“Any last Tweets?”

Jason KnucklesJason Knuckles

The pros and cons of social networking on businesses

Pre Social Media –

o Face-to-face interactions (distributing business cards)

o Newspapers (we found the news, not vice-versa)

Social Media era –

o Increased brand awareness (27% of businesses)

o Sale boosts (15% of businesses)

Social Media in BusinessSocial Media in Business

http://www.neumann.edu/academics/divisions/business/journal/Review2011/SocialNetworking.pdf

Hiscox.co.uk

57% of small businesses use social media to support marketing

efforts

Facebook – 18% Linkedin – 13%

Pros

Brand building

Connections

Audience

Andynathan.net

Problems

Staff productivity

Data leakage

Reputation

Scams

neumann.edu

Deloitte, 2009

“Employers worry that staff are

wasting time on websites,

weakening productivity and

increasing security risks by

sharing data externally.”

Peacock

(2008)74%

Thank you for

listening

Hiscox.co.uk. Retrieved from

http://www.hiscox.co.uk/business-

insurance/tips-and-information/how-

businesses-use-social-media

Andynathan,net. Retrieved from

http://andynathan.net/2010/11/social-

networking-pros-and-cons-for-business/

Neumann.edu. Retrieved from

http://www.neumann.edu/academics/divi

sions/business/journal/Review2011/

SocialNetworking.pdf

Deloitte (2009) Social networking and

risks. Retrieved from

http://www.deloitte.com/portal/site/Dco

mUnitedStates/menuitem.a2828895efffb3

ac582e31101c240fa0/?

vgnextoid=8aa3cb51ed812210VgnVCM

100000ba42f00aRCRD&cpsextcurrchan

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