Social Media & Digital Domination – The Time is

NOW!

Donna Werta l ik , M.S. Market ingDirector of Marketing, Pamplin College of Business

The Social Media Revolution 2016Right Here, Right Now

Secret to success on Social?

BUILDING TRIBES WITH QUALITY FOLLOWERS.

HERE’S OUR STORYPrism 2016 ibook

#conversation

Curate

Facilitate

Monitor

Manage

Create content that our community will view and interact with in the social space

Manage and continue conversationwith proper resources built to operate dialogue

Risk management will secure proper usage

of our social voice, making sure actions

comply to an appropriate message

Top level management will overseeactivity throughout each stage of

the process to align the PRISM/Pamplin vision •

Marketing

• Communications• Graphic Design

• Social Media• Communications

• Social Media• Analytics

• Adviser• Co-Adviser• CMO’s

VT Prism Brand Strategy

Social Voice& Personality

Trendy the first to know, “know it all” socialite and go-to media source

the personality of a cool, professional college student

the down-to-earth, up-to-date BFF you always wanted

PRISM should have a recognizable tone amongst the Virginia Tech population, as well as an attitude that is known to many young professionals. Our conversations, which are encouraged to be shared on other social platforms, need identifiers and quality dialogue to propel conversation that is intriguing, yet informational, while still remaining upbeat and enjoyable for all in the social community.

Real

Relatable

Voice of PRISM

• THIS IS PRISM

Top Influencers on VT Pamplin Twitter:Dean SumichrastVT Marketing DepartmentVTPRISMDonna WertalikPam Ray (MBA Student)

Top Hashtags associated with VT Pamplin#ThinkBigger#instagram#PamplinPride

Hootsuite

Hootsuite

Hootsuite Feeds

Facebook

Facebook

Twitter

Twitter

*Place pictures, graphs and images here

LinkedIn

LinkedIn

YouTube

YouTube

Instagram

Instagram

Future Forward-2016 Trends

SUPER SECRET-LAUNCHING TOMORROW! 4/27 HOKIE EMOJI

QUESTIONS?Thanks for joining!

Follow US @speakadvertisin

@VTPrism@VTPamplin