Presentation On Industrial Training Project

Presented By: Vishap Mahajan MBA-2C

Introduction To Industryy The first paper mill in India was set up at Serampur,

West Bengal, in the year 1812. It was based on grasses and jute as raw material.y There are about 666 paper mills in the country. y Employment to nearly 1.5 million people and

estimated turnover is 25,000 Crore.

Raw Material Scenario

Indian position in context with paper industry in Worldy 15 per cent of the world population, consumes only 1 per

cent of the world paper production.y Indias per capita consumption of paper at about 7 Kg is

very low as compared to the world average of 50 kg due to poverty.

(http://www.ipma.com/ indianpaperindustry)

COMPETITORSy Bilt. y ITC. y TNPL. y JK Paper. y Century Paper. y Abhishek Industries. y Emami . y And many more.

Introduction To Khanna Paper Millsy Established in 1968 with a sum of 10000 with a capacity of 200Kgs. y In 1978 Rattan Paper Mills was established. y In 1981 Satya Paper Mills was established. y In 1991 R.C Paper Mills Pvt Ltd was established. y In 1996 Khanna Paper Mills was formed by merging all the firms. y Located In Amritsar. y Single production Place.

The FSC certified companies help in savingy 17 tonnes of wood. y 463 Gallons of oil. y 4077 KW of Energy. y 6953 Gallon of Water. y 587 pounds of Air Pollution.(per tonne of paper) (Source : American Forest & Paper Association)

VisionTo be a world class organization that would be the benchmark for other organization in the country, setting standards for the excellence and leading the thrust in adopting environmental policies.

Missiony To achieve the objective of becoming market

leader, and attain their goals by pursuing strong business strategies.

y They wish to transact their business with

efficient courtesy and complete transparency.

Product RangeKPM offers; Paper. Board. News Print. For This Purpose the company has installed four machines: PM 1-For Board. PM 2- For Board. PM 4-Writing and Printing Paper. PM 5-News Print.

KPM Products

PaperOPTIMA MAPLITHO ECO- BRITE

Board

News Print

ABSOLUT FOLDING BOARD (AFBB) SBS CRAZE MIRACLE WHITE BLACK OPTIC GRAPHIC WHITE BLACK OPTIC GRAPHIC GREY BLACK SPECTRA LIGHT SUPER

e-Copy

MarketIt covers both domestic and international markets. It exports to different countries as Sri Lanka, SAARC countries, Middle East countries, African Countries, US Europe and Australia. It import its Raw material from the European countries. There are 48 dealers throughout the country . It exports to 34 countries.

Paper Manufacturing ProcessThe various phases involved during the process could be summarized as : 1 Raw Material. 2 Pulp Preparation. 3 Forming Section. 4 The Press Section. 5 The Dryer Section. 6 Calendaring and Refilling. 7 Winding.

W KN SS S NG S No Discounts offered by A very competitive price. the dealers to the retailer. A complete recycle based Not Manufacturing colored firm. paper. Self sufficient in Power Less Variety. generation. SWOT

ANALYSISUNI I SIt can increase the production of Board & Copier due to great demand.

S Difference in the whiteness level of the KPM, Bilt &Trident.

Ratio Analysis( ) LIQUIDITY RATIOS:-These measure the short term solvency or financial position of the firm. urrent ati : Current assets Current liabilities

(In Crores)

Particulars Current Assets Current Liabilities Current Ratio

2008-09 100 26 3.8:1

2007-08 118 23 5.1:1

Absolute liquid ratio:Absolute liquid ratio = Cash & Bank + Markt. securities Current liabilities(In Crores)

Particulars

2008-09

2007-08 18 23 0.7:1

bs lute iquid ssets 10 urrent iabilities bs lute iquid ati 26 0.3:1

Acid test ratio or Quick RatioAcid test ratio= Current asset stock-prepaid Current liabilities(In crores)

Particulars urrent ssets Invent r

2008-09 100 10

2007-08 118 10 23 4.7:1

urrent iabilities 26 ati 3.5:1

(B) SOLVENCY RATIOS:- The term solvency implies ability of the firm to meet its long term indebtness. Debt Equity Ratio: = Debt (outsider s funds) Equity (shareholder s funds)(In crores)

Particulars Debt

2008-09 320

2007-08 344 116 2.96:1

Shareh lders fund 126 Debt quit ati 2.54:1

Pr

rietar

ati : =

Shareholders funds X 100 Total assets(In Crores)

Particulars Shareh lder's Funds tal ssets Pr rietar ati

2008-09 126 500 25.2%

2007-08 116 493 23.5%

TitleA Study on Retailers perception regarding products of Khanna Paper Mill

Objectives

LimitationsThe Sample Size is small as it is confined to a limited area. Since this is an opinion survey, personal bias may also have crept in.

Literature Reviewy Williams(2010) in his article Paper ,Grain and

Printing Matters revealed that in the paper industry one of the most important factor is the direction of the grain. Items such as business cards, postcards, posters, letterheads, sticker are printed in the long grain. Labels, cd/dvd covers, pocket folders use the paper with the short grains as it facilitates the folding process.

Research Methodologyy Research Design: - Descriptive y Sam ling Plan: y Universe:

The universe of the study consists of all the customers dealing in paper. y Population: The population consists of all the major customers of paper residing in Amritsar. y Sampling Unit: The sampling unit is single respondent who is dealing in papers. y Sample size:23

Sampling Techniquey Non-Probability method is used, Judgemental

and Snowball method. Method of Data Collection: y Primary: Questionnaire. y Secondary: Magazines, Internet.

Data Analysis & InterpretationTable 4.2 Number of respondents who know about the rec cling process of the Khanna Paper ill Opti ns N . f esponses Percentage

Yes

14

58

No

9

42

Table 4.4 Brand preference of the Writing and printing paper Options Khanna Bilt ABC JK Trident Others otal of ranks 35 15 41 69 40 73

Table 4.5 Brand Preference of

opier Paper

Options Khanna Century JK Bilt Trident Others

otal of ranks 26 48 65 55 39 82

Ta le . BrOptio s Khanna JK NR ITC Others

Prefere ce of Bo rot l of r 10 15 29 17 3 ks

Table 4.7 Opinion about the Qualit of the KPM products of respondentsttributes Mean

Quality

0.52

Table 4.8 Opinion about the Price of the KPM products of respondentsttributes Mean

Price

0.61

Table 4.9 Factors need to be changedOptions Delivery Discount Variety Whiteness None No. of esponses 4 11 3 15 0 Percentage 12.5 33 9 45.5 0

Results and Findings1. Some of the respondents were not known about the recycling process of the Khanna Paper Mills, so there is a need to make them aware. 2. People prefer Bilt the most as when writing paper is considered. 3. Khanna is the most preferred brand as when copier is considered due to its economical price.

4. When Duplex board is considered Khanna is the most preferred brand followed by ITC. 5. Retailers believe that price of the Khannas Product is as per the quality expected. 6. Retailers believe that the whiteness of the product should be increased but it cannot exceed more than 85%, due to recycling process.

SUGGESTIONS1. Enzyme application in paper making process can be done.

1. Pulp Mill waste could be turned into fuel.

3. The company is facing a tough competition from the Bilt and Abhishek Industries so should make the serious efforts to handle it. 4. The KPM is a renowned name in the copier and the board segment even than it should go on making the strategies in order to maintain it.

Conclusion1. It is not known to everyone that the Khanna is a complete recycle based firm due to which it can not provide the 100% whiteness level. 2. As far as the writing and printing paper is concerned the bilt is most preferred and it also faces competition from the players as ABC and Abhishek Industries. 3. In the Copier segment the Khanna was the most preferred brand. It is most commonly used by the Photostats and office stationary and faces competition from the Abhishek Industries. 4. When we take the Board, it is another most preferred product of Khanna in the market .It faces competition from the ITC but due to less price it is more preferred.

5. The price of the KPM product is reasonable and satisfactory and customer do not find any change require in it. 6. The customer expect the KPM to increase the whiteness level of the products and they also wish the KPM to provide the certain discounts in the case.