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Social Media Marketing (SMM)

Date post: 05-Dec-2014
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Description:
This document consists of 2 parts, SMM - I and SMM- II. SMM - 1 informs how Twitter, Facebook, Linkedin, Blogs and other micro-blogs can be used for improving traffic, establishing brand. SMM -II informs how Business Leads, Lead Intelligence can be generated for website using SMM.
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Social Media Marketing (SMM) Services Consulting Training Marketing through Twitter Linkedin Facebook You Tube Blogs Other Micro-Blog Services (DF, Buzz, Namyz) SMR (social Media Release) Social BookMarking By Dr.Ms.Kumuda Gururao www.advisor2u.com Email: [email protected] You Tube
Transcript
Page 1: Social Media Marketing (SMM)

Social Media Marketing (SMM) Services

Consulting

Training

Marketing

through

Twitter

Linkedin Facebook

You Tube Blogs

Other Micro-Blog Services (DF, Buzz, Namyz)

SMR (social Media Release)

Social BookMarking

By

Dr.Ms.Kumuda Gururao

www.advisor2u.com

Email: [email protected]

You Tube

Page 2: Social Media Marketing (SMM)

Content

Social Media Marketing – I 3

Social Media Marketing – II 9

Contact Details 10

Page 3: Social Media Marketing (SMM)

Social Media Marketing – I

This involves establishing professional presence, b randing, targeted traffic through Twitter, Facebook, Linkedin, Blogs, Other M icro-blogs and SMRs.

Twitter

Twitter Training Twitter Grammar, group, monitoring resulting in targeted followers.

Branding th rough Twitter through following steps: Step 1

Twitter a/c with background optimizing with your website

Step 2 Creating multi -user a/c for Marcomm team if required.

Step 3 Sending tweets with tags related to your product / service consisting of

• Links to articles • Movies • Events /Conferences • Resources • Updates about your product /

service • Establish Dialogue

Step 4 • Generate targeted followers

• Follow followers • Create and respond to RT • Create and respond to #ff

Step 5 Sending tweets to global audience

targeting any 3 nation you specify. Promote

Step 6 http://twitter.com/USERNAME

Step 7 Joining to special groups

Step 8 Monitor your brand using special

services

Step 9 Creating lists for followers

Step 10 Track and analyze your progress and finding your grade

Page 4: Social Media Marketing (SMM)

Facebook

Training Updates, establish interactivity, Sharing

Establish professional presence

Step 1

Creation of professional page

Step 2

Integrating Twitter

Step 3

Create FB Ad

Step 4

Generate Vanity URL

Step 5

Optimize tabs for your business

Step 6

Upload content (video, image etc)

Step 7

Integrate your blog and website in FB

Step 8

Parallel posting of your blog in FB

Step 9

Create professional updates

Step 10 Establish Interactivity

Page 5: Social Media Marketing (SMM)

Linkedin

Training How to leverage Linkedin to optimize your business

Optimizing Linkedin Step 1

Creating a Company / Institution Page on Linkedin

Step 2 Leverage Linkedin by

• Asking questions • Answering questions • Creating polls • Answering polls

Step 3 Joining Groups

Step 4 • Submitting News

• Participating in discussions • Starting discussions

Step 5 Optimizing your profile

Step 6 Adding relevant applications

Step 7 Integrating your blog and Twitter

Step 8 Establish targeted connections 50 /

month

Step 9 Generating Fancy URL

Step 10 Offering relevant updates

Page 6: Social Media Marketing (SMM)

You Tube

Step 1 Submission of video to YouTube

Step 2 Complete your profile

Step 3 Select appropriate category and select favourites.

Step 4 Submit video to other video sharing sites

Page 7: Social Media Marketing (SMM)

Blogs

Step 1 Blog will be set up in Typepad if required.

Step 2 (if already present)

Blogs written by you will be promoted through Twiter, FB, Linkedin.

Step 3 Promotion through other micro -blogs done if required for additional fee.

Step 4 Blog can be written on specified topic related to your business for additional fee.

Other Micro-Blog Services (DF, Buzz, Namyz) can be included for additional fee.

Page 8: Social Media Marketing (SMM)

SMR (social Media Release)

Social Media Press Release SMR will be done using SMR tool exhibiting images, video and other resources provided by you. Details of No. of clicks on SMR will be provided.

Additional Releases More SMRs will be done for additional cost.

Page 9: Social Media Marketing (SMM)

Social BookMarking

Step 1 Bookmarking through Delicious providing details of

• URL • Description of website • Keywords

Step 2 Bookmarking through SQWorl providing details of

• URL • Description of website • Keywords

Step 3 Submissions to other sites will be done for additional cost.

Page 10: Social Media Marketing (SMM)

Social Media Marketing – II

This involves generating business leads based on ke ywords suggested by you using Twitter Campaign. Step 1 Identifying keywords to promote your

business

Step 2 Integrating website (landing page) with Social Media Application tool

Step 3 Setting Twitter Campaign

Step 4 Setting scores for visitors

Step 5 Generating business leads

Step 6 Providing lead intelligence (who they are, when did they visited the site etc)

Step 7 Reporting (Graphical representation of lead Vs time, source of leads etc)

All services can be offered as a package or separat ely. Minimum 6 months contract to realize the result com pletely.

Page 11: Social Media Marketing (SMM)

Contact Details Dr.Ms.Kumuda Gururao http://www.advisor2u.com Email: [email protected] [email protected] Ph: +91-9840674530


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