Introduction to Social Media
Presented by
Melissa D’Aloia & Dana Kazel
Agenda
• What is social media?• Social media sites• Social media tools• Building social media into your
marketing plan• Social media case studies
What is social media?
Web sites and online tools used to publish, share, and spread
conversations.
Social Media Tracks
Listening and mining social media
conversations for insights on brand presence
Engaging customers through
social media
Using Social Media for Research
• Listen to what customers are saying• Listen to what competitors are saying• Identify opportunities to provide
new/better services and/or products• Curb negative publicity from spreading
Engagement
• Build brand loyalty and customer relationships• Encourage loyal customers to become brand
advocates• Gain publicity for your organization, services,
and products
Social Networks
• Facebook• Ning• MySpace• hi5• Friendster
Facebook Users
• 87 Million people on Facebook• Approximately 49% are 35 and older
Micro Blogging/Texting
• Tweetscan• Twitxr• Lifestream.fm
• Twitter• Twitpic
Social Bookmarking
•Delicious•Digg•Reddit•Stumbleupon
The sharing statistics for 2009 are courtesy Pat from AddToAny while the numbers for 2008 and 2007 were provided by ShareThis and AddThis respectively.
B2B Social Networks
Video Sites• YouTube• Video.google.com• Video.msn.com• Dailymotion.com/us• Vimeo.com
Photo sites
• Flickr• Photobucket.com
Feedblitz/Feedburner
Software that pushes RSS feeds
Tools and Platforms
• Sharethis.com
• Addthis.com
• Tweetmeme Button
Managing the monolith of social media is about integrating it into what you are already doing, not completely reinventing the wheel.
Adding social media to your existing marketing
plan• Who is your target audience?
• What do you want to accomplish?
• Determine which social media tools are relevant.
• Measure the results.
MADE for communications success
• Monitor. Listen to customers, news, competitors, etc.
• Analyze. Issues, trends and strategies. • Discover. Opportunities and manage risk.
• Engage. With influential publics and stakeholders and
Attributed to DowJonesinsights.com
St. Jude Children’s Research Hospital
• Three Blogs with RSS Feeds
• Facebook • Two Facebook
Widgets• Myspace• Twitter• YouTube• LinkedIn• News Toolbar
Ford’s social media story
First steps in social media
• Set up Google Alerts
• Set up a Facebook page
• Add “Addthis” button to your Web site
• Conduct a Twitter and Google Blog search for your company, products/services
The impact of social media is…
Out There AdvertisingPresentation
Contact us:
218-720-6002
www.outthereadvertising.com
Visit us on Twitter: @outtheread
@melissadaloia
@dkazel
