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Sandra Hastings [email protected] 1
I am energized by the infinite possibilities we have to creatively solve challenges and position for the future. And,
I am eager to work with you to find customized solutions to your most pressing concerns.
Sandi Hastings
Sandra Hastings offers training, marketing, and management services to
help you reposition your business and/or workforce system:
Web site design and redesign services to update your Internet site from
static to interactive and tips as well as strategies for using e-marketing to
rebrand your workforce system.
Services to redesign your capacity building efforts to utilize Web 2.0
tools to offer just-in-time training and to integrate tools that improve
connectivity and collaboration among employees at multiple worksites.
Management consultation to help you create the strategy and road map
for lasting change that aligns with current trends and legislative mandates.
Recruitment webinars and podcasts for businesses - especially small
and medium-sized businesses - to help integrate competitive recruiting
practices (e.g., emerging use of social networking tools). am eager to work with you
to find customized solutions to your most pressing concerns.
Sandi Hastings
Sandra Hastings [email protected] 3Sandra Hastings [email protected] 3
Learn how to harness technology – Social Media
– to improve job seeker outcomes and your own
career
2
.
Today’s Topics
Common definition of social media & why it’s important
Recruitment trends & statistics
Job seeker social media tools
Session review/Q & A
Brainstorm additional training topics
Sandra Hastings [email protected] 4
Sandra Hastings [email protected] 5Sandra Hastings 5
Social media is online content created by people
Content readers Publishers
One to many Many to many
Monologues Dialogues
Source: Wikipedia, 2009.
Online relationships for personal, political,
and business use
“Relationship Building and Creating Trust!”
Sandra Hastings [email protected] 6Sandra Hastings 6
Brand in control Audience in control
One way message delivery Two way conversation
Repeating the message Adapting the message/beta
Focused on the brand Focused on the
audience/adding value
Educating Influencing, involving
Organization creates content User co-creator of content
Web 2.0 tools are interactive social media tools used to build Internet relationships
Web 3.0 tools are interactive social media tools used to build relationships using all mobile devices
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1. President Obama’s administration is using social media to promote transparency & communication
www.opendol.ideascale.com/
www.Facebook.com/Departmentoflabor
www.youtube.com/usdepartmentoflabor
www.twitter.com/usdol
www.Data.gov
www.recovery.gov
www.dol.gov/recovery
2. It expands our service delivery options in a tough fiscal
environment
Innovative online services – especially for UI customers (ARRA )
Preparation for future with more services & less funding
Sandra Hastings [email protected] 8Sandra Hastings 8
3. Social Media is no longer a trend, it’s a critical strategic business
mandate
• 63% of Americans have broadband access
• More than 4 in 5 US online adults use social media at least once a month
• Half of these users participate in social networksForrester Research, Inc. August 2009
• Social media use by business grew from 27% in 2007 to 80% in 2009UMass Dartmouth Center for Marketing
November 17, 2009
4. Our customers are online…we must respond to remain competitive
• Businesses use social media to recruit and hire
• Younger customers (16-45) expect social media advice
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5. Our competitors are using sophisticated social media strategies
www.manpower.com
www.kellyservices.com
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1. More tools for building online services – especially for
reemployment customers and businesses
2. More online resources for job seekers to access
3. Better resources for reaching and maintaining
relationships with customers
4. Tracking tools to analyze customer traffic and social
media marketing patterns
5. 24/7 access to learning opportunities to keep staff skills
current
1. Text messaging
2. Blogging
3. Facebook page
4. LinkedIn page
5. News alerts
6. Multiple languages
7. Videos
8. Podcasts and jobcasts
9. Contests
10. Nonrecruiting sites
Ten tools used by most businesses to hire new workers
11Sandra Hastings [email protected]
Most Hiring Managers
Use Social Media
Researching Candidates
75% use LinkedIn
48% use FaceBook
26% use Twitter
Sourcing Job Candidates
66% use LinkedIn
23% use FaceBook
16% use Twitter
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How do you prepare job candidates
for these hiring trends?
Sandra Hastings [email protected] 13Sandra Hastings [email protected] 13
Multiple options for
interaction
Sandra Hastings [email protected] 14
Websites
should
provide
opportunities
for
conversations,
feedback,
information
sharing &
networking
Is your website
interactive?
Sandra Hastings [email protected] 15
Personal Statement
Sources for building Web sites include:
www.weebly.com, www.intuit.com, www.godaddy.com
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Multiple formats &
Portfolio options
Two examples of
portfolio/education Web
sites
http://www.efoliominnesota.com
http://sites.google.com
Minnesota’s ISEEK.org provides education & training
resources, online learning, & financial aid information
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America’s Virtual One-Stop CareerBuilder
CareerStallion
Indeed JobsearchUSA LinkUp Monster
Monster Newspaper Partnerships
SimplyHired and USAJobs.
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Sandra Hastings [email protected] 20Sandra Hastings [email protected] 20
Highlight the central theme
Provide a link to your Website’s URL
Include images (http://www.istockphoto.com)
Have an RSS Feed link & provide multiple sharing options
Use Internet communication basic rules:
Offer an easy “unsubscribe” option
Provide a way to change address
State your privacy policy
Have contact information including street address, phone
number, website, and fax number for your organization
Sandra Hastings [email protected] 21Sandra Hastings [email protected] 21
Segmentation breaks your audience
into groups of customers with
similar characteristics
The goal is building relationships,
to know your audience’s needs
Segmenting your list will lead to
more targeted messages with action
taken
If you don’t segment, you are not
building relationships with
individuals targeting specific
interests
You can group by:
Ready to Work
Career Advancement
Career Exploration
Job Interests
Use eNewsletters to:
• Invite job seekers to events –
job fairs, workshops
• Promote job seekers to hiring
companies
• Share program updates
• Share success stories
• Offer training individuals
• Survey job seekers needs and
interests
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Get customizable templates, advice, survey/polls, metrics, and other personal services from ESPs
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Everyone has a
YouTube video
account…Does
your workforce
system?
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78.6% of total U.S. Internet audience viewed an
online video in 2009
Average video viewer watched 385 minutes of
video, or 6.4 hours
107.1 million viewers watched 6.8 billion videos on
YouTube.com (63.5 videos per viewer)
The duration of the average online video was 3.5
minutes April 2009 Data comScore Video Metrix Service
Sandra Hastings [email protected] 25Sandra Hastings [email protected] 25
Broadcast testimonials that describe how you serve job seekers
Attract more traffic to your job seeker Web site
Post videos on Web site or link within an eBlast or eNewsletter
Is FREE service to increase your visibility
Share labor market information & economic forecasts
Offer new services and programs
Use training videos to teach job seekers (http://commoncraft.com)
Teach job seekers to create resume videos
Post federal government updates
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Sandra Hastings [email protected] 27Sandra Hastings [email protected] 27
LinkedIn is a business-oriented social networking site for professionals
to develop and maintain a list of contact details of people they know and
trust in business – their ―connections.‖
LinkedIn can then be used to find jobs, people and business
opportunities recommended by someone in one's contact network.
Employers can list jobs and search for potential candidates.
Job seekers can review the profile of hiring managers and research
companies to discover which of their existing contacts can introduce
them.
LinkedIn also allows users to research companies where they
may want to work
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Create a compelling profile.
• Job seekers should create a personal profile
• List organizational affiliations
• Create and join Groups – participate in discussions
• Grow a list of connections through the “people you may know” suggestions
• Recommend other people/organizations and have others recommend them!
• Can supply link to your workforce Web site!!!!!!
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Job seekers can do key word searches,
browse jobs- LinkedIn and Web, research
companies, talk to individuals working in
companies, apply for jobs, & forward jobs
to others.
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A free, online social networking site that connects people through online communities
1/3 of global audience is 35-39 years of age
1/4 of global audience is over 50 years of age
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You can gather people with like interests!
TIPs:
Start groups for job seekers - job clubs etc.
Have job seekers start their own groups
Ten Ways to Use Facebook
to Find Work
1. Don't forget the public nature of Facebook
2. Post a full profile similar to a resume
3. Clean up your photos – keep them professional
4. Don’t be boring – companies want to hire fun employees – just
keep it clean
5. Ask for help -your friends & colleagues expect to help you in your
job search process
6. Show your knowledge to your network – post information on your
site that showcases your knowledge & experience
32Sandra Hastings [email protected]
Ten Ways to Use Facebook
to Find Work
7. Search for people from different industries, schools, universities
etc. – use tools like WINK to find old friends
8. Join groups -using the search tool within Facebook, search for
topical and relevant groups within Facebook to begin networking
9. Engage and share with people - get involved in network
conversations. Don't make meaningless comments - add some
opinion and in depth answers.
10. Network - the bigger your network, the more secondary and third
level contacts you’ll have. Put all your details in your email
signature -your LinkedIn profile url, your Facebook profile url or
your @Twitter name?
33Sandra Hastings [email protected]
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Sandra Hastings [email protected] 35Sandra Hastings [email protected] 35
A service for friends, family, and co–workers to communicate and stay connected with frequent answers to one simple question:
―What are you doing?‖
Also called a ―micro-blog‖ (140 characters or less) and entries are called ―Tweets‖
2.5 million people visit Twitter.com each monthcompared to 41 million visitors on Facebook
More than 7,000 job openings at Sears and Kmart will be
posted by TweetMyJobs.com.
Experts use Twitter to advertise and market its brands to
18- to 34-year-olds - the mainstay of the social
networking site.
1. Job seekers create an account on TweetMyJobs.com.
2. They link their profile to their Twitter account
3. They can subscribe to any of the 8,397 job channels.
36Sandra Hastings [email protected]
26,274 jobs found
• Attract and stay connected to youth and younger adults – promote
workshops
• Post ―in-demand‖ and ―hot jobs‖ on Twitter to expand your applicant pool
• Connect with tech-savvy unemployed and underemployed to offer skill
upgrades and training services
37Sandra Hastings [email protected]
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Sandra Hastings [email protected] 39Sandra Hastings [email protected] 39
Flickr - Photo Sharing Application
Message Boards – a segment of a Web site that
hosts an open discussion among users
Podcasts—Short recordings about a variety of topics
that can be purchased, downloaded for free, or posted
on web page
Blogs - A portion of a website (or a separate entity
altogether like Twitter) in which an author posts
discussion topics or information to be shared with
followers
Personal Blogs = online “diaries”
Organizational blogs = Information sharing/news updates
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• Have staff present small bits of job search information on
podcasts (no more than five minutes is best)
• Upload podcasts on resource room computers, on staff
desktops and on your Web site
• Have management create podcasts to share updates with all
workforce center staff
• Have management staff create training podcasts to help staff
improve performance in specific areas
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• Assign staff to write ―job search‖ blogs to address the most
common issues that stump local area job seekers
• Post the blogs on all computers – staff and resource room
and upload the blogs to your Web site
• Make sure the blogs encourage comments from the
audience - have a forward and share functions
• Publish a list of job search/social media blogs for staff and
job seekers subscriptions to keep them abreast of latest
information – provide blog links on your Web site
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http://www.forbes.com/leadership/careers/?feed=rss_leadership_careers
http://applicant.com/
http://www.careerhubblog.com/main/
http://blogs.jobdig.com/diggings
http://www.jibberjobber.com/blog/
http://careersthatdontsuck.com/
http://blog.simplyhired.com/
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Experts say you must log 10,000 hours of learning to become a Social Media expert and maintain that status
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1. Review staff capacity and create capacity building
opportunities
2. Integrate Social Media strategies throughout your workforce
system
3. Develop toolbox of new tools & products
4. Action plan to improve your own workforce system’s job
seeker services
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Getting Started with Facebook
Social Media Marketing (Dale Evans)
Beth Kanter Blog – How Nonprofits Can Use Social Media
Jay Love Blog – CEO eTapestry -- Jay Love Twitter Page
Getting Started with Google Analytics
LotusJump – Website Marketing Made Easy
Flickr http://www.flickr.com
Blogger https://www.blogger.com/start
Podcast.com http://podcast.com
Twitter http://twitter.com
Linked In http://www.linkedin.com
Weebly.com
Godaddy.com
Slideshare.com
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Sandi Hastings
Sandra Hastings Associates
Contact Information:
Phone: 860-643-0624
www.sandrahastingsassociates.com
Follow my blog http://sandrahastings.wordpress.com/
Become one of my LinkedIn connections and introduce me to your
friends - http://www.linkedin.com/in/sandrahastings