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Richard Connell SonyBMG Music UK
Richard ConnellSonyBMG Music UK
Creative Group
• (The Informers)• Insight + CRM + Media Buying
Teams
• (The Executors)• Art + Video + Digital Creative
Teams
Segmentation
• Four Macro Consumer Groups
The Fanatics (7 Segments)The Enthusiasts (7 Segments)
The Casuals (8 Segments)The Indifferents (4 Segments)
