You are what you shareHow to leverage social media for personal

brand building and effective engagement

[One] What’s Social Media after all?

It’s about starting a Movement and creating a Follow Derek Silvers, TED TALKS

[Two] How does this apply to Personal Branding?

People want to see the Human face

behind Brands

It’s not about Me, but about We

[Three] Building your Personal Brand

Be Yourself

Be Creative

Be Consistent

Be Inspiring

Be Sociable

Never forget that...You are your Brand

All you do+say affects your Brand Perception and Authority

[Four] Playing the Social Media Game

Every Game has Rules...

... and Tricks

Social Media are only tools, You are the Player

And the playground is very Crowded

To stand out as a Brand, you need a Strategy

And to increase Awareness you must build Relationships

Relationships are based on Empathy, Trust and Respect

You build empathy through an Emotional process

You are recognized as an Authority if you behave as such

Never stop Listening

Search for Models and Inspiration

Focus on your public, not on you ego

Find the right Social Media Platforms for You

Broaden your horizons, Think Out of the Box

Experiment, measure, reshape your Strategy

Thank You!

Find me onwww.wild-about-travel.comwww.avventurosa.comsimon.falvo@gmail.com

Don’t miss theawesome and inspiring 3 minutes talkby

Derek Silvers, How to start a Movement.