 Matt Cooper VP, Business Development, oDesk

4 Scott Davis Chairman & CEO, UPS 4 Robert Sumwalt Board Member, NTSB

5 Jim Barber President, UPS International 5 Liz Cruz Senior Analyst, Data Center & Critical Infrastructure, IHS

6 Romaine Seguin President, UPS Americas 6 Kathleen Bergen Official, Federal Aviation Administration

7 Mitch Nichols President, UPS Airlines 7 Brian Gaudet Spokesman , IPA

8 Mike Mangeot Manager, Public Relations, UPS Airlines 8 William Bell Mayor , Birmingham (AL)

9 Michelle Van Slyke

VP, Marketing & Small Business Solutions, The UPS Store 9 Gregg Zody Director, UPS Marketing, BNSF

10 Alan Gershenhorn CMO, UPS

z Non-CMO Marketers


*UPS has less than 10 external influencers CMO


Top Internal Influencers on Morgan Stanley Top External Influencers on Morgan Stanley


1 James Gorma CEO, Morgan Stanley 1 Brad Hintz Analyst, Sanford C. Bernstein & Co.

2 Ruth Porat CFO & EVP, Morgan Stanley 2 Frank Partnoy Professor, Law and Finance, University of San Diego

3 Shuji Tonouchi Senior Fixed Income Strategist, Mitsubishi UFJ Securities, Morgan Stanley

3 Jim Cramer Host, Mad Money

4 Ian Stannard Head of European FX Strategy, Morgan Stanley 4 Saeed Ahmad Former Morgan Stanley Employee

5 Vincent Reinhart Managing Director & Chief U.S. Economist, Morgan Stanley 5 Moritz Erhardt Former Intern, Bank of America

(Diseased 2013)

6 Mark Lake Managing Director, Morgan Stanley 6 Dan Pearson CEO, MyGen

7 Adam Parker Chief U.S. Equity Strategist, Morgan Stanley 7 Debbie Matz Chairman, NCUA Board

8 Joachim Fels Global Head of Economics, Morgan Stanley

9 Helen Qiao Chief Economist, Greater China, Morgan Stanley Hong Kong

10 Ted Wieseman VP & Economist, U.S. Fixed Income Markets, Morgan Stanley


*Morgan Stanley has less than 10 external influencers


Top Internal Influencers on PepsiCo Top External influencers on PepsiCo


1 Simon Lowden CMO, North American Beverages, PepsiCo 1 Katy Perry Entertainer

2 Frank Cooper CMO, Global Consumer Engagement, PepsiCo 2 Beyoncé Entertainer

3 Indra Nooyi CEO & Chairwoman, PepsiCo 3 Nelson Peltz CEO, Trian Fund Management

4 Chad Stubbs Director, Media Strategy & Investment, PepsiCo 4 Demi Lovato Entertainer

5 Angelique Krembs VP, Marketing, PepsiCo 5 George Bray Leading Obesity Researcher; Former Director, CORE Facility

6 Larry Wills Brand Executive, PepsiCo 6 Bonnie Herzog Managing Director, Beverage & Tobacco Sector, Wells Fargo Securities

7 Hugh Johnston EVP & CFO, PepsiCo

8 Jeff Dahncke Senior Communications Director, PepsiCo

9 Zein Abdalla President, PepsiCo

z Non-CMO Marketers


CMO *PepsiCo has less than 10 internal & external influencers


Top Internal Influencers on China Mobile Top External influencers on China Mobile


1 XI Guohua Vice Chairman & Party Secretary, China Mobile 1 Gene Munster Managing Director & Senior Research

Analyst, Piper Jaffray

2 Li Yue CEO & General Manager, China Mobile 2 Carolyn Wu Spokeswoman, Apple

3 Tang Jianfeng Deputy General Manager, Terminal Branch, China Mobile 3 Tim Cook CEO, Apple

4 Li Yi Secretary General, Internet Industry Alliance, China Mobile 4 Steven Milunovich Managing Director, UBS

5 Katy Huberty Managing Director, Enterprise Systems & PC Hardware industry, Morgan Stanley

6 Peter Misek Senior Advisor, DN Capital Limited

7 Scott Craig Managing Director & Equity Research Analyst, Bank of America

8 Ming Chi Kuo Analyst, Concord Securities

9 Chris Whitmore Director, Deutsche Bank

10 Nicole Peng Research Director, Canalys

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*China Mobile has less than 10 internal influencers


Top Internal Influencers on Hyundai Motor Top External influencers on Hyundai Motor


1 Rakesh Srivastava SVP, Sales & Marketing, Hyundai 1 Park Tae-ju Professor, Employment & Labor Training

Institute

2 Rupesh Sharma Bhatia

Assistant GM, Laxmi Intercontinental (authorized distributor of Hyundai) 2 Chris Atkinson Rally Driver

3 Chung Mong Koo Chairman, Hyundai 3 David Gallop CEO, FFA

4 Bae Sung Young Securities Analyst, Hyundai 4 Kim Hyuk Union Spokesman

5 Anjan Ravi SVP, Sales & Marketing, Hyundai India 5 Tim Finchem PGA TOUR Commissioner

6 Nalin Kapoor Senior GM & Group Head, Marketing, Hyundai 6 Stephen Colbert Comedy Central Personality

7 Allan Rushforth SVP & COO, Hyundai Europe 7 Alec Gutierrez Analyst, Kelley Blue Book

8 Lee Sang Jae Chief Economist, Hyundai Securities 8 Han Beom Ho Analyst, Shinhan Investment & Securities

9 John Krafcik President & CEO, Hyundai America 9 Michael Ebeid CEO & Managing Director, SBS

10 Frank Ahrens VP, Global Corporate Communications, Hyundai 10 Oleh Shkabrov Chief Designer, KVSZ

z Non-CMO Marketers



Contact Us!

To learn more about Appinions and our modular approach to influence marketing, contact us at

[email protected] or +1 646-532-3062.

Web: www.appinions.com

Twitter: @appinions

LinkedIn: http://www.linkedin.com/company/appinions

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