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Jerónimo González Sales Engineer Oct 2013 Tecnología para campañas Digitales 10/09/13 ©2013 Digital Generation Inc. All rights reserved 1
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Jerónimo GonzálezSales EngineerOct 2013
Tecnología para campañas Digitales
10/09/13©2013 Digital Generation Inc. All rights reserved 1
• DG, intro.
• Tráfico.
• Analytics.
• Multi Screen.
10/09/13©2013 Digital Generation Inc. All rights reserved 2
Agenda
El universo de DG
©2013 DG Inc. All rights reserved 3
Más de 1.750empleados
Más de 7.400 agencias publicitarias
46 oficinas que cubren 78 países
Alcanza el 99% de todas las emisoras
Más de 12 millones de anuncios emitidos desde 2010
Más de 1,6 millones de anuncios televisivos emitidos desde 1996
Cooperación con más de 1.000 soportes online
Más de 100 mil millones de impresiones servidas al mes
Más de 800 millones de usuarios individuales
Más de 8.000 campañas online llevadas a cabo
Más de 14.000 socios corporativos
10/09/13©2013 Digital Generation Inc. All rights reserved 4
10/09/13©2013 Digital Generation Inc. All rights reserved 5
Carlitos ReyesAgencia XXX
Tráfico de Campaña Cliente•Briefea los Objetivos de MKT y comunicación. •Tiene presupuesto acotado y un tiempo limitado.•Quiere revisar “varias” Propuestas.•Quiere participar de la Compra de medios y el desarrollo creativo.
Cliente•Briefea los Objetivos de MKT y comunicación. •Tiene presupuesto acotado y un tiempo limitado.•Quiere revisar “varias” Propuestas.•Quiere participar de la Compra de medios y el desarrollo creativo.
Publishers•Propuestas de Medios.•Negociación y compra: envío de RFPs y Ordenes de Compra.•Especificaciones Técnicas de los formatos creativos para pasar a la Agencia Creativa,•Inventario limitado.
Publishers•Propuestas de Medios.•Negociación y compra: envío de RFPs y Ordenes de Compra.•Especificaciones Técnicas de los formatos creativos para pasar a la Agencia Creativa,•Inventario limitado.
Agencia Creativa•Especificaciones Técnicas de Creatividad.•Presiona por pesos y formatos.•Pide implementar varias versiones de creativos y poder hacer cambios en la campaña Live!
Agencia Creativa•Especificaciones Técnicas de Creatividad.•Presiona por pesos y formatos.•Pide implementar varias versiones de creativos y poder hacer cambios en la campaña Live!
10/09/13©2013 Digital Generation Inc. All rights reserved 6
Multiples equipos de implementación (Más probabilidades de error)
48hrs mínimo de implementación en los publishers (hasta 15 días en formatos premium)
Cualquier cambio o optimización creativa debe estar muy bien coordinada con anticipación
Reporting y Optimización
©2013 DG Inc. All rights reserved 7
Things are harder than they should be.
Simplify.
Plataforma de Adserving
1 sola plataforma de Tráfico.
1 sola plataforma de Tráfico.
1 equipo de Implementa
ción.
1 equipo de Implementa
ción.
Simplifica el proceso técnico
Simplifica el proceso técnico
Menor tiempo de
Tráfico
Menor tiempo de
Tráfico
Herramientas Creativas
Herramientas Creativas
Herramientas de
Optimización
Herramientas de
Optimización
Herramientas de desarrollo Creativo
MediaMind Blocks & Creative Zone
MediaMind Workshop
Dynamic Creative Optimization
©2013 Digital Generation Inc. All rights reserved 10
• Ejemplo de SVP.Utilizando targeting, retargeting y geo targeting. Retargeting
Nivel de Producto o por categorías de usuarios (Mujeres, Hombres, Niños).
RetargetingFunel de Conversión. Por ejemplo al usuario que ya compro le ofrecemos registrarse y Ofertas
GeoTargetingMuestra la ubicación de Tienda mas cercana
10/09/13©2013 Digital Generation Inc. All rights reserved 11
“Branding”
10/09/13©2013 Digital Generation Inc. All rights reserved 12
Métodos de Medición OnlineMás comunes
• EstadísticosSon estudios basados en Paneles sobre una muestra de la población. Se focalizan principalmente en aspectos actitudinales y de audiencia (NSE, edad, sexo, etc).
10/09/13©2013 Digital Generation Inc. All rights reserved 13
• Cookies. Se basa en el uso de cookies que miden las acciones Online de los usuarios.Relevancia: la cookie no busca captar información específica de un usuario como persona, mas bien busca entender sus intereses para mostrarle anuncios más relevantes.
Benchmarks
Métricas Básicas• Impresiones
Son anuncios desplegados en la página del Publisher.
10/09/13©2013 Digital Generation Inc. All rights reserved 14
• ¡Métricas Certificadas!Las Impresiones de Mediamind entre otras métricas de nuestra plataforma cumplen con las certificaciones del Media Rating Council y el IAB.
• Usuarios ÚnicosEs el alcance de una campaña en función de cookies. La frecuencia de impactos = impresiones / usuarios únicos.
Métricas Básicas
10/09/13©2013 Digital Generation Inc. All rights reserved 15
• ClicksVariable de básica de perfomance que muestra, en cierta medida, el interés del usuario hacia la marca o el mensaje publicitario.
-El Click NO asegura que el usuario sea Target.-La compra CPC asegura visitas al site del Anunciante. Pero que calidad de visitas?-Variable primogénita del MKT Online.
Contexto en el que nació el click
Usuarios Únicos
10/09/13©2013 Digital Generation Inc. All rights reserved 16
• Overlap de AudienciaMuestra la duplicidad de los usuarios entre los diferentes medios de la campaña.
Campaign Name Frequency Served Impressions per Frequency
CTR Interaction Rate
Dwell Rate Conversion Rate to Frequency
1304_campaña_xxxxxx 646.108 2,21% 14,62% 8,65% 0,25%
1 426.700 3,28% 21,20% 12,57% 0,30% 2 67.451 0,14% 4,92% 2,97% 0,30%
3 28.147 0,14% 1,30% 0,67% 0,29%
4 18.108 0,18% 0,65% 0,19% 0,28%
5 12.464 0,12% 0,32% 0,06% 0,28%
6 9.744 0,05% 0,26% 0,07% 0,28%
7 7.533 0,17% 0,27% 0,03% 0,28%
8 6.266 0,18% 0,29% 0,03% 0,28%
9 5.061 0,20% 0,26% 0,02% 0,28%
10 4.333 0,14% 0,18% 0,00% 0,28%
• Performance por Frecuencia.
Muestra la evolución de las diferentes métricas de performance a medida que se suceden los impactos en el usuario.
Engagement• Dwell / Exposición
Es una métrica exclusiva de Mediamind que mide la exposición por la acción de rollover del usuario sobre el anuncio. Se basa en la premisa que la atención del usuario está sobre el cursor, si el cursor está sobre el banner, el usuario está viendo el banner. De esta acción se derivan dos métricas:Dwell rate, es el porcentaje de usuarios que realizaron esta acción por más de un segundo. Dwell avereage duration, es la duración en segundos promedio que el usuario paso realizando esta acción.
10/09/13©2013 Digital Generation Inc. All rights reserved 17
Site Name Served Impressions
Interaction Rate
CTR Dwell Average Duration (Sec)
Dwell Rate Total Expansions Rate
Expansion Average Duration (Sec)
Video Started Rate
Video Average Duration (Sec)
MSN LATAM 22,022,529 21.13 % 0.18 % 70.16 15.05 % 2.38 % 103.38 23.88 % 19.84
ESPN Latam 1,298,272 18.39 % 0.44 % 46.39 9.15 % 6.34 % 19.95 59.94 % 18.96
Televisa LATAM 642,109 11.33 % 3.29 % 18.85 47.61 % 2.63 % 16.18 62.64 % 15.40
Terra LATAM 622,081 8.63 % 0.57 % 15.24 19.69 % 7.77 % 43.20 25.85 % 8.51
Totals 25,792,525 20.87 % 1.66 % 39.44 9.42 % 2.61 % 95.36 26.62 % 19.73
• Impresiones
• Ratio de Expansion
• Model Interaction
• Metricas de Video / Métricas de Interactividad (Dwell)
• Descargas Catálogos
• Test Drives
“Respuesta Directa.”
10/09/13©2013 Digital Generation Inc. All rights reserved 19
Conversiones
10/09/13©2013 Digital Generation Inc. All rights reserved 20
• Es la acción objetivo de la campaña.La conversion sucede por lo gral en la Página del anunciante.Registro, visitas, bajar info, ¡Comprar!
Site Name Served Impressions
Total Clicks
Total Conversions
Total Conversions Rate
Post Impression Conversions
Post Impression Conversion Rate
Post Click Conversions
Post Click Conversion Rate
Post Impression Average Latency (Days)
Post Click Average Latency (Days)
Total Media Cost
Average Cost Per Click
Average Cost Per Conversion
Conversion Revenue
MSN LATAM 5.183 1.431 11 0,21% 2 0,04% 9 0,17% 1 15 41,46 0,03 3,77 5,00Google LATAM 4.640.353 18.526 11.872 0,26% 11.797 0,25% 75 0,00% 8 9 2.597,50 0,14 0,22 6,00Terra LATAM 8.720.529 43.733 4.854 0,06% 4.826 0,06% 28 0,00% 10 5 5.257,60 0,12 1,08 5,50Yahoo LATAM 1.558.189 1.077 5.450 0,35% 5.447 0,35% 3 0,00% 7 1 8.886,67 8,25 1,63 7,80El Universal 1.497.520 817 1.959 0,13% 1.959 0,13% 0 0,00% 10 N/A 10.482,64 12,83 5,35 3,20Totals 16.421.774 65.584 24.146 0,15% 24.031 0,146% 115 0,001% 8 8 27.265,87 0,42 1,13 4,20
Conversion summary
Post ImpressionsUsuarios que NO dan click y luego convierten. En este caso son mas del 90% del total de conversiones.
Latency in DaysDías promedio que los usuarios
tardan en convertir desde la última acción.
CostosCruce de métricas de performance por costos.
Crosschannel
10/09/13©2013 Digital Generation Inc. All rights reserved 21
Cruce de datos entre campañas de Search y Display
Served Impressions
CTR Other Channel Impact Rate
ROI ROAS ($) Total Conversions
Click to Conversion Rate
Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
4,293
2,113
798
236
1,079
750
1,242
2,180
306.00188
928.00
903.00
1,475.00
2,137.00
4,688.00
2,551.00
469.00
607.00
Yahoo! UK
AOL Japan
MSN MX
Mind the Gap Int.
Turner / CNN
Fox News.com
MSN \ MSNBC
Display
Mind the Gap US
Campaign Type Campaign Publisher/SE Total Clicks Total Media Cost ($)
Search 7,132 25,128.00
Eyeblaster SE - Google 4,246 13,758.00
Google 4,246 13,758.00
Eyeblaster SE - Yahoo 2,886 11,370.00
Yahoo 2,886 11,370.00
Totals 11,425 29,816.00
Served Impressions
CTR Other Channel Impact Rate
ROI ROAS ($) Total Conversions
Click to Conversion Rate
Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
4,293
2,113
798
236
1,079
750
1,242
2,180
306.00188
928.00
903.00
1,475.00
2,137.00
4,688.00
2,551.00
469.00
607.00
Yahoo! UK
AOL Japan
MSN MX
Mind the Gap Int.
Turner / CNN
Fox News.com
MSN \ MSNBC
Display
Mind the Gap US
Campaign Type Campaign Publisher/SE Total Clicks Total Media Cost ($)
Search 7,132 25,128.00
Eyeblaster SE - Google 4,246 13,758.00
Google 4,246 13,758.00
Eyeblaster SE - Yahoo 2,886 11,370.00
Yahoo 2,886 11,370.00
Totals 11,425 29,816.00
Search & Display
Served Impressions
CTR Other Channel Impact Rate
ROI ROAS ($) Total Conversions
Click to Conversion Rate
Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
4,293
2,113
798
236
1,079
750
1,242
2,180
306.00188
928.00
903.00
1,475.00
2,137.00
4,688.00
2,551.00
469.00
607.00
Yahoo! UK
AOL Japan
MSN MX
Mind the Gap Int.
Turner / CNN
Fox News.com
MSN \ MSNBC
Display
Mind the Gap US
Campaign Type Campaign Publisher/SE Total Clicks Total Media Cost ($)
Search 7,132 25,128.00
Eyeblaster SE - Google 4,246 13,758.00
Google 4,246 13,758.00
Eyeblaster SE - Yahoo 2,886 11,370.00
Yahoo 2,886 11,370.00
Totals 11,425 29,816.00
Explore puntos de contacto entre Canales
Served Impressions
CTR Other Channel Impact Rate
ROI ROAS ($) Total Conversions
Click to Conversion Rate
Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
4,293
2,113
798
236
1,079
750
1,242
2,180
306.00188
928.00
903.00
1,475.00
2,137.00
4,688.00
2,551.00
469.00
607.00
Yahoo! UK
AOL Japan
MSN MX
Mind the Gap Int.
Turner / CNN
Fox News.com
MSN \ MSNBC
Display
Mind the Gap US
Campaign Type Campaign Publisher/SE Total Clicks Total Media Cost ($)
Search 7,132 25,128.00
Eyeblaster SE - Google 4,246 13,758.00
Google 4,246 13,758.00
Eyeblaster SE - Yahoo 2,886 11,370.00
Yahoo 2,886 11,370.00
Totals 11,425 29,816.00
Path to Conversion
10/09/13©2013 Digital Generation Inc. All rights reserved 22
Search & Display Reports / path to conversion by channel
Ad 4 Total Clicks CTR Percentage of Total Paths
Total Conversions
Total Revenue ($) Percentage of Total Revenue
Average time to Convert (Days)
Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53
406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00
908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.00
6,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.98
1,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.00
1,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.00
1,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00
Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98
364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00
127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00
530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00
Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
Search
Search
Search
Display
Display
Display
Search
Search Search 8,553
Search Only 75,244
80,357
Display 23,537Display
Display Search Search 23,983
Both 6,554
Exposure Group Ad1 (First Viewed)
Ad 2 Ad 3 Ad 5 Served Impressions
10,589
Display
Display Only
Search
Search
Display
Display
Search
Display
Search
Display
Display
Search
Display
Search
Search
Search
Display
Display
Search
Display
Search
Display
Display
Display
Search
Search
Display
Display
Display
Display
Display Display
Display
Display
Search 9,867
Search Search Search 33,452
Search Search Search 9,943
Search Search Search Search 13,429
20,468
19,203
16,862
7,974
12,781
8,994
11,682
29,236
28,656
21,226
7,691
Ad 4 Total Clicks CTR Percentage of Total Paths
Total Conversions
Total Revenue ($) Percentage of Total Revenue
Average time to Convert (Days)
Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53
406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00
908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.00
6,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.98
1,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.00
1,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.00
1,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00
Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98
364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00
127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00
530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00
Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
Search
Search
Search
Display
Display
Display
Search
Search Search 8,553
Search Only 75,244
80,357
Display 23,537Display
Display Search Search 23,983
Both 6,554
Exposure Group Ad1 (First Viewed)
Ad 2 Ad 3 Ad 5 Served Impressions
10,589
Display
Display Only
Search
Search
Display
Display
Search
Display
Search
Display
Display
Search
Display
Search
Search
Search
Display
Display
Search
Display
Search
Display
Display
Display
Search
Search
Display
Display
Display
Display
Display Display
Display
Display
Search 9,867
Search Search Search 33,452
Search Search Search 9,943
Search Search Search Search 13,429
20,468
19,203
16,862
7,974
12,781
8,994
11,682
29,236
28,656
21,226
7,691
Ad 4 Total Clicks CTR Percentage of Total Paths
Total Conversions
Total Revenue ($) Percentage of Total Revenue
Average time to Convert (Days)
Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53
406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00
908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.00
6,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.98
1,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.00
1,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.00
1,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00
Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98
364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00
127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00
530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00
Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
Search
Search
Search
Display
Display
Display
Search
Search Search 8,553
Search Only 75,244
80,357
Display 23,537Display
Display Search Search 23,983
Both 6,554
Exposure Group Ad1 (First Viewed)
Ad 2 Ad 3 Ad 5 Served Impressions
10,589
Display
Display Only
Search
Search
Display
Display
Search
Display
Search
Display
Display
Search
Display
Search
Search
Search
Display
Display
Search
Display
Search
Display
Display
Display
Search
Search
Display
Display
Display
Display
Display Display
Display
Display
Search 9,867
Search Search Search 33,452
Search Search Search 9,943
Search Search Search Search 13,429
20,468
19,203
16,862
7,974
12,781
8,994
11,682
29,236
28,656
21,226
7,691
Ad 4 Total Clicks CTR Percentage of Total Paths
Total Conversions
Total Revenue ($) Percentage of Total Revenue
Average time to Convert (Days)
Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53
406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00
908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.00
6,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.98
1,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.00
1,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.00
1,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00
Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98
364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00
127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00
530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00
Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
Search
Search
Search
Display
Display
Display
Search
Search Search 8,553
Search Only 75,244
80,357
Display 23,537Display
Display Search Search 23,983
Both 6,554
Exposure Group Ad1 (First Viewed)
Ad 2 Ad 3 Ad 5 Served Impressions
10,589
Display
Display Only
Search
Search
Display
Display
Search
Display
Search
Display
Display
Search
Display
Search
Search
Search
Display
Display
Search
Display
Search
Display
Display
Display
Search
Search
Display
Display
Display
Display
Display Display
Display
Display
Search 9,867
Search Search Search 33,452
Search Search Search 9,943
Search Search Search Search 13,429
20,468
19,203
16,862
7,974
12,781
8,994
11,682
29,236
28,656
21,226
7,691
Ad 4 Total Clicks CTR Percentage of Total Paths
Total Conversions
Total Revenue ($) Percentage of Total Revenue
Average time to Convert (Days)
Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53
406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00
908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.00
6,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.98
1,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.00
1,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.00
1,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00
Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98
364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00
127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00
530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00
Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
Search
Search
Search
Display
Display
Display
Search
Search Search 8,553
Search Only 75,244
80,357
Display 23,537Display
Display Search Search 23,983
Both 6,554
Exposure Group Ad1 (First Viewed)
Ad 2 Ad 3 Ad 5 Served Impressions
10,589
Display
Display Only
Search
Search
Display
Display
Search
Display
Search
Display
Display
Search
Display
Search
Search
Search
Display
Display
Search
Display
Search
Display
Display
Display
Search
Search
Display
Display
Display
Display
Display Display
Display
Display
Search 9,867
Search Search Search 33,452
Search Search Search 9,943
Search Search Search Search 13,429
20,468
19,203
16,862
7,974
12,781
8,994
11,682
29,236
28,656
21,226
7,691
“Sistemas de verificación.”
10/09/13©2013 Digital Generation Inc. All rights reserved 23
Verification Suite Mediamind
10/09/13©2013 Digital Generation Inc. All rights reserved 24
728x90
300x250
Above the fold
Belowthe fold
Pantalla del usuario
Unit Size Impression Visible
728x90 1 Yes
300x250 1 No
On page load
Unit Size Impression Visible
728x90 1 Yes
300x250 1 Yes
Si el usuario hace scroll
• Viewability % de impresiones visibles para el usuario.Thresholds seteables = Superficie del banner (%) + tiempo exposición (secs)
10/09/13©2013 Digital Generation Inc. All rights reserved 25
Interfaz de verificación
Geo
Brand Safety
Network Site/Dominios
Datos Clave
Clasificación de Contenido
Viewability
Tipos de Device
Thanks. Your [email protected] www.dgit.com
10/09/13©2013 Digital Generation Inc. All rights reserved 28
