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Leading the digital transformation of the sector Mrs. Carmina Ganyet Corporate Manager Director 5 July 2019
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Page 1: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

Leading the digital transformation of the sector

Mrs. Carmina Ganyet

Corporate Manager Director

5 July 2019

Page 2: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

The right DNA

Flexible office market update

Utopicus

New initiatives

Conclusion

2

Agenda

01

02_

03

04

05

Page 3: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

3

The right DNA

The pioneer on new trends in the last 30 years01

Colonial at the forefront since 1999

> First mover in operational and strategic trends

> Ready to lead the digitalization of the sector

1999 > First IPO

2004 > Internationalization

2008 > First asset class specialist

2014 > Successful restructuring

2015 > First Investment Grade company

2016 > First EPRA gold award in Sustainability

2017> First mover in the coworking market through the acquisition of Utopicus

2018 > Colonial leading digitalization and innovation of the office sector

Colonial at the forefront since 1999

Page 4: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

4

Flexible office market update

A growing market within the office space02

˃ Flexible offices becoming a relevant portion of the office stock in Europe

˃ Prime client needs far beyond standard products

˃ Number of coworkers growing fast due to strong market dynamics: Flexibilty, Technology, Services and Urbanization

Source: JLL Research & Cushman & Wakefield

˃ Amsterdam and London main markets in Europe with c. 7% and

5% of total office stock

˃ Barcelona and Madrid still in the early stages of this new market,

however reaching already 2% of total stock

˃ According to some analysts flexible spaces will represent between

10% - 15% of the total stock in Spain in 2023

STOCK FLEX OFFICE TAKE UP FLEX OFFICE

0,5

1,0

1,7

2,3

3,1

3,8

4,5

5,1

0

1

2

3

4

5

6

2015 2016 2017 2018 2019 2020 2021 2022

Number of global

co-working

members

million

0%

1%

2%

3%

4%

5%

6%

7%

8%

Ám

ste

rdam

Lon

dre

s

Dub

lín

Va

rsovia

Ba

rcelo

na

Ma

dri

d

Pra

ga

Bu

da

pest

Esto

co

lmo

Oslo

Lis

bo

a

Milá

n

Be

rlín

Bru

sela

s

Fra

nkfu

rt

Düsse

ldo

rf

Pa

rís

nic

h

Ham

bu

rgo

Rom

a

˃ Market dynamics supporting growth:

Technology, flexibility, services and urbanization

˃ London flexible office represents 18% of total office take up

˃ Barcelona and Madrid flexible office take up represents 11%

˃ Technology companies leading the change, but traditional sectors

also becoming users

Page 5: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

6

145

11

4

9

2018 2019

5

Flexible office market update

Competitive landscape in Spain02

˃ Utopicus, Wework & Spaces leading flexible office in Spain

˃ Utopicus has created a strong community and brand positioning in Spain

˃ Additional players emerging – international and local platforms

CENTERS OF WEWORK, SPACES & UTOPICUS IN BARCELONA & MADRID

Utopicus WeWork Spaces

Source: Colonial Research

1) In operation and new opening in the coming months

15

34

x2

9

1

Page 6: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

Utopicus

2018 - A year of growth and brand positioning03

6

> Utopicus with consolidated leadership in Spain

> Strong brand recognition with well positioning in key locations

> Quick expansion with 14 centers and 40,000 sq m under operation

# CENTERS UTOPICUS ASSETS IN OPERATION OPENINGS UNDERWAY

Parc Glòries Gal·la Placidia

Clementina Pl. Catalunya

Gran Vía 4

The Window

Orense

Conde de Casal

Duque de Rivas

Colegiata

# 14

centers

37.616

sqm

MA

DR

IDB

AR

CE

LO

NA

Paseo Habana (Madrid)

T. Marenostrum (Barcelona)

#centers

9

Castellana 163 (Madrid)

Abascal 56 (Madrid)

Strong

branding

#centers

5

Page 7: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

7

Utopicus

2019 – A year of optimization and delivery03

Successful Launch of combined commercial campaigns Colonial+Utopicus

> Proven results in capturing new clients through cross selling strategy

> Enhanced revenues in traditional and flex products

˃ Commercial actions together Colonial+Utopicus

1. New modern spaces

2. A dynamic community to belong to

3. New services beyond sqm

˃ Events, activities and workshops to create

community and brand recognition

˃ Combined offer meets new clients needs

SUCCESFUL CROSS SELLING STRATEGY

Page 8: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

Flexibility

Additional services

Collaboration with Startups

Dynamic environment

8

Utopicus

Hybrid office product03

Optimization of the concept through the combination of traditional and flexible office

> Traditional clients gain flexibility

> Flexible space increases occupancy and reduces volatility

Traditional Clients

Flexible Office

TR

AD

ITIO

NA

L

FL

EX

Increased occupancy

Less volatility

“Hub effect” / Leads

Reduced churn rate

TRADITIONAL

FLEX

Príncipe de Vergara / WindowBenefits for traditional and flex to combine both uses:

Page 9: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

Utopicus

Plaça Catalunya Business Case03

9

Successful delivery of the first center opened in Barcelona

> After 12 months in operation the center has reached full occupancy

> The income generated multiplies by more than 2x times the traditional rent

MAIN KPI’S

Opening:

Months in operation:

Capex - €/sqm:

Current occupancy:

Income - €/sqm/month:

Rent - €/sqm/month:

Rent Multiplier:

May 2018

12

320

94%

> 40

20

> x2

> x2 Rent

multiplier

94%

occupancy gaming

agri-business

education

mailing

hospitality

I.T

Main tenants:

Page 10: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

Utopicus

2019 A year of optimization and delivery03

10

Rump-up phase with 14 centers entering into operation

> Reaching higher occupancy levels than expected

> Break even reached at c.60% occupancy rate

# 14

centers

37.616

sqm

Desks

4.501

Gal·la Placidia

Months in

operation

Occupancy

as of June 2019

Ciutat de

Granada

Clementina

Príncipe de VergaraOrense

Pl. Catalunya

Gran Vía

New openings

0%

20%

40%

60%

80%

100%

0 1 3 4 7 8 12

Page 11: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

11

New initiatives

Smart Building Management System04

Colonial leading the digitalization of the Real Estate sector

> Development of Building Management System (BMS) by Colonial

> Efficiency improvement of building areas

Short Term deliveries Next Steps

˃ Building management software (BMS) developed by Colonial

˃ Significant increase of customer response

˃ BMS awarded by NetExploChange, observatory of innovation

in Proptech

˃ Introduction of predictable management

˃ Integration with CRM

˃ Implementation to the whole portfolio

˃ Further pilot testing in IOT field

1

2

3

Improvement in efficiency

Customer satisfaction

Automatized ESG reports

1

2

3

Reduction of Operating Costs

Optimization of operations

Increased willingness to pay

Page 12: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

12

New initiatives

Partnerships and think-tank04

Colonial leading the digitalization of the Real Estate sector

> Partnerships with accelerator and digital consultants

> Member of the Pan European think-tank of office specialists

> xxxx

> Leading Proptech accelerator in the US

> Agreement with Columbia University

> Colonial the 1st European Sponsor

> Global access to more than 25

companies per annum

> Leading digital consultant in Barcelona

> Strategic knowledge of digital

transformation

> Open innovation platform

> European Outreach to Proptech StartUps

NEW YORK CITY

Partnerships with accelerator and digital consultants

BARCELONA

Pan European think-tank

> Founder member of a European Think-tank

> Created in 2017 to foster collaboration

among European office players

> Best practices in innovation and digitalisation

> Identification of Future trends

Page 13: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

13

CONCLUSION

1

2

Colonial well positioned on new trends

˃ Strong Flex platform

˃ New client strategies

˃ Key partnerships on Proptech initiatives

Additional sources of profitable growth

˃ Proven success of hybrid products

˃ Strong base to capture new users

˃ Opportunity to enhance revenue base

Conclusion05

Page 14: Presentación de PowerPoint · Title: Presentación de PowerPoint Author: 1 1 Created Date: 7/3/2019 10:33:05 AM

© Colonial

www.inmocolonial.com


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