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New standard to connect & quantify every $ spent in sports

Scott Tilton - scott@hookit.com - 760.500.4901 - www.hookit.com

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3

2

Different names Sponsorhouse > Loop’d > Hookit

Number of times I thought we were officially ‘over ’ (2008 &2011)

14 Years since we started SponsorHouse in 2001

118,000 Miles on RV bought brand new in 2002

900+ Nights I’ve slept in that RV (450 with business partner)

 Arguments, problems, complaints, challenges, great times, victories, etc.

2nd Company – First attempt out of college failed

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The people you surroundyourself with are how youmake it through the good

 AND bad times!

 

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Do you need a team?

Depends on what you do,

but remember #1 rule

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You can’t do everything

well!

so pick your strengthsand fill the holes

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Check egos at the door

Founder doesn’t always

mean CEO

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Vision

Operations/FinanceProduct

Engineering (Front/Back)

Sales & MarketingIT

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Establish clear roles & responsibilities

Be clear on priorities!keep checking in

Celebrate the wins. Help in bad times.

Respect each other. Say thank you.

Personality testingGet legal advice/structure on day 1

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TIME & PROBLEMS

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Find & network with / through most successfulpeople you know

 Advisors are people you don’t ask for $$

Not employees or consultants

Communicate, share challenges/wins

Compensation: Options

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