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typographypage 7 − logo font
your logopage 3 − formats
page 5 − logo do’s & dont’spage 6 − clearspacing & sizing
brandingpage 9 − business cardspage 10 − shop signagepage 11 − stationery
page 8 − other fonts
page 4 − alternate formats
Understanding your logo...
‘The Treasure Fox’ logo has been custom illustrated specifically for you! This means that you are the lucky owner of not just a logo, but a beautiful piece of artwork, making it unique and one of a kind! This is your style guide, it is designed to help you understand, utilise and display your new logo at its best.This will be the dominant way to display on all products and digital formats.
Your logo has been designed with a ‘pass-through’ concept, this means that all areas of the design without a colour fill, are transparent, care must be taken when displaying over busy or patterned backgrounds.
With that in mind, this logo is versatile in the majority of display possibilities, both physical and digital. Position, size, and colour, along with the spatial and proportional relationships of ‘The Treasure Fox” elements, are predetermined and should not be altered.
If for any reason you find that you will need to display ‘The Treasure Fox’ logo/element in black and white, feel free to do so with the provided black ‘The Treasure Fox’ logo with the white background or vice-versa. OR the greyscale versions
page 3
formats
page 4
When considering your logo structure, the general rule is that you should refrain from changing the layout.These elements, as a rule are never to be changed and must always be displayed together to ensure brand identity is consistent, repetitive and therefore memorable.HOWEVER, Elysian Element forges ahead and makes its own rules! Im definitely pro-flexible format and so, ive provided a layout that is designed for a landscape display.
thetreasure
fox
thetreasure
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alternateformats
The images displayed here are just some of the preffered examples on how you could present your logo should you need to display it on a coloured or patterned background. Images should be of a relatable theme and work with the logo. As shown here, any patterns should be strategically positioned to avoid the logo becoming lost amidst the image. A highly patterned and coloured background can work against your logo ( although Foxo seems to be holding his own in these examples! Powering through the patterns!)
Dont let the backgrounds win! VIGILANCE!Attention must be paid when placing upon patterned or coloured backgrounds. Logo malfunctions are the same as wardrobe malfunctions, poor placement over floral, heavily patterned, and colour-clashing backgrounds will result in a loss of legibility (friends) and most of all , brand impact.
These examples will provide you with an idea of what not to do and where not to display your logo. (you can see where the graphic element is still clearly visible is a few , yet the company name is lost in the noise)
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logo do's& dont's
“The Treasure Fox” logo requires seperation from the other elements around it. The space required on all sides is atleast 10 mm depending on the size. The logo must have a clearspace area and should not intersect with other graphic elements.
To the left your logo is displayed at 50mm H by 31.5 mm W (5cm x 3.1cm) The added details in the flowers means it can only be minimised as far as 25.6mm H x 15.8mm W ( 2.5cm H x 1.5cm W) for printing.
actual sizeactual size
actual sizeactual size
To the left your logo is displayed at 50mm H by 39.5 mm W (5cm x 3.9cm) (larger without the flower detail)it can be minimised the furthest at - 25mm H x 19.5 mm W (2.5cm x 1.9cm shown to the right)I wouldnt suggest going much smaller as legibility will vanish.
actual sizeactual size
To the left your logo is displayed at 50mm H by 39.5 mm W (5cm x 3.9cm) it can be minimised down to - 30mm H x 23.5 mm W (3cm x 2.3cm shown to the right)This size or above will be perfect for a stamp!
10mm
10mm
10mm
10mm
10mm
clearspace minimum distance from logo
boundary
clearspace& sizing
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page 7
typography
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Logo Font - Ambrosia Caps
page 8
other fonts
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Style Guide Font - Aire Bold Italic Pro
Style Guide Font - Aire Bold Pro
page 9
business cards
Business cards, they are still the must have stationery accessory all good business owners swear by. Its still the easiest and quickest way to pass your details onto a prospective client and shoff off your design style at the same time.Your cards will require a full colour cmyk print, this will limit you to smooth stocks only (textured cards can only take black ink and 1 spot colour)
(below are the specs for my Elysian Element cards)
Stock : 350gsm Nube (matt finish)Size : 90 x 50 mm ( mine were 90 x 45mm)Printing : Double Side ( Full Colour Offset on Both Side : CMYK x 2 )* Extra : Hologram Foil Finish on One Side
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Examples of some antique external signage featuring your logo. Given the fact that you are equipped with two design formats, you have your pick of shapes and styles for your new sign, Illuminated signs are good to keep in mind aswell. If a different shape is required, or you need a logo tweak, dont hesitate! get in touch with me and I will make the changes for you!
shop signage
stationery
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This is an example of how your logo will look printed on a range of promotional material and stationery supplies.. For letterheads and other printables, the colour of your design will work best on a classic white background,
Youre not limited to just paper anymore! The possibilities are endless when it comes to printing and image transferring. The mockups ive provided throughout this guide are not just a visual aid, but inspiration!
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