Social Networking for BeginnersRotary District 5170District Assembly / Rotary UniversityMarch 31, 2012

Edward NiuRotary Club of San Leandroedward@ilnenterprises.com510.592.4351

Agenda

• What is Social Networking? • Why is Social Networking Important for Rotary?• Intra-Rotary Communications• Connection with Local Communities as well as Global Reach• Increase Membership

• How to Use Social Network Websites• Action Plan• Evaluations

What is Social Networking?• Social Networks are the online platforms whereby people can

connect with others through interests, backgrounds, activities.• Your connections are not limited to those that you know.• Major social networks include:

What is Social Networking?

Real Time Many-to-Many Communication Channel

Is Social Media the Same?• Social Media encompasses Social networks• Not all social media should be considered social networks• Examples• YouTube• Blogging

• One-to-Many Communication with Interactivity

Rotary Use of Social Media• Why is Social Networking Important for Rotary?• Intra-Rotary Communications – Immediate & Recorded• Connection with Local Communities as well as Global Reach• Increase Membership – Remove the Mysterious that is Rotary

• Share your club’s accomplishments, news, awards, announcements, etc.• Great for intra-club communication• Allow for community to see what Rotary does

• 6 degrees of separation is now 4 due to Facebook• Each Rotarian has a significant sphere of influence• Actualize the purpose in joining Rotary.

Create an AccountVideo: http://ilnenterprises.com/how-to-create-facebook-account

How To Use a Social Network• Post Content• Do so on a regular basis (daily if possible, weekly @ minimum)• Attention Grabbing

• Adding Friends• Email Database• Astonishing Social Network Algorithms• Active Search

• Building a Profile• People want to know you, your interests, etc.• Add Only What You Deem Public (Birthday? Phone? Address?)• If you feel uncomfortable, don’t share• Aim for transparency of your personality, not information

How To Build a Rotary Page?Video: http://ilnenterprises.com/facebook-page-for-rotary

I Built It, Now What?• Have Club Rotarians ‘Like’ The Page• Have Friends ‘Like’ The Page• Whenever you post an update to the Page, everyone who

Liked the page, sees the update.• They can Like, Share, or Comment the update if they wish.• Share – shares post with all their friends [Viral content]• Posting meaningful content will draw attention.

Action Plan• Choose one social networking site and

sign up for free account • Make your first post, if not personal,

then about Rotary• Add friends (that you know) to your

social network• When stuck, access help – online and/or offline• Help centers• Google or Youtube• Family, Friends, Rotarians, Co-workers, etc.

• Create a Rotary Page for Your Club – Ask People to Like the Page• Develop your profile & examine your privacy settings• Add other social networks as you feel more comfortable

Evaluations• Your feedback is vitally important.• Take some time to write your evaluations before moving on to

your next session.• Thank you for your attendance and participation!

Contact Info

Edward NiuText EDNIU to 72727510-592-4351edward@ilnenterprises.comFacebook.com/edniu

If you have expertise, interest, or connection in social media, please contact me.